ホームフレグランスの市場規模、シェア、成長分析：タイプ別、カテゴリー別、流通チャネル別、地域別 - 産業予測 2025～2032年

ホームフレグランスの世界市場規模は2023年に137億米ドルとなり、予測期間（2025-2032年）のCAGRは5.3%で、2024年の144億3,000万米ドルから2032年には218億1,000万米ドルに成長する見通しです。

ホームフレグランス市場は、不要な臭いをマスキングしながら心地よいアロマを求める消費者に対応する多様な製品群によって大きな成長を遂げています。人気の高い香りのカテゴリーには、フローラル、フルーティ、フレッシュ＆クリーン、ファンタジー、グルマンフレグランスなどがあります。リードディフューザー、エッセンシャルオイルキャンドル、エアスプレー、革新的なスマートディフューザーなどの様々なデリバリーシステムは、美観と機能性の両方を促進し、製品の魅力を高めています。特に、カスタマイズ可能なプラグインやアロマセラピーディフューザーが消費者の支持を集めています。また、スパ産業の隆盛により、リラックスしてストレスを解消する方法を求める消費者の間で、家庭用フレグランスの需要が高まっています。これらを総合すると、ホームフレグランスの選択肢の拡大とウェルビーイング志向の高まりが市場成長を促す重要な要因となっており、ブランドにとって大きなビジネスチャンスとなっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

ホームフレグランス市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 香り付きキャンドル
• スプレー
• リードディフューザー
• エッセンシャルオイル
• お香
• その他

ホームフレグランス市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム

ホームフレグランス市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• 専門店
• コンビニエンスストア
• オンライン
• その他

ホームフレグランス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Givaudan（Switzerland）
• Symrise（Germany）
• Coty（United States）
• S. C. Johnson & Son, Inc.（United States）
• Newell Brands Inc.（United States）
• The Procter & Gamble Company（United States）
• Bath & Body Works LLC（United States）
• Voluspa（United States）
• NEST Fragrances（United States）
• The Estee Lauder Companies Inc.（United States）
• Bougie & Senteur（France）
• AT-AROMA Co., Ltd.（Japan）
• ScentAir Technologies, LLC（United States）
• Seda France（United States）
• Reckitt Benckiser Group PLC（United Kingdom）
• Takasago International Corporation（Japan）
• L Brands, Inc.（United States）
• Jo Malone London（United Kingdom）

結論と推奨事項

Global Home Fragrance Market size was valued at USD 13.7 billion in 2023 and is poised to grow from USD 14.43 billion in 2024 to USD 21.81 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The home fragrance market is experiencing significant growth, driven by a diverse range of products that cater to consumers seeking pleasant aromas while masking unwanted odors. Popular scent categories include floral, fruity, fresh & clean, fantasy, and gourmand fragrances. Various delivery systems such as reed diffusers, essential oil candles, air sprays, and innovative smart diffusers have enhanced product appeal, promoting both aesthetics and functionality. Notably, customizable plug-ins and aromatherapy diffusers are gaining traction among consumers. Additionally, the flourishing spa industry has increased demand for home fragrances as individuals seek ways to relax and de-stress. Collectively, the expanding variety of home fragrance options and the rising focus on well-being are pivotal factors driving market growth, offering substantial opportunities for brands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home Fragrance market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home Fragrance Market Segments Analysis

Global Home Fragrance Market is segmented by Type, Category, Distribution Channel and region. Based on Type, the market is segmented into Scented Candles, Sprays, Reed Diffuser, Essential Oils, Incense Sticks and Others. Based on Category, the market is segmented into Mass and Premium. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Store, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home Fragrance Market

The growth of the global home fragrance market is significantly driven by the increasing proportion of young adults entering the workforce and their tendency to rent or purchase homes and apartments. This demographic shift is expected to have a favorable impact on the market as young adults actively seek appealing and trendy home fragrance products. Many brands are now focusing on creating innovative designs and incorporating technology to capture the interest of this younger audience. As a result, the emphasis on aesthetically pleasing and contemporary fragrance products tailored to the tastes of youth is likely to enhance the market's overall traction and expansion.

Restraints in the Global Home Fragrance Market

The growth of the global home fragrance market is being hindered by increasing allergic reactions among individuals with pre-existing health conditions. With the prevalence of respiratory issues such as asthma, COPD, and pneumonia on the rise, an increasing number of consumers are experiencing health complications linked to home fragrance products. These adverse reactions not only affect the well-being of individuals but also create a reluctance to use such products, consequently limiting market expansion. As awareness surrounding the potential health impacts of fragrances grows, manufacturers must navigate these challenges to develop safer alternatives that address consumer concerns while still maintaining market appeal.

Market Trends of the Global Home Fragrance Market

The Global Home Fragrance market is witnessing a notable surge driven by innovative product offerings and shifting consumer preferences. Scented candles, in particular, are among the fastest-growing segments, fueled by the rising interest in aromatherapy and their dual role as decorative elements. A key trend is the emergence of personalized home fragrance candles, enabling customers to tailor their products' shape, size, color, texture, and scent to align with individual tastes. This customization extends to personalized packaging, allowing for unique designs and quotes, which enhances consumer engagement and satisfaction. As startups continue to innovate, this market is poised for significant growth moving forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Home Fragrance Market Size by Type & CAGR (2025-2032)

• Market Overview
• Scented Candles
• Sprays
• Reed Diffuser
• Essential Oils
• Incense Sticks
• Others

Global Home Fragrance Market Size by Category & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Home Fragrance Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Store
• Convenience Stores
• Online
• Others

Global Home Fragrance Market Size & CAGR (2025-2032)

• North America (Type, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Givaudan (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voluspa (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEST Fragrances (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bougie & Senteur (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT-AROMA Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ScentAir Technologies, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seda France (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takasago International Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jo Malone London (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations