日本のミルクプロテイン市場（2024年～2031年）

日本のミルクプロテイン市場は2023年に5億110万米ドルに達し、2031年には5億6,220万米ドルに達すると予測され、予測期間2024年～2031年のCAGRは2.12%で成長します。

フィットネスとウェルネスへの注目が高まる中、日本の消費者の多くは筋肉増強、体重管理、健康全般のためにミルクプロテインに注目しています。この変化は、便利でタンパク質が豊富な選択肢を求める消費者のために、プロテインサプリメント、すぐに飲める飲料、ミールリプレイスメントの人気の高まりに反映されています。さらに、乳製品加工技術の進歩により、乳タンパク質はより手頃な価格で機能的になり、さまざまな製品への利用が拡大しています。

機能性食品、特に腸の健康と免疫力をサポートする食品は、日本の消費者が全体的な健康に寄与する製品をますます求めるようになっているため、もう1つの重要な促進要因です。酪農乳業に対する政府の継続的な支援と、バランスの取れた食生活におけるタンパク質の役割に対する意識の高まりにより、日本の乳タンパク質市場は、進化する消費者ニーズを満たす多様な製品を提供しながら、継続的に拡大する態勢を整えています。

ダイナミクス

日本の消費者の健康志向の高まり

2024年6月30日から7月2日まで帯広で開催された第25回IFCN酪農会議では、日本の消費者の健康志向の高まりと乳タンパク質市場の拡大との強い結びつきが強調されました。日本の消費者が筋肉増強、体重管理、健康全般のためにタンパク質を豊富に含む選択肢を求めるようになり、ホエイやカゼインのような乳タンパク質の需要が高まっています。この動向は会議の中でも強調され、専門家たちはより健康的で機能的な食品への需要の高まりに対する世界の乳業セクターの対応について議論しました。

このイベントで強調された乳製品加工技術の革新は、乳タンパク質をより手頃な価格で汎用性のあるものにし、タンパク質のサプリメントやRTD飲料など、幅広い機能性食品・飲料製品への配合を可能にし、市場をさらに活性化させています。機能性食品、特に腸の健康と免疫力を促進する機能性食品への関心の高まりは、日本における市場の拡大と一致しています。

消費者の需要の高まりは、タンパク質の栄養学的重要性の認識を高めることを目的とした政府の取り組みによって支えられており、乳タンパク質が日本の健康志向の文化に不可欠な要素として定着しています。本会議で議論された酪農協力や乳製品加工の革新などの解決策は、効率性と生産性を高め、乳タンパク質が日本の進化する食生活の中心的存在であり続けることを保証するものと期待されます。

日本における乳糖不耐症

World Population Reviewによると、乳糖不耐症は日本の乳タンパク質市場の成長を著しく制限しており、人口の約73%がこの症状に罹患しています。日本の消費者の多くは、乳糖による消化不良のために牛乳、チーズ、ヨーグルトのような乳製品を避け、牛乳ベースの製品の需要を減らしています。このような不寛容が蔓延しているため、乳業メーカーは顧客ベースを拡大することが課題となっています。

豆乳、アーモンドミルク、オートミールミルクなど、乳糖を含まない植物性代替食品の人気が高まっています。これらの選択肢は通常、牛乳の代わりに植物性タンパク質を含んでおり、乳製品ベースの製品に対する需要を減らしています。乳製品会社はこのニーズに応えるため、乳糖不使用に特化した選択肢を開発しているが、生産コストがかかるため、市場へのアピールが制限される可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 日本の消費者の健康意識の高まり
  • 抑制要因
    • 日本における乳糖不耐症
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• DMIの見解

第6章 タイプ別

• カゼイン
• ホエイプロテイン

第7章 原料別

• 牛乳
• ヤギミルク
• 羊乳
• 水牛のミルク
• その他

第8章 形態別

• 液体ミルクプロテイン
• 粉乳タンパク質
• 濃縮物と分離物

第9章 用途別

• 食品・飲料
• 栄養補助食品
• 乳児の栄養
• 医薬品
• 動物飼料
• 化粧品・パーソナルケア

第10章 競合情勢

• 競合シナリオ
• 市況・シェア分析
• M&A分析

第11章 企業プロファイル

• CRUST Group
  • 会社概要
  • ネイチャーポートフォリオと説明
  • 財務概要
  • 主な発展
• Oisix Ra Daichi Co., Ltd.
• Aranea LLC.
• DEAN & DELUCA
• Norwegian Mycelium
• Loss Zero
• Tokyo Co., Ltd.

第12章 付録

Japan's Milk Proteins Market reached US$ 501.1 million in 2023 and is expected to reach US$ 562.2 million by 2031, growing with a CAGR of 2.12 % during the forecast period 2024-2031.

With an increasing focus on fitness and wellness, many Japanese consumers are turning to milk proteins for muscle building, weight management and overall health. This shift is reflected in the growing popularity of protein supplements, ready-to-drink beverages and meal replacements, for individuals looking for convenient, protein-rich options. Additionally, advancements in dairy processing technology have made milk proteins more affordable and functional, expanding their use in a variety of products.

Functional foods, particularly those supporting gut health and immunity, are another key driver, as Japanese consumers increasingly seek products that contribute to overall wellness. With ongoing government support for the dairy industry and growing awareness of protein's role in a balanced diet, the milk protein market in Japan is poised for continued expansion, offering diverse products to meet evolving consumer needs.

Dynamics

Growing Health-Consciousness of Japanese Consumers

The 25th annual IFCN Dairy Conference, held in Obihiro, Japan, from June 30 to July 2, 2024, highlighted the strong connection between the growing health-consciousness of Japanese consumers and the expanding milk protein market. As Japanese consumers increasingly seek protein-rich options for muscle building, weight management and overall wellness, the demand for milk proteins like whey and casein is rising. This trend was emphasized during the conference, where experts discussed the global dairy sector's response to increased demand for healthier, functional food products.

Innovations in dairy processing technology, highlighted at the event, have made milk proteins more affordable and versatile, enabling them to be included in a wide range of functional food and beverage products, such as protein supplements and ready-to-drink beverages, further fueling the market. The rising interest in functional foods, particularly those promoting gut health and immunity, aligns with the market's expansion in Japan.

The growing consumer demand is being supported by government initiatives aimed at raising awareness of the nutritional importance of protein, solidifying milk proteins as an integral part of the country's health-conscious culture. Solutions such as farm cooperation and innovations in dairy processing discussed at the conference are expected to enhance efficiency and productivity, ensuring that milk proteins remain a central part of Japan's evolving dietary landscape.

Lactose Intolerance In Japan

Lactose intolerance significantly limits the growth of Japan's milk protein market, with around 73% of the population affected by this condition, according to the World Population Review. Many Japanese consumers avoid dairy products like milk, cheese and yogurt due to the digestive discomfort caused by lactose, reducing the demand for milk-based products. This widespread intolerance makes it challenging for dairy producers to expand their customer base.

Lactose-free and plant-based alternatives, such as soy, almond and oat milk, are becoming increasingly popular. These options typically contain plant proteins instead of milk ones, reducing the demand for dairy-based products. Dairy companies are developing specialized lactose-free options to meet this need, but the added production costs can limit their market appeal.

Segment Analysis

The Japan milk proteins market is segmented based on type, source, form and application.

High Protein Content and Nutritional Benefits of Concentrates and Isolates

The Japan milk proteins market is segmented based on form into liquid milk protein, powdered milk protein, concentrates and isolates. Concentrates and isolates dominate the milk protein market due to their high protein content and nutritional benefits. As health and fitness trends grow, consumers are increasingly seeking products with concentrated forms of protein. Isolates, in particular, appeal to those who prioritize low fat and carbohydrate intake while still achieving a high protein intake.

The growing demand for functional foods and supplements in Japan, where active lifestyles and fitness culture are on the rise is expanding the market reach. Additionally, the ability to easily incorporate these proteins into various food products, such as protein bars and shakes, enhances their popularity. Further, the technological advancements in protein extraction have made concentrates and isolates more efficient to produce, ensuring higher purity and quality.

Competitive Landscape

The major Japanese players in the market include Meiji Co., Ltd., Nestle Japan Ltd., Miyagi Milk Industry Co., Ltd., Morinaga Milk Industry Co., Ltd., Daiwa Foods Co., Ltd., The Snow Brand Milk Products Co., Ltd., FrieslandCampina (Japan) and Taiyo Kagaku Co., Ltd.

Sustainability Analysis

The milk protein market in Japan holds significant promise for sustainable growth. As consumers become more environmentally aware, there is a rising preference for ethically sourced, sustainable food options, creating opportunities for dairy producers to innovate. Advances in technology, such as precision farming, efficient water management and alternative protein sources like plant-based or lab-grown options, can help reduce the environmental footprint of dairy production.

Japan's strong emphasis on sustainable agricultural practices and government support further strengthens the potential for a greener dairy industry. By adopting more sustainable practices, such as reducing greenhouse gas emissions and improving waste management, dairy producers can meet consumer expectations and enhance their profitability. As Japan continues to prioritize sustainability, the milk protein sector is well-positioned to thrive by embracing innovation, ethical practices and technological solutions.

By Type

• Casein
• Whey Protein

By Source

• Cow Milk
• Goat Milk
• Sheep Milk
• Buffalo Milk
• Other Source

By Form

• Liquid Milk Protein
• Powdered Milk Protein
• Concentrates and Isolates

By Application

• Food & Beverages
• Nutritional Supplements
• Infant Nutrition
• Pharmaceuticals
• Animal Feed
• Cosmetics & Personal Care

Key Developments

• In March 2024, Kaneka Corporation has launched Pur Natur(TM), a JAS-certified*1 organic milk made from organic raw milk. Pur Natur brand will introduce its second organic dairy product, following yogurt. The new product will initially be distributed through its affiliate company, Kaneka Foods Corporation, at major retailer LIFE Corporation.

Why Purchase the Report?

• To visualize the Japan milk proteins market segmentation based on type, source, form and application, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous milk proteins market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Japan milk proteins market report would provide approximately 36 tables, 33 figures and 195 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Source
• 3.3. Snippet by Form
• 3.4. Snippet by Application

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Growing Health-Consciousness of Japanese Consumers
  • 4.1.2. Restraints
    • 4.1.2.1. Lactose Intolerance in Japan
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. DMI Opinion

6. By Type

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 6.1.2. Market Attractiveness Index, By Type
• 6.2. Casein
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Whey Protein

7. By Source

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 7.1.2. Market Attractiveness Index, By Source
• 7.2. Cow Milk
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Goat Milk
• 7.4. Sheep Milk
• 7.5. Buffalo Milk
• 7.6. Other Source

8. By Form

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 8.1.2. Market Attractiveness Index, By Form
• 8.2. Liquid Milk Protein
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Powdered Milk Protein
• 8.4. Concentrates and Isolates

9. By Application

• 9.1. Introduction
• 9.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
• 9.3. Market Attractiveness Index, By Application
• 9.4. Food & Beverages
  • 9.4.1. Introduction
  • 9.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.5. Nutritional Supplements
• 9.6. Infant Nutrition
• 9.7. Pharmaceuticals
• 9.8. Animal Feed
• 9.9. Cosmetics & Personal Care

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. CRUST Group*
  • 11.1.1. Company Overview
  • 11.1.2. Nature Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Oisix Ra Daichi Co., Ltd.
• 11.3. Aranea LLC.
• 11.4. DEAN & DELUCA
• 11.5. Norwegian Mycelium
• 11.6. Loss Zero
• 11.7. Tokyo Co., Ltd.

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us