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1529364

インスタントシリアルの世界市場：2024-2031年

Global Instant Cereal Market - 2024-2031

出版日
ページ情報
英文 213 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
インスタントシリアルの世界市場：2024-2031年
出版日: 2024年08月06日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 即日から翌営業日
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概要

概要

世界のインスタントシリアル市場は、2023年に261億2,000万米ドルに達し、2031年には437億3,000万米ドルに達すると予測され、予測期間2024-2031年のCAGRは6.60%で成長する見込みです。

同市場では、消費者が栄養価の高い機能性食品をますます求めるようになり、健康とウェルネスを求める傾向が強まっています。ビタミン、ミネラル、高繊維成分を強化したインスタントシリアルが人気を集めています。この動向を後押ししているのは、バランスの取れた食生活の重要性と、健康全般における朝食の役割に対する意識の高まりです。

風味、成分、包装の革新は、インスタントシリアル市場の重要な傾向です。メーカー各社は、多様な食生活のニーズや嗜好に対応するため、オーガニック、グルテンフリー、低糖質などの新商品を投入しています。ユニークな味の組み合わせや、チアシードやキヌアのようなスーパーフードの配合は、健康志向の消費者を惹きつけ、市場を拡大しています。

例えば、2023年12月9日、Pagariya Food Product Pvt.Ltd.傘下のマサラ、インスタントミックス、朝食用シリアルで有名なKwality社は、49ルピーのすぐに食べられる健康的で風味豊かな朝食用シリアルのシリーズという最新の商品を発売しました。この新しい品揃えは、Kwality Corn Flakes、Kwality Choco Flakes、Kwality Fruit Rings、Kwality Choco Fills、Kwality Muesli Crunchy Almond & Raisins、Kwality Muesli Fruit n Nutを含む様々なオプションがあり、手頃な価格帯で購入できます。

アジア太平洋地域の消費者の間では健康意識が高まっており、栄養価が高く健康志向のインスタントシリアルに対する需要が高まっています。ビタミン、ミネラル、食物繊維を強化した製品は、消費者がより健康的な朝食の選択肢を求める中で特に人気があります。この傾向は、メーカーがこうした健康志向に沿ったシリアルを開発することで市場開拓を促進しています。

ダイナミクス

消費者のライフスタイルの変化

現代の消費者、特に都市に住む人々や若い専門職の人々は、食品を選ぶ際に利便性と携帯性を優先することが多いです。1回分ずつ包装され、お湯や電子レンジで温めるだけで食べられるインスタントシリアルは、この傾向にぴったり合っており、外出先での消費に理想的です。このような便利な外出先での食習慣へのシフトは、市場におけるインスタントシリアルの需要をさらに促進しています。

市場各社は、進化する消費者の嗜好とライフスタイルに対応するため、絶えず革新と製品の多様化を進めています。これには、さまざまな消費者層にアピールするための幅広いフレーバー、バリエーション、包装形態の導入が含まれます。消費者のライフスタイルの変化に合わせた多様な製品オプションを提供することで、メーカーは効果的に市場シェアを獲得し、インスタントシリアル市場の成長を促進することができます。

例えば、2021年5月31日、General Millsは、Big G Instant Oatmealsを発表してポートフォリオを拡大し、愛されている即席シリアルの一部をオートミールカテゴリーに拡大しました。Big G Instant Oatmealsは、ラッキーチャーム、シナモントーストクランチ、トリックス、ココアパフを含む様々な味を提供し、消費者に便利なオートミールフォーマットでおなじみの味を提供します。

小売チャネルの拡大

スーパーマーケット、ハイパーマーケット、コンビニエンスストア、オンラインプラットフォームなど、拡大する小売チャネルにより、インスタントシリアルは国内外を問わず、より幅広い消費者層にリーチできるようになった。消費者は、日常的な食料品の買い物のついでに、またはオンライン・プラットフォームを通じて、インスタントシリアルを便利に購入することができ、これらの製品に簡単にアクセスすることができます。この利便性が衝動買いを促し、リピート購買行動を促進し、市場の需要を牽引しています。

小売チャネルは、的を絞ったマーケティングとマーチャンダイジング戦略の機会を提供し、メーカーはインスタントシリアル製品を目立つように陳列し、消費者の注目を集めることができます。人目を引くディスプレイ、販促キャンペーン、小売店内の戦略的な場所への製品の配置は、消費者の購買決定に効果的な影響を与え、それによって市場の売上と成長を促進することができます。

味と食感の知覚

世界のインスタントシリアル市場は、味と食感に関する消費者の期待に大きく影響されます。インスタントシリアルがこうした期待に応えられない場合、消費者はこうした製品を再購入したり推奨したりする可能性は低くなります。このような否定的な認識は、消費者がより良い味と食感であると認識される代替の朝食オプションを選ぶため、市場の成長を抑制する可能性があります。

市場成長には製品の革新が不可欠だが、味や食感に対する否定的な認識がこうした取り組みを複雑にする可能性があります。メーカーは、インスタントシリアルの官能的品質を向上させるために研究開発に多額の投資をしなければならないが、これは資源集約的で時間がかかります。効果的な技術革新に失敗すると、消費者の不満がつのり、市場の成長が停滞する可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 消費者のライフスタイルの変化
      • 小売チャネルの拡大
    • 抑制要因
      • 味と食感に対する認識
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 製品タイプ別

  • 小麦ベース
  • 米ベース
  • トウモロコシベース
  • マルチグレイン
  • その他

第8章 包装別

  • 箱
  • パケット/小袋
  • カップ/ボウル
  • その他

第9章 流通チャネル別

  • スーパーマーケット・ハイパーマーケット
  • コンビニエンスストア
  • オンラインショップ
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • Viet Dai Instant Cereal
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Jieyang Haoyu Food Co., Ltd.
  • Inscrereal Sdn. Bhd
  • Bahrain Dalla For Food Factory Co.
  • Gnubkins
  • Syarikat Thong Guan Trading Sdn. Bhd
  • Alter Farmacia
  • Nutraboom
  • Maven Wholefoods Ltd
  • Kellanova

第13章 付録

目次
Product Code: FB8550

Overview

Global Instant Cereal Market reached US$ 26.12 billion in 2023 and is expected to reach US$ 43.73 billion by 2031, growing with a CAGR of 6.60% during the forecast period 2024-2031.

The market is witnessing a growing trend towards health and wellness, with consumers increasingly seeking nutritious and functional foods. Instant cereals fortified with vitamins, minerals, and high-fiber ingredients are gaining popularity. This trend is driven by a heightened awareness of the importance of a balanced diet and the role of breakfast in overall health.

Innovation in flavors, ingredients, and packaging is a significant trend in the instant cereal market. Manufacturers are introducing new variants, including organic, gluten-free, and low-sugar options, to cater to diverse dietary needs and preferences. Unique flavor combinations and the inclusion of superfoods like chia seeds and quinoa are attracting health-conscious consumers and expanding the market.

For instance, on December 9, 2023, Kwality, renowned for its Masalas, Instant mixes, and Breakfast cereals under the umbrella of Pagariya Food Product Pvt. Ltd., launched its latest offering: a range of ready-to-eat healthy and flavorful breakfast cereals priced at Rs 49. This new assortment, available at an affordable price point, encompasses a variety of options including Kwality Corn Flakes, Kwality Choco Flakes, Kwality Fruit Rings, Kwality Choco Fills, Kwality Muesli Crunchy Almond & Raisins, and Kwality Muesli Fruit n Nut.

There is a growing health consciousness among consumers in the Asia-Pacific region, leading to increased demand for nutritious and health-oriented instant cereals. Products fortified with vitamins, minerals, and fibers are particularly popular as consumers seek healthier breakfast options. This trend is driving market growth as manufacturers develop cereals that align with these health priorities.

Dynamics

Changing Consumer Lifestyles

Modern consumers, especially urban dwellers and young professionals, often prioritize convenience and portability in their food choices. Instant cereals, available in single-serve packaging and requiring only hot water or microwave heating, align perfectly with this trend, making them ideal for on-the-go consumption. This shift towards convenient, on-the-go eating habits further fuels the demand for instant cereals in the market.

Market players are continuously innovating and diversifying their product offerings to cater to evolving consumer preferences and lifestyles. This includes introducing a wide range of flavors, variants, and packaging formats to appeal to different consumer segments. By offering diverse product options that align with changing consumer lifestyles, manufacturers can effectively capture market share and drive the growth of the instant cereal market.

For instance, on May 31, 2021, General Mills, Inc. expanded its portfolio by introducing Big G Instant Oatmeals, extending some of its beloved ready-to-eat cereals into the oatmeal category. The Big G Instant Oatmeals will offer a variety of flavors including Lucky Charms, Cinnamon Toast Crunch, Trix, and Cocoa Puffs, providing consumers with familiar tastes in a convenient oatmeal format.

Expanding Retail Channels

Expanding retail channels, including supermarkets, hypermarkets, convenience stores, and online platforms, allow instant cereals to reach a broader consumer base, both locally and globally. Consumers can purchase instant cereals conveniently during their routine grocery shopping trips or through online platforms, ensuring easy access to these products. This convenience factor encourages impulse purchases and fosters repeat buying behavior, driving market demand.

Retail channels provide opportunities for targeted marketing and merchandising strategies, allowing manufacturers to showcase their instant cereal products prominently and attract consumer attention. Eye-catching displays, promotional offers, and product placements in strategic locations within retail outlets can effectively influence consumer purchasing decisions, thereby driving market sales and growth.

Perception of Taste and Texture

The global instant cereal market is heavily influenced by consumer expectations regarding taste and texture. The instant cereals fail to meet these expectations, consumers are less likely to repurchase or recommend these products. This negative perception can limit market growth as consumers opt for alternative breakfast options perceived to have better taste and texture, restraining market growth.

While product innovation is essential for market growth, negative perceptions of taste and texture can complicate these efforts. Manufacturers must invest significantly in research and development to improve the sensory qualities of instant cereals, which can be resource-intensive and time-consuming. Failure to innovate effectively can result in stagnant market growth due to persistent consumer dissatisfaction.

Segment Analysis

The global instant cereal market is segmented based on product type, packaging, distribution channel, and region.

Rising Awareness of Consumer Preferences and Continuous Innovations

The organic honey spread segment is poised to hold the largest share of the global honey spread market. There is a growing market awareness about the health benefits of organic products among consumers globally. This is leading to a marked preference for organic honey spreads, which are perceived as more natural and beneficial compared to non-organic variants, propelling the segment's growth.

The demographic that prioritizes health and wellness is expanding, and this segment of the market is particularly receptive to organic honey spreads. The perceived health benefits of organic honey, such as its antioxidant properties and absence of synthetic pesticides or fertilizers, make it an attractive choice. Manufacturers are responding to market demands by increasing the availability of innovative organic honey spread products.

Geographical Penetration

Rising urbanization and Changing Lifestyles and Technologies in Asia-Pacific

Asia-Pacific dominates the global instant cereal market. There is a noticeable cultural shift towards Western eating habits, particularly among younger populations in Asia-Pacific. Breakfast cereals, traditionally not a staple in many Asian diets, are becoming increasingly popular as Western food influences permeate the region. This shift is supported by extensive marketing campaigns by global and local brands, highlighting the convenience and nutritional benefits of instant cereals.

Manufacturers are introducing a variety of flavors and ingredients that resonate with regional consumers, such as matcha, red bean, black sesame, and tropical fruits. These localized product offerings appeal to traditional tastes and also attract adventurous consumers seeking new and unique breakfast options. The ability to blend traditional flavors with modern convenience allows manufacturers to capture a larger market share and drive growth. The region's innovation in product development thus plays a crucial role in its market dominance.

COVID-19 Impact Analysis

The global instant cereal market faced significant supply chain challenges during the pandemic, including disruptions in the production and distribution of raw materials, packaging materials, and finished products. These disruptions impacted market stability, leading to temporary shortages and increased production costs. However, lockdowns and restrictions limiting dining out and increasing the need for home-cooked meals, and easy breakfasts, driving the instant cereal market growth.

The pandemic accelerated the shift towards online shopping as consumers avoided physical stores due to health concerns and lockdown measures. This shift benefited the instant cereal market, as e-commerce platforms became crucial distribution channels. Manufacturers and retailers adapted by enhancing their online presence and offering direct-to-consumer delivery options, expanding market growth.

Russia-Ukraine War Impact Analysis

The war has disrupted grain production and exports from Ukraine, leading to supply shortages and increased raw material costs. The war has caused significant logistical challenges, including transportation disruptions and port closures, affecting the movement of goods. These supply chain issues have hindered the timely delivery of raw materials and finished products, causing delays and shortages in the global instant cereal market.

The war has forced many countries to re-evaluate their trade dependencies and seek alternative sources for grains and other raw materials. This shift in trade patterns may lead to new market dynamics, with some regions experiencing improved supply chains while others face continued disruptions. In response to the challenges posed by the war, instant cereal manufacturers are focusing on diversifying their supply chains, seeking alternative grain sources, and investing in more resilient logistics networks.

By Product Type

  • Wheat-based Cereals
  • Rice-based Cereals
  • Corn-based Cereals
  • Multi-grain Cereals
  • Others

By Packaging

  • Box
  • Packet/Sachet
  • Cup/Bowl
  • Others

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In March 2023, Nutifood launched its entry into the instant cereal drink market with the introduction of three functional cereal products tailored to address distinct consumer needs. It is leveraging Europe's cutting-edge nutritional science and a deep understanding of Vietnamese consumers' nutritional requirements, these products are formulated to be natural and 'unflavored', receiving an endorsement from the Nutifood Nutrition Research Institute in Sweden.
  • On September 9, 2022, Kellogg's introduced its latest innovation, Instabowls, offering a hassle-free breakfast solution that requires only cold water and a quick stir to enjoy real milk instantly. It is available in four classic varieties, each portable bowl is pre-portioned and mess-free, catering to consumers' on-the-go lifestyles. Chris Stolsky, Marketing Director at Kellogg Company, highlighted the growing trend towards food portability, particularly in response to busy schedules and the unpredictability of daily life.
  • On August 28, 2023, Nongshim Kellogg Co. launched its entry into the domestic instant rice market with the introduction of "Whole Oat Rice," a product crafted entirely from 100% oats groats. This milestone signifies the inaugural venture of a cereal brand into South Korea's instant rice sector, marking a significant development in the market landscape.

Competitive Landscape

The major global players in the food service market include Viet Dai Instant Cereal, Jieyang Haoyu Food Co., Ltd., Inscrereal Sdn. Bhd, Bahrain Dalla For Food Factory Co., Gnubkins, Syarikat Thong Guan Trading Sdn. Bhd, Alter Farmacia, Nutraboom, Maven Wholefoods Ltd, and Kellanova.

Why Purchase the Report?

  • To visualize the global instant cereal market segmentation based on product type, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous global instant cereal market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of critical products of all the major players.

The global instant cereal market report would provide approximately 62 tables, 56 figures, and 213 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Packaging
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Changing Consumer Lifestyles
      • 4.1.1.2. Expanding Retail Channels
    • 4.1.2. Restraints
      • 4.1.2.1. Perception of Taste and Texture
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Wheat-based Cereals*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Rice-based Cereals
  • 7.4. Corn-based Cereals
  • 7.5. Multi-grain Cereals
  • 7.6. Others

8. By Packaging

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 8.1.2. Market Attractiveness Index, By Packaging
  • 8.2. Box*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Packet/Sachet
  • 8.4. Cup/Bowl
  • 8.5. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets and Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Retail
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Viet Dai Instant Cereal*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Jieyang Haoyu Food Co., Ltd.
  • 12.3. Inscrereal Sdn. Bhd
  • 12.4. Bahrain Dalla For Food Factory Co.
  • 12.5. Gnubkins
  • 12.6. Syarikat Thong Guan Trading Sdn. Bhd
  • 12.7. Alter Farmacia
  • 12.8. Nutraboom
  • 12.9. Maven Wholefoods Ltd
  • 12.10. Kellanova

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us