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1702406

ニューロマーケティングの世界市場 (2025-2032年)

Global Neuromarketing Market- 2025-2032

出版日
ページ情報
英文 180 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ニューロマーケティングの世界市場 (2025-2032年)
出版日: 2025年04月10日
発行: DataM Intelligence
ページ情報: 英文 180 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

世界のニューロマーケティングの市場規模は、2024年の17億4,000万米ドルから、予測期間中はCAGR 9.21%で推移し、2032年には35億2,000万米ドルに達すると予測されています。

世界のニューロマーケティング市場は加速度的に勢いを増しており、特に北米では、企業が広告戦略を最適化するために神経科学ベースのツールに多額の投資を行っています。Neurons Inc.のデータによると、大手ブランドは、広告のエンゲージメント、感情的反応、記憶保持をテストするために、EEGやアイトラッキングのようなニューロベースの手法を使用することが増えています。

市場動向

2025年のニューロマーケティング市場において顕著なトレンドのひとつは、プラットフォームに特化したクリエイティブ戦略へのシフトです。Neurons Inc.の調査によると、製品中心のストーリーテリングと組み合わせた縦型広告フォーマットは、他の形式よりも優れたパフォーマンスを発揮する一方で、複雑なストーリーテリングは横型フォーマットの方が効果的であることが判明しました。さらに、モバイルユーザーの注意持続時間は、2018年の3.4秒から2025年にはわずか2.2秒へと短縮されており、これに対応するためにニューロマーケティングツールの導入が加速しています。視聴者の注意をミリ秒単位で捉えることが求められているのです。この移行は、一般的なキャンペーンテストから、神経反応に基づいてミクロに最適化されたコンテンツ配信への重要な進化を意味します。

市場力学

感情AIとマルチモーダル生体認証分析の進化が、リアルタイムな消費者インサイトの生成を強化

ニューロマーケティング市場は、リアルタイムの生体分析や感情AIの進化により、大きな勢いを見せています。これらの技術により、マーケターは消費者の深層的で無意識的な反応にアクセスできるようになっています。たとえば Neurons Inc. のようなプラットフォームでは、フェイシャルコーディング、アイトラッキング、EEG、感情分析、予測AI などをひとつのシステムに統合し、広告の効果や感情的な共鳴度を即座に評価できるようになっています。これにより、フィードバックのサイクルが劇的に短縮されながらも、科学的な厳密性は維持されているのが大きな特徴です。

当レポートでは、世界のニューロマーケティングの市場を調査し、市場概要、市場成長への各種影響因子の分析、各種区分・地域/主要国別の詳細分析、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法・調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
    • 抑制要因
    • 機会
    • 影響分析

第5章 業界分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • 技術分析
  • 業界動向分析
  • DMIオピニオン

第6章 技術別

  • 機能的磁気共鳴画像法 (fMRI)
  • 脳波検査 (EEG)
  • アイトラッキング
  • 生体認証
  • 陽電子放出断層撮影 (PET)
  • その他

第7章 用途別

  • 広告テスト
  • 製品パッケージデザイン
  • ブランディング・ポジショニング
  • 価格・製品の特徴
  • 顧客体験/ユーザーエクスペリエンス (CX/UX)
  • 市場調査・消費者行動研究
  • 小売業・買い物客の体験の最適化
  • その他

第8章 エンドユーザー別

  • 消費財
  • ヘルスケア・医薬品
  • 金融サービス
  • 通信
  • 食品・飲料
  • 自動車
  • その他

第9章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他
  • 南米
    • ブラジル
    • アルゼンチン
    • その他
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他
  • 中東・アフリカ

第10章 競合情勢

  • 競合シナリオ
  • 市場ポジショニング/シェア分析
  • M&A分析

第11章 企業プロファイル

  • Merchant Mechanics, Inc.
  • Immersion Neuroscience
  • Buyology inc.
  • Uniphore Technologies Inc.
  • Neural Sense (Pty) Ltd
  • Affectiva
  • Cloud Army Network Inc.
  • Nielsen Consumer LLC
  • Neurons Inc.
  • BrainSigns SRL

第12章 付録

目次
Product Code: ICT9477

Global neuromarketing market size reached US$ 1.74 billion in 2024 and is expected to reach US$ 3.52 billion by 2032, growing with a CAGR of 9.21% during the forecast period 2025-2032.

The global neuromarketing market is witnessing accelerated momentum, particularly in North America, where companies are heavily investing in neuroscience-based tools to optimize advertising strategies. According to data from Neurons Inc., leading brands increasingly use neuro-based methods like EEG and eye-tracking to test engagement, emotional response, and memory retention in ads.

For instance, Neurons' studies show that cinema ads lead to stronger brand recall than other platforms, helping marketers enhance storytelling precision in a distracted digital landscape. Techniques like facial coding and GSR are also being refined for cross-platform campaigns, enabling nuanced audience segmentation.

Neuromarketing Market Trend

A unique trend shaping the neuromarketing market in 2025 is the shift toward platform-specific creative strategies. Research by Neurons Inc. revealed that vertical ad formats outperform others when paired with product-focused narratives, while complex storytelling is more effective in horizontal formats. Additionally, shrinking mobile attention spans-down from 3.4 seconds in 2018 to just 2.2 seconds in 2025-have spurred the adoption of neuromarketing tools to capture viewer focus within milliseconds. This transition marks a key evolution from generalized campaign testing to micro-optimized content delivery based on neuro-responsiveness.

Global Neuromarketing Market Dynamics

Advancements in Emotion AI and Multimodal Biometric Analytics Enhancing Real-Time Consumer Insight Generation

The neuromarketing market is experiencing significant momentum due to real-time biometric analytics and emotion AI, which allow marketers to access deep, subconscious consumer responses. Platforms like Neurons Inc. now integrate facial coding, eye-tracking, EEG, sentiment analysis, and predictive AI into single systems to evaluate ad performance and emotional resonance instantly-dramatically shortening feedback cycles while preserving scientific rigor.

Neurons AI offers emotion-driven predictive analytics that simulate how content will be perceived before its release, enabling brands to fine-tune creatives in advance for maximum emotional impact. Nielsen also highlights that neuroscience tools such as biometric sensors and brainwave monitoring deliver more accurate insights into how consumers emotionally respond to ads-often outperforming traditional survey-based approaches, which tend to be influenced by rationalized or biased answers.

High Cost and Ethical Concerns Associated with Neuroimaging Technologies in Commercial Applications

High costs and ethical complexities are significant barriers to the broader adoption of neuroimaging technologies in neuromarketing. Techniques like EEG, fMRI, and biometric scanning require specialized equipment, trained personnel, and controlled environments-making implementation resource-intensive, particularly for smaller firms.

According to Neurons Inc., this makes neuromarketing substantially more expensive than traditional research methods. Moreover, ethical concerns about neuroprivacy-especially the use of subconscious data to influence consumer behavior-raise red flags about consent and manipulation. The NIH underscores the importance of informed consent, fairness, and risk-benefit balance in research involving human participants, reinforcing the need for stricter ethical frameworks in commercial neuromarketing applications

Segment Analysis

The global neuromarketing market is segmented based on technology, application, end-user and region.

Functional Magnetic Resonance Imaging (fMRI) Segment Driving Neuromarketing Market

Functional Magnetic Resonance Imaging (fMRI) in neuromarketing is gaining significant traction due to its unparalleled ability to map brain responses in high spatial detail. At the National Institute of Mental Health's FMRIF facility, the deployment of advanced 7T MRI scanners has enhanced researchers' capability to explore the neurological underpinnings of consumer decision-making. With NIH's Laboratory of Functional and Molecular Imaging (LFMI) focusing on developing ultra-high field MRI technologies like 11.7T animal scanners and 7T human scanners.

The advancements not only contribute to academic neuroscience but have direct commercial implications. Companies are increasingly collaborating with institutions utilizing these high-resolution scanners to decode consumer reactions to branding, packaging, and advertising at a neurological level. As the NIH scales efforts in molecular and neural imaging-especially around cognitive and behavioral research-fMRI remains a cornerstone in delivering actionable insights for product optimization and campaign effectiveness across the neuromarketing space

Geographical Penetration

Rising Demand for Neuromarketing in North America Driven by Predictive Consumer Analytics and EEG-Based Advertising Optimization

The demand for neuromarketing in North America is accelerating due to its integration with AI and the increasing need for real-time consumer behavior analytics. According to Neurons Inc., US companies are using neuroscience-based tools at scale to predict consumer reactions with up to 90% accuracy in digital advertising environments, highlighting the growing dependence on predictive attention models and biometric testing in marketing campaigns. The rise of such tools is especially prominent in sectors like e-commerce and streaming.

Additionally, Nielsen reports that neuromarketing techniques such as EEG-based copy testing are being widely adopted to evaluate emotional engagement, memory activation, and viewer attention in TV and digital ads. This allows marketers to optimize 15-second ads over traditional 30-second formats based on real-time brainwave analysis, indicating a shift toward neuroscience-validated media strategy across North America. This strategic shift is being adopted by global brands, emphasizing North America's central role in advancing neuromarketing technology.

Technology Analysis

Technological advancement in the neuromarketing market is being driven by innovations in non-invasive neuroscience tools that measure subconscious consumer behavior. Affectiva, a pioneer in Emotion AI, has developed a calibration-free eye-tracking system that enhances attention measurement using standard webcams-streamlining data collection and reducing survey disruption significantly. This technology is already trusted by 90% of the world's largest advertisers and is integrated with facial emotion recognition for deeper behavioral insights.

Similarly, Neurons Inc. uses EEG-based brain scanning, eye-tracking, facial coding, and galvanic skin response (GSR) to map emotional and cognitive reactions to marketing stimuli. These tools help marketers assess memory retention, attention levels, emotional resonance, and even stress through physiological signals like heart rate and pupil dilation, allowing real-time optimization of advertisements and product placements. These innovations underscore the shift toward data-driven, emotion-aware marketing strategies grounded in cognitive science.

Competitive Landscape

The major global players in the market include Merchant Mechanics, Inc., Immersion Neuroscience, Buyology Inc., Uniphore Technologies Inc., Neural Sense (Pty) Ltd, Affectiva, Cloud Army Network Inc., Nielsen Consumer LLC, Neurons Inc., and BrainSigns SRL.

Key Developments

  • In April 2023, Cadwell Industries, Inc., a global leader in neurodiagnostic and neuromonitoring solutions, today announces the US launch of Arc Voyager, a remote monitoring solution for wireless In-Home EEG.
  • In July 2022, Tobii, the global leader in eye tracking and pioneer of attention computing, announced its innovative eye tracking technology will be featured in the upcoming PlayStation VR2 headset. "PlayStation VR2 establishes a new baseline for immersive virtual reality (VR) entertainment and will enable millions of users across the world to experience the power of eye tracking," stated by Anand Srivatsa, Tobii CEO. "

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Target Audience 2024

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Technology
  • 3.2. Snippet by Application
  • 3.3. Snippet by End-User
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Advancements in Emotion AI and Multimodal Biometric Analytics Enhancing Real-Time Consumer Insight Generation
    • 4.1.2. Restraints
      • 4.1.2.1. High Cost and Ethical Concerns Associated with Neuroimaging Technologies in Commercial Applications
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Technology Analysis
  • 5.6. Industry Trend Analysis
  • 5.7. DMI Opinion

6. By Technology

  • 6.1. Introduction
    • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
    • 6.1.2. Market Attractiveness Index, By Technology
  • 6.2. Functional Magnetic Resonance Imaging (fMRI)*
    • 6.2.1. Introduction
    • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 6.3. Electroencephalography (EEG)
  • 6.4. Eye Tracking
  • 6.5. Biometrics
  • 6.6. Positron Emission Tomography (PET)
  • 6.7. Others

7. By Application

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 7.1.2. Market Attractiveness Index, By Application
  • 7.2. Advertising Testing*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Product Packaging Design
  • 7.4. Branding and Positioning
  • 7.5. Pricing and Product Features
  • 7.6. Customer Experience/User Experience (CX/UX)
  • 7.7. Market Research and Consumer Behavior Studies
  • 7.8. Retail and Shopper Experience Optimization
  • 7.9. Others

8. By End-User

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 8.1.2. Market Attractiveness Index, By End-User
  • 8.2. Consumer Goods*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Healthcare & Pharmaceuticals
  • 8.4. Financial Services
  • 8.5. Telecommunications
  • 8.6. Food & Beverage
  • 8.7. Automotive
  • 8.8. Others

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.2.5. Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.6.1. US
      • 9.2.6.2. Canada
      • 9.2.6.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.3.5. Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.6.1. Germany
      • 9.3.6.2. UK
      • 9.3.6.3. France
      • 9.3.6.4. Italy
      • 9.3.6.5. Spain
      • 9.3.6.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.4.5. Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.6.1. Brazil
      • 9.4.6.2. Argentina
      • 9.4.6.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.5.5. Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.6.1. China
      • 9.5.6.2. India
      • 9.5.6.3. Japan
      • 9.5.6.4. Australia
      • 9.5.6.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.6.5. Analysis and Y-o-Y Growth Analysis (%), By End-User

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. Merchant Mechanics, Inc.*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. Immersion Neuroscience
  • 11.3. Buyology inc.
  • 11.4. Uniphore Technologies Inc.
  • 11.5. Neural Sense (Pty) Ltd
  • 11.6. Affectiva
  • 11.7. Cloud Army Network Inc.
  • 11.8. Nielsen Consumer LLC
  • 11.9. Neurons Inc.
  • 11.10. BrainSigns SRL

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us