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市場調査レポート
商品コード
1400864
タイの食材と食事市場Cooking Ingredients and Meals in Thailand |
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価格
| タイの食材と食事市場 |
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出版日: 2023年12月15日
発行: Euromonitor International
ページ情報: 英文 49 Pages
納期: 即日から翌営業日
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- 全表示
- 概要
- 目次
概要
2023年の食材と食事は、金額ベースでも数量ベースでも、また小売と外食の両方で、全体的に好調な業績を示しています。消費者は依然として価格に敏感で、価格に見合う価値を求め続けていますが、インフレ圧力が強かったことから、単価の安定化も見られ始めています。また、パンデミック（世界的大流行）による規制の後、観光業が回復していることも売上を支えています。
当レポートでは、タイの食材と食事市場について調査し、2018年～2022年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と販売成長の背景にある主要動向と人口動態の変化を評価しています。
目次
エグゼクティブサマリー
市場データ
免責事項
情報源
タイの食用油
主要なデータ調査結果
2023年の発展
- 健康とウェルネスの動向のおかげでオリーブオイルの人気が再燃
- 家庭料理の動向、予算に優しいものから「より健康的な」ものまで、植物油や種子油の需要が高まる
- 食用油はどこにでもある成分のおかげで、外食産業での安定した需要が見られる
見通しと機会
- 食用油は、根強い広範な需要のおかげで、新しいブランドやプレーヤーにとって引き続き魅力的
- より高級な食用油を支持する健康とウェルネスの動向
- 植物油とオリーブ油の国内と世界の分裂は今後も続くと予想される
カテゴリーデータ
タイの食事とスープ
主要なデータ調査結果
2023年の発展
- 主要企業が新製品開発とカテゴリーのクロスオーバーで競争
- 手頃な価格とレストラン風の料理が消費者にとって魅力的
- 健康的な食事と植物ベースの動向が幅広い選択肢に影響を与える
見通しと機会
- 利便性は引き続き調理済み食品の主要な原動力である
- 植物ベースの機会には課題も伴う
- エコノミーとプレミアム・レディミールの二極化が予想される
カテゴリーデータ
タイのソース、ディップ、調味料
主要なデータ調査結果
2023年の発展
- レストランが独自ブランドのソースを発売し、消費者が人気の料理を自宅で再現
- 共同ブランド化は引き続き製品の認知度を高めるための重要な市場戦略
- 健康とウェルネスの動向が製品イノベーションを刺激
見通しと機会
- 魚醤はタイで依然として人気があり、革新も見られる
- 継続的な製品革新とマーケティング活動が消費者の注目を集める
- 自宅で料理をする消費者にとって、利便性は今後も重要な原動力となる
カテゴリーデータ
タイのスイートスプレッド
主要なデータ調査結果
2023年の発展
- 高所得の健康志向の消費者は蜂蜜を求めているが、ジャムやジャムの人気は依然として高い
- 消費者が手頃な価格を優先するため、製品イノベーションの減速
- 外食と観光の復活が外食の売上を支える
見通しと機会
- 健康とウェルネスの動向は予測期間中の売上にさらに影響を与える見込み
- 利便性がスイートスプレッドの基本的な需要を促進し続ける
- Nutellaがタイに焦点を当てたデザインでタイの魅力を引き付ける
カテゴリーデータ
目次
Product Code: COTH
Cooking ingredients and meals is showing an overall positive performance in 2023, in both value and volume terms, and in both retail and foodservice. Whilst consumers remain somewhat price-sensitive and continue to seek value for money, we are also starting to see a stabilisation in unit prices following the strong inflationary pressures. The rebound of tourism, after the pandemic era of restrictions, is also supporting sales, as certain products across the category are more appealing to Western...
Euromonitor International's Cooking Ingredients and Meals in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cooking Ingredients and Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Cooking ingredients and meals in 2023: The big picture
- Key trends in 2023
- Competitive landscape
- Channel developments
- What next for cooking ingredients and meals?
MARKET DATA
- Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
- Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
- Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
- Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
- Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
- Table 7 Penetration of Private Label by Category: % Value 2018-2023
- Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
- Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
- Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
- Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
- Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
EDIBLE OILS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Olive oil rebounds in popularity thanks to health and wellness trends
- Home cooking trends fuel demand for vegetable and seed oils, from budget-friendly to "healthier" options
- Steady demand seen in foodservice, thanks to edible oils being a ubiquitous ingredient
PROSPECTS AND OPPORTUNITIES
- Edible oils remains attractive to new brands and players, thanks to strong and widespread demand
- Health and wellness trends set to support more premium edible oils
- Domestic and global split between vegetable and olive oils expected to continue
CATEGORY DATA
- Table 13 Sales of Edible Oils by Category: Volume 2018-2023
- Table 14 Sales of Edible Oils by Category: Value 2018-2023
- Table 15 Sales of Edible Oils by Category: % Volume Growth 2018-2023
- Table 16 Sales of Edible Oils by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Edible Oils: % Value 2019-2023
- Table 18 LBN Brand Shares of Edible Oils: % Value 2020-2023
- Table 19 Distribution of Edible Oils by Format: % Value 2018-2023
- Table 20 Forecast Sales of Edible Oils by Category: Volume 2023-2028
- Table 21 Forecast Sales of Edible Oils by Category: Value 2023-2028
- Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
- Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028
MEALS AND SOUPS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Key players compete with new product developments and category crossovers
- Affordable prices and restaurant-inspired dishes hold appeal for consumers
- Healthy eating and plant-based trends influence a wider range of options
PROSPECTS AND OPPORTUNITIES
- Convenience continues to be the key driver for ready meals
- Plant-based opportunities will also be met with challenges
- Polarisation between economy and premium ready meals expected
CATEGORY DATA
- Table 24 Sales of Meals and Soups by Category: Volume 2018-2023
- Table 25 Sales of Meals and Soups by Category: Value 2018-2023
- Table 26 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
- Table 27 Sales of Meals and Soups by Category: % Value Growth 2018-2023
- Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2018-2023
- Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
- Table 30 Sales of Soup by Leading Flavours: Rankings 2018-2023
- Table 31 NBO Company Shares of Meals and Soups: % Value 2019-2023
- Table 32 LBN Brand Shares of Meals and Soups: % Value 2020-2023
- Table 33 Distribution of Meals and Soups by Format: % Value 2018-2023
- Table 34 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
- Table 35 Forecast Sales of Meals and Soups by Category: Value 2023-2028
- Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
- Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028
SAUCES, DIPS AND CONDIMENTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Restaurants launch their own brand sauces, so consumers can recreate their popular dishes at home
- Co-branding remains a key market strategy to boost product awareness
- Health and wellness trends stimulate product innovation
PROSPECTS AND OPPORTUNITIES
- Fish sauces remain popular in Thailand, with innovations seen
- Ongoing product innovations and marketing activities attract consumer attention
- Convenience will remain a key driver for consumers who cook at home
CATEGORY DATA
- Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2018-2023
- Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2018-2023
- Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2018-2023
- Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2018-2023
- Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2018-2023
- Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2018-2023
- Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2019-2023
- Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2020-2023
- Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2018-2023
- Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2023-2028
- Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2023-2028
- Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2023-2028
- Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2023-2028
SWEET SPREADS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Higher-income health-conscious consumers seek honey, while jams and preserves remain popular
- Slowdown in product innovations as consumers prioritise affordability
- Revival of foodservice and tourism supports foodservice sales
PROSPECTS AND OPPORTUNITIES
- Health and wellness trends set to further influence sales over the forecast period
- Convenience will continue to drive basic demand in sweet spreads
- Nutella attracts Thai appeal with its Thailand-focussed designs
CATEGORY DATA
- Table 51 Sales of Sweet Spreads by Category: Volume 2018-2023
- Table 52 Sales of Sweet Spreads by Category: Value 2018-2023
- Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
- Table 54 Sales of Sweet Spreads by Category: % Value Growth 2018-2023
- Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2018-2023
- Table 56 NBO Company Shares of Sweet Spreads: % Value 2019-2023
- Table 57 LBN Brand Shares of Sweet Spreads: % Value 2020-2023
- Table 58 Distribution of Sweet Spreads by Format: % Value 2018-2023
- Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2023-2028
- Table 60 Forecast Sales of Sweet Spreads by Category: Value 2023-2028
- Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2023-2028
- Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2023-2028
