マルチビタミングミ市場- 世界の産業規模、シェア、動向、機会、予測、供給源別、エンドユーザー別、用途別、販売チャネル別、流通チャネル別、地域別、競合別、2020-2030年

マルチビタミングミの世界市場規模は2024年に57億4,000万米ドル、2030年には107億1,000万米ドルに達し、予測期間中のCAGRは10.95%で成長すると予測されています。

消費者の健康志向の高まりに後押しされ、マルチビタミングミは栄養補助食品として好まれるフォーマットとして台頭してきました。これらの製品は、健康上の利点と魅力的な味覚プロファイルを兼ね備えており、幅広い人気に貢献しています。予防ヘルスケアや栄養不足に対する意識の高まりは、免疫力、一般的な健康、ライフスタイル関連の栄養ニーズをサポートする便利なサプリメントとして、消費者にマルチビタミングミの採用を促しています。COVID-19の大流行は、免疫力を高めるサプリメントへの関心をさらに強め、市場の需要を加速させています。風味の革新と製品の多様化も、さまざまな年齢層の幅広い消費者層を惹きつける上で重要な役割を果たしています。Council for Responsible Nutrition（CRN）によると、調査対象の消費者の70％が過去1年以内にマルチビタミンを摂取したと回答しており、サプリメントの普及が進んでいることがうかがえます。これと並行して、食生活の乱れや座りっぱなしのライフスタイル、栄養吸収に影響を及ぼす健康状態によるビタミン欠乏症の増加が、グミのような利用しやすく効果的なサプリメント形態の必要性をさらに高めています。

市場概要
予測期間	2026-2030
市場規模：2024年	57億4,000万米ドル
市場規模：2030年	107億1,000万米ドル
CAGR：2025年～2030年	10.95%
急成長セグメント	一般健康
最大市場	北米

市場促進要因

健康志向の高まり

主な市場課題

規制強化

主要市場動向

パーソナライゼーションとターゲット処方

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のマルチビタミングミ市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 原料別（ゼラチン、植物由来ゼラチン代替品）
  • エンドユーザー別（成人、高齢者、妊婦、子供）
  • 用途別（一般的な健康、骨と関節の健康、免疫、心臓の健康、糖尿病、皮膚/髪/爪、出生前の健康、その他）
  • 販売チャネル別（OTC、処方薬）
  • 流通チャネル別（オフライン、オンライン）
  • 地域別
  • 企業別（2024）
• 製品市場マップ
  • ソース別
  • エンドユーザー別
  • 用途別
  • 販売チャネル別
  • 流通チャネル別
  • 地域別

第6章 北米のマルチビタミングミ市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のマルチビタミングミ市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン

第8章 アジア太平洋地域のマルチビタミングミ市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 南米のマルチビタミングミ市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカのマルチビタミングミ市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 最近の動向
• 合併と買収
• 製品上市

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• Smarty Pants Inc
• Pharmavite LLC
• Gardenlife Inc
• Olly Public Benefit Corp
• Church & Dwight Co., Inc.
• Nature's Way Brands, LLC
• MRO MaryRuth, LLC
• Bayer AG
• GNC Holdings LLC
• Haleon plc

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Multivitamin Gummies Market was valued at USD 5.74 billion in 2024 and is projected to reach USD 10.71 billion by 2030, growing at a CAGR of 10.95% during the forecast period. Driven by the increasing consumer inclination toward health and wellness, multivitamin gummies have emerged as a preferred format for dietary supplements. These products combine health benefits with appealing taste profiles, contributing to their widespread popularity. The growing awareness of preventive healthcare and nutritional deficiencies is encouraging consumers to adopt multivitamin gummies as a convenient supplement to support immunity, general health, and lifestyle-related nutritional needs. The COVID-19 pandemic further intensified interest in immunity-boosting supplements, accelerating market demand. Flavor innovation and product diversification are also playing a significant role in attracting a broad consumer base across different age groups. According to the Council for Responsible Nutrition (CRN), 70% of surveyed consumers reported taking multivitamins within the last year, underscoring the increasing penetration of these supplements. In parallel, rising cases of vitamin deficiencies due to poor dietary habits, sedentary lifestyles, and health conditions affecting nutrient absorption are further reinforcing the need for accessible and effective supplementation formats like gummies.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 5.74 Billion
Market Size 2030	USD 10.71 Billion
CAGR 2025-2030	10.95%
Fastest Growing Segment	General Health
Largest Market	North America

Key Market Drivers

Increasing Health Consciousness

The global rise in health consciousness is a key driver behind the expansion of the multivitamin gummies market. As consumers prioritize preventive healthcare and overall wellness, the demand for easy-to-consume, nutrient-rich supplements continues to grow. Multivitamin gummies provide a practical and palatable alternative to traditional pills, making it easier for individuals to maintain consistent nutritional intake. With more people becoming aware of nutritional gaps resulting from modern diets and lifestyles, multivitamin gummies serve as a reliable solution to bridge those deficiencies. These products support a variety of wellness goals including energy, immunity, bone health, and skin care, making them a valuable component of personal health routines. The shift towards holistic well-being and the desire to avoid future health issues are fueling demand for user-friendly supplement options like gummies across adult, pediatric, and geriatric populations.

Key Market Challenges

Regulatory Scrutiny

The multivitamin gummies market faces significant challenges in the form of regulatory compliance. Dietary supplements, including gummy formats, must meet stringent safety and quality standards imposed by health authorities across different regions. Variations in regulations regarding ingredients, labeling, and claims pose a challenge for manufacturers operating in multiple markets. This complexity can result in delays in product approval and increased operational costs, especially when entering new geographic regions. Moreover, failure to comply with evolving guidelines can impact brand credibility and product availability, making regulatory navigation a crucial aspect of market participation.

Key Market Trends

Personalization and Targeted Formulations

A prominent trend reshaping the multivitamin gummies market is the shift toward personalization and targeted health formulations. Consumers are increasingly seeking supplements that cater to their specific health concerns, lifestyles, and age groups. In response, manufacturers are offering specialized gummies addressing immunity, bone and joint support, skin and hair health, prenatal care, and energy levels. Innovations in personalized nutrition are further enabling the development of customized vitamin profiles, often based on consumer health assessments or genetic data. This trend is driving product diversification and enhancing consumer engagement, as buyers look for tailored solutions that deliver measurable health benefits.

Key Market Players

• Smarty Pants Inc
• Pharmavite LLC
• Gardenlife Inc
• Olly Public Benefit Corp
• Church & Dwight Co., Inc.
• Nature's Way Brands, LLC
• MRO MaryRuth, LLC
• Bayer AG
• GNC Holdings LLC
• Haleon plc

Report Scope:

In this report, the Global Multivitamin Gummies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Multivitamin Gummies Market, By Source:

• Gelatin
• Plant Based Gelatin Substitute

Multivitamin Gummies Market, By End-user:

• Adults
• Geriatric
• Pregnant Women
• Children

Multivitamin Gummies Market, By Application:

• General Health
• Bone & Joint Health
• Immunity
• Cardiac Health
• Diabetes
• Skin/Hair/Nails
• Prenatal Health
• Others

Multivitamin Gummies Market, By Sales Channel:

• OTC
• Prescribed

Multivitamin Gummies Market, By Distribution Channel:

• Offline
• Online

Multivitamin Gummies Market, By Region:

• North America
  • United States
  • Mexico
  • Canada
• Europe
  • France
  • Germany
  • United Kingdom
  • Italy
  • Spain
• Asia-Pacific
  • China
  • India
  • South Korea
  • Japan
  • Australia
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Multivitamin Gummies Market.

Available Customizations:

Global Multivitamin Gummies market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Multivitamin Gummies Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 5.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 5.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 5.2.4. By Sales Channel (OTC, Prescribed)
  • 5.2.5. By Distribution Channel (Offline, Online)
  • 5.2.6. By Region
  • 5.2.7. By Company (2024)
• 5.3. Product Market Map
  • 5.3.1. By Source
  • 5.3.2. By End-user
  • 5.3.3. By Application
  • 5.3.4. By Sales Channel
  • 5.3.5. By Distribution Channel
  • 5.3.6. By Region

6. North America Multivitamin Gummies Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 6.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 6.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 6.2.4. By Sales Channel (OTC, Prescribed)
  • 6.2.5. By Distribution Channel (Offline, Online)
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Multivitamin Gummies Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Source
      • 6.3.1.2.2. By End-user
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Sales Channel
      • 6.3.1.2.5. By Distribution Channel
  • 6.3.2. Canada Multivitamin Gummies Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Source
      • 6.3.2.2.2. By End-user
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Sales Channel
      • 6.3.2.2.5. By Distribution Channel
  • 6.3.3. Mexico Multivitamin Gummies Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Source
      • 6.3.3.2.2. By End-user
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Sales Channel
      • 6.3.3.2.5. By Distribution Channel

7. Europe Multivitamin Gummies Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 7.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 7.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 7.2.4. By Sales Channel (OTC, Prescribed)
  • 7.2.5. By Distribution Channel (Offline, Online)
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Multivitamin Gummies Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Source
      • 7.3.1.2.2. By End-user
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Sales Channel
      • 7.3.1.2.5. By Distribution Channel
  • 7.3.2. United Kingdom Multivitamin Gummies Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Source
      • 7.3.2.2.2. By End-user
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Sales Channel
      • 7.3.2.2.5. By Distribution Channel
  • 7.3.3. France Multivitamin Gummies Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Source
      • 7.3.3.2.2. By End-user
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Sales Channel
      • 7.3.3.2.5. By Distribution Channel
  • 7.3.4. Italy Multivitamin Gummies Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Source
      • 7.3.4.2.2. By End-user
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Sales Channel
      • 7.3.4.2.5. By Distribution Channel
  • 7.3.5. Spain Multivitamin Gummies Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Source
      • 7.3.5.2.2. By End-user
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Sales Channel
      • 7.3.5.2.5. By Distribution Channel

8. Asia-Pacific Multivitamin Gummies Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 8.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 8.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 8.2.4. By Sales Channel (OTC, Prescribed)
  • 8.2.5. By Distribution Channel (Offline, Online)
  • 8.2.6. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Multivitamin Gummies Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Source
      • 8.3.1.2.2. By End-user
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Sales Channel
      • 8.3.1.2.5. By Distribution Channel
  • 8.3.2. Japan Multivitamin Gummies Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Source
      • 8.3.2.2.2. By End-user
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Sales Channel
      • 8.3.2.2.5. By Distribution Channel
  • 8.3.3. India Multivitamin Gummies Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Source
      • 8.3.3.2.2. By End-user
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Sales Channel
      • 8.3.3.2.5. By Distribution Channel
  • 8.3.4. Australia Multivitamin Gummies Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Source
      • 8.3.4.2.2. By End-user
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Sales Channel
      • 8.3.4.2.5. By Distribution Channel
  • 8.3.5. South Korea Multivitamin Gummies Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Source
      • 8.3.5.2.2. By End-user
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Sales Channel
      • 8.3.5.2.5. By Distribution Channel

9. South America Multivitamin Gummies Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 9.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 9.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 9.2.4. By Sales Channel (OTC, Prescribed)
  • 9.2.5. By Distribution Channel (Offline, Online)
  • 9.2.6. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Multivitamin Gummies Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Source
      • 9.3.1.2.2. By End-user
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Sales Channel
      • 9.3.1.2.5. By Distribution Channel
  • 9.3.2. Argentina Multivitamin Gummies Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Source
      • 9.3.2.2.2. By End-user
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Sales Channel
      • 9.3.2.2.5. By Distribution Channel
  • 9.3.3. Colombia Multivitamin Gummies Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Source
      • 9.3.3.2.2. By End-user
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Sales Channel
      • 9.3.3.2.5. By Distribution Channel

10. Middle East and Africa Multivitamin Gummies Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Source (Gelatin, Plant Based Gelatin Substitute)
  • 10.2.2. By End-user (Adults, Geriatric, Pregnant Women, Children)
  • 10.2.3. By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others)
  • 10.2.4. By Sales Channel (OTC, Prescribed)
  • 10.2.5. By Distribution Channel (Offline, Online)
  • 10.2.6. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Multivitamin Gummies Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Source
      • 10.3.1.2.2. By End-user
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Sales Channel
      • 10.3.1.2.5. By Distribution Channel
  • 10.3.2. Saudi Arabia Multivitamin Gummies Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Source
      • 10.3.2.2.2. By End-user
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Sales Channel
      • 10.3.2.2.5. By Distribution Channel
  • 10.3.3. UAE Multivitamin Gummies Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Source
      • 10.3.3.2.2. By End-user
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Sales Channel
      • 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Smarty Pants Inc
  • 14.1.1. Business Overview
  • 14.1.2. Company Snapshot
  • 14.1.3. Products & Services
  • 14.1.4. Financials (As Reported)
  • 14.1.5. Recent Developments
  • 14.1.6. Key Personnel Details
  • 14.1.7. SWOT Analysis
• 14.2. Pharmavite LLC
• 14.3. Gardenlife Inc
• 14.4. Olly Public Benefit Corp
• 14.5. Church & Dwight Co., Inc.
• 14.6. Nature's Way Brands, LLC
• 14.7. MRO MaryRuth, LLC
• 14.8. Bayer AG
• 14.9. GNC Holdings LLC
• 14.10. Haleon plc

15. Strategic Recommendations

16. About Us & Disclaimer