抹茶の世界市場（2025年～2032年）

世界の抹茶の市場規模は、2024年に36億5,000万米ドルに達し、2032年までに78億3,550万米ドルに達すると予測され、予測期間の2025年～2032年にCAGRで10.02%の成長が見込まれます。

市場は、健康意識の高まりと機能的な天然飲料の需要により、力強い成長を示しています。抹茶の独特のうま味、高い抗酸化レベル、活力を与える特性が、ラテ、スムージー、デザート、アルコール飲料への配合を後押ししています。抹茶の人気は、消費者が食品・飲料全般のより健康的で植物由来の代替品を求めるにつれて拡大し続けています。抹茶は、炎症や酸化ストレスに対抗するのに役立つカテキンやポリフェノールを多く含むなど、その健康効果が評価されています。

メーカーは、クリーンラベルや砂糖不使用の選好に応える抹茶ベースの新製品を発売することで対応しています。例えば2024年5月、Aiya Matchaは、健康志向の消費者向けに、オリジナルブレンドに代わる、ステビアで甘みをつけた便利な抹茶、Sugar Free Sweetened Matcha to Goを発売しました。この製品は、ふるい分けたり泡立てたりする必要がなく、ラテ、スムージー、ブレンドドリンク（ホットでもアイスでも）に理想的な混ぜやすい形状を提供し、活動的なウェルネスの動向をサポートします。

抹茶市場の動向

機能性飲料市場は、健康志向の消費者が基本的な水分補給を超える効果をもたらす製品を求めていることから、著しい成長を示しています。機能性飲料は、抗酸化物質、アダプトゲン、植物性化合物などの天然成分を活用し、持続的なエネルギー、免疫サポート、ストレス緩和などの付加価値を提供することが多いです。このような需要は、多忙なライフスタイル、予防医療へのシフト、クリーンラベルで低糖質の代替品への関心の高まりに後押しされています。

例えば2023年3月、PerfectTedは、抹茶ベースのエナジードリンクで機能性飲料への需要の高まりを活用しています。正式な抹茶、炭酸水、本物の果汁を使用し、各ドリンクには80mgの天然カフェインとL-テアニンが含まれ、バランスのとれたエネルギーを持続させます。Apple Raspberryのような受賞歴のあるフレーバーは、従来のエナジードリンクに代わる、クリーンで機能的かつ風味豊かなものを求める健康志向の消費者に応えています。

力学

心身の健康に対する意識の高まり

心身の健康に対する世界的な関心の高まりは、抹茶市場の需要を大幅に加速させています。消費者は、精神的な明晰さ、持続的なエネルギー、全体的な健康をサポートする製品をますます求めるようになっており、天然の機能的な成分を強く好むようになっています。豊富な抗酸化物質、天然カフェイン、L-テアニン含有量で知られる抹茶は、こうした期待に見事に合致しています。その結果、抹茶は伝統的なお茶としてだけでなく、現代の健康志向の食生活における万能のスーパーフード成分としても受け入れられています。

この動向は食品・飲料産業全体の革新に拍車をかけ、各メーカーは抹茶をラテ、スムージー、エナジードリンク、機能性スナックに取り入れています。抹茶には、活力と鎮静効果をもたらす能力があり、従来のカフェイン入り製品に代わるユニークな代替品として位置づけられています。クリーンラベルやオーガニックの消費動向によって需要はさらに強化され、抹茶は世界中のウェルネス志向の高級製品の開発における戦略的成分となっています。

高級抹茶の高い価格

日本の宇治のような特定の地域から供給される正式な抹茶やオーガニック抹茶は、労働集約的な栽培と入念な加工を必要とするため、従来の抹茶に比べて価格が大幅に高くなります。このコスト障壁は、価格を重視する消費者のアクセスを制限し、価格競争の激しい市場での採用を制限します。

さらに、高品質な抹茶の割高な価格設定は、手頃な価格の機能性飲料の選択肢を提供することを目指すメーカーや小売業者にとって課題となります。クリーンラベルの天然製品への需要は高まり続けていますが、本物の高級抹茶を調達するためのコストは利益率に影響を与え、特に新興経済国では製品の普及を妨げる可能性があります。

当レポートでは、世界の抹茶市場について調査し、市場力学、地域とセグメントの分析、競合情勢、企業プロファイルなどを提供しています。

目次

第1章 調査手法と範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 心身の健康に対する意識の高まり
  • 抑制要因
    • 高級抹茶の高い価格
  • 機会
  • 影響の分析

第5章 産業の分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制とコンプライアンスの分析
• 持続可能性分析
• DMIの見解

第6章 グレード別

• 茶道用
• 最上級
• 料理用

第7章 形態別

• 粉末
• RTD飲料
• カプセル・サプリメント

第8章 用途別

• 食品・飲料
• 栄養補助食品
• パーソナルケア・化粧品
• その他

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他の欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他のアジア太平洋
• 中東・アフリカ

第10章 企業プロファイル

• Aiya Co., Ltd.
• Mizuba Tea Co.
• Keicha Tea World
• The AOI Tea Company
• ITO EN, LTD.
• Jade Monk
• Midori Spring
• DoMatcha
• IPPODO TEA
• Encha

第11章 付録

The global matcha market reached US$ 3,650.0 million in 2024 and is expected to reach US$ 7,835.5 million by 2032, growing at a CAGR of 10.02% during the forecast period 2025-2032.

The global matcha market is witnessing strong growth due to rising health awareness and the demand for functional, natural beverages. Matcha's unique umami flavor, high antioxidant levels and energizing properties have driven its inclusion in lattes, smoothies, desserts and alcoholic drinks. Its popularity continues to expand as consumers seek healthier, plant-based alternatives across food and beverage categories. Matcha is valued for its health benefits, including high levels of catechins and polyphenols, which help combat inflammation and oxidative stress.

Manufacturers are responding by launching new matcha-based products that cater to clean-label and sugar-free preferences. For example, in May 2024, Aiya Matcha introduced its Sugar Free Sweetened Matcha to Go, a convenient, stevia-sweetened alternative to its original blend, catering to health-conscious consumers. The product offers an easy-to-mix format ideal for lattes, smoothies and blended drinks-hot or cold-without the need for sifting or whisking, supporting on-the-go wellness trends.

Matcha Market Trend

The functional beverages market is witnessing significant growth as health-conscious consumers seek products that deliver more than basic hydration. The beverages offer added benefits such as sustained energy, immunity support and stress relief, often leveraging natural ingredients like antioxidants, adaptogens and plant-based compounds. This demand is being driven by busy lifestyles, a shift toward preventive health and growing interest in clean-label, low-sugar alternatives.

For example, in March 2023, PerfectTed is leveraging the growing demand for functional beverages with its matcha-based energy drinks, now available at Tesco in Meal Deals and multipacks. Made with ceremonial-grade matcha, sparkling water and real fruit juice, each drink offers 80mg of natural caffeine and L-theanine for sustained, balanced energy. Award-winning flavors like Apple Raspberry cater to health-conscious consumers seeking clean, functional and flavorful alternatives to traditional energy drinks.

Dynamics

Rising Health and Wellness Consciousness

The growing global focus on health and wellness is significantly accelerating demand in the matcha market. Consumers are increasingly seeking products that support mental clarity, sustained energy and overall well-being, leading to a strong preference for natural, functional ingredients. Matcha, known for its rich antioxidant profile, natural caffeine and L-theanine content, aligns well with these expectations. As a result, it is being embraced not only as a traditional tea but also as a versatile superfood ingredient in modern health-focused diets.

This trend has spurred innovation across the food and beverage industry, with manufacturers incorporating matcha into lattes, smoothies, energy drinks and functional snacks. Its ability to deliver both energizing and calming effects positions it as a unique alternative to conventional caffeinated products. The demand is further reinforced by clean-label and organic consumption trends, making matcha a strategic ingredient in the development of premium wellness-oriented offerings worldwide.

High Price of Premium-Grade Matcha

Ceremonial and organic matcha, which are sourced from specific regions like Uji, Japan, require labor-intensive cultivation and meticulous processing, resulting in significantly higher prices compared to conventional teas. This cost barrier limits accessibility for price-sensitive consumers and restricts adoption in price-competitive markets.

Moreover, the premium pricing of high-quality matcha poses challenges for manufacturers and retailers aiming to offer affordable functional beverage options. While demand for clean-label and natural products continues to rise, the cost of sourcing authentic, high-grade matcha can impact profit margins and hinder widespread product expansion, particularly in emerging economies.

Segment Analysis

The global matcha market is segmented based on grade, form, application and region.

Growing Market Demand for Premium Ceremonial-Grade Matcha

Ceremonial-grade matcha leads the grade segment in the global matcha market due to its superior quality, vibrant color and rich umami flavor. Sourced from the youngest, shade-grown leaves during the first harvest, this grade offers higher concentrations of antioxidants, L-theanine and caffeine-appealing to health-focused consumers seeking clean energy and cognitive support.

For example, in March 2023, Cymbiotika launched organic, ceremonial-grade matcha. Made from first-harvest leaves grown on family-run farms in Uji and Kagoshima, Japan, the product delivers a refined flavor and premium nutritional profile. Marketed as a clean energy alternative to coffee, it reinforces the growing demand for high-quality, functional wellness products.

Geographical Penetration

Asia-Pacific Emerges as the Leading Region in Global Matcha Demand

Asia-Pacific dominates the global matcha market, driven by strong cultural roots, high consumption levels and established production hubs, particularly in Japan. Regions like Uji and Kagoshima are renowned for producing premium ceremonial-grade matcha, which continues to influence global quality standards and demand. The region's leadership is further reinforced by rising health awareness, expanding applications in food and beverages and growing consumer preference for natural, antioxidant-rich products.

Emerging markets such as China and South Korea are also witnessing increased adoption, solidifying Asia-Pacific's position as the primary growth engine for the matcha market. For example, in March 2023, Kataoka & Co., Ltd. launched Matcha Direct, a ground-to-order e-commerce service. By shipping freshly milled matcha directly from its Kyoto factory within three business days, the company ensures product freshness while expanding its international reach. It highlights Japan's role as a premium matcha supplier and strengthens the region's dominance in high-quality matcha exports.

Sustainability Analysis

The matcha market is growing rapidly as sustainability becomes a key priority for consumers and businesses. Environmental sustainability plays a major role, with natural farming methods minimizing pesticide use, though challenges like water consumption and logistics emissions remain. Social sustainability is also gaining importance, with ethical sourcing and fair trade certifications driving consumer demand. Economically, matcha's premium value promotes innovation, but issues such as price volatility and monoculture farming present barriers to sustainable growth.

To address these challenges, Elitez Group and The Matcha Initiative (TMI) have launched the Sustainability Masterclass Series, designed to equip businesses and individuals with essential sustainability knowledge. The program focuses on key areas such as carbon management, circular economy and climate risk mitigation. By participating organizations can align with sustainability regulations, reduce operational costs and drive innovation, positioning themselves as leaders in the evolving sustainability landscape.

Competitive Landscape

The major global players in the market include Aiya Co., Ltd., Mizuba Tea Co., Keicha Tea World, The AOI Tea Company, ITO EN, LTD., Jade Monk, Midori Spring, DoMatcha, IPPODO TEA and Encha.

Key Developments

• In February 2025, PerfectTed launched Strawberry and Vanilla Matcha Lattes, expanding its RTD range across Tesco, Waitrose, Holland & Barrett, Amazon and DTC from April. Made with ceremonial-grade matcha from Uji, Japan, the oat milk-based drinks offer 60mg of slow-release caffeine and are naturally sweetened with agave, with no refined sugar or artificial sweeteners.
• In October 2024, ITO EN introduced new Matcha Banana Latte and Matcha Cacao Latte flavors under its matcha LOVE range in convenient SIG SmileSmall cartons. Designed for on-the-go consumption, these barista-style beverages blend traditional matcha with trending flavors, catering to growing global demand for healthy, functional drinks and enhancing matcha's appeal beyond Japan.
• In May 2024, Aiya Matcha introduced its Sugar Free Sweetened Matcha to Go, a convenient, stevia-sweetened alternative to its original blend, catering to health-conscious consumers. Made with premium culinary-grade matcha and free from sugar and artificial additives, the product offers an easy-to-mix format ideal for lattes, smoothies and blended drinks-hot or cold-without the need for sifting or whisking, supporting on-the-go wellness trends.

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Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Grade
• 3.2. Snippet by Form
• 3.3. Snippet by Application
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Health and Wellness Consciousness
  • 4.1.2. Restraints
    • 4.1.2.1. High Price of Premium-Grade Matcha
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory and Compliance Analysis
• 5.5. Sustainability Analysis
• 5.6. DMI Opinion

6. By Grade

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 6.1.2. Market Attractiveness Index, By Grade
• 6.2. Ceremonial Grade*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Classic Grade
• 6.4. Culinary Grade

7. By Form

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 7.1.2. Market Attractiveness Index, By Form
• 7.2. Powder*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. RTD (Ready-to-Drink) Beverages
• 7.4. Capsules & Supplements

8. By Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Food & Beverages*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Nutraceuticals
• 8.4. Personal Care & Cosmetics
• 8.5. Others

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.6.1. US
    • 9.2.6.2. Canada
    • 9.2.6.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.6.1. Germany
    • 9.3.6.2. UK
    • 9.3.6.3. France
    • 9.3.6.4. Italy
    • 9.3.6.5. Spain
    • 9.3.6.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.6.1. Brazil
    • 9.4.6.2. Argentina
    • 9.4.6.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.6.1. China
    • 9.5.6.2. India
    • 9.5.6.3. Japan
    • 9.5.6.4. Australia
    • 9.5.6.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Company Profiles

• 10.1. Aiya Co., Ltd.*
  • 10.1.1. Company Overview
  • 10.1.2. Product Portfolio and Description
  • 10.1.3. Financial Overview
  • 10.1.4. Key Developments
• 10.2. Mizuba Tea Co.
• 10.3. Keicha Tea World
• 10.4. The AOI Tea Company
• 10.5. ITO EN, LTD.
• 10.6. Jade Monk
• 10.7. Midori Spring
• 10.8. DoMatcha
• 10.9. IPPODO TEA
• 10.10. Encha

LIST NOT EXHAUSTIVE

11. Appendix

• 11.1. About Us and Culinary Grade
• 11.2. Contact Us