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表紙：ホームフレグランスの世界市場:2023年～2030年
市場調査レポート
商品コード
1390164

ホームフレグランスの世界市場:2023年～2030年

Global Home Fragrance Market - 2023-2030

出版日
ページ情報
英文 182 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ホームフレグランスの世界市場:2023年～2030年
出版日: 2023年12月05日
発行: DataM Intelligence
ページ情報: 英文 182 Pages
納期: 即日から翌営業日
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概要

概要

世界のホームフレグランス市場は、2022年に105億米ドルに達し、2023年から2030年の予測期間中にCAGR 9.4％で成長し、2030年には214億米ドルに達すると予測されています。

世界のホームフレグランス市場は、革新的でユニークなデザインのホームフレグランス製品によって成長を遂げています。Moooi、Byredo、Jo Malone、Ponsont、Kana London、Frama、Mad et Len、Affix Worksのようなデザイン先進ブランドは、家庭空間での嗅覚と視覚体験を高める独創的なツールを発表しています。これらの製品は、従来のアロマキャンドルの枠を超え、踊るような香りのディフューザーから、持続可能で視覚に訴えるポプリまで、消費者に幅広い選択肢を提供しています。

Jo Malone'のタウンハウスコレクションの繊細なビスクセラミックのパッケージや、Evermoreのセラミックボウルなど、デザインとのコラボレーションや美学へのこだわりは、形と機能を融合させています。これらのイノベーションは、ホームフレグランス製品の魅力の高まりに貢献し、生活空間に香りを漂わせるための、より創造的で芸術的なアプローチへの動向を反映しています。消費者が多感覚的な体験を求める中、この市場は拡大を続け、生活空間を良い香りにするだけでなく美的にも美しく見せる新たな方法を提供すると予想されます。

アジア太平洋地域は世界のホームフレグランス市場を独占しており、同地域のフレグランス導入の準備態勢が整っていることを示しています。選好の高まりは都市化と美的幸福感によるもので、ホームフレグランス製品は現代生活に欠かせない要素となっています。メーカー各社はこうした需要の高まりに対応するため、革新的なデザインと香りの提供方法に投資しており、これが世界のホームフレグランス市場における同地域の主導的地位に貢献しています。

ダイナミクス

世界の都市化と人口増加

世界のホームフレグランス市場は、新興国を中心とした急速な都市化によって著しい成長を遂げようとしています。国連は、2050年の世界人口を97億人と予測しており、その大部分が都市部に居住しています。都市化が加速するにつれ、住宅、商業施設、インフラ整備の需要が急増します。

ホームフレグランス製品は、居住空間の魅力と快適性を高める上で極めて重要な役割を果たし、拡大する都市人口に対応し、現代都市の雰囲気を形成する上で不可欠な要素となっています。そのため、ホームフレグランス市場は、急成長する都市中心部の建設とライフスタイルのニーズを支える最前線に立っています。

変貌する家庭環境美的フレグランスの魅力の高まり

世界のホームフレグランス市場は、生活空間をより快適で心地よいものにする方向へのシフトに後押しされ、著しい成長を遂げています。この変化は、戸締まりやセルフケアへの関心の高まりなど、さまざまな要因によって室内で過ごす時間が増えたことで加速しています。人々は、居心地の良い、気分を高める環境を家の中に作ることに投資し始め、その結果、数多くのローカル・キャンドル・ブランドが出現しました。

2022年10月、モデルでソロアーティストの佐藤ノアが手掛ける日本のD2Cフレグランスブランド「Shefar」が、2種類のキャンドルを特徴とするアロマキャンドル製品ラインを発売しました。この新商品は、ブランドのテーマである"the girl of your dreams"の一環として発表されました。LielaとMullanと名付けられたこのキャンドルは、強い香りを保ちながら、高い燃焼効率とすすの出にくさを実現するために丁寧に作られています。ブランド設立1周年を記念して、大阪で3日間のポップアップストアを開催し、初の香水Pipielを発売しました。

健康への懸念と表示の問題

ホームフレグランス市場は、室内の空気環境と健康に関する懸念が顕著になるにつれ、いくつかの抑制要因に直面しています。エアゾール、プラグイン、アロマキャンドル、ジェルといった従来の芳香剤には、室内の空気の質に影響を与える化学物質が含まれています。揮発性有機化合物を含む100種類以上の化学物質が放出されるこれらの製品に関連する潜在的な健康リスクについて、消費者の意識はますます高まっています。

オーガニック、無害、グリーン、オールナチュラルと表示された芳香剤も、有害な化学物質を放出している可能性があり、製品表示や規制に対する懸念が生じています。業界はこうした懸念に対処し、より健康的な室内環境を求める需要に応えるため、より安全で透明性の高い処方を推進しなければなりません。さらに、発がん性やホルモン分泌を阻害する可能性のある化学物質を含む芳香剤の慢性的な影響は重大な懸念事項であり、消費者に代替品を求めるよう促し、従来のホームフレグランス市場の抑制要因となっています。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 世界の都市化と人口増加
      • 変貌する家庭環境：美的フレグランスの魅力の高まり
    • 抑制要因
      • 健康への懸念とラベリング問題
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMI意見

第6章 COVID-19分析

第7章 製品別

  • 低密度ポリエチレン（LDPE）
  • 直鎖状低密度ポリエチレン（LLDPE）
  • その他

第8章 流通チャネル別

  • スーパーマーケット＆ハイパーマーケット
  • 専門店
  • コンビニエンスストア
  • オンライン

第9章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第10章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第11章 企業プロファイル

  • IFF（International Flavors & Fragrances）
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Firmenich
  • Givaudan
  • Symrise
  • Mane
  • Paco Rabanne
  • Robertet
  • Romeron Perfume
  • Takasago International Corporation
  • Wikka Fragrance Solutions

第12章 付録

目次
Product Code: FMCG7491

Overview

Global Home Fragrance Market reached US$ 10.5 billion in 2022 and is expected to reach US$ 21.4 billion by 2030, growing with a CAGR of 9.4% during the forecast period 2023-2030.

The global home fragrance market is experiencing growth, driven by innovative and unique designs in home fragrance products. Design-forward brands like Moooi, Byredo, Jo Malone, Ponsont, Kana London, Frama, Mad et Len and Affix Works are introducing inventive tools to enhance the olfactory and visual experience in domestic spaces. The products go beyond traditional scented candles, offering consumers a broader range of options, from dancing scent diffusers to sustainable and visually appealing potpourri.

Design collaborations and a focus on aesthetics, such as the delicate bisque ceramic packaging of Jo Malone's Townhouse Collection or Evermore's ceramic bowls, combine form and function. The innovations contribute to the growing appeal of home fragrance products and reflect a trend towards more creative and artistic approaches to scenting living spaces. As consumers seek multi-sensory experiences, this market is expected to continue expanding, providing a new way to make living spaces not only smell great but also look aesthetically pleasing.

Asia-Pacific dominates the global home fragrance market, showcasing the region's readiness for fragrance adoption. The growing preference is driven by urbanization and asthetic well-being, making home fragrance products an essential component of modern living. Manufacturers invest in innovative designs and fragrance delivery methods to meet this growing demand, contributing to the region's leading position in the global home fragrance market.

Dynamics

Global Urbanization and Population Growth

The global home fragrance market is poised for remarkable growth, largely driven by rapid urbanization, particularly in emerging economies. The United Nations forecasts a global population of 9.7 billion by 2050, with a substantial portion residing in urban locales. As urbanization accelerates, the demand for residential, commercial and infrastructure development surges.

Home fragrance products play a pivotal role in enhancing the appeal and comfort of living spaces, becoming an indispensable element in accommodating the expanding urban population and shaping the ambiance of modern cities. The home fragrance market, thus, stands at the forefront of supporting the construction and lifestyle needs of these burgeoning urban centers.

Transforming Home Environments: The Rising Appeal of Aesthetic Fragrances

The global home fragrance market is experiencing remarkable growth, fueled by a shift in focus towards making our living spaces more inviting and comforting. The transformation has been accelerated by increased time spent indoors due to various factors, including lockdowns and a heightened interest in self-care. People have begun to invest in creating cozy, mood-enhancing environments within their homes, which has led to the emergence of numerous local candle brands.

Also, the launches of asthetic fragrances is the key factor, in October 2022, Japanese D2C fragrance brand Shefar, created by model and solo artist Noah Sato, launched a scented candle product line featuring two candles. The new products were introduced as part of the brand's theme, "the girl of your dreams." The candles, named Liela and Mullan, were carefully crafted to maintain a strong fragrance while achieving high combustion efficiency and low soot emission. The brand celebrated its first anniversary with a three-day pop-up store in Osaka and the launch of its first perfume, Pipiel, which garnered significant sales within just one day.

Health Concerns and Labeling Issues

The home fragrance market faces several restraints as concerns related to indoor air quality and health become more prominent. Conventional air fresheners which are in the form of aerosols, plug-ins, scented candles or gels, contain chemicals that affect indoor air quality. Consumers are increasingly aware of the potential health risks associated with these products which include the emission of over 100 chemicals in which are some volatile organic compounds.

Air fresheners labeled as organic, nontoxic, green or all-natural may still emit hazardous chemicals, which raises concerns about product labeling and regulations. The industry must address these concerns and promote safer, more transparent formulations to meet the demand for healthier indoor environments. Moreover, the chronic effects of air fresheners containing potentially carcinogenic or hormone-disrupting chemicals are a significant concern, encouraging consumers to seek alternatives and driving restraint in the conventional home fragrance market.

Segment Analysis

The global home fragrance market is segmented based on product, distribution channel and region.

Scented Candles: Dominating the Home Fragrance Market with Versatility and Innovation

Scented candles hold the largest share in the home fragrance market due to their widespread popularity and versatility. It offer a wide range of fragrances, catering to diverse consumer preferences and create a soothing ambiance in homes. Scented candles are easy to use, portable and provide long-lasting fragrance. Its aesthetic appeal, decorative containers and affordability make them a top choice among consumers. Additionally, scented candles are often used for relaxation, stress relief and to enhance the overall home environment, contributing to their market dominance.

Furthermore, advanced technology-driven candles also emerging as the trend, for instance, in May 2022, Scent Lab introduced a personalized candle experience driven by artificial intelligence and data-driven personalization. Customers are guided through a 60-second questionnaire to identify their unique scent profiles, allowing the company to offer personalized scent recommendations based on mood, lifestyle and preferences. The approach aligns with the consumer trend of self-expression, particularly among Gen-Z and Millennial customers who seek scents that represent their identity.

Geographical Penetration

Urbaniczation Dominance of Asia-Pacific in the Home Fragrance Market

The Asia-Pacific dominates the home fragrance market. The region's increasing urban population, particularly in its major cities, coupled with affordability challenges in the housing market, has driven the demand for rented residential properties. As per the M&G report, in APAC cities, the population has doubled in the last 15 years, with 2.2 billion people, half of the global urban population, residing there. The number is projected to grow by an additional 50% by 2050.

Moreover, as the Asia-Pacific experiences a significant rise in its urban population, particularly in major cities, there is a growing demand for rented residential properties. The shift in housing preferences, driven by factors like housing affordability challenges, is mirrored in the home fragrance market. The need for home fragrances is particularly relevant for urban dwellers who may not have the freedom to modify their living spaces but still want to make it feel like home.

COVID-19 Impact Analysis

The COVID-19 pandemic had a profound impact on the home fragrance market. As people spent more time indoors due to lockdowns and restrictions, there was a notable surge in the demand for home fragrance products. Many sought to create pleasant and comforting environments and home fragrances offered a simple yet effective solution. Candles, diffusers and air fresheners became popular choices to mask unpleasant odors and enhance living spaces.

Conversely, the pandemic disrupted supply chains, leading to shortages of some home fragrance products. Economic uncertainties also affected consumer spending habits, causing fluctuations in sales. With more people working from home, the focus shifted towards home office fragrances for concentration and relaxation.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has introduced significant uncertainty and challenges for the global natural fragrance market, primarily affecting Europe. While the market was recovering from the economic impact of the COVID-19 pandemic, the geopolitical conflict has created skepticism among industry stakeholders. The situation, reminiscent of the Cold War, has reshaped the global business landscape.

However, the war's implications, including supply chain disruptions and geopolitical uncertainties, may hinder the market's progress. Europe, with changing consumer preferences for naturally scented products, had been the dominant region, while North America and Asia-Pacific showed growth potential. Fragrance companies are investing in premium natural fragrances and strategic collaborations to maintain a competitive edge in this fragmented market.

By Product

  • Scented Candles
  • Sprays
  • Essential Oils
  • Incense Sticks
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Specialty Store
  • Convenience Stores
  • Online

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In December 2022, IRIS Home Fragrances, a lifestyle and wellness brand by Cycle Pure Agarbathies, introduced an exclusive Glitter range to enhance the charm and sparkle of Christmas celebrations. The new Christmas collection features exotic fragrances like Gold Musk and Romance. The product offerings include candles, tapers and reed diffusers with gold luster, designed to add a touch of brilliance to Christmas decorations, including lights and ornaments on Christmas trees.
  • In October 2023, Friday Collective, a brand under Newell Brands, unveiled an exclusive collection of scented candles at Target stores and online. The collection includes three unique fragrances: 'Free To Be,' 'Sunroof's Open,' and 'Free Spirit.' Lisa McCarthy, President of Home Fragrance at Newell Brands, highlighted the exciting launch, coinciding perfectly with warm weather. The candles aim to energize and uplift, featuring bold and vibrant colors to add warmth to any space.
  • In July 2023, The Yankee Candle Company, a part of the Newell Brands portfolio and a prominent name in home fragrance, launched its new autumn fragrance collection, "Daydreaming of Autumn." The globally inspired collection includes five seasonal fragrances crafted to capture the essence of fall. The collection offers a range of delightful scents and visual aesthetics to create a cozy and spice-filled ambiance in homes.

Competitive Landscape

The major global players in the market include: IFF (International Flavors & Fragrances), Firmenich, Givaudan, Symrise, Mane, Paco Rabanne, Robertet, Romeron Perfume, Takasago International Corporation, Wikka Fragrance Solutions.

Why Purchase the Report?

  • To visualize the global home fragrance market segmentation based on product, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of home fragrance market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global home fragrance market report would provide approximately 50 tables, 53 figures and 182 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product
  • 3.2. Snippet by Distribution Channel
  • 3.3. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Global Urbanization and Population Growth
      • 4.1.1.2. Transforming Home Environments: the Rising Appeal of Aesthetic Fragrances
    • 4.1.2. Restraints
      • 4.1.2.1. Health Concerns and Labeling Issues
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2. Market Attractiveness Index, By Product
  • 7.2. Low-density Polyethylene (LDPE)*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Linear Low-density Polyethylene (LLDPE)
  • 7.4. Others

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Supermarkets & Hypermarkets*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Specialty Store
  • 8.4. Convenience Stores
  • 8.5. Online

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. UK
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Russia
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. IFF (International Flavors & Fragrances) *
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. Firmenich
  • 11.3. Givaudan
  • 11.4. Symrise
  • 11.5. Mane
  • 11.6. Paco Rabanne
  • 11.7. Robertet
  • 11.8. Romeron Perfume
  • 11.9. Takasago International Corporation
  • 11.10. Wikka Fragrance Solutions

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us