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1530881

健康・ウェルネス食品の世界市場予測(~2030年):製品、脂肪含有量、不使用成分カテゴリー、流通チャネル、地域別の分析

Health and Wellness Food Market Forecasts to 2030 - Global Analysis By Product (Functional Foods, Naturally Healthy Foods and Food Intolerance Products), Fat Content (Low Fat and No Fat), Free From Category, Distribution Channel and By Geography


出版日
ページ情報
英文 200+ Pages
納期
2~3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
健康・ウェルネス食品の世界市場予測(~2030年):製品、脂肪含有量、不使用成分カテゴリー、流通チャネル、地域別の分析
出版日: 2024年08月01日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2~3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の健康・ウェルネス食品の市場規模は、2024年に1兆1,185億4,000万米ドルを占め、予測期間中にCAGR11.7%で成長し、2030年には2兆1,725億6,000万米ドルに達すると予測されています。 健康・ウェルネス食品は、全体的な幸福に寄与し、最適な肉体的・精神的健康を促進するものです。

こうした食品は通常、栄養密度の高さが特徴であり、必須ビタミン、ミネラル、および身体機能と免疫システムの強さをサポートするその他の有益な化合物を提供します。天然素材を重視し、加工を最小限に抑え、人工的な添加物や保存料、過剰な糖分や脂肪を含まないことが多いです。健康食品の主な構成要素には、全粒穀物、赤身のタンパク質、果物、野菜、ナッツ類、種子類、オリーブオイルやアボカドに含まれるような健康的な脂肪などがあります。

フォーブス誌によると、2010年と比較して2020年には、全消費者の54%、50代以上の63%が、自分の選ぶ食品や飲料の健康的な部分をより気にするようになるといいます。オーガニック・トレード協会(OTA)によると、米国におけるオーガニック製品の売上は2020年に12.4%増加します。

生活習慣病の増加

肥満、糖尿病、心血管疾患などの生活習慣病の罹患率が上昇していることが、健康・ウェルネス食品の需要の大幅な増加に拍車をかけています。消費者は、自分の食生活の選択が健康全般に与える影響についてますます認識するようになっており、栄養面での利点を提供し、健康を促進する製品を求めるようになっています。さらに、健康・ウェルネス食品には通常、ビタミン、ミネラル、抗酸化物質などの必須栄養素を豊富に含みながら、砂糖、塩分、不健康な脂肪を抑えた商品が含まれます。

生鮮食品の賞味期限の短縮

生鮮食品の賞味期限が短いことは、健康食品・ウェルネス食品部門にとって大きな課題です。何よりもまず、この制限が流通ロジスティックスに影響を及ぼし、特に冷蔵や迅速な輸送のための強固なインフラがない地域では、様々な場所で安定した供給力を維持することが難しくなります。小売業者は腐敗や廃棄の高いリスクに直面し、コスト増と利益率の低下につながります。消費者の観点からは、生鮮食品は腐敗しやすいため、より頻繁に買い物に出掛け、注意深く保管する必要がある場合が多く、日持ちのする加工食品に比べると不便で魅力に欠ける場合があります。

フィットネスとウェルネスの動向の高まり

フィットネスとウェルネスの動向の高まりは、健康・ウェルネス食品部門に大きな影響を与え、栄養価の高い機能性食品の需要の急増につながっています。消費者は、空腹を満たすだけでなく、全体的な健康と幸福にもプラスに寄与する製品をますます優先するようになっています。この変化の背景には、食生活が健康に及ぼす影響に対する意識の高まりがあり、そのためビタミン、ミネラル、抗酸化物質、その他の有益な栄養素を豊富に含む食品を求めるようになっています。さらに、天然素材やオーガニック素材、グルテンフリー、ケト・フレンドリー、ビーガンといった特定の食事ニーズに対応した製品を好む傾向が顕著です。

規制上の課題

健康・ウェルネス食品部門は、その成長とイノベーションを妨げる重大な規制上の課題に直面しています。こうした課題は通常、製品表示、原材料の調達、健康上の利点に関して政府機関が課す厳しい規制から生じます。例えば、疾病の予防や治療に関する主張には、多くの場合、広範な科学的根拠が必要とされ、それを得るためには費用と時間がかかります。食品の表示、包装、マーケティングをめぐる規制はさらに複雑さを増し、企業が自社製品の健康上の利点について消費者と効果的にコミュニケーションすることを難しくしています。

COVID-19の影響:

COVID-19の大流行は、健康食品部門に大きな影響を与えました。健康と免疫に対する意識の高まりは、ビタミン・サプリメント、ハーブ・エキス、強化食品など、免疫機能を高めると思われる製品への需要を急増させました。消費者は食生活をより意識するようになり、加工食品よりも栄養価の高い選択肢や天然成分の製品を優先するようになりました。このような消費者行動の変化により、健康食品とサプリメントのオンライン購入も増加しました。

予測期間中は機能性食品セグメントが最大になると予想される

機能性食品セグメントは、基本的な栄養を超えた生理学的利益をもたらすことが知られている特定の成分や構成要素を統合することで、予測期間中最大になると予想されます。こうした食品は、単に空腹を満たすだけでなく、健康と幸福を積極的に促進するように設計されています。例えば、腸の健康をサポートするプロバイオティクス・ヨーグルト、ビタミンとミネラルを添加した強化シリアル、心血管系の健康を助けるオメガ3を強化した製品などがあります。機能性食品セグメントの成長は、消費者の嗜好が予防的な健康対策と全人的な幸福へとシフトしていることを裏付けています。

グルテンフリーセグメントは予測期間中にCAGRが最も高くなると予想される

グルテンフリーセグメントは、健康を促進し健康上の懸念に対処する食事の選択肢に対する消費者の需要の高まりに対応することで、予測期間中に最も高いCAGRを示すと予想されます。小麦、大麦、ライ麦に含まれるタンパク質であるグルテンは、グルテン過敏症やセリアック病の患者に有害な反応を引き起こす可能性があるため、グルテンフリー製品は食生活に欠かせません。このセグメントは、必要性に迫られた消費にとどまらず、グルテンフリー食品を軽くて消化しやすく、体重管理に役立つ可能性があると認識する健康志向の消費者にもアピールしています。

最大のシェアを占める地域:

アジア太平洋が予測期間中市場で最大のシェアを占める見込みですが、これは生活の質の維持と長寿における栄養の重要性に対する意識の高まりが背景にあります。高齢化が進むにつれて、慢性疾患の管理や全体的な健康の増進に対する関心が高まっており、そのため免疫機能の改善、心血管の健康、認知機能の向上といった健康上のメリットを促進する食品に対する需要が地域全体で高まっています。この人口動向は、地域全体で高齢者の特定の健康上の懸念に対応するよう調整されたプロバイオティクス、オメガ3脂肪酸、抗酸化物質、ビタミンなどの機能性成分を提供する製品にとって有利な市場を生み出しています。

CAGRが最も高い地域:

欧州は、政府の積極的な取り組みと規制により、予測期間中に大幅な成長を維持すると推定されます。同地域全域の当局は、より健康的な食生活を促進し、公衆衛生の成果を向上させることを目的とした政策を実施しています。これには、より明確な栄養表示、トランス脂肪酸のような不健康な成分の制限、地域全体にわたる有機農産物や地元産農産物の支援といった措置が含まれます。さらに、各国政府は健康食品業界の研究開発を奨励し、機能性食品や栄養補助食品などの分野におけるイノベーションを促進しています。

無料のカスタマイズサービス:

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます:

  • 企業プロファイル
    • 追加市場企業の包括的プロファイリング(3社まで)
    • 主要企業のSWOT分析(3社まで)
  • 地域セグメンテーション
    • 顧客の関心に応じた主要国の市場推計・予測・CAGR(注:フィージビリティチェックによる)
  • 競合ベンチマーキング
    • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

  • 概要
  • ステークホルダー
  • 調査範囲
  • 調査手法
    • データマイニング
    • データ分析
    • データ検証
    • 調査アプローチ
  • 調査情報源
    • 1次調査情報源
    • 2次調査情報源
    • 前提条件

第3章 市場動向分析

  • 促進要因
  • 抑制要因
  • 機会
  • 脅威
  • 製品分析
  • 新興市場
  • COVID-19の影響

第4章 ポーターのファイブフォース分析

  • 供給企業の交渉力
  • 買い手の交渉力
  • 代替品の脅威
  • 新規参入業者の脅威
  • 競争企業間の敵対関係

第5章 世界の健康・ウェルネス食品市場:製品別

  • 機能性食品
  • 自然健康食品
  • 食物不耐性製品

第6章 世界の健康・ウェルネス食品市場:脂肪含有量別

  • 低脂肪
  • 無脂肪

第7章 世界の健康・ウェルネス食品市場:不使用成分カテゴリー別

  • 乳製品不使用
  • ナッツ不使用
  • グルテン不使用
  • 乳糖不使用
  • 大豆不使用
  • その他の不使用成分カテゴリー

第8章 世界の健康・ウェルネス食品市場:流通チャネル別

  • 非店舗型小売業者
  • 店舗型小売業者

第9章 世界の健康・ウェルネス食品市場:地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • イタリア
    • フランス
    • スペイン
    • その他欧州
  • アジア太平洋
    • 日本
    • 中国
    • インド
    • オーストラリア
    • ニュージーランド
    • 韓国
    • その他アジア太平洋
  • 南米
    • アルゼンチン
    • ブラジル
    • チリ
    • その他南米
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • カタール
    • 南アフリカ
    • その他中東・アフリカ

第10章 主な発展

  • 契約、パートナーシップ、コラボレーション、合弁事業
  • 買収と合併
  • 新製品発売
  • 事業拡大
  • その他の主要戦略

第11章 企業プロファイリング

  • Barilla Group
  • Coca-Cola Company
  • Eden Foods
  • Glanbia plc
  • Herbalife Nutrition Ltd
  • Kellogg Company
  • Nature's Bounty Co
  • Nestle SA
  • PepsiCo, Inc
  • Unilever
図表

List of Tables

  • Table 1 Global Health and Wellness Food Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Health and Wellness Food Market Outlook, By Product (2022-2030) ($MN)
  • Table 3 Global Health and Wellness Food Market Outlook, By Functional Foods (2022-2030) ($MN)
  • Table 4 Global Health and Wellness Food Market Outlook, By Naturally Healthy Foods (2022-2030) ($MN)
  • Table 5 Global Health and Wellness Food Market Outlook, By Food Intolerance Products (2022-2030) ($MN)
  • Table 6 Global Health and Wellness Food Market Outlook, By Fat Content (2022-2030) ($MN)
  • Table 7 Global Health and Wellness Food Market Outlook, By Low Fat (2022-2030) ($MN)
  • Table 8 Global Health and Wellness Food Market Outlook, By No Fat (2022-2030) ($MN)
  • Table 9 Global Health and Wellness Food Market Outlook, By Free From Category (2022-2030) ($MN)
  • Table 10 Global Health and Wellness Food Market Outlook, By Dairy-Free (2022-2030) ($MN)
  • Table 11 Global Health and Wellness Food Market Outlook, By Nut-Free (2022-2030) ($MN)
  • Table 12 Global Health and Wellness Food Market Outlook, By Gluten-Free (2022-2030) ($MN)
  • Table 13 Global Health and Wellness Food Market Outlook, By Lactose-Free (2022-2030) ($MN)
  • Table 14 Global Health and Wellness Food Market Outlook, By Soy-Free (2022-2030) ($MN)
  • Table 15 Global Health and Wellness Food Market Outlook, By Other Free From Categories (2022-2030) ($MN)
  • Table 16 Global Health and Wellness Food Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 17 Global Health and Wellness Food Market Outlook, By Non-Store Retailers (2022-2030) ($MN)
  • Table 18 Global Health and Wellness Food Market Outlook, By Store-Based Retailers (2022-2030) ($MN)
  • Table 19 North America Health and Wellness Food Market Outlook, By Country (2022-2030) ($MN)
  • Table 20 North America Health and Wellness Food Market Outlook, By Product (2022-2030) ($MN)
  • Table 21 North America Health and Wellness Food Market Outlook, By Functional Foods (2022-2030) ($MN)
  • Table 22 North America Health and Wellness Food Market Outlook, By Naturally Healthy Foods (2022-2030) ($MN)
  • Table 23 North America Health and Wellness Food Market Outlook, By Food Intolerance Products (2022-2030) ($MN)
  • Table 24 North America Health and Wellness Food Market Outlook, By Fat Content (2022-2030) ($MN)
  • Table 25 North America Health and Wellness Food Market Outlook, By Low Fat (2022-2030) ($MN)
  • Table 26 North America Health and Wellness Food Market Outlook, By No Fat (2022-2030) ($MN)
  • Table 27 North America Health and Wellness Food Market Outlook, By Free From Category (2022-2030) ($MN)
  • Table 28 North America Health and Wellness Food Market Outlook, By Dairy-Free (2022-2030) ($MN)
  • Table 29 North America Health and Wellness Food Market Outlook, By Nut-Free (2022-2030) ($MN)
  • Table 30 North America Health and Wellness Food Market Outlook, By Gluten-Free (2022-2030) ($MN)
  • Table 31 North America Health and Wellness Food Market Outlook, By Lactose-Free (2022-2030) ($MN)
  • Table 32 North America Health and Wellness Food Market Outlook, By Soy-Free (2022-2030) ($MN)
  • Table 33 North America Health and Wellness Food Market Outlook, By Other Free From Categories (2022-2030) ($MN)
  • Table 34 North America Health and Wellness Food Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 35 North America Health and Wellness Food Market Outlook, By Non-Store Retailers (2022-2030) ($MN)
  • Table 36 North America Health and Wellness Food Market Outlook, By Store-Based Retailers (2022-2030) ($MN)
  • Table 37 Europe Health and Wellness Food Market Outlook, By Country (2022-2030) ($MN)
  • Table 38 Europe Health and Wellness Food Market Outlook, By Product (2022-2030) ($MN)
  • Table 39 Europe Health and Wellness Food Market Outlook, By Functional Foods (2022-2030) ($MN)
  • Table 40 Europe Health and Wellness Food Market Outlook, By Naturally Healthy Foods (2022-2030) ($MN)
  • Table 41 Europe Health and Wellness Food Market Outlook, By Food Intolerance Products (2022-2030) ($MN)
  • Table 42 Europe Health and Wellness Food Market Outlook, By Fat Content (2022-2030) ($MN)
  • Table 43 Europe Health and Wellness Food Market Outlook, By Low Fat (2022-2030) ($MN)
  • Table 44 Europe Health and Wellness Food Market Outlook, By No Fat (2022-2030) ($MN)
  • Table 45 Europe Health and Wellness Food Market Outlook, By Free From Category (2022-2030) ($MN)
  • Table 46 Europe Health and Wellness Food Market Outlook, By Dairy-Free (2022-2030) ($MN)
  • Table 47 Europe Health and Wellness Food Market Outlook, By Nut-Free (2022-2030) ($MN)
  • Table 48 Europe Health and Wellness Food Market Outlook, By Gluten-Free (2022-2030) ($MN)
  • Table 49 Europe Health and Wellness Food Market Outlook, By Lactose-Free (2022-2030) ($MN)
  • Table 50 Europe Health and Wellness Food Market Outlook, By Soy-Free (2022-2030) ($MN)
  • Table 51 Europe Health and Wellness Food Market Outlook, By Other Free From Categories (2022-2030) ($MN)
  • Table 52 Europe Health and Wellness Food Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 53 Europe Health and Wellness Food Market Outlook, By Non-Store Retailers (2022-2030) ($MN)
  • Table 54 Europe Health and Wellness Food Market Outlook, By Store-Based Retailers (2022-2030) ($MN)
  • Table 55 Asia Pacific Health and Wellness Food Market Outlook, By Country (2022-2030) ($MN)
  • Table 56 Asia Pacific Health and Wellness Food Market Outlook, By Product (2022-2030) ($MN)
  • Table 57 Asia Pacific Health and Wellness Food Market Outlook, By Functional Foods (2022-2030) ($MN)
  • Table 58 Asia Pacific Health and Wellness Food Market Outlook, By Naturally Healthy Foods (2022-2030) ($MN)
  • Table 59 Asia Pacific Health and Wellness Food Market Outlook, By Food Intolerance Products (2022-2030) ($MN)
  • Table 60 Asia Pacific Health and Wellness Food Market Outlook, By Fat Content (2022-2030) ($MN)
  • Table 61 Asia Pacific Health and Wellness Food Market Outlook, By Low Fat (2022-2030) ($MN)
  • Table 62 Asia Pacific Health and Wellness Food Market Outlook, By No Fat (2022-2030) ($MN)
  • Table 63 Asia Pacific Health and Wellness Food Market Outlook, By Free From Category (2022-2030) ($MN)
  • Table 64 Asia Pacific Health and Wellness Food Market Outlook, By Dairy-Free (2022-2030) ($MN)
  • Table 65 Asia Pacific Health and Wellness Food Market Outlook, By Nut-Free (2022-2030) ($MN)
  • Table 66 Asia Pacific Health and Wellness Food Market Outlook, By Gluten-Free (2022-2030) ($MN)
  • Table 67 Asia Pacific Health and Wellness Food Market Outlook, By Lactose-Free (2022-2030) ($MN)
  • Table 68 Asia Pacific Health and Wellness Food Market Outlook, By Soy-Free (2022-2030) ($MN)
  • Table 69 Asia Pacific Health and Wellness Food Market Outlook, By Other Free From Categories (2022-2030) ($MN)
  • Table 70 Asia Pacific Health and Wellness Food Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 71 Asia Pacific Health and Wellness Food Market Outlook, By Non-Store Retailers (2022-2030) ($MN)
  • Table 72 Asia Pacific Health and Wellness Food Market Outlook, By Store-Based Retailers (2022-2030) ($MN)
  • Table 73 South America Health and Wellness Food Market Outlook, By Country (2022-2030) ($MN)
  • Table 74 South America Health and Wellness Food Market Outlook, By Product (2022-2030) ($MN)
  • Table 75 South America Health and Wellness Food Market Outlook, By Functional Foods (2022-2030) ($MN)
  • Table 76 South America Health and Wellness Food Market Outlook, By Naturally Healthy Foods (2022-2030) ($MN)
  • Table 77 South America Health and Wellness Food Market Outlook, By Food Intolerance Products (2022-2030) ($MN)
  • Table 78 South America Health and Wellness Food Market Outlook, By Fat Content (2022-2030) ($MN)
  • Table 79 South America Health and Wellness Food Market Outlook, By Low Fat (2022-2030) ($MN)
  • Table 80 South America Health and Wellness Food Market Outlook, By No Fat (2022-2030) ($MN)
  • Table 81 South America Health and Wellness Food Market Outlook, By Free From Category (2022-2030) ($MN)
  • Table 82 South America Health and Wellness Food Market Outlook, By Dairy-Free (2022-2030) ($MN)
  • Table 83 South America Health and Wellness Food Market Outlook, By Nut-Free (2022-2030) ($MN)
  • Table 84 South America Health and Wellness Food Market Outlook, By Gluten-Free (2022-2030) ($MN)
  • Table 85 South America Health and Wellness Food Market Outlook, By Lactose-Free (2022-2030) ($MN)
  • Table 86 South America Health and Wellness Food Market Outlook, By Soy-Free (2022-2030) ($MN)
  • Table 87 South America Health and Wellness Food Market Outlook, By Other Free From Categories (2022-2030) ($MN)
  • Table 88 South America Health and Wellness Food Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 89 South America Health and Wellness Food Market Outlook, By Non-Store Retailers (2022-2030) ($MN)
  • Table 90 South America Health and Wellness Food Market Outlook, By Store-Based Retailers (2022-2030) ($MN)
  • Table 91 Middle East & Africa Health and Wellness Food Market Outlook, By Country (2022-2030) ($MN)
  • Table 92 Middle East & Africa Health and Wellness Food Market Outlook, By Product (2022-2030) ($MN)
  • Table 93 Middle East & Africa Health and Wellness Food Market Outlook, By Functional Foods (2022-2030) ($MN)
  • Table 94 Middle East & Africa Health and Wellness Food Market Outlook, By Naturally Healthy Foods (2022-2030) ($MN)
  • Table 95 Middle East & Africa Health and Wellness Food Market Outlook, By Food Intolerance Products (2022-2030) ($MN)
  • Table 96 Middle East & Africa Health and Wellness Food Market Outlook, By Fat Content (2022-2030) ($MN)
  • Table 97 Middle East & Africa Health and Wellness Food Market Outlook, By Low Fat (2022-2030) ($MN)
  • Table 98 Middle East & Africa Health and Wellness Food Market Outlook, By No Fat (2022-2030) ($MN)
  • Table 99 Middle East & Africa Health and Wellness Food Market Outlook, By Free From Category (2022-2030) ($MN)
  • Table 100 Middle East & Africa Health and Wellness Food Market Outlook, By Dairy-Free (2022-2030) ($MN)
  • Table 101 Middle East & Africa Health and Wellness Food Market Outlook, By Nut-Free (2022-2030) ($MN)
  • Table 102 Middle East & Africa Health and Wellness Food Market Outlook, By Gluten-Free (2022-2030) ($MN)
  • Table 103 Middle East & Africa Health and Wellness Food Market Outlook, By Lactose-Free (2022-2030) ($MN)
  • Table 104 Middle East & Africa Health and Wellness Food Market Outlook, By Soy-Free (2022-2030) ($MN)
  • Table 105 Middle East & Africa Health and Wellness Food Market Outlook, By Other Free From Categories (2022-2030) ($MN)
  • Table 106 Middle East & Africa Health and Wellness Food Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 107 Middle East & Africa Health and Wellness Food Market Outlook, By Non-Store Retailers (2022-2030) ($MN)
  • Table 108 Middle East & Africa Health and Wellness Food Market Outlook, By Store-Based Retailers (2022-2030) ($MN)
目次
Product Code: SMRC26993

According to Stratistics MRC, the Global Health and Wellness Food Market is accounted for $1,118.54 billion in 2024 and is expected to reach $2,172.56 billion by 2030 growing at a CAGR of 11.7% during the forecast period. Health and wellness foods are those that contribute to overall well-being and promote optimal physical and mental health. These foods are typically characterized by their nutritional density, providing essential vitamins, minerals, and other beneficial compounds that support bodily functions and immune system strength. They often emphasize natural ingredients, minimal processing, and are free from artificial additives, preservatives, and excessive sugars or fats. Key components of health and wellness foods include whole grains, lean proteins, fruits, vegetables, nuts, seeds, and healthy fats like those found in olive oil or avocados.

According to Forbes, 54% of all consumers and 63% of those 50+ cared more about the healthfulness of their food and beverage choices in 2020 compared to 2010. According to Organic Trade Association (OTA), organic product sales in the US increased by 12.4% in 2020.

Market Dynamics:

Driver:

Rising incidence of lifestyle diseases

The rising incidence of lifestyle diseases, such as obesity, diabetes, and cardiovascular conditions, has spurred a significant increase in the demand for health and wellness foods. Consumers are becoming increasingly aware of the impact of their dietary choices on overall health, leading them to seek out products that offer nutritional benefits and promote well-being. Furthermore, health and wellness foods typically include items that are low in sugar, salt, and unhealthy fats, while being rich in essential nutrients like vitamins, minerals, and antioxidants.

Restraint:

Shorter shelf life for fresh products

The shorter shelf life of fresh products poses a significant challenge to the health and wellness food sector. First and foremost, this limitation impacts distribution logistics, making it harder to maintain consistent availability across various locations, particularly in areas without robust infrastructure for refrigeration or rapid transport. Retailers face higher risks of spoilage and waste, which can increase costs and reduce profit margins. From a consumer perspective, the perishability of fresh foods often requires more frequent shopping trips and careful storage practices, which can be inconvenient and less appealing compared to longer-lasting processed alternatives.

Opportunity:

Rise in fitness and wellness trends

The rise in fitness and wellness trends has significantly influenced the health and wellness food sector, leading to a surge in demand for nutritious and functional foods. Consumers are increasingly prioritizing products that not only satisfy hunger but also contribute positively to their overall health and well-being. This shift is driven by a growing awareness of the impact of diet on health outcomes, prompting individuals to seek out foods that are rich in vitamins, minerals, antioxidants and other beneficial nutrients. Moreover, there is a notable preference for natural and organic ingredients, as well as products that cater to specific dietary needs such as gluten-free, keto-friendly or vegan options.

Threat:

Regulatory challenges

The health and wellness food sector faces significant regulatory challenges that hinder its growth and innovation. These challenges typically arise from stringent regulations imposed by governmental bodies regarding product claims, ingredient sourcing, and health benefits. For instance, claims related to disease prevention or treatment often require extensive scientific evidence, which can be costly and time-consuming to obtain. Regulations surrounding food labeling, packaging, and marketing add additional layers of complexity, making it difficult for companies to communicate effectively with consumers about the health benefits of their products

Covid-19 Impact:

The COVID-19 pandemic significantly influenced the health and wellness food sector. Heightened awareness of health and immunity drove a surge in demand for products perceived to boost immune function, such as vitamin supplements, herbal extracts, and fortified foods. Consumers became more conscious of their diets, prioritizing nutritious options and products with natural ingredients over processed foods. This shift in consumer behavior also saw a rise in online purchases of health foods and supplements, as people sought convenience and safety amid lockdowns and social distancing measures.

The Functional Foods segment is expected to be the largest during the forecast period

Functional Foods segment is expected to be the largest during the forecast period by integrating specific ingredients or components known to provide physiological benefits beyond basic nutrition. These foods are designed not just to satisfy hunger but to actively promote health and well-being. Examples include probiotic yogurts that support gut health, fortified cereals with added vitamins and minerals, and omega-3 enriched products that aid cardiovascular health. The growth of the functional foods segment underscores a shift in consumer preferences towards preventive health measures and holistic well-being.

The Gluten-Free segment is expected to have the highest CAGR during the forecast period

Gluten-Free segment is expected to have the highest CAGR during the forecast period by catering to a growing consumer demand for dietary choices that promote well-being and address health concerns. Gluten, a protein found in wheat, barley, and rye, can cause adverse reactions in individuals with gluten sensitivity or celiac disease, making gluten-free products essential for their diet. This segment extends beyond necessity-driven consumption, appealing to health-conscious consumers who perceive gluten-free foods as lighter, easier to digest, and potentially beneficial for weight management.

Region with largest share:

Asia Pacific region commanded the largest share of the market over the projected period, driven by a growing awareness of the importance of nutrition in maintaining quality of life and longevity. As people age, there is a heightened concern for managing chronic conditions and enhancing overall well-being, which has led to an increased demand for foods that promote health benefits such as improved immune function, cardiovascular health and cognitive function across the region. This demographic trend has created a lucrative market for products that offer functional ingredients like probiotics, omega-3 fatty acids, antioxidants, and vitamins tailored to address specific health concerns of older adults throughout the region.

Region with highest CAGR:

Europe region is estimated to hold substantial growth during the extrapolated period due to proactive government initiatives and regulations. Authorities across the region have implemented policies aimed at promoting healthier dietary habits and improving public health outcomes across the region. This includes measures such as clearer nutritional labeling, restrictions on unhealthy ingredients like trans fats, and support for organic and locally sourced produce throughout the region. Moreover, governments have encouraged research and development in the health food industry, fostering innovation in areas such as functional foods and dietary supplements.

Key players in the market

Some of the key players in Health and Wellness Food market include Barilla Group, Coca-Cola Company, Eden Foods, Glanbia plc, Herbalife Nutrition Ltd, Kellogg Company, Nature's Bounty Co, Nestle SA, PepsiCo, Inc and Unilever.

Key Developments:

In July 2023, Cleantech Solar and Kellogg Strengthen Partnership in Malaysia with 3.1 MWp Rooftop Solar PV System. As part of the partnership, Cleantech Solar has commissioned and installed the second phase of a rooftop solar PV system for Kellogg Asia Products Sdn. Bhd. at their manufacturing facility in Bandar Enstek, Malaysia.

In December 2022, Barilla Group, known for its Italian heritage and brands, is expanding its portfolio with the acquisition of the Back to Nature line from B&G Foods, a branded foods holding company out of Parsippany, N.J. With this addition, the Parma, Italy-headquartered Barilla Group will now offer a variety of plant-based, non-GMO snacks to U.S. retailers, including cookies, granola, nuts and trail mix products..

In May 2022, Oreo introduced a new line of gluten-free Oreos in the US, while Oreo Zero, Lacta Intense and Cara Milk were introduced in China, Brazil and Australia, respectively. These goods are the result of innovative formulas created for health-conscious consumers since the company continues to put a strong emphasis on health and well-being.

In May 2022, Nestle launched Jaggery-based Mishti Doi. The product has a characteristic caramelized jaggery flavor and is very creamy and silky. The classic mishti with gur has a unique flavor. The effort to provide the customers with this lovely experience is represented by Nestle a+ Mishti Doi with jaggery. Jaggery has a very rich texture in addition to its well-known healthiness, which enhances the flavor of the new Nestle a+ Mishti Doi.

In May 2021, PepsiCo launched Soulboost, a beneficial beverage made with sparkling water. There are two types of the product: Lift, which is meant to enhance mental acuity and Ease, which is meant to help relaxation.

Products Covered:

  • Functional Foods
  • Naturally Healthy Foods
  • Food Intolerance Products

Fat Contents Covered:

  • Low Fat
  • No Fat

Free From Categories Covered:

  • Dairy-Free
  • Nut-Free
  • Gluten-Free
  • Lactose-Free
  • Soy-Free
  • Other Free From Categories

Distribution Channels Covered:

  • Non-Store Retailers
  • Store-Based Retailers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Health and Wellness Food Market, By Product

  • 5.1 Introduction
  • 5.2 Functional Foods
  • 5.3 Naturally Healthy Foods
  • 5.4 Food Intolerance Products

6 Global Health and Wellness Food Market, By Fat Content

  • 6.1 Introduction
  • 6.2 Low Fat
  • 6.3 No Fat

7 Global Health and Wellness Food Market, By Free From Category

  • 7.1 Introduction
  • 7.2 Dairy-Free
  • 7.3 Nut-Free
  • 7.4 Gluten-Free
  • 7.5 Lactose-Free
  • 7.6 Soy-Free
  • 7.7 Other Free From Categories

8 Global Health and Wellness Food Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Non-Store Retailers
  • 8.3 Store-Based Retailers

9 Global Health and Wellness Food Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Barilla Group
  • 11.2 Coca-Cola Company
  • 11.3 Eden Foods
  • 11.4 Glanbia plc
  • 11.5 Herbalife Nutrition Ltd
  • 11.6 Kellogg Company
  • 11.7 Nature's Bounty Co
  • 11.8 Nestle SA
  • 11.9 PepsiCo, Inc
  • 11.10 Unilever