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市場調査レポート
商品コード
1512668
ダイジェスティブアドバンテージプロバイオティクスグミの世界市場:2024年~2031年Global Digestive Advantage Probiotic Gummies Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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ダイジェスティブアドバンテージプロバイオティクスグミの世界市場:2024年~2031年 |
出版日: 2024年07月10日
発行: DataM Intelligence
ページ情報: 英文 219 Pages
納期: 即日から翌営業日
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概要
ダイジェスティブアドバンテージプロバイオティクスグミの世界市場は、2023年に1,810万米ドルに達し、2031年には2,820万米ドルに達すると予測され、予測期間2024年~2031年のCAGRは6.5%で成長する見込みです。
ダイジェスティブアドバンテージプロバイオティクスグミ市場は、消化器系の健康サプリメントという広い視野の中で繁栄しているセグメントであり、消費者に腸の健康をサポートする便利で楽しい方法を提供しています。消化器系の健康の重要性と、健康なマイクロバイオームの維持におけるプロバイオティクスの役割に対する認識が高まるにつれて、プロバイオティクスグミの需要は近年急増しています。
消化に良いことで知られる生きた細菌株を配合したこれらのチュアブルタイプのサプリメントは、あらゆる年齢層の個人、特に消化不良や免疫サポートのための使いやすいソリューションを求める人々の間で人気を博しています。消化に有利なプロバイオティクスグミ市場の成長を促進する主な動向には、利便性と予防ヘルスケア・ソリューションに対する需要の高まりが含まれます。消費者は、毎日の日課にシームレスに溶け込むサプリメント形式に惹かれており、プロバイオティクスグミを魅力的な選択肢にしています。
消化に有利なプロバイオティクスグミ市場では、マルチストレイン・プロバイオティクスグミの分野が25.54%以上のシェアを占めています。同様に、北米がダイジェスティブアドバンテージプロバイオティクスグミ市場を独占し、1/3以上の最大市場シェアを獲得しています。市場は、腸の健康に対する消費者の意識の高まり、高齢化、消化器系疾患の流行、COVID-19パンデミックの中での免疫サポートの需要などの要因によって牽引されています。
ダイナミクス
消化器の健康に対する意識の高まり
消化器系の健康に対する意識の高まりは、世界の消化器系に有利なプロバイオティクスグミ市場の成長を促進する重要な要因です。より多くの消費者が健康な消化器系を維持することの重要性を認識するようになり、腸の健康をサポートする製品を積極的に求めるようになっています。ダイジェスティブアドバンテージプロバイオティクスグミのようなプロバイオティック・サプリメントは、その利便性と認識される健康上の利点により人気を博しています。
国際食品情報協議会(IFIC)財団が実施した調査によると、消費者の70%が腸の健康を重要視しており、90%がプロバイオティクスを健康上の利点と結びつけています。このような意識の高まりにより、消費者は有益な細菌を毎日の習慣に取り入れる簡単で楽しい方法として、グミを含むプロバイオティクス製品を求めるようになっています。
セントラムは2023年4月、風味豊かなグミタイプの様々な効能を持つハイサイエンス・サプリメントの新ライン「ベネフィット・ブレンド」をインドで発売すると発表しました。FinancialExpress.comのインタビューに応じたハレオンのインド亜大陸担当ビタミン・ミネラルサプリメントリーダーのGarima Gupta氏は、「ベネフィットブレンド」の新シリーズは、大人用の「セントラムイミューンディフェンスグミ」、「セントラムスリープ&リフレッシュグミ」、「セントラムダイジェスティブバランスグミ」、子供用の「セントラムキッズイミューンフューエル」、「セントラムキッズグロースフューエル」の5種類で構成されていると述べた。
利便性も、消化に有利なプロバイオティクスグミの需要を促進する上で重要な役割を果たしています。カプセルや錠剤の従来のプロバイオティクスサプリメントとは異なり、グミはおいしくて摂取しやすい選択肢を提供し、錠剤を飲み込むのが難しい子供や大人には特に魅力的です。この手軽さが、消化器系の健康増進を目指す消費者の間でプロバイオティクスグミが広く採用される一因となっています。
便利なサプリメント形態への需要の高まり
便利なサプリメント形態への需要の高まりは、世界の消化に有利なプロバイオティクスグミ市場の拡大を推進する極めて重要な要因です。この動向は、消費者のライフスタイルや嗜好の進化に支えられており、日常生活にシームレスに溶け込む製品への支持が高まっています。プロバイオティクスグミは、その飲みやすさと楽しい味で有名であり、錠剤を飲み込んだり粉末を混ぜたりする不便さを感じることなく消化器系の健康を強化しようとする健康志向の消費者の間で好まれる選択肢として浮上しています。
プロバイオティクスを含むグミサプリメントの魅力は、その比類のない利便性と口当たりの良さにあります。多くの人々、特に子供や高齢者は、錠剤を飲み込むことに困難を感じるため、より楽しい服用形態に引き寄せられます。プロバイオティクスグミは魅力的な解決策を提供し、幅広い消費者の心に響く、噛んで食べられる風味の良い代替品を提供します。さらに、プロバイオティクスグミの携帯性と外出先での利便性は、多忙なスケジュールの中に健康をサポートする習慣を無理なく組み込もうとする多忙な人々の間で絶大な支持を集めています。
プロバイオティクスサプリメントの高コスト
プロバイオティクスサプリメントに関連する高コストは、市場の成長に顕著な抑制要因となっています。グミを含むプロバイオティクスサプリメントは、特殊な製造工程、厳格な品質管理措置、生きた細菌株の含有などの要因により、他の栄養補助食品に比べて割高な価格で販売されることが多いです。このような割高な価格設定は、価格に敏感な消費者のプロバイオティクスグミの購買意欲をそぎ、市場浸透を妨げ、成長機会を制約する可能性があります。
平均して、グミを含むプロバイオティクス補助食品は、特定の細菌株の調達と培養、厳格な品質保証プロセス、特殊な送達システムの組み込みなどの様々な要因により、標準的な栄養補助食品よりも価格が高くなっています。正確な価格設定は、ブランドの評判や製剤の複雑さなどの要因によって異なるが、プロバイオティクスグミは通常1本当たり20~40ドルで、高級ブランドはさらに高値で取引されます。
さらに、プロバイオティクスは特殊な製品カテゴリーであるという認識が、そのプレミアム価格をさらに高めています。ユニークな健康効果や優れた品質を提供する製品にプレミアムを支払ってもいいと考える消費者がいる一方で、コストが高いと敬遠する消費者もいます。予算に敏感な消費者、特に価格に敏感な市場では、より手頃な代替品を選ぶか、プロバイオティクスの購入を完全に見送るかもしれないです。
Overview
Global Digestive Advantage Probiotic Gummies Market reached US$ 18.1 million in 2023 and is expected to reach US$ 28.2 million by 2031, growing with a CAGR of 6.5% during the forecast period 2024-2031.
The Digestive Advantage Probiotic Gummies Market is a thriving segment within the broader landscape of digestive health supplements, offering consumers a convenient and enjoyable way to support their gut health. With increasing awareness of the importance of digestive wellness and the role of probiotics in maintaining a healthy microbiome, demand for probiotic gummies has surged in recent years.
These chewable supplements, formulated with live bacteria strains known for their digestive benefits, have gained popularity among individuals of all ages, especially those seeking easy-to-use solutions for digestive discomfort and immune support. Key trends driving the growth of the digestive advantage probiotic gummies market include the rising demand for convenience and preventive healthcare solutions. Consumers are gravitating towards supplement formats that seamlessly integrate into their daily routines, making probiotic gummies an appealing option.
The multi-strain probiotic gummies segment in digestive advantage probiotic gummies market accounts over 25.54% share. Similarly, North America dominates the digestive advantage probiotic gummies market, capturing the largest market share of over 1/3rd. The market is driven by factors such as increasing consumer awareness of gut health, the aging population, the prevalence of digestive disorders, and the demand for immune support amid the COVID-19 pandemic.
Dynamics
Increasing Awareness of Digestive Health
The increasing awareness of digestive health is a significant driver propelling the growth of the global digestive advantage probiotic gummies market. As more consumers become aware of the importance of maintaining a healthy digestive system, they are actively seeking out products that can support their gut health. Probiotic supplements, such as digestive advantage probiotic gummies, have gained popularity due to their convenience and perceived health benefits.
A survey conducted by the International Food Information Council (IFIC) Foundation found that 70% of consumers consider gut health to be important, and 90% of them associate probiotics with a health benefit. This growing awareness is driving consumers to seek out probiotic products, including gummies, as an easy and enjoyable way to incorporate beneficial bacteria into their daily routine.
In April 2023, Centrum announced that it has now expanded into a new line of high science supplements for varied benefits in a flavourful gummy format - 'Benefit Blends' in India. In an interaction with Financial Express.com, Garima Gupta, Vitamins & Mineral Supplements Lead, Indian Subcontinent at Haleon said that the new range of Benefit Blends comprises of five variants namely Centrum Immune Defence Gummy, Centrum Sleep and Refresh Gummy, Centrum Digestive Balance Gummy for adults and Centrum Kids Immune Fuel, and Centrum Kids Growth Fuel for kids.
The convenience factor also plays a crucial role in driving the demand for digestive advantage probiotic gummies. Unlike traditional probiotic supplements in capsule or tablet form, gummies offer a tasty and easy-to-administer option, particularly appealing to children and adults who have difficulty swallowing pills. This accessibility has contributed to the widespread adoption of probiotic gummies among consumers looking to improve their digestive health.
Rising Demand for Convenient Supplement Formats
The rising demand for convenient supplement formats is a pivotal driver propelling the expansion of the global digestive advantage probiotic gummies market. This trend is underpinned by evolving consumer lifestyles and preferences, with individuals increasingly gravitating towards products that seamlessly integrate into their daily routines. Probiotic gummies, renowned for their ease of consumption and delightful taste, have emerged as a favored choice among health-conscious consumers seeking to bolster their digestive health without the inconvenience of swallowing pills or mixing powders.
The allure of gummy supplements, including probiotics, lies in their unparalleled convenience and palatability. Many individuals, particularly children and older adults, find swallowing pills challenging, thus gravitating towards more enjoyable dosage forms. Probiotic gummies provide an enticing solution, offering a chewable and flavorsome alternative that resonates with a broad spectrum of consumers. Furthermore, the portability and on-the-go convenience of probiotic gummies have garnered immense favor among busy individuals seeking to effortlessly integrate health-supporting practices into their hectic schedules.
High Cost of Probiotic Supplements
The high cost associated with probiotic supplements poses a notable restraint on the growth of the market. Probiotic supplements, including gummies, are often priced at a premium compared to other dietary supplements due to factors such as specialized production processes, stringent quality control measures, and the inclusion of live bacteria strains. This elevated pricing can dissuade price-sensitive consumers from purchasing probiotic gummies, thereby impeding market penetration and constraining growth opportunities.
On average, probiotic supplements, including gummies, are priced higher than standard dietary supplements due to various factors such as the sourcing and cultivation of specific bacterial strains, rigorous quality assurance processes, and the incorporation of specialized delivery systems. While exact pricing varies depending on factors like brand reputation and formulation complexity, probiotic gummies typically range from $20 to $40 per bottle, with premium brands commanding even higher prices.
Moreover, the perception of probiotics as a specialized product category further reinforces their premium pricing. While some consumers may be willing to pay a premium for products offering unique health benefits or superior quality, others may be deterred by the higher cost. Budget-conscious individuals, particularly in price-sensitive markets, may opt for more affordable alternatives or forego purchasing probiotics altogether.
The global digestive advantage probiotic gummies market is segmented based on additive type, species, functionality, distribution channel, form and region.
The Surging Demand for Digestive Health Function
The demand for Multi-Strain Probiotic Gummies in the Digestive Advantage Probiotic Gummies Market is driven by several factors, reflecting consumer preferences and health-conscious behavior. Multi-strain probiotics are formulations that contain a combination of different bacterial strains, each with unique health benefits, offering a comprehensive approach to digestive health support.
In March 2023, Nutrazee, India-based startup, known for its innovative vegan supplements and gummy vitamin products, has announced the launch of its newest product - Nutrazee Probiotic Gummies for Digestive & Immune Health. The latest addition to the company's product line is specifically formulated to support digestive and immune health and is suitable for both children and adults.
Nutrazee Probiotic Gummies contain a patented and clinically validated probiotic strain of Bacillus Coagulans. This powerful strain of probiotics has been shown to have several health benefits, such as reducing the symptoms of Irritable Bowel Syndrome (IBS) in children. The probiotics help alleviate common symptoms associated with IBS such as abdominal discomfort, bloating, and straining at stool, while also helping to improve stool consistency.
A Growing Hub for Digestive Advantage Probiotic Gummies Market Amid Rising Health Consciousness and Demand in North America
The demand for digestive advantage probiotic gummies in North America is fueled by several factors, making it a prominent market for digestive health supplements. North America has witnessed a significant rise in health-conscious consumer behavior, with individuals increasingly prioritizing preventive healthcare and seeking out products that support digestive wellness. Probiotic gummies have gained traction in the region due to their convenience, effectiveness, and palatability, driving demand among a diverse demographic.
One of the primary drivers of demand for probiotic gummies in North America is the region's aging population. With a growing number of older adults seeking solutions to support digestive health and manage age-related gastrointestinal issues, there is a heightened demand for convenient and effective probiotic supplements. Probiotic gummies offer an appealing option for this demographic, providing a tasty and easy-to-administer format that aligns with their preferences and lifestyle.
Furthermore, the prevalence of digestive disorders such as irritable bowel syndrome (IBS), bloating, and indigestion has spurred demand for probiotic supplements in North America. According to the International Foundation for Gastrointestinal Disorders (IFFGD), IBS affects an estimated 10-15% of the population in the United States alone, driving the need for products that can alleviate symptoms and promote digestive comfort. Probiotic gummies, formulated with specific bacterial strains targeted at digestive health, are well-suited to address these concerns, contributing to their growing popularity in the region.
The COVID-19 pandemic has had a profound impact on the Global Digestive Advantage Probiotic Gummies Market, both positively and negatively. On the positive side, the heightened awareness of health and wellness during the pandemic led to a surge in demand for immune-boosting products, including probiotic supplements. Consumers became more proactive about their health, seeking products that could enhance their digestive and overall well-being, which benefited the probiotic gummies market.
The increased focus on preventive health care and the convenience of gummy supplements contributed to their popularity during the pandemic. However, the pandemic also presented significant challenges, particularly in the supply chain and production processes. Lockdowns, travel restrictions, and workforce limitations disrupted manufacturing operations and caused delays in the supply of raw materials. Many companies faced difficulties in maintaining production levels and meeting the heightened demand.
Additionally, economic uncertainties and reduced disposable incomes in many regions affected consumer spending power, impacting sales of non-essential health supplements. Despite these hurdles, the market has shown resilience, with companies adapting by enhancing their online presence and distribution channels to reach health-conscious consumers more effectively.
The Russia-Ukraine war has had significant repercussions on global supply chains, impacting various markets, including the Global Digestive Advantage Probiotic Gummies Market. The conflict has disrupted transportation routes and logistics networks, leading to delays and increased costs in the procurement of raw materials essential for manufacturing probiotic gummies. Additionally, the war has created economic instability and uncertainty, which has affected consumer spending patterns and priorities.
Markets in Eastern Europe, which are closer to the conflict zone, have experienced more pronounced disruptions, affecting both production and distribution of health supplements, including probiotics. Moreover, the geopolitical tensions have led to sanctions and trade restrictions, further complicating international trade and cross-border transactions.
Companies in the probiotic gummies market have had to navigate these challenges by seeking alternative supply sources, adjusting their supply chain strategies, and sometimes passing on increased costs to consumers. The overall economic impact of the war has also resulted in fluctuating currency values, which can influence the pricing and profitability of exported products. These factors combined have created a challenging environment for the probiotic gummies market, necessitating agility and resilience from manufacturers and distributors.
The major global players in the market include Schiff Vitamins, Nature's Way, Garden of Life, Renew Life, OLLY, Nordic Naturals, Rainbow Light, Culturelle, Vitafusion and SmartyPants Vitamins among others.
The global digestive advantage probiotic gummies market report would provide approximately 78 tables, 73 figures, and 219 Pages.
Target Audience 2024
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