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ニューロマーケティング市場、シェア、規模、動向、産業分析レポート：検査技術タイプ別、技術別、エンドユーザー別、地域別、セグメント別予測、2024年～2032年

Neuromarketing Market Share, Size, Trends, Industry Analysis Report, By Test Technique Type (Semantic Priming, Affective Priming, and Implicit Association Test (IAT)); By Technology; By End-Use; By Region; Segment Forecast, 2024 - 2032

出版日
ページ情報
英文 119 Pages
納期
即日から翌営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ニューロマーケティング市場、シェア、規模、動向、産業分析レポート：検査技術タイプ別、技術別、エンドユーザー別、地域別、セグメント別予測、2024年～2032年
出版日: 2024年03月24日
発行: Polaris Market Research
ページ情報: 英文 119 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

Polaris Market Research社の最新調査によると、世界のニューロマーケティング市場規模は2032年までに29億9,000万米ドルに達する見込みです。この調査レポートは、現在の市場力学を詳細に洞察し、将来の市場成長に関する分析を提供しています。

ニューロマーケティングは、神経科学からの洞察を活用して消費者行動を理解し、影響を与える急成長分野です。技術の進歩、競合の増加、より深い消費者考察に対する需要の高まりが、この分野の成長を左右する主な要因となっています。

技術の進歩はニューロマーケティング市場の牽引役として重要な役割を果たしています。機能的磁気共鳴画像法（fMRI）や脳波計（EEG）などの高度なニューロイメージング技術の開拓により、マーケティング担当者は消費者の反応を神経学的レベルでより深く理解できるようになった。これらの技術は、脳の活動をリアルタイムでモニターすることを可能にし、消費者の嗜好や意思決定プロセスを分析するための貴重なデータを提供します。

また、競合情勢の激化により、企業は競争優位に立つための革新的な方法を模索しています。ニューロマーケティングは、消費者行動を理解するためのユニークなアプローチを提供することで、企業はより効果的なマーケティング戦略を構築し、全体的な顧客体験を向上させることができます。その結果、ニューロマーケティングのサービスや専門知識に対する需要は大幅に増加しています。

銀行、金融サービス、保険（BFSI）、小売、消費者ブランド、市場調査、科学機関など、さまざまな最終用途産業の間で、ニューロマーケティングの潜在的な利点と用途に対する認識と認識が高まっており、市場の成長を後押ししています。ニューロマーケティングは、これらの業界が顧客や見込み客をより深く理解し、より効果的で説得力のあるマーケティング戦略やキャンペーンを設計するのに役立ちます。世界中のいくつかの企業は、脳活動を測定するための自社ラボを建設しています。

例えば、コカ・コーラは、ボランティア被験者の脳活動を測定するための自社ラボを建設し、広告の効果を判定できるようにしました。PayPalは、機能的磁気共鳴画像法（fMRI）を採用して、さまざまな価格戦略に対する脳の反応を研究し、価格が大きなフォントで表示された場合に、顧客がより購買意欲をそそられることを発見しました。

ニューロマーケティング市場レポートハイライト

Implicit Association Test（IAT）分野は、様々な産業で広く採用されているため、最大の市場シェアを占めました。

機能的磁気共鳴画像法（FMRI）セグメントは、脳の詳細な洞察を提供する能力により、最大の市場シェアを占めました。

小売/消費者ブランド分野は、消費者行動を理解することへの注目が高まっているため、最大市場シェアを占めました。

北米地域は、市場調査と広告に多額の投資を行っているため、市場を独占しています。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 調査手法

第4章 世界のニューロマーケティング市場の洞察

  • ニューロマーケティング市場- 技術スナップショット
  • ニューロマーケティング市場力学
    • 促進要因と機会
      • 新たなマーケティング活動の採用の増加とニューロマーケティングへの投資の増加が市場の成長を牽引
      • テクノロジーの革新
    • 抑制要因と課題
      • 神経学的データの収集は、プライバシーと同意に関する倫理的な懸念を引き起こします。
  • PESTEL分析
  • ニューロマーケティング市場の技術動向
  • バリューチェーン分析
  • COVID-19の影響分析

第5章 技術タイプ別の世界市場

  • 主な調査結果
  • イントロダクション
  • セマンティックプライミング
  • 感情プライミング
  • 潜在的連合テスト（IAT）

第6章 最終用途別の世界市場

  • 主な調査結果
  • イントロダクション
  • BFSI
  • 小売/消費者ブランド
  • 市場調査
  • 科学機関
  • その他

第7章 技術別の世界市場

  • 主な調査結果
  • イントロダクション
  • 機能的磁気共鳴画像法（FMRI）
  • 脳波検査（EEG）
  • アイトラッキング
  • 陽電子放出断層撮影（PET）
  • 磁気脳波検査（MEG）
  • その他

第8章 地域別の世界市場

  • 主な調査結果
  • イントロダクション
    • ニューロマーケティング市場評価、地域別、2019-2032
  • ニューロマーケティング市場-北米
    • 北米：ニューロマーケティング市場、技術タイプ別、2019年～2032年
    • 北米：ニューロマーケティング市場、技術別、2019年～2032年
    • 北米：ニューロマーケティング市場、最終用途別、2019年～2032年
    • ニューロマーケティング市場-米国
    • ニューロマーケティング市場- カナダ
  • ニューロマーケティング市場- 欧州
    • 欧州：ニューロマーケティング市場、技術タイプ別、2019-2032年
    • 欧州：ニューロマーケティング市場、技術別、2019-2032年
    • 欧州：ニューロマーケティング市場、最終用途別、2019年～2032年
    • ニューロマーケティング市場- 英国
    • ニューロマーケティング市場- フランス
    • ニューロマーケティング市場- ドイツ
    • ニューロマーケティング市場- イタリア
    • ニューロマーケティング市場- スペイン
    • ニューロマーケティング市場- オランダ
    • ニューロマーケティング市場- ロシア
  • ニューロマーケティング市場- アジア太平洋
    • アジア太平洋地域：ニューロマーケティング市場、技術タイプ別、2019-2032年
    • アジア太平洋地域：ニューロマーケティング市場、技術別、2019-2032年
    • アジア太平洋地域：ニューロマーケティング市場、最終用途別、2019年～2032年
    • ニューロマーケティング市場- 中国
    • ニューロマーケティング市場- インド
    • ニューロマーケティング市場- マレーシア
    • ニューロマーケティング市場- 日本
    • ニューロマーケティング市場- インドネシア
    • ニューロマーケティング市場- 韓国
  • ニューロマーケティング市場-中東およびアフリカ
    • 中東およびアフリカ：ニューロマーケティング市場、技術タイプ別、2019-2032年
    • 中東およびアフリカ：ニューロマーケティング市場、技術別、2019-2032年
    • 中東およびアフリカ：ニューロマーケティング市場、最終用途別、2019-2032年
    • ニューロマーケティング市場- サウジアラビア
    • ニューロマーケティング市場-UAE
    • ニューロマーケティング市場- イスラエル
    • ニューロマーケティング市場- 南アフリカ
  • ニューロマーケティング市場-ラテンアメリカ
    • ラテンアメリカ：ニューロマーケティング市場、技術タイプ別、2019年～2032年
    • ラテンアメリカ：ニューロマーケティング市場、技術別、2019-2032年
    • ラテンアメリカ：ニューロマーケティング市場、最終用途別、2019年～2032年
    • ニューロマーケティング市場- メキシコ
    • ニューロマーケティング市場- ブラジル
    • ニューロマーケティング市場- アルゼンチン

第9章 競合情勢

  • 拡大と買収の分析
    • 拡大
    • 買収
  • パートナーシップ/コラボレーション/契約/公開

第10章 企業プロファイル

  • Nielsen Consumer Neuroscience
  • Emotion Research LAB
  • iMotions
  • Neuro-Insight
  • Noldus Information Technology
  • Neural Sense（Pty）Ltd
  • NVISO SA
  • Cadwell Industries Inc.
  • Neurons Inc India
  • OptimalHRGroup Neuromarketing
図表

List of Tables

  • Table 1 Global Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 2 Global Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 3 Global Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 4 Neuromarketing Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Table 5 North America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 6 North America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 7 North America: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 8 U.S.: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 9 U.S.: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 10 U.S.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 11 Canada: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 12 Canada: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 13 Canada: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 14 Europe: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 15 Europe: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 16 Europe: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 17 UK: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 18 UK: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 19 UK: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 20 France: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 21 France: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 22 France: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 23 Germany: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 24 Germany: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 25 Germany: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 26 Italy: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 27 Italy: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 28 Italy: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 29 Spain: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 30 Spain: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 31 Spain: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 32 Netherlands: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 33 Netherlands: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 34 Netherlands: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 35 Russia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 36 Russia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 37 Russia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 38 Asia Pacific: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 39 Asia Pacific: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 40 Asia Pacific: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 41 China: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 42 China: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 43 China: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 44 India: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 45 India: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 46 India: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 47 Malaysia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 48 Malaysia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 49 Malaysia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 50 Japan: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 51 Japan: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 52 Japan: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 53 Indonesia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 54 Indonesia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 55 Indonesia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 56 South Korea: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 57 South Korea: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 58 South Korea: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 59 Middle East & Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 60 Middle East & Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 61 Middle East & Africa: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 62 Saudi Arabia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 63 Saudi Arabia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 64 Saudi Arabia: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 65 UAE: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 66 UAE: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 67 UAE: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 68 Israel: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 69 Israel: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 70 Israel: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 71 South Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 72 South Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 73 South Africa: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 74 Latin America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 75 Latin America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 76 Latin America: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 77 Mexico: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 78 Mexico: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 79 Mexico: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 80 Brazil: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 81 Brazil: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 82 Brazil: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • Table 83 Argentina: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • Table 84 Argentina: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • Table 85 Argentina: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)

List of Figures

  • Figure 1. Global Neuromarketing Market, 2019-2032 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by End-Use
  • Figure 7. Global Neuromarketing Market, by End-Use, 2022 & 2032 (USD Billion)
  • Figure 8. Market by Technique Type
  • Figure 9. Global Neuromarketing Market, by Technique Type, 2022 & 2032 (USD Billion)
  • Figure 10. Market by Technology
  • Figure 11. Global Neuromarketing Market, by Technology, 2022 & 2032 (USD Billion)
  • Figure 12. Neuromarketing Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Figure 13. Strategic Analysis - Neuromarketing Market
目次
Product Code: PM4482

The global neuromarketing market size is expected to reach USD 2.99 billion by 2032, according to a new study by Polaris Market Research. The report "Neuromarketing Market Share, Size, Trends, Industry Analysis Report, By Test Technique Type (Semantic Priming, Affective Priming, and Implicit Association Test (IAT)); By Technology; By End-Use; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Neuromarketing is a rapidly growing field that leverages insights from neuroscience to understand and influence consumer behavior. Technological advancements, increasing competition, and the rising demand for deeper consumer insights are key drivers influencing its growth.

Technological advancements play a significant role in driving the neuromarketing market. The development of advanced neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), has enabled marketers to gain a better understanding of consumer responses at a neurological level. These technologies allow for real-time monitoring of brain activity, providing valuable data for analyzing consumer preferences and decision-making processes.

Also, the intensifying competition in the business landscape has led companies to seek innovative ways to gain a competitive edge. Neuromarketing offers a unique approach to understanding consumer behavior, allowing businesses to create more effective marketing strategies and enhance the overall customer experience. As a result, the demand for neuromarketing services and expertise is increasing significantly.

Increasing awareness and recognition of the potential benefits & applications of neuromarketing among various end-use industries such as banking, financial services, and insurance (BFSI), retail, consumer brands, market research, and scientific institutions fueling the market growth. Neuromarketing help these industries gain deeper understanding of their customers, prospects, and design more effective and persuasive marketing strategies and campaigns. Several companies across the globe are constructing their own in-house labs to measure brain activity.

For instance, Coca-Cola constructed their own in-house lab to measure brain activity in volunteer subjects, allowing them to determine the effectiveness of their advertisements. PayPal employed functional Magnetic Resonance Imaging (fMRI) to study the brain's response to different pricing strategies, finding that customers were more inclined to make a purchase when the price was presented in a larger font.

Neuromarketing Market Report Highlights

Implicit Association Test (IAT) segment dominated the market with largest market share due to its widespread adoption across various industries.

Functional Magnetic Resonance Imaging (FMRI) segment accounted for largest market share due to its ability to provide detailed insights of brains.

Retail/consumer brand segment held the maximum market share due to increasing focus on understanding consumer behavior.

North America region dominated the market due to its significant investment in market research and advertising.

The global players include Nielsen Consumer Neuroscience, Emotion Research LAB, iMotions, Neuro-Insight, NVISO SA, Cadwell Industries Inc., Neurons Inc India, and OptimalHRGroup Neuromarketing.

Polaris Market Research has segmented the Neuromarketing market report based on Test Technique Type, Technology, End-Use, and Region:

Neuromarketing Market, Test Technique Type Outlook (Revenue - USD Billion, 2019- 2032)

  • Semantic Priming
  • Affective Priming
  • Implicit Association Test (IAT)

Neuromarketing Market, Technology Outlook (Revenue - USD Billion, 2019- 2032)

  • Functional Magnetic Resonance Imaging (FMRI)
  • Electroencephalography (EEG)
  • Eye Tracking
  • Positron Emission Tomography (PET)
  • Magneto Encephalography (MEG)
  • Others

Neuromarketing Market, End-Use Outlook (Revenue - USD Billion, 2019- 2032)

  • BFSI
  • Retail/Consumer Brands
  • Market Research
  • Scientific Institutions
  • Others

Neuromarketing, Regional Outlook (Revenue - USD Billion, 2019- 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global Neuromarketing Market Insights

  • 4.1. Neuromarketing Market - Technology Snapshot
  • 4.2. Neuromarketing Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Rising Adoption of Novel Marketing Activities and Increased Investment In Neuromarketing Driving The Market Growth
      • 4.2.1.2. Innovations in Technology
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. The collection of neurological data raises ethical concerns regarding privacy and consent.
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. Neuromarketing Market Technology Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Neuromarketing Market, by Technique Type

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
  • 5.3. Semantic Priming
    • 5.3.1. Global Neuromarketing Market, by Semantic Priming, by Region, 2019-2032 (USD Billion)
  • 5.4. Affective Priming
    • 5.4.1. Global Neuromarketing Market, by Affective Priming, by Region, 2019-2032 (USD Billion)
  • 5.5. Implicit Association Test (IAT)
    • 5.5.1. Global Neuromarketing Market, by Implicit Association Test (IAT), by Region, 2019-2032 (USD Billion)

6. Global Neuromarketing Market, by End-Use

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 6.3. BFSI
    • 6.3.1. Global Neuromarketing Market, by BFSI, by Region, 2019-2032 (USD Billion)
  • 6.4. Retail/Consumer Brands
    • 6.4.1. Global Neuromarketing Market, by Retail/Consumer Brands, by Region, 2019-2032 (USD Billion)
  • 6.5. Market Research
    • 6.5.1. Global Neuromarketing Market, by Market Research, by Region, 2019-2032 (USD Billion)
  • 6.6. Scientific Institutions
    • 6.6.1. Global Neuromarketing Market, by Scientific Institutions, by Region, 2019-2032 (USD Billion)
  • 6.7. Others
    • 6.7.1. Global Neuromarketing Market, by Others, by Region, 2019-2032 (USD Billion)

7. Global Neuromarketing Market, by Technology

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
  • 7.3. Functional Magnetic Resonance Imaging (FMRI)
    • 7.3.1. Global Neuromarketing Market, by Functional Magnetic Resonance Imaging (FMRI), By Region, 2019-2032 (USD Billion)
  • 7.4. Electroencephalography (EEG)
    • 7.4.1. Global Neuromarketing Market, by Electroencephalography (EEG), By Region, 2019-2032 (USD Billion)
  • 7.5. Eye Tracking
    • 7.5.1. Global Neuromarketing Market, by Eye Tracking, By Region, 2019-2032 (USD Billion)
  • 7.6. Positron Emission Tomography (PET)
    • 7.6.1. Global Neuromarketing Market, by Positron Emission Tomography (PET), By Region, 2019-2032 (USD Billion)
  • 7.7. Magneto Encephalography (MEG)
    • 7.7.1. Global Neuromarketing Market, by Magneto Encephalography (MEG), By Region, 2019-2032 (USD Billion)
  • 7.8. Others
    • 7.8.1. Global Neuromarketing Market, by Others, By Region, 2019-2032 (USD Billion)

8. Global Neuromarketing Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. Neuromarketing Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 8.3. Neuromarketing Market - North America
    • 8.3.1. North America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.3.2. North America: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.3.3. North America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.3.4. Neuromarketing Market - U.S.
      • 8.3.4.1. U.S.: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.3.4.2. U.S.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.3.4.3. U.S.: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.3.5. Neuromarketing Market - Canada
      • 8.3.5.1. Canada: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.3.5.2. Canada.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.3.5.3. Canada: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.4. Neuromarketing Market - Europe
    • 8.4.1. Europe: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.4.2. Europe.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.4.3. Europe: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.4. Neuromarketing Market - UK
      • 8.4.4.1. UK: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.4.2. UK.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.4.3. UK: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.5. Neuromarketing Market - France
      • 8.4.5.1. France: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.5.2. France.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.5.3. France: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.6. Neuromarketing Market - Germany
      • 8.4.6.1. Germany: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.6.2. Germany.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.6.3. Germany: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.7. Neuromarketing Market - Italy
      • 8.4.7.1. Italy: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.7.2. Italy.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.7.3. Italy: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.8. Neuromarketing Market - Spain
      • 8.4.8.1. Spain: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.8.2. Spain.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.8.3. Spain: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.9. Neuromarketing Market - Netherlands
      • 8.4.9.1. Netherlands: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.9.2. Netherlands.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.9.3. Netherlands: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.10. Neuromarketing Market - Russia
      • 8.4.10.1. Russia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.4.10.2. Russia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.4.10.3. Russia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.5. Neuromarketing Market - Asia Pacific
    • 8.5.1. Asia Pacific: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.5.2. Asia Pacific.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.5.3. Asia Pacific: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.4. Neuromarketing Market - China
      • 8.5.4.1. China: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.4.2. China.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.4.3. China: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.5. Neuromarketing Market - India
      • 8.5.5.1. India: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.5.2. India.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.5.3. India: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.6. Neuromarketing Market - Malaysia
      • 8.5.6.1. Malaysia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.6.2. Malaysia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.6.3. Malaysia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.7. Neuromarketing Market - Japan
      • 8.5.7.1. Japan: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.7.2. Japan.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.7.3. Japan: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.8. Neuromarketing Market - Indonesia
      • 8.5.8.1. Indonesia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.8.2. Indonesia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.8.3. Indonesia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.9. Neuromarketing Market - South Korea
      • 8.5.9.1. South Korea: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.5.9.2. South Korea.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.5.9.3. South Korea: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.6. Neuromarketing Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.6.2. Middle East & Africa.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.6.3. Middle East & Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.4. Neuromarketing Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.5. Neuromarketing Market - UAE
      • 8.6.5.1. UAE: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.5.2. UAE.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.5.3. UAE: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.6. Neuromarketing Market - Israel
      • 8.6.6.1. Israel: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.6.2. Israel.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.6.3. Israel: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.7. Neuromarketing Market - South Africa
      • 8.6.7.1. South Africa: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.6.7.2. South Africa.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.6.7.3. South Africa: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
  • 8.7. Neuromarketing Market - Latin America
    • 8.7.1. Latin America: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
    • 8.7.2. Latin America.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
    • 8.7.3. Latin America: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.4. Neuromarketing Market - Mexico
      • 8.7.4.1. Mexico: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.7.4.2. Mexico.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.7.4.3. Mexico: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.5. Neuromarketing Market - Brazil
      • 8.7.5.1. Brazil: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.7.5.2. Brazil.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.7.5.3. Brazil: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.6. Neuromarketing Market - Argentina
      • 8.7.6.1. Argentina: Neuromarketing Market, by Technique Type, 2019-2032 (USD Billion)
      • 8.7.6.2. Argentina.: Neuromarketing Market, by Technology, 2019-2032 (USD Billion)
      • 8.7.6.3. Argentina: Neuromarketing Market, by End-Use, 2019-2032 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. Nielsen Consumer Neuroscience
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Emotion Research LAB
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. iMotions
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. Neuro-Insight
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Noldus Information Technology
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Neural Sense (Pty) Ltd
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. NVISO SA
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Cadwell Industries Inc.
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Neurons Inc India
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. OptimalHRGroup Neuromarketing
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development