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市場調査レポート
商品コード
1594866
ダイエット食の世界市場、2024年~2031年Global Diet Meal Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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ダイエット食の世界市場、2024年~2031年 |
出版日: 2024年11月21日
発行: DataM Intelligence
ページ情報: 英文 201 Pages
納期: 即日から翌営業日
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概要
世界のダイエット食市場は、2023年に1,556億8,000万米ドルに達し、2031年には3,415億2,000万米ドルに達すると予測され、予測期間2024年~2031年のCAGRは10.32%で成長する見込みです。
世界のダイエット食市場は、便利な健康志向の食事へと消費者の嗜好が変化していることから急成長しています。これは、そもそも病気にならずにヘルスケアサービスを利用する上で栄養が重要であることを認識する消費者が増えているためであり、それゆえ、低カロリー、低炭水化物でありながら健康的なタンパク質を含む痩身食が訴求されています。
さらに、米国食品医薬品局(USFDA)、欧州食品規格協会(EFSA)など、食品の品質管理基準を推進し、食品の安全性と栄養情報の開示を向上させる政策が、市場の需要に拍車をかけています。このような政策指針は、一般に認められている食事基準や栄養要件が確認されていない製品を提供するような事態を回避するのに役立つため、購買者の信頼を高め、市場の成長を後押ししています。
アジア太平洋地域のダイエット食市場は、高い都市化率、可処分所得の増加、大規模な人口の健康意識の高まりにより、最も急速に成長している市場の一つです。中国政府は、他の食品の中でも増加傾向にある肥満を抑制するため、2030年までに国民の健康的な食生活を推進しており、バランスの取れた食事である低カロリー食の市場を創出しています。糖尿病や心臓病が増加しているインドでは、病気になってからではなく、食事を通じて治療に取り組む国民健康ミッション(NHM)などの政府の政策により、食事に特化した食品の需要も増加しています。
ダイナミクス
技術の進歩と消費者の嗜好の変化
食品保存技術、特に調理済み食事の加工と包装の進歩は、ダイエット食市場を牽引する主な要因です。例えば、発泡冷凍や真空シールなどの技術革新により、保存料不使用の食事が製造できるようになり、消費者に利便性と健康を提供するために同じ食事が迅速に復活するようになった。さらに、モバイルアプリケーションやウェブサイトは、消費者にオーダーメイドのダイエットプログラムやダイエット食デリバリーサービスを提供し、人々が健康目標を達成しやすくしています。
非合成成分の使用に対する消費者の態度の変化が、市場の成長をさらに後押ししています。そのため、人工添加物や保存料、加糖などの物質を含まない食事への志向が高まっています。国連食糧農業機関(FAO)を引き合いに出すと、世界ではクリーンラベルの食品が流行しており、加工されたダイエット食よりもそうした食品への欲求が高まっています。
ヘルスケアコストの上昇と政府支援
世界のヘルスケア費用の継続的な増加は、消費者が健康的な生活や慢性疾患の予防を支援する食事ベースの食事プログラムのような予防医療対策により多くの支出をするきっかけとなっています。例えば、メディケア&メディケイドサービスセンター(CMS)のランキングによると、米国の医療費は4.1%増で2022年には4兆5,000億米ドルに達し、2021年の3.2%増よりは速いが、2020年の10.6%増より遥かに遅いです。
医療費の増加により、多くの消費者は不健康な食事習慣や生活習慣病の結果として発生する法外な医療費の負担を防ぐためにダイエット食に目を向けています。さらに、肥満の課題と戦っている国の多くは、効果的な栄養教育政策や健康的な食事の取り組みを通じて、ダイエット食市場の拡大を促進するための措置を講じています。
例えば、英国では、国民保健サービス(NHS)は、人口の間でより良い食習慣を促進することを目的とし、ダイエット食プロバイダのビジネスをエコーであるベターヘルスなどのキャンペーンと自分自身を関連付ける。これと似たようなものに、欧州委員会がダイエットや肥満に対処するための弾力的な食品システムの開発を担当し、その結果、ダイエット食の利用可能性をさらに高める「Farm to Fork戦略」があります。
労働力不足とサプライチェーンの課題
外食産業で働く人々の不足とサプライチェーンのインフレが、世界のダイエット食市場を阻害しています。この分野での失業は、2030年までに食品調理および給仕関連職種の雇用が12%増加するという米国労働統計局(BLS)の予想を満足させることを不可能にしています。その結果、ダイエット食を含むさまざまな食品の生産と流通に遅れが生じています。
戦争やパンデミックなど、現在進行中の地政学的な出来事は、穀物、青菜、肉などの材料の入手可能性を高めています。したがって、この戦争は、特にダイエット食の生産において、いくつかの食料品の不足と入手可能な食料品の価格上昇を生み出す上で重要な役割を果たしています。このような状況は、輸入食材への依存度が高い欧州のほとんどの国々で、ダイエット食の供給と価格設定の面で障壁を作り出しています。
Overview
Global Diet Meal Market reached US$ 155.68 billion in 2023 and is expected to reach US$ 341.52 billion by 2031, growing with a CAGR of 10.32% during the forecast period 2024-2031.
The global diet meals market is growing rapidly as there is a shift in consumer preference towards convenient health-focused meals. This is because a growing number of consumers recognize the importance of nutrition in availing healthcare services without falling ill in the first place, hence, the appeal for skinny meals, which are low in calories, low in carbohydrates but with healthy proteins.
Furthermore, policies such as the USFDA, EFSA and others which are promoting standards of food quality control and improving food safety and disclosure of nutritional information are fueling the market demand. The policy guidelines assist in averting the situation where it offers diet meal products that are unconfirmed to the accepted diet standards and nutritional requirements, hence enhancing the confidence of the buyers and aiding the growth of the market.
The growing diet meals market in Asia-Pacific is one of the fastest growing markets due to the high urbanization rate, rising disposable income and growing health consciousness of the massive population. The government of China has been promoting a healthy diet among its citizens by 2030 in a bid to control obesity which is on the rise among other foods, creating a market for low-calorie meals which is a balanced diet. In India, where diabetes and heart ailments are all on the increase, the demand for diet-specific foods has also increased due to government policies such as the National Health Mission (NHM), which addresses treatment through diet rather than after the illness occurs.
Dynamics
Technological Advancements and Changing Consumer Preferences
Progress in food preservation techniques especially in the processing and packaging of ready-to-eat meals is a major factor driving the diet meals market. For instance, innovations such as foam-freezing and vacuum-sealing, enabled the production of preservative-free meals and the rapid revival of the same meals to provide convenience and health to consumers. In addition, mobile applications and websites offer consumers tailored diet programs and diet meal delivery services, making it easier for people to achieve their healthy targets.
The changing consumer attitude towards the use of non-synthetic ingredients further drives the market growth. This leads to a higher inclination for meals devoid of substances such as artificial additives preservatives and added sugars as well. Citing the Food and Agriculture Organization (FAO) of the United Nations, the world is experiencing a clean-label food trend which has increased the cravings for such rather than processed diet meals.
Rising Healthcare Costs and Government Support
The continuous growth of healthcare costs worldwide has triggered consumers to spend more on preventive health care measures such as diet-based meal programs which assist in leading a healthy life and prevention of chronic conditions. For instance, rankings by the Centers for Medicare & Medicaid Services (CMS) indicate that US health care spending grew 4.1% to reach US$ 4.5 trillion in 2022, faster than the increase of 3.2% in 2021, but much slower than the rate of 10.6% in 2020.
Due to the increasing health care cost, many consumers are turning to diet meals to prevent incurring exorbitant medical bills that arise as a result of unhealthy feeding practices and lifestyle diseases. Furthermore, many of the countries contend with the challenge of obesity have put in place measures to facilitate the expansion of diet meals market through effective nutritional education policies and healthier eating initiatives.
For instance, in UK, the National Health Service (NHS) associates itself with campaigns such as Better Health, which is aimed at promoting better eating habits among the population and echos the business of diet meal providers. Similar to this is the Farm to Fork Strategy where the European Commission is in charge of developing a resilient food system to tackle diets and obesity and therefore further increasing the availability of diet meals.
Workforce Shortages and Supply Chain Challenges
The lack of people working in the food service industry and the inflation of the supply chain hamper the global diet meal market. The unemployment in this sector has made it impossible to satisfy US Bureau of Labor Statistics (BLS) expectations that by 2030, employment in food preparation and serving-related occupations will have risen by 12%. As a result, the range of food products including diet meals has suffered delays in production and distribution.
The ongoing geo-political events such as war and pandemics are an upsurge in the availibility of materials like cereals, greens and meats. Thus, this war has played a significant role in creating a lack of some food products and increased prices for the available ones, especially in the production of diet meals. This situation has created barriers in terms of supply and pricing of diet meals in most of the countries in Europe where there is a high dependence on imported diet ingredients.
The global diet meal market is segmented based on product, type, packaging, distribution channel and region.
High Demand for Carel-Based Food
The rising prevalence of health issues such as obesity and diabetes across the globe has led to a gradual increase in the need for these dietary packages to be low-calorie yet filled with protein-filled foods. The World Health Organization (WHO) reported that in 2022, 2.5 billion adults aged 18 years and older were considered to be overweight, one of them being over 890 million adults who were obese and this also adds to the context of the diet meals. Mounsey and Barnsley (2021) observe that in addition to general weight loss programs, specific meals such as carel based meal plans are gaining more preference.
Whole grain-based foods, as well as protein blend even fortifies those foods, are gaining acceptance among health seekers. Most of these meals are also centered around other ingredients such as whole maize, lentils and millet which not only help to achieve the desired dietary requirements but also help to enrich the protein content of the meal. With an increased awareness of health complications emanating from obesity and diabetes, the market for high-protein cereals and cereal-based meals has changed significantly.
High Prevalence of Lifestyle Diseases and Strong Consumer Awareness in North America
The North America region holds a substantial share of the diet meals market, given the high incidences of lifestyle diseases coupled with the consumer's high regard for wellness. According to the Centers for Disease Control and Prevention (CDC), almost about 42% of the adult population in the United States is either overweight or obese, proving that there is a need for food that is designed for overweight and obese populations. Such approaches equally have their focus in an advanced US food processing economy where appropriate foods designed in various dietary interventions are readily available.
Similarly, governmental policies also encourage the consumption of dietary-specific food items. Healthier diets have been promoted by the dietary guidelines set forth by the United States Department of Agriculture (USDA) which thereby encourages the use of these meal types. Furthermore, this demand can also be attributed to the controlled diet meal delivery services offered in the market which is ideal for busy consumers who are health conscious. These services enable a healthy diet without having to spend excess time in cooking healthy meals.
The major global players in the market include Atkins Nutritionals, Inc., Herbalife Ltd., Nutrisystem Ltd., Kellogg Company, Olympus Corporation, Weight Watchers International, Jenny Craig, The Gold's Gym International, 3 CAD Hospitality LLP and HAPPY OJO LIFESTYLE PRIVATE LIMITED.
Sustainability Analysis
Sustainability is increasingly influencing the global diet meals market, as companies prioritize eco-friendly ingredients and biodegradable packaging. The Global Sustainability Council for Food and Agriculture Council notes that the diet meals sector can also help achieve environmental objectives when sourcing mainly plant- and fungi-derived products which are usually less carbon-intensive than animal-sourced. This shift aligns with a growing consumer demand for environmentally-conscious products, prompting businesses to adopt sustainable practices actively.
In addition to this, diet meals that make use of seasonal produce help in addition to bringing down the carbon footprint associated with the transportation of goods. As the level of consciousness towards the environment increases, the movement directed towards the adoption of sustainable practices in the diet meals industry is likely to continue. It is not only that consumers' preferences are being catered to but also active measures are being undertaken to improve sustainability.
Russia-Ukraine War Impact
The ongoing conflict between Russia and Ukraine has severely disrupted the global food supply chain leading to an increase in costs of raw materials and hence the prices of diet meals. Ukraine is among the countries that are known for agricultural production and export, the war has disrupted the country's grain exports for a long time. Before the war, most of the world's wheat and sunflower oil came from Ukraine.
Nonetheless, the ports located along the Black Sea have been under siege, coupled with the hostilities, these exports have come almost to a standstill causing shortages which have caused an increase in prices at all levels of supply. This scenario has also posed problems to some sectors including the diet meal, especially in areas where most of their raw materials are sourced from these imports. Due to the increased price of the ingredients, the players in the sector have found it difficult to price their diet meals competitively. The effects of the war have impacted food distribution chains but also aided in inflation in many nations.
The global diet meal market report would provide approximately 70 tables, 65 figures and 201 pages.
Target Audience 2024
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