成人用ビタミングミの市場規模、シェア、成長分析、製品別、ゲル化剤の種類別、用途別、流通チャネル別、地域別 - 産業予測 2025～2032年

成人用ビタミングミ市場規模は2023年に56億米ドルと評価され、2024年の60億米ドルから2032年には103億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.1％で成長する見通しです。

成人用ビタミングミの世界の需要は、健康意識の高まり、魅力的なサプリメントへの嗜好、可処分所得の増加など、複数の要因によって牽引されています。人口の高齢化と予防ヘルスケアに対する意識の高まりは、消費者が従来の錠剤に代わる便利なものを求めるようになり、この動向に拍車をかけています。多様な消費者ニーズに応えることを目指すメーカーにとって、無糖やオーガニックの選択肢を特徴とする製品の革新は不可欠です。Country Life（R）VitaminsやCentrumといった企業が最近発売した製品は、機能的で楽しい栄養製品へのシフトを浮き彫りにしています。さらに、eコマースの成長によりアクセス性が向上し、ソーシャルメディアが消費者行動に影響を与えています。しかし、過剰摂取による健康リスクや従来型フォーマットとの競合といった課題は、今後の市場成長を妨げる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

成人用ビタミングミ市場規模：製品別& CAGR（2025-2032）

• 市場概要
• シングルビタミン
• マルチビタミン
• タイプIIIおよびその他

成人用ビタミングミ市場規模：ゲル化剤の種類別& CAGR（2025-2032）

• 市場概要
• ゼラチン
• ペクチン
• カラギーナン
• その他

成人用ビタミングミ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 栄養補助食品
• ビタミン欠乏症
• 体重管理
• 免疫
• その他

成人用ビタミングミ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
  • ハイパーマーケット/スーパーマーケット
  • 薬局
  • 専門店
  • 開業医
  • その他
• オンライン

成人用ビタミングミ市場規模& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Pfizer Inc.（US）
• Church & Dwight Co., Inc.（US）
• Bayer AG（Germany）
• Pharmavite（US）
• HERBALAND USA（US）
• Sundown Naturals Canada（Canada）
• Nature's Bounty（US）
• Glanbia（Ireland）
• Cargill（US）
• Archer-Daniels-Midland Company（US）
• Investopedia
• Herbaland USA
• DuPont（US）

結論と提言

Adult Vitamin Gummies Market size was valued at USD 5.6 billion in 2023 and is poised to grow from USD 6.0 billion in 2024 to USD 10.38 billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

The global demand for adult vitamin gummies is being driven by multiple factors, including increasing health consciousness, a preference for appealing supplements, and rising disposable incomes. The aging population and heightened awareness of preventive healthcare further fuel this trend, as consumers seek convenient alternatives to traditional pills. Product innovation, characterized by sugar-free and organic options, is essential for manufacturers aiming to cater to diverse consumer needs. Recent product launches by companies like Country Life(R) Vitamins and Centrum highlight this shift towards functional, enjoyable nutritional products. Additionally, e-commerce growth enhances accessibility, while social media influences consumer behavior. However, challenges such as health risks from overconsumption and competition from traditional formats may hinder market growth in the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Adult Vitamin Gummies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Adult Vitamin Gummies Market Segments Analysis

Global Adult Vitamin Gummies Market is segmented by Product, Gelling Agent Type, Application, Distribution Channel and region. Based on Product, the market is segmented into Single Vitamins, Multi-Vitamins and Type III & Others. Based on Gelling Agent Type, the market is segmented into Gelatin, Pectin, Carrageenan and Others (Agar). Based on Application, the market is segmented into Food Supplements, Vitamin Deficiency, Weight Management, Immunity and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Adult Vitamin Gummies Market

The Adult Vitamin Gummies market is significantly driven by the rising influence of social media on consumer behavior. The increasing presence of celebrities and social media influencers endorsing vitamin gummies has greatly enhanced their visibility and credibility. This heightened awareness, facilitated by social media platforms, is likely to positively impact the long-term prospects of the global adult vitamin gummies market. As consumers are more inclined to trust recommendations from familiar faces, this trend is expected to further propel the demand for these products, contributing to the overall growth in the segment.

Restraints in the Adult Vitamin Gummies Market

The Adult Vitamin Gummies market faces significant restraints primarily due to the appealing candy-like form of these supplements, which heightens the risk of overconsumption among users, often exacerbated by insufficient consumer education regarding proper dosage. This propensity for excessive intake can lead to hypervitaminosis or pose adverse interactions with other medications, raising safety concerns among potential consumers. As a result, these risks can deter individuals from embracing adult vitamin gummies, ultimately restricting market growth and adoption rates as consumers remain cautious about their safety and the potential health implications of excessive vitamin intake.

Market Trends of the Adult Vitamin Gummies Market

The Adult Vitamin Gummies market is witnessing a growing trend towards innovation in flavor profiles and formulations, driven by increasing consumer demand for diverse and appealing products. Manufacturers are focusing on developing gummies with unique, enticing flavors that cater to varying taste preferences, thus enhancing the overall consumption experience. Additionally, the shift towards health-conscious consumers has prompted an emphasis on natural, organic, and non-GMO ingredients, leading to cleaner formulations that resonate with today's wellness-oriented demographic. This focus on both flavor and ingredient integrity not only meets consumer expectations but also presents new avenues for market growth, ensuring long-term sustainability for industry players.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer And Buying Criteria Analysis

Global Adult Vitamin Gummies Market Size by Product & CAGR (2025-2032)

• Market Overview
• Single Vitamins
• Multi-Vitamins
• Type III & Others

Global Adult Vitamin Gummies Market Size by Gelling Agent Type & CAGR (2025-2032)

• Market Overview
• Gelatin
• Pectin
• Carrageenan
• Others

Global Adult Vitamin Gummies Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food Supplements
• Vitamin Deficiency
• Weight Management
• Immunity
• Others

Global Adult Vitamin Gummies Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others
• Online

Global Adult Vitamin Gummies Market Size & CAGR (2025-2032)

• North America (Product, Gelling Agent Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Gelling Agent Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Gelling Agent Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Gelling Agent Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Gelling Agent Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Pfizer Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERBALAND USA (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sundown Naturals Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer-Daniels-Midland Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Investopedia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbaland USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations