Product Code: CECN
Retail volume sales of consumer electronics in China posted a decline in 2018, with category saturation occurring within computers and peripherals as well as within mobile phones; however, the overall decline was at a slower pace in 2018 compared to that in 2017, with rising demand for convenience and smart devices. Emerging categories such as wireless speakers, activity watch (both digital and analogue) and smart wearables posted double-digit volume growth in 2018. Manufacturers present within...
Euromonitor International's Consumer Electronics in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Electronics Registers A Decline in Volume Terms in 2018
Consumers Attach Importance To the Overall User Experience
Local Manufacturers Perform Better Than International Players
Internet Retailing Continues To Gain Share
Smart Devices on the Rise
Market Data
- Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
- Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
- Summary 1 Research Sources
Headlines
Prospects
Consumers Seek High-end Devices
Gaming Laptops Become More Popular
Business Volume Sales of Computers Record Growth
Competitive Landscape
Lenovo (china) Holds A Comfortable Lead Within Computers
Hewlett-packard Asia-Pacific Records Growth by Continuing To Launch New Devices
Xiaomi Technology Co Remodels Its Product Portfolio Within Computers
Category Data
- Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
- Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
- Table 16 Sales of Computers by Category: Business Volume 2013-2018
- Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
- Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
- Table 20 Sales of Laptops by Form Factor 2017-2018
- Table 21 Sales of Tablets by Operating System 2013-2018
- Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
- Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
- Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
- Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
- Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
- Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
- Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
- Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
- Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
- Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
- Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
- Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
- Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
In-car Entertainment Under Threat From the Booming Pre-installed Market
Continuing Downturn for In-car Navigation
Other Non-grocery Specialists Continues To Be the Most Important Retail Channel
Competitive Landscape
Beijing Unistrong Science & Technology Leads In-car Navigation in China
Cooperation Supports the Leader
Flyaudio Corp Leads In-dash Media Players in China
Category Data
- Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
- Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
- Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
- Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
- Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
- Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
- Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
- Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
- Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
- Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
- Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Shift To Smartphones and Wireless Speakers
Players Within Home Cinema and Speaker Systems Try To Attract High-end Consumers
Competitive Landscape
Philips China Co Continues To Lead Home Audio and Cinema
International Players Outperform Domestic Players Within Home Audio and Cinema
Category Data
- Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
- Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
- Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
- Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
- Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
- Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
- Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
- Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
- Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
- Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
- Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Premiumisation Supports Volume Growth of Televisions
Smart TVs Are Introduced To Win Over Modern-thinking Consumers
Sales of Video Players Continue To Decline
Competitive Landscape
Qingdao Hisense Electric Co Strengthens Its Competitive Position Within Televisions
Internet Brand Lose Share Within Televisions in 2018
TV Manufacturers Compete Within the Ces18 Exhibition by Introducing Innovative Products
Category Data
- Table 57 Sales of Home Video by Category: Volume 2013-2018
- Table 58 Sales of Home Video by Category: Value 2013-2018
- Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
- Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
- Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
- Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
- Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
- Table 64 NBO Company Shares of Home Video: % Volume 2014-2018
- Table 65 LBN Brand Shares of Home Video: % Volume 2015-2018
- Table 66 Distribution of Home Video by Channel: % Volume 2013-2018
- Table 67 Forecast Sales of Home Video by Category: Volume 2018-2023
- Table 68 Forecast Sales of Home Video by Category: Value 2018-2023
- Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
- Table 70 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
- Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
- Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Digital Cameras Records A Lower Decline Than Previously
Premiumisation Emerges Within Digital Cameras
Sports Camcorders Gain in Popularity in China
Competitive Landscape
Canon (china) Leads Imaging Devices in China
International Brands Conquer Domestic Sales of Imaging Devices
Consolidation Occurs
Category Data
- Table 73 Sales of Imaging Devices by Category: Volume 2013-2018
- Table 74 Sales of Imaging Devices by Category: Value 2013-2018
- Table 75 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
- Table 76 Sales of Imaging Devices by Category: % Value Growth 2013-2018
- Table 77 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
- Table 78 NBO Company Shares of Imaging Devices: % Volume 2014-2018
- Table 79 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
- Table 80 Distribution of Imaging Devices by Channel: % Volume 2013-2018
- Table 81 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
- Table 82 Forecast Sales of Imaging Devices by Category: Value 2018-2023
- Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
- Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
- Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Sales of Smartphone Are Expected To Recover Over the Forecast Period From the Decline Posted in 2018
Consumers Look for Premium Smartphones, Which Supports An Increase in the Average Unit Price
Smartphones Continue With Technological Innovation, Offering Full Screen and Artificial Intelligence Applications
Competitive Landscape
Huawei Technologies Co Continues To Lead Mobile Phones, While Meitu Posts the Highest Volume Growth in 2018
Domestic Brands Maintain A Dominant Position Within Mobile Phones
Youthful Marketing Strategies Are Conducted To Target Young Consumers
Category Data
- Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
- Table 87 Sales of Mobile Phones by Category: Value 2013-2018
- Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
- Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
- Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
- Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
- Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
- Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
- Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
- Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
- Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
- Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
- Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
Booming Sales of Smart Speakers Support the Performance of Wireless Speakers
the Popularity of Smartphones Changes Habits Regarding the Usage of E-readers and Portable Media Players
Competitive Landscape
Alibaba Group Holding Leads Wireless Speakers in 2018
Upgrades and Lower Prices
Amazon.com Maintains Its Dominance Within E-readers
Category Data
- Table 99 Sales of Portable Players by Category: Volume 2013-2018
- Table 100 Sales of Portable Players by Category: Value 2013-2018
- Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
- Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
- Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
- Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
- Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
- Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
- Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
- Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
- Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth of Wearable Electronics Is Predicted To Slow Down Over the Forecast Period
Increasing Safety Awareness Results in High Demand for Children's Phone Watches
Consumer Preferences for Extra Functions Set To Result in Average Unit Price Increase
Competitive Landscape
Huami Maintains Its Top Position Within Wearable Electronics in 2018
Huawei Technologies Co Posts the Highest Volume Growth in 2018
Domestic Companies Lead Wearable Electronics
Category Data
- Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
- Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
- Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
- Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
- Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
- Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
- Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
- Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
- Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
- Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
- Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
