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市場調査レポート
商品コード
1390167
タンポンの世界市場-2023年~2030年Global Tampons Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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タンポンの世界市場-2023年~2030年 |
出版日: 2023年12月05日
発行: DataM Intelligence
ページ情報: 英文 211 Pages
納期: 即日から翌営業日
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世界のタンポン市場は2022年に42億米ドルに達し、2023年から2030年の予測期間中にCAGR 6.3%で成長し、2030年には68億米ドルに達すると予測されます。
タンポン市場は、月経衛生に対する意識の高まりと、より便利で目立たない月経用品へのシフトによって、世界的に大きな成長を遂げています。タンポンはその使いやすさと携帯性で知られ、多くの女性に好まれています。また、社会が女性の地位向上と健康を重視するにつれ、安全で効果的な生理用品への需要が高まっています。
市場は環境問題にも影響を受けており、環境に優しく持続可能なタンポンを求める動きがあります。また、生理の貧困に対処し、手頃な価格の生理用品へのアクセスを提供するための世界の政府の様々な取り組みが、市場の成長を促進しています。最後に、有機タンポンや生分解性タンポンなどの革新的な製品開発が消費者の関心を集め、市場の拡大を促進しています。
北米がタンポン市場で最大のシェアを占めているのは、タンポンメーカーによる大規模なマーケティング・キャンペーン、教育、ブランド認知の取り組みによって、同地域の女性がタンポンとその利点を強く意識するようになったためです。また、使い捨て文化や生理用品にまつわる文化的汚名が、北米の女性にタンポンを好ませる要因となっています。こうした要因が重なり、北米はタンポン市場で圧倒的な地位を占めています。
世界の政府の取り組みは、生理の貧困に取り組み、生理用品を必要としている人々に無料で生理用品を提供することで、タンポンや生理用衛生用品の需要を増大させています。このイニシアティブは、月経衛生用品を買う余裕のない個人にとって月経が経済的負担となりうることを認識しており、その結果、トイレットペーパーや雑巾のような安全でない代替品を使用することになりかねないです。政府は、タンポンやパッドを無料で配布することで、教育や仕事など、個人の社会参加を妨げる障壁を取り除くことを目指しています。
しかし、多くの政府プログラムが主に使い捨て製品を提供しているのに対し、月経平等活動家たちは、生理用下着や月経カップなど、再利用可能で環境に優しい代替品を含む幅広いアプローチを提唱していることに注意することが重要です。この取り組みは、月経の公平性と世界規模での月経の貧困への取り組みに向けた前向きな一歩です。
タンポン市場は、環境に優しいタンポンの進歩によって牽引されています。使い捨てタンポンへの懸念から、オーガニックタンポンのような環境に優しい素材の開発が進んでいます。消費者は、環境問題に対する意識の高まりと廃棄物を減らしたいという願望を反映し、女性用衛生製品分野でより持続可能で環境に配慮した選択肢を求めるようになっています。
イタリアの医療用品会社コーマンは、スロベニアの生理用品会社トーサマと提携し、小麦、トウモロコシ、サトウキビなどの廃棄物から作られたバイオプラスチック製タンポンアプリケーターを開発しました。10年にわたる開発期間を経て、このアプリケーターはOrganycブランドで販売される予定で、発売は第3四半期を予定しています。この技術革新は、タンポン業界における持続可能性の実現に向けた重要な一歩であり、従来のプラスチック製アプリケーターに代わる、より環境に優しいアプリケーターを提供するものです。
タンポン市場は大きな抑制要因に直面しており、その結果、品不足が発生しています。COVID-19の大流行やそれに伴うサプライチェーンの混乱などの要因が、タンポンの入手を制限する上で重要な役割を果たしています。工場の閉鎖や港湾の遅延は、こうした女性用衛生用品に不可欠な製品の製造と流通に支障をきたしました。同時に、パンデミック関連の不確実性による消費者の備蓄に牽引された需要の増加が、不足を悪化させました。
特定のタンポンブランドの人気の高まりとタンポンの継続的な需要の高さが、供給をさらに圧迫しました。品不足は様々な地域に拡大し、人々の生理用品へのアクセスに影響を与えました。オンラインマーケットプレースでの価格も高騰し、タンポンの価格が手ごろでなくなっています。これらの要因がパンデミック時のタンポン市場の抑制要因となっています。
Global Tampons Market reached US$ 4.2 billion in 2022 and is expected to reach US$ 6.8 billion by 2030, growing with a CAGR of 6.3% during the forecast period 2023-2030.
The tampons market is experiencing major global growth which is driven by growing awareness of menstrual hygiene and a shift towards more convenient and discreet menstrual products. Tampons are known for their ease of use and portability and are preferred by many women. Also, as societies emphasize women's empowerment and health, the demand for safe and effective menstrual products is rising.
The market is also being influenced by environmental concerns, with a push towards eco-friendly and sustainable tampons. Also, various government initiatives globally to address period poverty and provide access to affordable menstrual products are fueling market growth. Finally, innovative product developments, such as organic and biodegradable tampons, are capturing consumer interest and driving the market's expansion.
North America holds the largest share in the tampons market due extensive marketing campaigns, education and brand awareness efforts by tampon manufacturers have made women highly conscious of tampons and their benefits in the region. Also, the throwaway culture and some cultural stigmas surrounding menstrual products have led North American women to prefer tampons. The combination of factors has contributed to North America's dominant position in the tampons market.
Government initiatives globally are increasing the demand for tampons and menstrual hygiene products by addressing period poverty and providing free period products to those in need. The initiatives recognize that menstruation can be a financial burden for individuals who cannot afford menstrual hygiene products, which can lead to using unsafe alternatives like toilet paper and rags. By distributing free tampons and pads, governments aim to remove barriers that hinder individuals' full participation in society, such as education and work.
However, it's important to note that many government programs primarily offer disposable products, while menstrual equity activists advocate for a broader approach that includes reusable and eco-friendly alternatives like period underwear, menstrual cups and more. The initiatives represent a positive step towards menstrual equity and addressing period poverty on a global scale.
The tampon market is driven by advancements in environmentalfriendly tampons. The concerns of disposable tampons have led to the development of eco-friendly material such as organic tampons. Consumers are increasingly seeking more sustainable and environmentally responsible options within the feminine hygiene product segment, reflecting a growing awareness of environmental issues and a desire to reduce waste.
Italian medical supplies company Corman has partnered with Slovenian sanitary supply firm Tosama to develop a bioplastic tampon applicator made from waste materials like wheat, corn and sugarcane. After a decade of development, the applicators will be sold under the Organyc brand, with the launch planned for the third quarter. The innovation marks a significant step in achieving sustainability in the tampon industry, offering a more eco-friendly alternative to traditional plastic applicators.
The tampon market has faced significant restraints, resulting in a shortage. The factors like COVID-19 pandemic and its associated supply chain disruptions have played a crucial role in limiting the availability of tampons. Factory closures and port delays disrupted the manufacturing and distribution of these essential feminine hygiene products. Simultaneously, increased demand, driven by consumer stockpiling due to pandemic-related uncertainties, exacerbated the shortage.
The growing popularity of certain tampon brands and tampons' continuous high demand, have further strained the supply. The shortage extended to various regions, affecting people's access to menstrual hygiene products. Prices on online marketplaces also surged, making tampons less affordable. The factors collectively contributed to the tampon market's restraints during the pandemic.
The global tampons market is segmented based on product, material, source, nature, distribution channel and region.
Blended tampons holds the largest share in the tampons market with their innovative design and effective performance. The tampons combine natural fibers, like cotton, with synthetic materials, creating a product that offers both comfort and absorbency. Blended tampons are known for their reliability in providing leak protection, making them a preferred choice among consumers. It are designed to adapt to the body's shape and provide maximum absorption without causing discomfort.
The combination of natural and synthetic materials caters to the diverse needs and preferences of menstruating individuals. Blended tampons have positioned themselves as the leading product in the market, reflecting the demand for both effectiveness and comfort in menstrual hygiene products.
North America's dominance in the tampons market is attributed to heightened awareness and extensive marketing campaigns conducted by tampon manufacturers in the region. The efforts have educated women about the benefits of tampons, making them a widely recognized and preferred menstrual hygiene product. However, traditional views, throwaway culture and lingering puritanical stigmas impede the adoption of cheaper and more environmentally friendly alternatives, such as menstrual cups.
Cultural factors and habits play a significant role in maintaining the demand for tampons. Although alternatives like menstrual cups offer eco-friendly and cost-effective solutions, overcoming deeply ingrained habits and cultural perceptions remains a challenge. Despite the potential for alternative products, tampons continue to maintain their dominance in North America's menstrual hygiene market.
The COVID-19 pandemic had significant effects on the tampons market. In the early stages, panic buying and supply chain disruptions led to temporary shortages of various consumer goods, including tampons. The increased demand and disrupted production temporarily impacted product availability. However, the pandemic also influenced consumer behavior. As people faced economic uncertainties, some shifted to cheaper alternatives like sanitary pads.
Furthermore, awareness of menstrual hygiene and health grew, with people focusing on personal well-being. Concerns over sustainability also gained prominence during the pandemic, leading to increased interest in eco-friendly menstrual products. Remote work and lockdowns altered daily routines, impacting tampon usage patterns. Overall, the market adapted to changing circumstances, with both challenges and opportunities emerging as a result of the pandemic.
The Russia-Ukraine war has had a significant impact on the tampons market, primarily due to its effect on cotton prices. The conflict, coupled with disruptions caused by the COVID-19 pandemic and weather-related challenges, has resulted in a substantial increase in cotton prices, with the World Bank warning of a nearly 40% rise in 2022.
Cotton is a key raw material used in tampon production and such price increases can lead to higher manufacturing costs for tampon producers. The increased costs may, in turn, be passed on to consumers in the form of higher tampon prices. As a result, the war's economic ramifications have contributed to cost pressures in the tampons market, potentially impacting both manufacturers and consumers.
AI is significantly impacting the cloud-native platform market by enhancing automation, security and efficiency. AI technologies are being used to optimize resource allocation, improve performance monitoring and enhance cybersecurity within cloud-native environments. Machine learning and AI-driven analytics enable predictive maintenance and self-healing systems, reducing downtime and enhancing reliability. Moreover, AI plays a vital role in managing the complexity of modern cloud-native applications, making them more resilient and adaptable to changing workloads and user demands.
Sopra Banking Software (SBS) has introduced its SBP Core Platform, an AI-enabled core banking system that leverages cloud technology. The platform boasts open architecture, high scalability and integrated AI features, designed to support various banking services, including deposits, payments, lending, compliance and regulatory reporting. SBS's Digital Engagement Platform is seamlessly integrated with the SBP Core Platform, offering a cost-effective and quick-to-market solution for banks seeking comprehensive banking services.
The major global players in the market include: Infosys Corp., Bacancy technology Pvt ltd., Pivotal infrastructure Pvt ltd., Cloudhelix Limited., LTI Infotech Corp., Computaris Inc., Cognizant Technology Inc., Indianic infotech ltd, Infostretch corporation and Sciencesoft Corp.
The global tampons market report would provide approximately 77 tables, 77 figures and 211 Pages.
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