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市場調査レポート

中国における家電製品市場

Consumer Electronics in China

発行 Euromonitor International 商品コード 136529
出版日 ページ情報 英文 85 Pages
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中国における家電製品市場 Consumer Electronics in China
出版日: 2015年12月02日 ページ情報: 英文 85 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、中国における家電製品市場および製品別市場の規模・概要を総合的に分析するとともに、最新の小売データ、主要企業、主要ブランド、新製品の開発、流通、価格問題、市場予測など検証し、お届けいたします。

中国の家電製品市場:市場の考察

  • エグゼクティブサマリー
  • 主要動向・市場の発展
  • 市場データ
  • 定義
  • 情報源

中国企業のプロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • コンピューターと周辺機器
  • 車載エンターテインメント機器
  • ホームオーディオ・シネマ
  • ホームビデオ
  • イメージングデバイス
  • 携帯電話
  • ポータブルメディアプレーヤー
  • ウェアラブルエレクトロニクス

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CECN

Although the growth of the economy slowed down in China in 2015, overall consumer electronics continued to grow, especially in new categories of wearable electronics and OLED TVs due to their innovation and smart functions. Nevertheless, some traditional electronics such as imaging devices, portable media players, home audio and cinema and portable players suffered declines in 2015 due to threats from smart devices including smartphones, tablets and smart TVs.

Euromonitor International's Consumer Electronics in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Consumer Electronics Continues To Grow in Spite of Macroeconomic Slowdown
  • Consumer Electronics Tend To Be Equipped With Smarter Functions
  • Domestic Brands Witness Faster Development Compared To Internationals
  • Electronics and Appliance Specialist Retailers Remains As Core Channel Despite Huge Threat From Internet Retailers
  • Consumer Electronics Is Expected To Record Slower Growth Over the Forecast Period

Key Trends and Developments

  • Smart Electronic Devices Enjoy Favourable Growth Despite Economic Depression
  • Electronics and Appliance Specialist Retailers Suffers Threat From Internet Retailers
  • the Development of Mobile Devices Accelerates the Growth of Mobile Payment

Market Data

  • Table 1. Sales of Consumer Electronics by Category: Volume 2010-2015
  • Table 2. Sales of Consumer Electronics by Category: Value 2010-2015
  • Table 3. Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
  • Table 4. Sales of Consumer Electronics by Category: % Value Growth 2010-2015
  • Table 5. NBO Company Shares of Consumer Electronics: % Volume 2011-2015
  • Table 6. LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
  • Table 7. Distribution of Consumer Electronics by Channel: % Volume 2010-2015
  • Table 8. Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 9. Forecast Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 10. Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 11. Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Suning Commerce Group Co Ltd in Consumer Electronics (china)

  • Strategic Direction
  • Key Facts
    • Summary 2. Suning Commerce Group Co Ltd: Key Facts
    • Summary 3. Suning Commerce Group Co Ltd: Operational Indicators
  • Company Background
    • Chart 1. Electronics and Appliance Specialist Retailer: Suning in Shanghai
  • Internet Strategy

Private Label

    • Summary 4. Suning Commerce Group Co Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 5. Suning Commerce Group Co Ltd: Competitive Position 2014

Xiaomi Technology Co Ltd in Consumer Electronics (china)

  • Strategic Direction
  • Key Facts
    • Summary 6. Xiaomi Technology Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 7. Xiaomi Technology Co Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12. Forecast Sales of Laptops by Rural vs Urban: % Retail Volume 2015-2020
  • Table 13. Forecast Sales of Tablets and Other Portable Computers by Rural vs Urban: % Retail Volume 2015-2020
  • Table 14. Sales of Computers and Peripherals by Category: Volume 2010-2015
  • Table 15. Sales of Computers and Peripherals by Category: Value 2010-2015
  • Table 16. Sales of Computers and Peripherals by Category: % Volume Growth 2010-2015
  • Table 17. Sales of Computers and Peripherals by Category: % Value Growth 2010-2015
  • Table 18. Sales of Computers by Category: Business Volume 2010-2015
  • Table 19. Sales of Computers by Category: Business Value MSP 2010-2015
  • Table 20. Sales of Computers by Category: Busines Volume Growth 2010-2015
  • Table 21. Sales of Computers by Category: Business Value MSP Growth 2010-2015
  • Table 22. Sales of Laptops by Form Factor 2015
  • Table 23. Sales of Tablets by Form Factor 2015
  • Table 24. Sales of Tablets by Operating System 2010-2015
  • Table 25. NBO Company Shares of Computers and Peripherals: % Volume 2011-2015
  • Table 26. LBN Brand Shares of Computers and Peripherals: % Volume 2012-2015
  • Table 27. Distribution of Computers and Peripherals by Channel: % Volume 2010-2015
  • Table 28. Forecast Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 29. Forecast Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 30. Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 31. Forecast Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 32. Forecast Sales of Computers by Category: Business Volume 2015-2020
  • Table 33. Forecast Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 34. Forecast Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 35. Forecast Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 36. Forecast Sales of Laptops by Form Factor 2015-2020
  • Table 37. Forecast Sales of Tablets by Form Factor 2015-2020
  • Table 38. Forecast Sales of Tablets by Operating System 2015-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39. Forecast Sales of In-Dash Media Players by Rural vs Urban: % Retail Volume 2015-2020
  • Table 40. Forecast Sales of In-Car Navigation by Rural vs Urban: % Retail Volume 2015-2020
  • Table 41. Sales of In-Car Entertainment by Category: Volume 2010-2015
  • Table 42. Sales of In-Car Entertainment by Category: Value 2010-2015
  • Table 43. Sales of In-Car Entertainment by Category: % Volume Growth 2010-2015
  • Table 44. Sales of In-Car Entertainment by Category: % Value Growth 2010-2015
  • Table 45. NBO Company Shares of In-Car Entertainment: % Volume 2011-2015
  • Table 46. LBN Brand Shares of In-Car Entertainment: % Volume 2012-2015
  • Table 47. Distribution of In-Car Entertainment by Channel: % Volume 2010-2015
  • Table 48. Forecast Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 49. Forecast Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 50. Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 51. Forecast Sales of In-Car Entertainment by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 52. Forecast Sales of Home Audio and Cinema by Rural vs Urban: % Retail Volume 2015-2020
  • Table 53. Sales of Home Audio and Cinema by Category: Volume 2010-2015
  • Table 54. Sales of Home Audio and Cinema by Category: Value 2010-2015
  • Table 55. Sales of Home Audio and Cinema by Category: % Volume Growth 2010-2015
  • Table 57. NBO Company Shares of Home Audio and Cinema: % Volume 2011-2015
  • Table 58. LBN Brand Shares of Home Audio and Cinema: % Volume 2012-2015
  • Table 59. Distribution of Home Audio and Cinema by Channel: % Volume 2010-2015
  • Table 60. Forecast Sales of Home Audio and Cinema by Category: Volume 2015-2020
  • Table 61. Forecast Sales of Home Audio and Cinema by Category: Value 2015-2020
  • Table 62. Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
  • Table 63. Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 64. Forecast Sales of Home Video by Rural vs Urban: % Retail Volume 2015-2020
  • Table 65. Sales of Home Video by Category: Volume 2010-2015
  • Table 66. Sales of Home Video by Category: Value 2010-2015
  • Table 67. Sales of Home Video by Category: % Volume Growth 2010-2015
  • Table 68. Sales of Home Video by Category: % Value Growth 2010-2015
  • Table 69. Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2010-2015
  • Table 70. Sales of LCD TVs by Network Connectivity: % Retail Volume 2010-2015
  • Table 71. Sales of LCD TVs by Screen Type: % Retail Volume 2010-2015
  • Table 72. Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2010-2015
  • Table 73. Sales of OLED TVs by Network Connectivity: % Retail Volume 2010-2015
  • Table 74. Sales of Plasma TVs by 3D vs Non 3D: % Retail Volume 2010-2015
  • Table 75. Sales of Plasma TVs by Network Connectivity: % Retail Volume 2010-2015
  • Table 76. NBO Company Shares of Home Video: % Volume 2011-2015
  • Table 77. LBN Brand Shares of Home Video: % Volume 2012-2015
  • Table 78. Distribution of Home Video by Channel: % Volume 2010-2015
  • Table 79. Forecast Sales of Home Video by Category: Volume 2015-2020
  • Table 80. Forecast Sales of Home Video by Category: Value 2015-2020
  • Table 81. Forecast Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 82. Forecast Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 83. Forecast Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2015-2020
  • Table 84. Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 85. Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2015-2020
  • Table 86. Forecast Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2015-2020
  • Table 87. Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 88. Sales of Imaging Devices by Category: Volume 2010-2015
  • Table 89. Sales of Imaging Devices by Category: Value 2010-2015
  • Table 90. Sales of Imaging Devices by Category: % Volume Growth 2010-2015
  • Table 91. Sales of Imaging Devices by Category: % Value Growth 2010-2015
  • Table 92. Sales of Digital Cameras by Type: % Retail Volume 2010-2015
  • Table 93. NBO Company Shares of Imaging Devices: % Volume 2011-2015
  • Table 94. LBN Brand Shares of Imaging Devices: % Volume 2012-2015
  • Table 95. Distribution of Imaging Devices by Channel: % Volume 2010-2015
  • Table 96. Forecast Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 97. Forecast Sales of Imaging Devices by Category: Value 2015-2020
  • Table 98. Forecast Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 99. Forecast Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 100. Forecast Sales of Digital Cameras by Type: % Retail Volume 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 101. Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2015-2020
  • Table 102. Sales of Mobile Phones by Category: Volume 2010-2015
  • Table 103. Sales of Mobile Phones by Category: Value 2010-2015
  • Table 104. Sales of Mobile Phones by Category: % Volume Growth 2010-2015
  • Table 105. Sales of Mobile Phones by Category: % Value Growth 2010-2015
  • Table 106. Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
  • Table 107. Sales of Smartphones by Operating System: % Retail Volume 2010-2015
  • Table 108. Sales of Smartphones by Screen Size: % Retail Volume 2015
  • Table 109. NBO Company Shares of Mobile Phones: % Volume 2011-2015
  • Table 110. LBN Brand Shares of Mobile Phones: % Volume 2012-2015
  • Table 111. Distribution of Mobile Phones by Channel: % Volume 2010-2015
  • Table 112. Forecast Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 113. Forecast Sales of Mobile Phones by Category: Value 2015-2020
  • Table 114. Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 115. Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 116. Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
  • Table 117. Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 118. Sales of Portable Players by Category: Volume 2010-2015
  • Table 119. Sales of Portable Players by Category: Value 2010-2015
  • Table 120. Sales of Portable Players by Category: % Volume Growth 2010-2015
  • Table 121. Sales of Portable Players by Category: % Value Growth 2010-2015
  • Table 122. NBO Company Shares of Portable Players: % Volume 2011-2015
  • Table 123. LBN Brand Shares of Portable Players: % Volume 2012-2015
  • Table 124. Distribution of Portable Players by Channel: % Volume 2010-2015
  • Table 125. Forecast Sales of Portable Players by Category: Volume 2015-2020
  • Table 126. Forecast Sales of Portable Players by Category: Value 2015-2020
  • Table 127. Forecast Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 128. Forecast Sales of Portable Players by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 129. Sales of Wearable Electronics by Category: Volume 2013-215
  • Table 130. Sales of Wearable Electronics by Category: Value 2013-215
  • Table 131. Sales of Wearable Electronics by Category: % Volume Growth 2014-2015
  • Table 132. Sales of Wearable Electronics by Category: % Value Growth 2014-2015
  • Table 133. NBO Company Shares of Wearable Electronics: % Volume 2011-2015
  • Table 134. LBN Brand Shares of Wearable Electronics: % Volume 2013-2015
  • Table 135. Distribution of Wearable Electronics by Channel: % Volume 2013-2015
  • Table 136. Forecast Sales of Wearable Electronics by Category: Volume 2015-2020
  • Table 137. Forecast Sales of Wearable Electronics by Category: Value 2015-2020
  • Table 138. Forecast Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
  • Table 139. Forecast Sales of Wearable Electronics by Category: % Value Growth 2015-2020
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