成人用ビタミングミ市場- 世界の産業規模、シェア、動向、機会＆予測、製品別、用途別、地域別、競合別セグメント、2020-2030年

成人用ビタミングミの世界市場規模は2024年に58億8,000万米ドルとなり、予測期間中は2030年までCAGR7.82％で力強い成長を記録すると予測されています。

同市場は、消費者の健康に対する優先順位の変化、継続的な技術革新、便利でライフスタイルに合った栄養製品に対する需要の高まりなどを背景に、大幅かつ持続的な拡大を遂げています。

ニッチなカテゴリーとして始まったグミは、健康志向の高まり、微量栄養素の欠乏に対する意識の高まり、錠剤やカプセルといった従来のサプリメント形態に代わる嗜好性の高いグミの幅広い魅力に後押しされ、主流となる健康サプリメント分野へと発展しました。成人用ビタミングミは、特に予防ヘルスケアやホリスティック・ウェルネスという観点から、毎日の栄養補給を求める消費者に急速に好まれる選択肢となりました。

利便性、有効性、消費者主導のイノベーションの交差点に位置するビタミングミは、健康志向の現代人のニーズによく合致しています。個別化された使いやすい健康ソリューションへの需要が高まるにつれ、ビタミングミは幅広い栄養補助食品の中でより大きなシェアを獲得し続けると予想されます。この成長は、良好な人口統計動向、消費者のライフスタイルの進化、長期的な健康志向の高まりによってさらに後押しされ、既存プレーヤーと新興ブランドの双方に市場プレゼンスを拡大する十分な機会をもたらしています。

主な市場促進要因

ビタミン欠乏症の増加

主な市場課題

規制への対応

主要市場動向

個別化された栄養

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の成人用ビタミングミ市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品別（単一ビタミン、マルチビタミン、タイプIIIなど）
  • 用途別（栄養補助食品、ビタミン欠乏症、体重管理、免疫、その他）
  • 地域別
  • 企業別（2024）
• 製品市場マップ

第6章 北米の成人用ビタミングミ市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の成人用ビタミングミ市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン

第8章 アジア太平洋地域の成人用ビタミングミ市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 南米の成人用ビタミングミ市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカの成人用ビタミングミ市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • クウェート

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 最近の動向
• 合併と買収
• 製品上市

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• Bayer AG
• Pfizer Inc
• Pharmavite LLC
• Ferrara Candy Co
• Gemini Pharmaceuticals Inc
• Gimbal's Gummy Vitamin
• Santa Cruz Nutritionals
• Lonza Group AG
• Makers Nutrition LLC
• Nature's Bounty Co/The
• Nutra Solutions USA

第15章 戦略的提言

第16章 調査会社について・免責事項

Global Adult Vitamin Gummies Market was valued at USD 5.88 billion in 2024 and is projected to register strong growth over the forecast period, with a compound annual growth rate (CAGR) of 7.82% through 2030. The market is experiencing significant and sustained expansion, driven by shifting consumer health priorities, continuous innovation, and the rising demand for convenient, lifestyle-friendly nutritional products.

What began as a niche category has evolved into a mainstream health supplement segment, fueled by increasing health consciousness, heightened awareness of micronutrient deficiencies, and the broad appeal of gummies as a palatable alternative to traditional supplement formats such as tablets and capsules. Adult vitamin gummies have quickly become the preferred choice for consumers seeking daily nutritional support, especially in the context of preventive healthcare and holistic wellness.

Positioned at the intersection of convenience, efficacy, and consumer-driven innovation, vitamin gummies are well-aligned with the needs of modern health-conscious adults. As demand grows for personalized and user-friendly health solutions, vitamin gummies are expected to continue capturing a larger share within the broader dietary supplement landscape. This growth is further supported by favorable demographic trends, evolving consumer lifestyles, and an increasing focus on long-term wellness, presenting ample opportunities for both established players and emerging brands to expand their market presence.

Key Market Drivers

Rising Prevalence of Vitamin Deficiencies

A major structural driver of growth in the adult vitamin gummies market is the increasing global incidence of micronutrient deficiencies. It is estimated that more than 2 billion people worldwide are affected by deficiencies in critical vitamins and minerals, including vitamin A, iodine, iron, and zinc. As awareness grows regarding the health implications of these imbalances, consumers are actively seeking accessible, effective, and enjoyable supplementation options-among which gummies have become a leading choice.

In both developed and developing regions, a significant portion of the adult population is deficient in essential nutrients such as Vitamin D, B12, C, Iron, and Folate. Factors such as poor dietary habits, high intake of processed foods, limited sun exposure, and chronic stress have exacerbated these deficiencies. For example, recent studies indicate that despite India's abundant sunlight, approximately 76% of its population-particularly individuals aged 18-30-suffers from Vitamin D deficiency. This is attributed to factors such as limited UVB exposure due to pollution, high melanin levels, and low consumption of fortified foods.

The consequences of such deficiencies range from fatigue and compromised immunity to cognitive decline and chronic illnesses. As public health data increasingly underscores the widespread nature of these issues, the demand for daily supplementation has grown substantially-further accelerating adoption of adult vitamin gummies as a convenient and effective solution.

Key Market Challenges

Regulatory Compliance

Regulatory compliance represents one of the primary challenges for market participants. The adult vitamin gummies segment is subject to stringent regulations concerning product labeling, ingredient safety, and permissible health claims. These regulations vary significantly across countries, creating complexity for companies operating in multiple markets. Navigating these regulatory frameworks can be resource-intensive, requiring rigorous quality assurance, documentation, and ongoing monitoring to ensure compliance and maintain consumer trust.

Key Market Trends

Personalized Nutrition

The rise of personalized nutrition is reshaping the health and wellness industry, and the adult vitamin gummies market is adapting rapidly to this shift. Consumers are increasingly seeking products tailored to their individual health needs-whether for immune support, stress reduction, energy enhancement, or age-specific nutrient requirements.

Manufacturers are responding with a broader range of formulations that address specific health goals and cater to diverse dietary preferences, including vegan, sugar-free, and allergen-friendly options. Additionally, technology-enabled personalization-such as online health assessments and customized subscription models-is becoming more prevalent, allowing brands to offer tailored supplement regimens that align with consumers' evolving expectations for individualized wellness solutions.

Key Market Players

• Bayer AG
• Pfizer Inc
• Pharmavite LLC
• Ferrara Candy Co
• Gemini Pharmaceuticals Inc
• Gimbal's Gummy Vitamin
• Santa Cruz Nutritionals
• Lonza Group AG
• Makers Nutrition LLC
• Nature's Bounty Co/The
• Nutra Solutions USA

Report Scope:

In this report, the Global Adult Vitamin Gummies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Adult Vitamin Gummies Market, By Product:

• Single Vitamins
• Multi-Vitamins
• Type III & Others

Adult Vitamin Gummies Market, By Application:

• Food Supplements
• Vitamin Deficiency
• Weight Management
• Immunity
• Others

Adult Vitamin Gummies Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Adult Vitamin Gummies Market.

Available Customizations:

Global Adult Vitamin Gummies market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Adult Vitamin Gummies Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Single Vitamins, Multi-Vitamins, Type III & Others)
  • 5.2.2. By Application (Food Supplements, Vitamin Deficiency, Weight Management, Immunity, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Product Market Map

6. North America Adult Vitamin Gummies Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Application
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Adult Vitamin Gummies Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Application
  • 6.3.2. Canada Adult Vitamin Gummies Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Application
  • 6.3.3. Mexico Adult Vitamin Gummies Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Application

7. Europe Adult Vitamin Gummies Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Application
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Adult Vitamin Gummies Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Application
  • 7.3.2. United Kingdom Adult Vitamin Gummies Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Application
  • 7.3.3. France Adult Vitamin Gummies Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Application
  • 7.3.4. Italy Adult Vitamin Gummies Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Application
  • 7.3.5. Spain Adult Vitamin Gummies Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Application

8. Asia-Pacific Adult Vitamin Gummies Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Application
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Adult Vitamin Gummies Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Application
  • 8.3.2. Japan Adult Vitamin Gummies Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Application
  • 8.3.3. India Adult Vitamin Gummies Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Application
  • 8.3.4. Australia Adult Vitamin Gummies Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Application
  • 8.3.5. South Korea Adult Vitamin Gummies Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Application

9. South America Adult Vitamin Gummies Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Application
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Adult Vitamin Gummies Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Application
  • 9.3.2. Argentina Adult Vitamin Gummies Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Application
  • 9.3.3. Colombia Adult Vitamin Gummies Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Application

10. Middle East and Africa Adult Vitamin Gummies Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Application
  • 10.2.3. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Adult Vitamin Gummies Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Application
  • 10.3.2. Saudi Arabia Adult Vitamin Gummies Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Application
  • 10.3.3. UAE Adult Vitamin Gummies Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Application
  • 10.3.4. Kuwait Adult Vitamin Gummies Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Product
      • 10.3.4.2.2. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Bayer AG
  • 14.1.1. Business Overview
  • 14.1.2. Product & Service Offerings
  • 14.1.3. Recent Developments
  • 14.1.4. Financials (If Listed)
  • 14.1.5. Key Personnel
  • 14.1.6. SWOT Analysis
• 14.2. Pfizer Inc
• 14.3. Pharmavite LLC
• 14.4. Ferrara Candy Co
• 14.5. Gemini Pharmaceuticals Inc
• 14.6. Gimbal's Gummy Vitamin
• 14.7. Santa Cruz Nutritionals
• 14.8. Lonza Group AG
• 14.9. Makers Nutrition LLC
• 14.10. Nature's Bounty Co/The
• 1.11. Nutra Solutions USA

15. Strategic Recommendations

16. About Us & Disclaimer