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市場調査レポート
商品コード
1448029
機能性菓子市場-2023年~2030年Functional Confectionery Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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機能性菓子市場-2023年~2030年 |
出版日: 2024年03月08日
発行: DataM Intelligence
ページ情報: 英文 254 Pages
納期: 即日から翌営業日
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概要
世界の機能性菓子類市場は2022年に23億米ドルに達し、2023-2030年の予測期間中にCAGR 7.1%で成長し、2030年には39億8,000万米ドルに達すると予測されています。
機能性菓子類は様々な栄養成分で強化され、消費者にその他の健康特典を提供します。機能性菓子類は、人のパフォーマンスや認知機能の向上に役立つことで、人の健康全般を改善すると主張されています。この製品は、さまざまな年齢層に対応した製品を製造することで、さまざまな年齢層に受け入れられ、消費されます。
製品には、タンパク質、ビタミン&ミネラル、プロバイオティクス、オメガ酸などの必須栄養が含まれており、既存の製品に付加価値を与え、健康増進や特定の健康問題への対処に役立ちます。健康と環境への関心が高まるにつれ、消費者は、健康を増進し、環境への影響がほとんどない製品を受け入れています。オーガニックでナチュラルな形態の製品が手に入るようになったことで、市場の拡大が進んでいます。
北米には様々な大手企業が存在し、高度な製品開発や容易な製品プロモーションによって、同地域での市場拡大に大きく貢献しています。例えば、2021年1月、米国の多国籍菓子類メーカーであるMars, Incorporatedは、同地域で増加するビーガン人口を満足させるため、2つの新しいビーガン機能性バーを市場に投入しました。
市場力学
機能性食品に対する需要の増加
機能性食品は、追加の栄養素と健康上の利点を提供するために製造されます。この製品には、ビタミン、ミネラル、プロバイオティクス、その他の成分など、人の全体的な健康と幸福をサポートする様々な必須栄養素が含まれています。機能性食品は、人体の機能に特定の利益をもたらすことで、健康増進に貢献できる不可欠な手段として機能します。
機能性食品の摂取に伴う健康上のメリットに関する消費者の意識が高まるにつれて、菓子類を含む食品カテゴリーのあらゆる部門で機能性食品の需要が急速に増加しています。不健康な生活習慣に起因する消費者の健康のパフォーマンスとウェルネスに関連する様々な健康問題の蔓延が増加していることが、健康増進のために毎日の食習慣に代わる健康的なものを取り入れるよう消費者を動機付けています。
あらゆる年齢層が消費する製品の入手しやすさ、入手しやすさ
多忙なスケジュールと多忙なライフスタイルにより、世界の消費者は必要な栄養を満たすのに役立つ適切な食品摂取を失いつつあります。加えて、急増する間食の習慣は、栄養を簡単に体内に取り入れる手段となっています。親たちは、子どもの成長と発達に不可欠な栄養を、楽しくおいしい方法で消費者に提供しようとしています。このような製品の中には、大人の間で消費されているものさえほとんどないです。
こうした製品に対する需要の高まりに対応するため、メーカーは革新的な製品を投入し、市場規模を拡大しています。例えば、2020年9月、ベンガルールを拠点とするLil Goodness社は、インド初のプレバイオティクス・チョコレートの発売を発表しました。このチョコレートにはプレバイオティクス繊維が配合されており、腸内の健康なバクテリアを活性化し、必須ビタミンやミネラルの吸収を改善することで、免疫力の向上と健康を促進します。
機能性菓子類の高コスト
機能性菓子類の製造コストが高いため、最終価格が上昇し、市場成長にマイナスの影響を与えます。これらの製品の製造に使用される果物、ナッツ、穀物などの原材料とその他の必須原材料は、高額の製造コストをもたらします。加えて、必要不可欠な栄養を含む製品に栄養価を付加するため、メーカーにとってはコストがかさみ、価格に敏感な消費者が代替製品を求める原因となっています。
Overview
Global Functional Confectionery Market reached US$ 2.30 billion in 2022 and is expected to reach US$ 3.98 billion by 2030, growing with a CAGR of 7.1% during the forecast period 2023-2030.
Functional confectionery products are enhanced with various nutritive ingredients to provide additional health benefits to the consumer. Functional confectionery is claimed to improve the overall health of a person by helping enhance the performance and cognitive wellness of the person. The product is accepted and can be consumed by various age groups by producing different products addressing different age groups.
The product is induced with essential nutrition such as proteins, vitamins & minerals, probiotics, and omega acids that add value to the existing products and help in improving health or dealing with certain health problems. With the increasing health and environmental concerns, consumers are accepting products that help enrich health and have little to no environmental impact. The availability of products in organic and natural forms increases market expansion.
North America has various major players in the region that help in the high product development and easy product promotions that help in the expansion of the market highly in the region; countries. For instance, in January 2021, Mars, Incorporated an American multinational manufacturer of confectionery, launched two new vegan functional bars in the market to satisfy the increasing vegan population in the region.
Dynamics
Increasing Demand for Functional Food Products
Functional food products are produced to provide additional nutrients and health benefits. The product is loaded with various essential nutrients such as vitamins, minerals, probiotics, and other components that support the overall health and well-being of a person. Functional food products act as an essential vehicle that can contribute to health-promoting properties by providing specific benefits to the human body's function.
With the increasing consumer awareness regarding the health benefits associated with the consumption of functional food products, the demand for functional foods in every sector of the food category including confectionery is increasing rapidly. The increasing prevalence of various health issues related to performance and wellness of consumer health due to unhealthy lifestyles is motivating consumers to take up healthy alternatives to daily food habits to improve health.
Availability and Accessibility of Product Consumption For Every Age Group
With busy schedules and hectic lifestyles, global consumers are missing the proper food consumption that helps in meeting the required nutritional benefits. In addition, the rapidly increasing snacking habit has become an easy mode of incorporating nutrition into the body. Parents are trying to provide essential nutrition to consumers in a fun and tasty way for child growth and development. Few of these products are even consumed by the adult population.
To meet the rising demand for such products manufacturers are introducing innovative products increasing the market scope. For instance, in September 2020, Lil Goodness, a Bengaluru-based company unveiled the launch of its first prebiotic chocolate in India. These chocolates are incorporated with prebiotic fibres, which activate healthy bacteria in the gut and improve the absorption of essential vitamins and minerals, therefore promoting better immunity and good health.
High Cost of the Functional Confectionery
The high productional cost of functional confectionery results in its increased final price, negatively impacting the market growth. The raw materials such as fruits, nuts and grains used in the production of these products along with the other essential ingredients result in a high range of manufacturing costs. In addition, the nutritional value addition to the products with essential nutrition adds up to more costs for the manufacturer causing price-sensitive consumers to alternative products.
The global functional confectionery market is segmented based on ingredients, type, nature, function, age group, distribution channel and region.
High Demand for Chocolate among All Age Groups
The global functional confectionery market is segmented based on type into sugar, bakery and chocolate confectionery. The chocolate segment accounted for the largest share in the global functional confectionery segmentation with a high demand for chocolates among every age group. The segment is subdivided into daily bars, fudges and other forms of chocolate confectionery.
The new product launches in this segment help in the wide expansion of chocolate confectionery on the global market and positively impact the market size. For instance, in Jue 2021, The Functional Chocolate Co. introduced new products in their product offering with the launch of new chocolate bars that help in providing energy and improve quality of the sleep of consumers. The products namely, Espresso Crunch Energy Chocolate and Sleepy Chocolate are produced with powerful botanicals and health-promoting ingredients.
Increasing Health Consciousness among North American Consumers
North America dominated the global functional confectionery market. With the increased consumer focus on health-promoting food products, the demand for functional food has increased immensely in this region. The increasing number of lifestyle disorders and other health issues in countries such as U.S. and Canada motivated consumers to reduce the consumption of related to unhealthy food habits and focus on the adoption of health-promoting on-to-go food products.
The increasing consumer interest in health and wellness added to the rising awareness of the benefits of functional foods accounts for the greater expansion of the market in this region. The region has increasing snacking habits fueled by the high acceptance of various confectionery products by every age group positively helping the market with new and innovative product launches.
The major global players in the market include Swan Sweets Pvt. Ltd., Sourse, Vitrich, Mars, Incorporated, Nestle, Kellanova, Barry Callebaut, Blommer Chocolate Company, Alax Bioresearch Pvt. Ltd. and LiL Goodness.
The COVID-19 pandemic has had a moderate impact on the functional confectionery market. Just like all other industries in the food and beverage sector, the functional confectionery market also faced challenges during the pandemic situation. The massive attack of the pandemic and sudden lockdown conditions caused the functional confectionery industry to witness a lot of drawbacks with interrupted processing and industrial activities.
The pandemic increased consumer focus on immunity and overall health resulting in the high demand for functional foods that are claimed to to support the overall health of a person. The products were fortified with vitamins, minerals, antioxidants, and probiotics that help in building immunity and dealing with unhealthy conditions. With the change in the consumers' preference towards health-promoting products, the market has incurred sales during COVID-19.
The global functional confectionery market report would provide approximately 86 tables, 87 figures and 254 Pages.
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