抹茶市場：グレード、産地、用途別-2025～2030年世界予測

抹茶市場は、2023年に51億1,000万米ドルと評価され、2024年には54億1,000万米ドルに達すると予測され、CAGR 6.87%で成長し、2030年には81億4,000万米ドルに達すると予測されています。

抹茶は、特別に栽培された緑茶の葉を細かく粉砕した粉末で、豊富な抗酸化物質を含み、新陳代謝を促進し気分を高めるなどの健康効果があることから、世界市場で大きな注目を集めています。抹茶のウェルネス・ダイエットセグメントでの必要性は、スーパーフードとしての人気の高まりによって裏付けられています。その用途は、飲食品、化粧品、栄養補助食品などさまざまな産業に及びます。健康効果を求める個人消費者、ラテやペストリーに抹茶を取り入れるカフェ、アンチエイジング特性を活用する化粧品ブランドなど、最終用途の範囲は広いです。

市場成長に影響を与える主要要因は、健康とウェルネスに対する消費者の意識の高まり、機能性飲料に対する需要の急増、カフェ文化の拡大などです。天然、オーガニック、最小限の加工を施した製品への世界のシフトが抹茶人気の道を開いた。市場洞察によれば、特に健康志向が高まっている地域を対象に、フレーバー入りの抹茶製品や抹茶入りスナック菓子の発売など、製品ラインを拡大する潜在的な可能性が示唆されています。さらに、飲料チェーンとの提携により、抹茶の知名度と市場浸透度を大幅に高めることができます。

しかし、高い生産コスト、高品質の抹茶の限られた入手可能性、他のスーパーフードとの大きな競合といった要因が市場成長の課題となる可能性があります。また、本物の抹茶の割高な価格設定は、価格に敏感な市場での採用を制限する可能性があります。このような制約を克服するために、技術革新は、コスト削減のための加工技術の改善や、最高品質の抹茶を安定的に供給するためのサステイナブル農法の開発に向けることができます。

革新的なセグメントでは、スキンケア用の新しい製剤の開発や、抹茶の栄養補助食品への応用の多様化にも焦点を当てることができます。抹茶市場が成熟し続ける中、消費者の嗜好を理解するための調査や、抹茶のユニークな利点を強調するためのマーケティング戦略に投資することは、ビジネスにとって有益です。全体として、抹茶市場は、企業が競合情勢をうまく乗り切り、課題に効果的に対処することができれば、十分な機会のあるダイナミックなセグメントです。

市場力学：急速に進化する抹茶市場の主要市場洞察を公開

抹茶市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 包装食品セグメントにおける抹茶使用の増加
  • 健康志向の消費者の増加
  • 化粧品・パーソナルケア産業における抹茶の使用増加
• 市場抑制要因
  • 代替品の入手可能性
• 市場機会
  • 抹茶の生産量の増加とオンラインチャネルでの入手の容易さ
  • 抹茶の発売数の増加
• 市場課題
  • 抹茶に関連する副作用

ポーターのファイブフォース：抹茶市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、抹茶市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：抹茶市場における外部からの影響の把握

外部マクロ環境要因は、抹茶市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：抹茶市場における競合情勢の把握

抹茶市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：抹茶市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、抹茶市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：抹茶市場における成功への道筋を描く

抹茶市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 包装食品セグメントでの抹茶の使用増加
    • 健康志向の消費者の増加
    • 化粧品・パーソナルケア産業で抹茶の使用が増加
  • 抑制要因
    • 代替品の入手可能性
  • 機会
    • 抹茶の生産量の増加とオンラインチャネルでの容易な入手性
    • 抹茶の起動数の増加
  • 課題
    • 抹茶に関連する副作用
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 抹茶市場：グレード別

• イントロダクション
• カフェ
• 儀式
• 伝統
• 料理

第7章 抹茶市場：性質別

• イントロダクション
• 従来型
• オーガニック

第8章 抹茶市場：最終用途別

• イントロダクション
• 飲料加工
• 食品加工
• フードサービス
• 家庭用
• 機関
• パーソナルケア

第9章 南北アメリカの抹茶市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋の抹茶市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの抹茶市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Aiya Europe GmbH
• Clearspring Ltd.
• Encha Life LLC
• Foodchem International Corporation
• Green Foods Corporation
• ITO EN, LTD.
• Marukyu Koyamaen CO., LTD.
• McCormick & Company, Inc.
• Nestle S.A.
• Pure Leaf by Unilever PLC
• Starbucks Corporation
• Tenzo Tea, Inc
• The AOI Tea Company
• The Hain Celestial Group, Inc.
• The Republic of Tea, Inc.

LIST OF FIGURES

• FIGURE 1. MATCHA MARKET RESEARCH PROCESS
• FIGURE 2. MATCHA MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MATCHA MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MATCHA MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MATCHA MARKET SIZE, BY GRADE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MATCHA MARKET SIZE, BY GRADE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MATCHA MARKET SIZE, BY NATURE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MATCHA MARKET SIZE, BY NATURE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MATCHA MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MATCHA MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MATCHA MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MATCHA MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MATCHA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MATCHA MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MATCHA MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MATCHA MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MATCHA MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MATCHA MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MATCHA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MATCHA MARKET DYNAMICS
• TABLE 7. GLOBAL MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MATCHA MARKET SIZE, BY CAFE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MATCHA MARKET SIZE, BY CEREMONIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MATCHA MARKET SIZE, BY CLASSIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MATCHA MARKET SIZE, BY CULINARY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MATCHA MARKET SIZE, BY CONVENTIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MATCHA MARKET SIZE, BY ORGANIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MATCHA MARKET SIZE, BY BEVERAGE PROCESSING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MATCHA MARKET SIZE, BY FOOD PROCESSING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MATCHA MARKET SIZE, BY FOODSERVICE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MATCHA MARKET SIZE, BY HOUSEHOLD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MATCHA MARKET SIZE, BY INSTITUTIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MATCHA MARKET SIZE, BY PERSONAL CARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS MATCHA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 32. CANADA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 33. CANADA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES MATCHA MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC MATCHA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 49. CHINA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 50. CHINA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 52. INDIA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 53. INDIA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA MATCHA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 104. ITALY MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 105. ITALY MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 116. POLAND MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 117. POLAND MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 119. QATAR MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 120. QATAR MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM MATCHA MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM MATCHA MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM MATCHA MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 149. MATCHA MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. MATCHA MARKET, FPNV POSITIONING MATRIX, 2023

The Matcha Market was valued at USD 5.11 billion in 2023, expected to reach USD 5.41 billion in 2024, and is projected to grow at a CAGR of 6.87%, to USD 8.14 billion by 2030.

Matcha, a finely ground powder made from specially grown green tea leaves, has gained significant attention in the global market due to its rich antioxidant content and health benefits, including boosting metabolism and enhancing mood. The necessity of matcha in the wellness and dietary segment is underscored by its rising popularity as a superfood. Its applications span various industries, including food and beverage, cosmetics, and dietary supplements. The end-use scope is extensive, covering individual consumers seeking health benefits, cafes incorporating matcha in lattes and pastries, and cosmetic brands leveraging its anti-aging properties.

Key factors influencing market growth include increased consumer awareness about health and wellness, a surge in demand for functional beverages, and the expansion of cafe culture. The global shift towards natural, organic, and minimally processed products has paved the way for matcha's popularity. Market insights suggest potential opportunities in expanding product lines, such as introducing flavored matcha products or matcha-infused snacks, particularly targeting regions with growing health-conscious populations. Additionally, partnerships with beverage chains could significantly enhance matcha's visibility and market penetration.

However, factors such as high production costs, limited availability of high-quality matcha, and significant competition from other superfoods can pose challenges to market growth. The premium pricing of authentic matcha can also restrict its adoption in price-sensitive markets. To overcome these limitations, innovation can be directed towards improving processing techniques to reduce costs or developing sustainable farming practices to ensure a consistent supply of top-quality matcha.

Innovative areas can also focus on developing new formulations for skincare or diversifying matcha's application in nutritional supplements. As the matcha market continues to mature, businesses can benefit from investing in research to understand consumer preferences and marketing strategies tailored to emphasize matcha's unique benefits. Overall, the matcha market represents a dynamic segment with ample opportunities, provided companies can navigate the competitive landscape and address the challenges effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Matcha Market

The Matcha Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in the use of matcha in the packaged food segment
  • Rising number of health-conscious consumers
  • Growing use of matcha in cosmetics and personal care industry
• Market Restraints
  • Availability of the substitutes
• Market Opportunities
  • Growing production of matcha and an easy availability on online channels
  • Rise in the number of launch for matcha
• Market Challenges
  • Side-effects associated with the matcha

Porter's Five Forces: A Strategic Tool for Navigating the Matcha Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Matcha Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Matcha Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Matcha Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Matcha Market

A detailed market share analysis in the Matcha Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Matcha Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Matcha Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Matcha Market

A strategic analysis of the Matcha Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Matcha Market, highlighting leading vendors and their innovative profiles. These include Aiya Europe GmbH, Clearspring Ltd., Encha Life LLC, Foodchem International Corporation, Green Foods Corporation, ITO EN, LTD., Marukyu Koyamaen CO., LTD., McCormick & Company, Inc., Nestle S.A., Pure Leaf by Unilever PLC, Starbucks Corporation, Tenzo Tea, Inc, The AOI Tea Company, The Hain Celestial Group, Inc., and The Republic of Tea, Inc..

Market Segmentation & Coverage

This research report categorizes the Matcha Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Grade, market is studied across Cafe, Ceremonial, Classic, and Culinary.
• Based on Nature, market is studied across Conventional and Organic.
• Based on End-Use, market is studied across Beverage Processing, Food Processing, Foodservice, Household, Institutional, and Personal Care.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in the use of matcha in the packaged food segment
    • 5.1.1.2. Rising number of health-conscious consumers
    • 5.1.1.3. Growing use of matcha in cosmetics and personal care industry
  • 5.1.2. Restraints
    • 5.1.2.1. Availability of the substitutes
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing production of matcha and an easy availability on online channels
    • 5.1.3.2. Rise in the number of launch for matcha
  • 5.1.4. Challenges
    • 5.1.4.1. Side-effects associated with the matcha
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Matcha Market, by Grade

• 6.1. Introduction
• 6.2. Cafe
• 6.3. Ceremonial
• 6.4. Classic
• 6.5. Culinary

7. Matcha Market, by Nature

• 7.1. Introduction
• 7.2. Conventional
• 7.3. Organic

8. Matcha Market, by End-Use

• 8.1. Introduction
• 8.2. Beverage Processing
• 8.3. Food Processing
• 8.4. Foodservice
• 8.5. Household
• 8.6. Institutional
• 8.7. Personal Care

9. Americas Matcha Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Matcha Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Matcha Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aiya Europe GmbH
• 2. Clearspring Ltd.
• 3. Encha Life LLC
• 4. Foodchem International Corporation
• 5. Green Foods Corporation
• 6. ITO EN, LTD.
• 7. Marukyu Koyamaen CO., LTD.
• 8. McCormick & Company, Inc.
• 9. Nestle S.A.
• 10. Pure Leaf by Unilever PLC
• 11. Starbucks Corporation
• 12. Tenzo Tea, Inc
• 13. The AOI Tea Company
• 14. The Hain Celestial Group, Inc.
• 15. The Republic of Tea, Inc.