ホームフレグランスの市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント予測、2024年～2030年

ホームフレグランス市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のホームフレグランスの市場規模は、2030年までに202億8,000万米ドルに達すると予測され、2024年から2030年までのCAGRは9.0％で成長すると予測されています。

家庭装飾品への支出の増加は、市場成長に有利な機会をもたらしています。不安、うつ、萎縮などの健康問題を治療するためのホームフレグランスアイテムの使用は、より多くの消費者が特定の香りが精神的健康に及ぼす科学的に確立された利点を認識するようになるにつれて増加しています。これも市場成長を促進する顕著な要因となっています。

周囲に心地よい香りを漂わせたいという願望やエアケア産業の拡大が、こうしたアイテムへの支出を増やし、世界市場での需要を高めています。また、家庭におけるアロマセラピーの需要の高まりも、今後の業界を牽引すると予想されます。様々な研究により、エッセンシャルオイルの混合物を吸入することで、個人の睡眠の質を向上させる効果があることが示されています。睡眠、痛みの緩和、気分に対するアロマセラピーの利点に関する意識の高まりが、ホームフレグランス製品の需要を押し上げています。

市場の最大シェアを占めるのはスプレーです。米国、ドイツ、英国、フランス、スペイン、イタリア、その他の欧州諸国などでは、エッセンシャルオイルや植物エキスなどの天然成分や環境に優しい成分をスプレーに配合することで、これらの製品に対する需要が高まっており、近い将来の需要を後押しすると予想されています。例えば、Bath & Body Worksは、2021年3月に「Wildflower Blooms」というホームフレグランス・スプレーの新コレクションを発売しました。このコレクションには、ラベンダー、スイカズラ、ジャスミンなど、さまざまな花の香りが含まれています。

スーパーマーケットとハイパーマーケット部門は、2023年に市場で最大のシェアを占めました。スーパーマーケットとハイパーマーケットには幅広いリーチがあり、様々な地域に存在しているため、消費者がホームフレグランス製品を購入するのに便利な選択肢となっています。さらに、スーパーマーケットやハイパーマーケットでは、競争力のある価格設定やプロモーションがしばしば行われるため、消費者にとっては手頃な選択肢となっています。加えて、小売業者は多額のマーケティング予算を使って、店内ディスプレイ、広告、販促活動を通じてホームフレグランス製品を宣伝することが多く、消費者の認知度をさらに高め、売上を促進しています。

アジア太平洋地域は、予測期間中に最も急成長する地域市場になると予想されます。成長の背景には、認知度の向上、可処分所得の増加、室内空気の質に対する懸念があります。消費者は、中流階級の人口増加による生活水準の向上により、これらの製品にお金を使う準備ができています。

ホームフレグランス業界は、Reckitt Benckiser Group PLC、The Procter &Gamble Company、Seda France、S. C. Johnson &Son Inc.、Newell Brands Inc.、Voluspa、Scent Air、NEST Fragrances、The Estee Lauder Companies Inc.、Bougie &Senteur、Bath &Body Works LLCなど、多数の国際的プレーヤーや少数の地域的プレーヤーが存在し、その性質上統合されています。

ホームフレグランス市場レポートハイライト

• 2023年の世界市場は欧州が優勢欧州地域におけるアロマセラピーや装飾目的のエッセンシャルオイルなどのホームフレグランスの需要が市場成長を加速させています。
• エッセンシャルオイルや天然ワックスなどの高級原料を使用した高級アロマキャンドルの開発により、アロマキャンドル分野は予測期間中に最も速いCAGRを記録すると予測されます。
• 予測期間中、オンライン・セグメントが最も速いCAGRを記録すると予測されます。eコマース・プラットフォームでは、さまざまなブランドの幅広い製品を入手できるようになり、配送料が無料になり、季節割引が適用されるようになったことが、チャネルの成長を促進する主な理由です。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ホームフレグランス市場の変数、動向、範囲

• 市場系統の見通し
• 業界のバリューチェーン分析
  • 販売/小売チャネル分析
  • 利益率分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の課題
  • 業界の機会
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と好み
• 購入決定に影響を与える要因
• 消費者向け製品の採用動向
• 所見と提言

第5章 ホームフレグランス市場：製品推定・動向分析

• 製品変動分析と市場シェア、2023年と2030年
• 製品別、2018年～2030年
  • 香り付きキャンドル
  • スプレー
  • エッセンシャルオイル
  • 線香
  • その他

第6章 ホームフレグランス市場：流通チャネルの推定・動向分析

• 流通チャネルの変動分析と市場シェア、2023年と2030年
• 流通チャネル別、2018年～2030年
  • スーパーマーケットとハイパーマーケット
  • 専門店
  • コンビニエンスストア
  • オンライン
  • その他

第7章 ホームフレグランス市場：地域別の推定・動向分析

• 地域変動分析と市場シェア、2023年と2030年
• 北米
  • 北米のホームフレグランス市場の推定・予測、2018年～2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 欧州のホームフレグランス市場の推定・予測、2018年～2030年
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
• アジア太平洋地域
  • アジア太平洋地域のホームフレグランス市場の推定・予測、2018年～2030年
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
• 中南米
  • 中南米のホームフレグランス市場の推定・予測、2018年～2030年
  • ブラジル
  • アルゼンチン
  • コロンビア
• 中東・アフリカ
  • 中東・アフリカのホームフレグランス市場の推定・予測、2018年～2030年
  • 南アフリカ
  • アラブ首長国連邦
  • サウジアラビア

第8章 ホームフレグランス市場-競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業の分類
• 企業の市場シェア分析
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Reckitt Benckiser Group PLC
  • The Procter &Gamble Company
  • Seda France
  • SC Johnson &Son, Inc.
  • Newell Brands Inc.
  • Voluspa
  • Scent Air
  • NEST Fragrances
  • The Estee Lauder Companies Inc.
  • Bougie &Senteur
  • Bath &Body Works LLC

List of Tables

• 1. Home fragrance market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 2. Scented candles market estimates and forecast, 2018 - 2030 (USD Million)
• 3. Sprays market estimates and forecast, 2018 - 2030 (USD Million)
• 4. Essential oils market estimates and forecast, 2018 - 2030 (USD Million)
• 5. Incense sticks market estimates and forecast, 2018 - 2030 (USD Million)
• 6. Other home fragrance market estimates and forecast, 2018 - 2030 (USD Million)
• 7. Home fragrance market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 8. Home fragrance market estimates & forecast, through supermarkets and hypermarkets, 2018 - 2030 (USD Million)
• 9. Home fragrance market estimates & forecast, through specialty stores, 2018 - 2030 (USD Million)
• 10. Home fragrance market estimates & forecast, through convenience stores, 2018 - 2030 (USD Million)
• 11. Home fragrance market estimates & forecast, through online, 2018 - 2030 (USD Million)
• 12. Home fragrance market estimates & forecast, through other distribution channels, 2018 - 2030 (USD Million)
• 13. North America home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 14. North America home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 15. North America home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 16. U.S. macro-economic outlay
• 17. U.S. home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 18. U.S. home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 19. U.S home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 20. Canada macro-economic outlay
• 21. Canada home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 22. Canada home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 23. Canada home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 24. Mexico macro-economic outlay
• 25. Mexico home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 26. Mexico home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 27. Mexico home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 28. Europe home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 29. Europe home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 30. Europe home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 31. Germany macro-economic outlay
• 32. Germany home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 33. Germany home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 34. Germany home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 35. UK macro-economic outlay
• 36. UK home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 37. UK home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 38. UK home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 39. France macro-economic outlay
• 40. France home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 41. France home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 42. France home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 43. Italy macro-economic outlay
• 44. Italy home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 45. Italy home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 46. Italy home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 47. Spain macro-economic outlay
• 48. Spain home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 49. Spain home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 50. Spain home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 51. Asia Pacific home fragrance market estimates and forecasts, 2015- 2025 (USD Million)
• 52. Asia Pacific home fragrance market revenue, by product, 2015- 2025 (USD Million)
• 53. Asia Pacific home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 54. China macro-economic outlay
• 55. China home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 56. China home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 57. China home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 58. India macro-economic outlay
• 59. India home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 60. India home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 61. India home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 62. Japan macro-economic outlay
• 63. Japan home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 64. Japan home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 65. Japan home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 66. Australia macro-economic outlay
• 67. Australia home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 68. Australia home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 69. Australia home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 70. South Korea macro-economic outlay
• 71. South Korea home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 72. South Korea home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 73. South Korea home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 74. Central & South America home fragrance market revenue, by product, 2015- 2025 (USD Million)
• 75. Central & South America home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 76. Brazil macro-economic outlay
• 77. Brazil home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 78. Brazil home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 79. Brazil home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 80. Argentina macro-economic outlay
• 81. Argentina home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 82. Argentina home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 83. Argentina home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 84. Colombia macro-economic outlay
• 85. Colombia home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 86. Colombia home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 87. Colombia home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 88. Middle East & Africa home fragrance market estimates and forecasts, 2015- 2025 (USD Million)
• 89. Middle East & Africa home fragrance market revenue, by product, 2015- 2025 (USD Million)
• 90. Middle East & Africa home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 91. Saudi Arabia macro-economic outlay
• 92. Saudi Arabia home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 93. Saudi Arabia home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 94. Saudi Arabia home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 95. UAE macro-economic outlay
• 96. UAE home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 97. UAE home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 98. UAE home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 99. South Africa macro-economic outlay
• 100. South Africa home fragrance market estimates and forecasts, 2018 - 2030 (USD Million)
• 101. South Africa home fragrance market revenue, by product, 2018 - 2030 (USD Million)
• 102. South Africa home fragrance market revenue, by distribution channel, 2018 - 2030 (USD Million)
• 103. Recent developments & impact analysis, by key market participants
• 104. Company market share, 2023 (Value % share)
• 105. Company engaged in improving operational efficiency
• 106. Companies engaged in collaborations
• 107. Company involved in acquisitions
• 108. Company involved in product launches

List of Figures

• 1. Home fragrance market segmentation
• 2. Information procurement
• 3. Primary research pattern
• 4. Primary research approaches
• 5. Primary research process
• 6. Market Snapshot
• 7. Product segment snapshot
• 8. Distribution channel segment snapshot
• 9. Competitive Landscape Snapshot
• 10. Fragrance market value, 2023 (USD Billion)
• 11. Home fragrance market - Industry value chain analysis
• 12. Home fragrance market dynamics
• 13. Home fragrance market: Porter's analysis
• 14. Home fragrance market, by product: Key takeaways
• 15. Home fragrance market, by product: Market share, 2023 & 2030
• 16. Scented candles market estimates & forecasts, 2018 - 2030 (USD Million)
• 17. Sprays market estimates & forecasts, 2018 - 2030 (USD Million)
• 18. Essential oils market estimates & forecasts, 2018 - 2030 (USD Million)
• 19. Incense sticks market estimates & forecasts, 2018 - 2030 (USD Million)
• 20. Other home fragrance market estimates & forecasts, 2018 - 2030 (USD Million)
• 21. Home fragrance market, by distribution channel: Key takeaways
• 22. Home fragrance market, by distribution channel: Market share, 2023 & 2030
• 23. Home fragrance market estimates & forecasts, through supermarkets and hypermarkets channel, 2018 - 2030 (USD Million)
• 24. Home fragrance market estimates & forecasts, through speciality stores channel, 2018 - 2030 (USD Million)
• 25. Home fragrance market estimates & forecasts, through convenience stores channel, 2018 - 2030 (USD Million)
• 26. Home fragrance market estimates & forecasts, through online channel, 2018 - 2030 (USD Million)
• 27. Home fragrance market estimates & forecasts, through other channels, 2018 - 2030 (USD Million)
• 28. Home fragrance market revenue, by region, 2023 & 2030, (USD Million)
• 29. Regional marketplace: Key takeaways
• 30. North America home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 31. U.S. home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 32. Canada home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 33. Mexico home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 34. Europe home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 35. UK home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 36. Germany home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 37. France home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 38. Italy home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 39. Spain home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 40. Asia Pacific home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 41. China home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 42. India home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 43. Japan home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 44. Australia home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 45. South Korea home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 46. Central & South America home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 47. Brazil home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 48. Argentina home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 49. Middle East & Africa home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 50. Colombia home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 51. Middle East & Africa home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 52. South Africa home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 53. UAE home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 54. Saudi Arabia home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 55. Key company categorization
• 56. Company market share analysis, 2023
• 57. Strategic framework

Home Fragrance Market Growth & Trends:

The global home fragrance market size is expected to reach USD 20.28 billion by 2030, and is projected to grow at a CAGR of 9.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing expenditure on home decor is posing lucrative opportunities for market growth. The use of home fragrance items to treat health issues like anxiety, depression, and attrition is growing as more consumers become aware of the scientifically established advantages of certain scents on mental health. This has also become a prominent factor to propel the market growth.

The desire for pleasant scent in surroundings and expanding air care industry has increased spending on these items, increasing demand in the worldwide market. The industry is also expected to be driven in the future years by rising demand for aromatherapy in homes. Various studies have shown that inhaling essential oil mixture has shown efficacy in improving sleep quality among individuals. Rising awareness about the benefits of aromatherapy on sleep, pain alleviation, and mood have boosted demand for home fragrance products.

The sprays segment held the maximum share of the market. The growing demand for these products in countries including the U.S, Germany, the UK, France, Spain, Italy, and other European countries owing to the incorporation of natural and eco-friendly ingredients, such as essential oils and plant extracts in sprays is expected to fuel the demand in the near future. For instance, Bath & Body Works, the popular bath and body retailer launched a new collection of home fragrance sprays called "Wildflower Blooms" in March 2021. The collection includes a variety of floral scents, such as lavender, honeysuckle, and jasmine.

The supermarkets and hypermarkets segment held the largest market share of the market in 2023. Supermarkets and hypermarkets have a wide reach and are present in various regions, making them a convenient option for consumers to purchase home fragrance products. Moreover, supermarkets and hypermarkets often offer competitive pricing and promotions, making it an affordable option for consumers. In addition, retailers often use their large marketing budgets to promote home fragrance products through in-store displays, advertising, and promotional activities, further increasing consumer awareness and driving sales.

Asia Pacific is expected to emerge as the fastest growing regional market over the forecast period. The growth is attributed to an increase in awareness, disposable income, and concerns over indoor air quality. Consumers are ready to spend money on these products due to improvement in their standard of living, which is attributed to rise in the middle-class population.

The home fragrance industry is consolidated in nature with the presence of a large number of international players and a few regional players like Reckitt Benckiser Group PLC, The Procter & Gamble Company, Seda France, S. C. Johnson & Son Inc., Newell Brands Inc., Voluspa, Scent Air, NEST Fragrances, The Estee Lauder Companies Inc., Bougie & Senteur, and Bath & Body Works LLC.

Home Fragrance Market Report Highlights:

• Europe dominated the global market in 2023. The demand for home fragrances such as essential oils for aromatherapy and decorative purposes in the European region is accelerating the market growth
• The scented candles segment is projected to register the fastest CAGR during the forecast period due to the development of high-end scented candles made with premium ingredients, such as essential oils and natural waxes
• During the forecast period, the online segment is expected to witness the fastest CAGR. The increasing availability of a wide range products of different brands, free delivery, and seasonal discount on e-commerce platforms are among the major reasons driving the channel growth

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation& Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot, 2023
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Home Fragrance Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Sales/Retail Channel Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Influencing Buying Decisions
• 4.4. Consumer Product Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Home Fragrance Market: Product Estimates & Trend Analysis

• 5.1. Product Movement Analysis & Market Share, 2023 & 2030
• 5.2. Home Fragrance Market Estimates & Forecast, By Product, 2018 - 2030 (USD Million)
  • 5.2.1. Scented Candles
    • 5.2.1.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 5.2.2. Sprays
    • 5.2.2.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 5.2.3. Essential Oils
    • 5.2.3.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 5.2.4. Incense Sticks
    • 5.2.4.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 5.2.5. Others
    • 5.2.5.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Home Fragrance Market: Distribution Channel Estimates & Trend Analysis

• 6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 6.2. Home Fragrance Market Estimates & Forecast, By Distribution Channel, 2018 - 2030 (USD Million)
  • 6.2.1. Supermarkets and Hypermarkets
    • 6.2.1.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.2.2. Speciality Stores
    • 6.2.2.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.2.3. Convenience Stores
    • 6.2.3.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.2.4. Online
    • 6.2.4.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.2.5. Others
    • 6.2.5.1. Market Estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Home Fragrance Market: Regional Estimates & Trend Analysis

• 7.1. Regional Movement Analysis & Market Share, 2023 & 2030
• 7.2. North America
  • 7.2.1. North America home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.2.2. U.S.
    • 7.2.2.1. Key country dynamics
    • 7.2.2.2. U.S. home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.2.3. Canada
    • 7.2.3.1. Key country dynamics
    • 7.2.3.2. Canada home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.2.4. Mexico
    • 7.2.4.1. Key country dynamics
    • 7.2.4.2. Mexico home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 7.3. Europe
  • 7.3.1. Europe home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Germany
    • 7.3.2.1. Key country dynamics
    • 7.3.2.2. Germany home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.3.3. UK
    • 7.3.3.1. Key country dynamics
    • 7.3.3.2. UK home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.3.4. France
    • 7.3.4.1. Key country dynamics
    • 7.3.4.2. France home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.3.5. Spain
    • 7.3.5.1. Key country dynamics
    • 7.3.5.2. Spain home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.3.6. Italy
    • 7.3.6.1. Key country dynamics
    • 7.3.6.2. Italy home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.4.2. China
    • 7.4.2.1. Key country dynamics
    • 7.4.2.2. China home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.4.3. Japan
    • 7.4.3.1. Key country dynamics
    • 7.4.3.2. Japan home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.4.4. India
    • 7.4.4.1. Key country dynamics
    • 7.4.4.2. India home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.4.5. South Korea
    • 7.4.5.1. Key country dynamics
    • 7.4.5.2. South Korea home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.4.6. Australia
    • 7.4.6.1. Key country dynamics
    • 7.4.6.2. India home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 7.5. Central & South America
  • 7.5.1. Central & South America home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.5.2. Brazil
    • 7.5.2.1. Key country dynamics
    • 7.5.2.2. Brazil home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.5.3. Argentina
    • 7.5.3.1. Key country dynamics
    • 7.5.3.2. Argentina home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.5.4. Colombia
    • 7.5.4.1. Key country dynamics
    • 7.5.4.2. Colombia home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
• 7.6. Middle East & Africa
  • 7.6.1. Middles East & Africa home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.6.2. South Africa
    • 7.6.2.1. Key country dynamics
    • 7.6.2.2. South Africa home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.6.3. UAE
    • 7.6.3.1. Key country dynamics
    • 7.6.3.2. UAE home fragrance market estimates & forecast, 2018 - 2030 (USD Million)
  • 7.6.4. Saudi Arabia
    • 7.6.4.1. Key country dynamics
    • 7.6.4.2. South Africa home fragrance market estimates & forecast, 2018 - 2030 (USD Million)

Chapter 8. Home Fragrance Market - Competitive Landscape

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Company Market Share Analysis
• 8.4. Company Heat Map Analysis
• 8.5. Strategy Mapping
• 8.6. Company Profiles
  • 8.6.1. Reckitt Benckiser Group PLC
    • 8.6.1.1. Company Overview
    • 8.6.1.2. Financial Performance
    • 8.6.1.3. Product Benchmarking
    • 8.6.1.4. Strategic Initiatives
  • 8.6.2. The Procter & Gamble Company
    • 8.6.2.1. Company Overview
    • 8.6.2.2. Financial Performance
    • 8.6.2.3. Product Benchmarking
    • 8.6.2.4. Strategic Initiatives
  • 8.6.3. Seda France
    • 8.6.3.1. Company Overview
    • 8.6.3.2. Financial Performance
    • 8.6.3.3. Product Benchmarking
    • 8.6.3.4. Strategic Initiatives
  • 8.6.4. S. C. Johnson & Son, Inc.
    • 8.6.4.1. Company Overview
    • 8.6.4.2. Financial Performance
    • 8.6.4.3. Product Benchmarking
    • 8.6.4.4. Strategic Initiatives
  • 8.6.5. Newell Brands Inc.
    • 8.6.5.1. Company Overview
    • 8.6.5.2. Financial Performance
    • 8.6.5.3. Product Benchmarking
    • 8.6.5.4. Strategic Initiatives
  • 8.6.6. Voluspa
    • 8.6.6.1. Company Overview
    • 8.6.6.2. Financial Performance
    • 8.6.6.3. Product Benchmarking
    • 8.6.6.4. Strategic Initiatives
  • 8.6.7. Scent Air
    • 8.6.7.1. Company Overview
    • 8.6.7.2. Financial Performance
    • 8.6.7.3. Product Benchmarking
    • 8.6.7.4. Strategic Initiatives
  • 8.6.8. NEST Fragrances
    • 8.6.8.1. Company Overview
    • 8.6.8.2. Financial Performance
    • 8.6.8.3. Product Benchmarking
    • 8.6.8.4. Strategic Initiatives
  • 8.6.9. The Estee Lauder Companies Inc.
    • 8.6.9.1. Company Overview
    • 8.6.9.2. Financial Performance
    • 8.6.9.3. Product Benchmarking
    • 8.6.9.4. Strategic Initiatives
  • 8.6.10. Bougie & Senteur
    • 8.6.10.1. Company Overview
    • 8.6.10.2. Financial Performance
    • 8.6.10.3. Product Benchmarking
    • 8.6.10.4. Strategic Initiatives
  • 8.6.11. Bath & Body Works LLC
    • 8.6.11.1. Company Overview
    • 8.6.11.2. Financial Performance
    • 8.6.11.3. Product Benchmarking
    • 8.6.11.4. Strategic Initiatives