植物性ソーセージの世界市場-2023年～2030年

概要

世界の植物性ソーセージ市場は、2022年に11億米ドルに達し、2023～2030年の予測期間中にCAGR 18.3％で成長し、2030年には45億米ドルに達すると予測されています。

世界の消費者の健康と環境に対する関心の高まりが、絶大な菜食主義者の人口増の原動力となっています。動物肉の消費が人間の健康と環境に及ぼす悪影響に関する消費者の意識の高まりが、植物ベースの代用肉の幅広い採用を後押ししています。

すぐに食べられる食品への需要の高まりと、このカテゴリーにおける植物性ソーセージの幅広い利用可能性が、市場成長の原動力となっています。例えば、2023年4月、Pilgrim's Food Masters傘下のブランドRichmondは、Richmond Meat-Free Minisの発売を通じて、ミートフリーの間食カテゴリーへの参入を発表しました。このすぐに食べられる植物由来のソーセージスナックは、新製品が低脂肪、低塩分、低糖質で高タンパク質であることから、健康志向の消費者の間で人気を集めています。

市場参入企業間の様々な提携や協力関係が市場規模を拡大しています。例えば、2021年10月、インドの24時間営業のコンビニエンスストアチェーンである24SEVENは、ニューデリーにある植物由来の肉製造会社BVeg Foodsとの協業を発表しました。この提携により、24SEVENはBVeg Foods社製の植物性ソーセージとホットドッグをコンビニエンスストア・チェーンで発売し、消費者への商品提供を多様化しました。

力学

ヴィーガン人口の増加

動物性食肉の消費に伴う健康への懸念に関する消費者の知識の増加は、食肉や食肉製品の代替製品への消費者を駆り立てています。加えて、環境問題への関心の高まりと動物虐待への懸念が、消費者が動物由来の食事をやめて菜食主義を採用する動機となっています。

キャンペーンの増加や、有名人やソーシャルメディアのインフルエンサーからの絶大な支持により、菜食主義の動向は世界中に広がっています。ヴィーガニズムはトレンドとなり、ほとんどの人がヴィーガン食を積極的に受け入れています。世界動物基金（World Animal Foundation）の推計によると、世界には約8,800万人のヴィーガンがいるといわれています。ヴィーガニズムの高まりは、植物性ソーセージのような世界のヴィーガン食肉製品の成長を促進しています。

消費者の健康志向の高まり

世界的に、消費者は動物性食肉や食肉製品の消費に関連する健康への懸念が高まっているため、動物性食肉や食肉製品から離れつつあります。動物性食肉製品の大量消費はコレステロール値を上昇させ、不健康な心臓疾患につながる可能性があります。動物性肉には有害な飽和脂肪酸が多く含まれているため、消費者は健康状態を維持するために別の選択肢を選ぶようになり、植物性ソーセージ市場の成長を後押ししています。

低コレステロールで植物性タンパク質を含む植物性ソーセージの新製品発売が市場成長を後押しします。2023年5月、韓国の革新的な植物性食品の先駆的リーダーであるUNLI中東・アフリカT社は、韓国式コンドッグで注目を集めているブランドTwo Hands社との提携を発表し、コレステロールフリーでトランス脂肪酸ゼロの植物性ソーセージを含むヴィーガンオプションを発売します。

植物性食肉のリーダーであるBeyond Meatは、2023年6月にビヨンド・ソーセージを発売すると発表しました。この新製品は、味と食感が改善されたとしています。エンドウ豆や玄米など植物由来の原料を使用し、消費者に1パック当たり16グラムのタンパク質と40％少ない飽和脂肪酸を提供します。

植物性ソーセージに関連する高コストとアレルギーの懸念

植物性ソーセージは、大豆や小麦を含む様々な植物性タンパク質源から製造されます。これらの供給源は、ソーセージのような植物性食肉製品の製造に使用される必須原料の一つとして使用されます。これらの供給源の価格変動は市場の成長を抑制する可能性があります。加えて、植物性ソーセージの加工・製造コストも高く、最終製品価格が上昇します。

大豆や小麦など、これらの原料の一部は、個人によっては軽度から重度のアレルギー反応を引き起こす可能性があります。アメリカ化学会によると、2023年、大豆はアレルギー源に分類されています。世界人口の0.2～0.4％がこのアレルギーの影響を受けています。さらに、NIHによると、小麦ベースの食物アレルギーは人口の0.2％～1％が罹患しています。アレルギーの有病率の増加は市場の成長を妨げます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • ヴィーガン人口の増加
    • 消費者の健康志向の高まり
  • 抑制要因
    • 植物性ソーセージに関連する高コストとアレルギー懸念
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 供給源別

• 大豆由来タンパク質
• 小麦由来タンパク質
• エンドウ豆由来タンパク質
• 亜麻由来タンパク質
• チア由来タンパク質
• トウモロコシ由来タンパク質
• その他

第8章 タイプ別

• 生ソーセージ
• 調理済みソーセージ
• スモークソーセージ

第9章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• 専門店
• eコマース
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他の欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他のアジア太平洋
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Beyond Meat
• Impossible Foods Inc
• Tofurky
• Lightlife Foods Inc
• Kellogg Company
• Field Roast
• The Meatless Farm Co.
• Quorn Foods
• Maple Leaf Foods
• Blue Tribe Foods

第13章 付録

Overview

Global Plant-Based Sausages Market reached US$ 1.1 billion in 2022 and is expected to reach US$ 4.5 billion by 2030, growing with a CAGR of 18.3% during the forecast period 2023-2030.

The increasing health and environmental concerns among consumers globally drive the growth of the immense vegan population growth immensely. The increase in consumer awareness regarding the adverse effects of animal meat consumption on human health and the environment fuels the wide adoption of plant-based meat substitutes.

The increasing demand for ready-to-eat food products and the wide availability of plant-based sausages in this category drive the market growth. For instance, in April 2023, Pilgrim's Food Masters-owned brand Richmond announced its entry into the meat-free snacking category through the launch of Richmond Meat-Free Minis. This ready-to-eat plant-based sausage snack is gaining popularity among health-conscious consumers as the new product is low in fat, salt and sugar and high in protein.

Various partnerships and collaborations among the market players increase the market size. For instance, in October 2021, 24SEVEN, an Indian twenty-four-hour convenience store chain, announced the collaboration with BVeg Foods, a plant-based meats manufacturing company in New Delhi. Through this collaboration, 24SEVEN launched plant-based sausages and hot dogs made by BVeg Foods in thier convenience store chains, diversifying the product availability to consumers.

Dynamics

Increasing Vegan Population

The increasing consumer knowledge regarding the health concerns associated with the consumption of animal-based meat is driving them towards meat and meat product alternative products. In addition, the rising environmental concerns and worry about animal cruelty, motivating consumers to let go of the animal-based diet and adopt a vegan diet.

With increasing campaigns and tremendous support from celebrities and social media influencers, the veganism trend is spreading worldwide. Veganism has become a trend and most people are actively accepting the vegan diet. The World Animal Foundation estimates that there are approximately 88 million vegans in the world. The increasing veganism is driving the growth of global vegan meat products such as plant-based sausages.

Increasing Health Consciousness Among Consumers

Globally, consumers are leaving off animal-based meat and meat products due to the increasing health concerns related to the consumption of those products. The high consumption of animal-based meat products increases cholesterol levels and may lead to unhealthy heart conditions. The high harmful saturated fats in animal meat are making consumers choose another alternative to preserve their health conditions, driving the plant-based sausage market growth.

The new product launches of plant-based sausages with low cholesterol and plant-based protein content boost the market growth. In May 2023, UNLIMEAT, a pioneering leader in innovative plant-based foods from Korea, announced the partnership with Two Hands, the brand that is gaining attention for its Korean-style corndog, to launch vegan options including plant-based sausage, that is cholesterol-free and zero trans fats.

Beyond Meat, Inc., a leader in plant-based meat, announced the launch of Beyond Sausage in June 2023. The new product is claimed to have improved taste and texture. Plant-based ingredients such as peas and brown rice are used in the preparation of this product providing consumers with 16 grams of protein and 40 % less saturated fats per pack.

High Costs and Allergic Concerns Associated with Some of the Plant-Based Sausage Sources

Plant-based sausages are produced from various plant-based protein sources including soy and wheat. These sources are used as one of the essential ingredients used in the production of plant-based meat products such as sausages. The fluctuation in the price of these sources can restrain market growth. In addition, the processing and manufacturing of plant-based sausages are also high, increasing the final product price.

Some of these sources such as soy and wheat can cause mild to severe allergic reactions in some individuals. According to the American Chemical Society, 2023, soybean is classified as an allergic source. 0.2-0.4 % of the global population is affected due to this allergy. Further, wheat-based food allergy affects 0.2% to 1% of the population according to NIH. The increasing prevalence of allergic concerns hinders market growth.

Segment Analysis

The global plant-based sausages market is segmented based on source, type, distribution channel and region.

Health Benefits of Pea Protein

The global plant-based sausages market is segmented based on source into soy-based protein, wheat-based protein, pea-based protein and others. The pea-based protein segment accounted for the largest share of the global plant-based sausages market. Pea-protein provides around 9 essential amino acids to the body and is used as a source of protein in the manufacturing of vegan sausages.

The launches of various products with pea-based protein are driving the segment's growth. For instance, Lightlife Foods in March 2021, announced the launch of a new line of plant-based sausages made with pea protein. Further, in November 2020, Nestle S.A. announced the introduction of new plant-based sausages made with pea protein product lines under its Garden Gourmet brand.

Geographical Penetration

Increasing Vegan Population

North America dominated the plant-based sausage market. The increasing health concerns such as high cholesterol levels are pushing the consumers to leave off animal-based products. Centers for Disease Control and Prevention estimated that in 2020, 10% of the U.S. population had cholesterol levels above 240 mg/DL. Further, it is also estimated that about 7% of children and adolescents in U.S. were subjected to high cholesterol levels.

High veganism adoption in this region drives market growth in this region. Based on the World Animal Foundation's most recent data of 2023, there are more than 15.5 million vegans in the US. The increasing vegan population needs plant-based meat and meat products. The high demand for plant-based meat and meat products in this region is positively driving the market growth.

The increasing product developments in this region are positively driving the regional market growth. For instance, in September 2023, TiNDLE Foods introduced its newly conceptualized and manufactured breakfast sausage in U.S. increasing its food service activities in this region. The new product is developed in the R&D center of TiNDLE in U.S. with all the ingredients grown and sourced in U.S.

Competitive Landscape

The major global players in the market include: Beyond Meat, Impossible Foods Inc., Tofurky, Lightlife Foods Inc., Kellogg Company, Field Roast, The Meatless Farm Co., Quorn Foods, Maple Leaf Foods and Blue Tribe Foods.

COVID-19 Impact Analysis:

The outbreak of the COVID-19 pandemic had a mixed impact on the global plant-based sausages market. The strict regulations from the government resulted in the shutdown of many manufacturing industries temporarily, negatively influencing market growth. Manufacturers of every industry, including plant-based sausages faced challenges in raw material sourcing and labor maintenance.

The decreased production and availability of plant-based protein sources created challenges in end-use industries such as the plant-based meat and meat products industry. The disrupted distribution channels also impacted the market in a negative way. In addition, the shutdown of the supermarkets, convenience stores and food service sectors made it difficult for consumers to buy these products offline.

On the other hand, during the pandemic, most people became health conscious and decreased the consumption of unhealthy products that can affect their health in any way. The increase in vegan adoption to improve their health positively impacted the market growth. In addition, the increased use and accessibility of e-commerce sector and the wide availability of these products in online sales increased market demand.

Russia- Ukraine War Impact

The Russia-Ukraine war greatly impacted several industrial sectors, including food. The war created import and export trade disruptions, resulting in economic disturbances in the entire world in every possible category. The supply chain activities were badly impacted, causing the disruption of demand-supply chain activities. The scarcity of raw materials and other essential resources paused the global market for various products, including plant-based sausages.

By Source

• Soy-Based Protein
• Wheat-Based Protein
• Pea-Based Protein
• Flax-Based Protein
• Chia-Based Protein
• Corn-Based Protein
• Others

By Type

• Raw Sausages
• Cooked Sausages
• Smoked Sausages

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• E-Commerce

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• In February 2021, the Vegetarian Butcher, a Unilever brand, announced the launch of a new line of plant-based sausages made with soy protein, designed to have a meat-like texture and flavor.
• In December 2020, Tofurky, a plant-based meat substitute patterned brand, launched a new line of plant-based sausages made with sunflower seeds.
• In August 2020, The Kellog Co., an American multinational food manufacturing company invested $ 45 million to expand the Morningstar Farm manufacturing facility in Ohio with upgraded equipment and capacity expansion to increase the company's range of plant-based products.

Why Purchase the Report?

• To visualize the global plant-based sausages market segmentation based on source, type, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of plant-based sausages market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global plant-based sausages market report would provide approximately 85 tables, 93 figures and 234 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Source
• 3.2. Snippet by Type
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increasing Vegan Population
    • 4.1.1.2. Increasing Health Consciousness Among Consumers
  • 4.1.2. Restraints
    • 4.1.2.1. High Costs and Allergic Concerns Associated with Some of the Plant-Based Sausage Sources
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Source

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 7.1.2. Market Attractiveness Index, By Source
• 7.2. Soy-Based Protein
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Wheat-Based Protein
• 7.4. Pea-Based Protein
• 7.5. Flax-Based Protein
• 7.6. Chia-Based Protein
• 7.7. Corn-Based Protein
• 7.8. Others

8. By Type

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 8.1.2. Market Attractiveness Index, By Type
• 8.2. Raw Sausages
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Cooked Sausages
• 8.4. Smoked Sausages

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarkets/Hypermarkets
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Convenience Stores
• 9.4. Specialty Stores
• 9.5. E-Commerce
• 9.6. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. U.K.
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Beyond Meat
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Impossible Foods Inc
• 12.3. Tofurky
• 12.4. Lightlife Foods Inc
• 12.5. Kellogg Company
• 12.6. Field Roast
• 12.7. The Meatless Farm Co.
• 12.8. Quorn Foods
• 12.9. Maple Leaf Foods
• 12.10. Blue Tribe Foods

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us