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市場調査レポート

中国における家電製品市場

Consumer Electronics in China

発行 Euromonitor International 商品コード 136529
出版日 ページ情報 英文 67 Pages
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中国における家電製品市場 Consumer Electronics in China
出版日: 2019年08月07日 ページ情報: 英文 67 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、中国における家電製品市場および製品別市場の規模・概要を総合的に分析するとともに、最新の小売データ、主要企業、主要ブランド、新製品の開発、流通、価格問題、市場予測など検証し、お届けいたします。

中国の家電製品市場:市場の考察

  • エグゼクティブサマリー
  • 主要動向・市場の発展
  • 市場データ
  • 定義
  • 情報源

中国企業のプロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • コンピューターと周辺機器
  • 車載エンターテインメント機器
  • ホームオーディオ・シネマ
  • ホームビデオ
  • イメージングデバイス
  • 携帯電話
  • ポータブルメディアプレーヤー
  • ウェアラブルエレクトロニクス
目次
Product Code: CECN

The Chinese consumer electronics market is being transformed by the changing face of consumer entertainment. The rise of streaming services has generated increasing demand for enhanced audio and visual experiences, stimulating upmarket trends across a range of categories. Televisions is seeing a significant rise in the popularity of products with larger screens and higher resolutions, as well as the rapid emergence of OLED TVs. Soundbars and wireless speakers with displays.

Euromonitor International's 'Consumer Electronics in China report 'offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Changing Face of Entertainment Exerting Strong Influence on Consumer Electronics
  • Trend Towards Specialisation and Personalisation in 2019
  • Domestic Companies Maintain Dominance, Supported by Ongoing Innovation
  • Internet Retailing Consolidates Position As Leading Channel
  • 5g Set To Have An Influential Role To Play in Development of Consumer Electronics

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

  • Summary 1 Research Sources

Headlines

Prospects

  • Ongoing Decline Softened by Popularity of Gaming and Ultra-thin Laptops
  • Digital Transformation of Business Provides Longer-term Potential
  • Large-screen Smartphones Undermining Consumer Demand for Tablets

Competitive Landscape

  • Lenovo Focuses on Key Areas of Evolving Demand
  • Hp Targets Both High-end Demand and Price-conscious Consumers
  • Huawei Continues To Develop Detachable Tablets Offer

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
  • Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
  • Table 16 Sales of Computers by Category: Business Volume 2014-2019
  • Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
  • Table 20 Sales of Laptops by Form Factor 2018-2019
  • Table 21 Sales of Tablets by Operating System 2014-2019
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
  • Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Headlines

Prospects

  • Pre-installation Trend Undermines Sales Across In-car Entertainment
  • Apps Rendering In-car Navigation Obsolete
  • In-car Entertainment Distribution Continues To Shift Towards E-commerce

Competitive Landscape

  • Flyaudio Reinforces Leading Position Through Innovation
  • Manufacturers Responding To Challenges With Smart and Connected Devices
  • Players Withdrawing From In-car Navigation

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
  • Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Rise of Smartphones and Wireless Speakers Undermining Sales
  • Home Cinema and Speaker Systems Sees Upturn
  • TV Viewers Look for Enhanced Audio Experiences

Competitive Landscape

  • Philips' Lead Underpinned by Reputation for Quality
  • International Brands Lead the Market
  • International Brands at Forefront of Innovation

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Premiumisation Drives Growth in TVs Despite Threat From Rival Devices
  • Streaming Services Boost Demand for Smart TVs
  • Video Players Becoming Obsolete Due To Rise of Video Streaming

Competitive Landscape

  • Hisense Targeting the Premiumisation Trend
  • Competition Intensifies in Tvs, Leading To Contrasting Performances
  • Skyworth Continues To Build on Early Mover Advantage in Oled TVs

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2014-2019
  • Table 58 Sales of Home Video by Category: Value 2014-2019
  • Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Headlines

Prospects

  • Compact Systems Cameras the Only Bright Spot, As Smartphones Continue To Drive Down Sales of Digital Cameras
  • Shift in Demand Towards Higher-end Cameras Drives Up Unit Price
  • Digital Camcorders Upturn Driven by Fashion

Competitive Landscape

  • Canon Targets Compact Systems Cameras in Key Strategic Market
  • Japanese Players Dominate, But Struggle To Meet Market Challenges
  • Osmo Pocket Drives Turnaround in Digital Camcorders

Category Data

  • Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
  • Table 73 Sales of Imaging Devices by Category: Value 2014-2019
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Headlines

Prospects

  • Maturity and Longer Replacement Cycles Lead To Volume Decline in Smartphones
  • Growing Role of Digital Payment Supports Importance of Smartphones
  • Market Seeing the Emergence of Gaming Phones

Competitive Landscape

  • Huawei Pulls Further Ahead Through Investment in Innovation
  • Meitu Teaming Up With Xiaomi To Stimulate Turnaround
  • Leading Players Adopt Segmented Brand Strategies

Category Data

  • Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
  • Table 86 Sales of Mobile Phones by Category: Value 2014-2019
  • Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
  • Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
  • Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
  • Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
  • Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
  • Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
  • Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
  • Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Headlines

Prospects

  • Low-priced Domestic Speakers Drive Dynamic Growth in Wireless Speakers
  • Introducing Child-specific Features
  • Smartphones Represents Major Threat To E-readers and Portable Media Players

Competitive Landscape

  • Alibaba Achieves Strong Position Through Aggressive Pricing Strategy
  • Growing Number of Players Looking To Benefit From Category Growth
  • Dominant Player, Amazon, Introduces Affordable Localised Products in E-readers

Category Data

  • Table 98 Sales of Portable Players by Category: Volume 2014-2019
  • Table 99 Sales of Portable Players by Category: Value 2014-2019
  • Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
  • Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
  • Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
  • Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
  • Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
  • Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
  • Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
  • Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Growth Slows, Constrained by Maturity and Limited Innovation Potential
  • Demand for Children's Phone Watches Boosts Smart Wearables Sales
  • Innovation in Design and Technology

Competitive Landscape

  • Huami Continues To Develop the Mi Band Offer
  • New Product Developments Spur Strong Performance for Huawei
  • Overseas Players Fail To Justify Brand Positioning

Category Data

  • Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
  • Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
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