植物性バーの世界市場-2023年～2030年

市場概要

植物性バーの世界市場は、2022年に72億米ドルを記録し、2030年には125億米ドルに達すると予測されています。予測期間2023-2030年のCAGRは7.2%です。

植物性プロテインバーは、フィットネス愛好家や植物性タンパク質の代替品を求める人々にとって便利なタンパク源として大きな支持を得ています。これらのバーには、エンドウ豆プロテイン、玄米プロテイン、ヘンププロテインなど、タンパク質が豊富な原材料が含まれていることが多いです。植物性バーは、従来の加工スナックに比べ、より健康的な代替スナックとして位置づけられています。ブランドは、自然で加工度の低い原材料の使用を強調し、人工的な添加物、保存料、精製された砂糖を避けています。

植物性バーの需要は、菜食主義の台頭と植物性食生活を採用する人々の増加によって牽引されてきました。例えば、Larabarのような菜食主義者や植物性バーを提供する企業は、これらの製品に対する需要の増加により大きな成長を遂げています。

市場力学

ビーガンおよびベジタリアン食品への需要増加が植物性バー市場の成長を後押し

ビーガンおよびベジタリアン食品に対する需要の増加は、植物性バー市場の成長を支える主要な要因です。倫理的、環境的、健康的な理由から植物ベースの食生活を採用する人が増えるにつれ、動物性食品を使用せず、植物由来の原料で作られたスナックに対する需要が高まっています。ソイレント社によると、米国成人の10％がビーガンまたはベジタリアンであると自認しています。

ビーガンやベジタリアンの増加に加え、肉や動物性食品の量を減らすフレキシタリアニズムの動向も広がっています。この動向は、健康への懸念、倫理的配慮、環境の持続可能性など、さまざまな要因によって引き起こされています。植物性またはフレキシタリアンの食生活を採用する人が増えるにつれ、バーのような植物性スナックの需要は今後も伸び続けると思われます。

独創的なイノベーションと製品開発が植物性バー市場の成長を開拓している

技術革新と製品開発により、多様な消費者の嗜好や食生活のニーズに応える植物性バーの選択肢が広がっています。企業は、進化する消費者の需要に対応するため、新しいフレーバー、原材料、配合を継続的に導入しています。例えば、Clif Bar、RXBAR、Kind Snacksのようなブランドは、定期的に新しいフレーバーや原材料の組み合わせを導入し、消費者を惹きつけ、製品ラインを拡大しています。

製品開発における革新は、植物性バーに機能性成分を配合し、栄養プロファイルを強化することにつながっています。各ブランドは、スーパーフード、アダプトゲン、その他の有益な成分を取り入れ、健康上の利点を付加しています。例えば、チアシード、スピルリナ、ウコンなど、機能性や栄養価の高い成分を取り入れた植物性バーもあり、健康志向の消費者にアピールしています。

植物性バーの高コストが市場成長の妨げに

植物性原料のコストが高いことは、植物性バー市場の成長にとって大きな抑制要因となり得る。プラントベースバーは通常、天然のホールフード原料を使用しており、他の多くの種類のスナックに使用されている人工的な原料よりも高価であることが多いです。このため、植物性バーは製造コストが高くなり、消費者の価格も高くなる可能性があります。

植物由来のスナック菓子は高価であるため、一部の消費者、特に低所得者や可処分所得が限られている消費者にとっては、手に入りにくいものとなる可能性があります。このことは、植物性バーの潜在的な市場を制限し、他のより手ごろなスナック・オプションと比較して競争力を低下させる可能性があります。

COVIDの影響：

COVID-19の流行はeコマースとオンライン小売の成長を加速させました。実店舗の閉鎖や対面での買い物が制限される中、消費者は食料品やスナックを購入するためにますますオンライン・プラットフォームを利用するようになっています。植物性バーは、腐敗しにくく、発送が簡単なため、オンライン販売に適しています。このeコマースへのシフトは、植物性バーのブランドにとって、消費者にリーチする新たな手段を提供したかもしれないです。

パンデミックは世界のサプライチェーンに混乱を引き起こし、様々な食品の入手と流通に影響を及ぼしています。こうした混乱の程度は様々であろうが、原材料の安定供給に依存している植物性バーは、生産と流通において課題に直面する可能性があります。

ロシア・ウクライナ戦争の影響：

地政学的紛争は、消費者の間に不確実性と不安定感をもたらす可能性があります。そのような状況では、個人は植物性バーのような特殊食品よりも、必需品や基本的必需品を優先するかもしれないです。紛争に関連する経済的苦難や懸念は、消費者の購買行動や市場全体の需要に変化をもたらす可能性があります。地政学的紛争は、通貨の変動、貿易政策、投資家の信頼感など、世界経済に広範な影響を及ぼす可能性があります。これらの要因は、消費者の消費力、市場の安定性、投資の意思決定に影響を与えることで、間接的に植物性バー市場に影響を与え、業界の成長と開拓に影響を与える可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 製品タイプ別

• シリアル／グラノーラバー
• プロテインバー
• スナックバー
• ミールリプレースメントバー
• その他

第8章 原材料別

• ナッツ・種子
• 穀類
• 果物
• その他

第9章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• 専門店
• オンライン販売
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東およびアフリカ

競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第11章 企業プロファイル

• Kellogg's Company
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• LoveRaw
• 88 Acres
• Rise Bar
• Vaxa Bar
• Green's Mills Inc.
• Raw Bite
• GNC Holdings LLC
• General Mills Inc.
• MADE GOOD

第12章 付録

Market Overview

The Global Plant-Based Bars Market US$ 7.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 12.5 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2023-2030.

Plant protein bars have gained significant traction as a convenient source of protein for fitness enthusiasts and those seeking plant-based protein alternatives. These bars often contain protein-rich ingredients like pea protein, brown rice protein, or hemp protein. Plant-based bars are positioned as healthier snack alternatives compared to traditional processed snacks. Brands emphasize the use of natural, minimally processed ingredients and avoid artificial additives, preservatives, and refined sugars.

The demand for plant-based bars has been driven by the rise in veganism and the growing number of people adopting plant-based diets. For instance, companies like Larabar, which offers a range of vegan and plant-based bars, have experienced significant growth due to the increasing demand for these products.

Market Dynamics

Increasing Demand for Vegan and Vegetarian Food Boosts the Growth of the Plant-Based Bars Market

The increasing demand for vegan and vegetarian food is a major driver behind the growth of the plant-based bars market. As more people adopt plant-based diets for ethical, environmental, or health reasons, there is a growing demand for snacks that are made with plant-based ingredients and free from animal products. According to Soylent, 10% of U.S. adults identify themselves as vegan or vegetarian.

In addition to the growing number of vegans and vegetarians, there is also a wider trend towards flexitarianism, which involves reducing the amount of meat and animal products in one's diet. This trend is driven by a range of factors, including health concerns, ethical considerations, and environmental sustainability. As more people adopt plant-based or flexitarian diets, the demand for plant-based snacks like bars is likely to continue to grow.

Creative Innovation and Product Development is Driving the Plant-Based Bars Market Growth

Innovation and product development have led to a wider range of plant-based bar options, catering to diverse consumer preferences and dietary needs. Companies are continuously introducing new flavors, ingredients, and formulations to keep up with evolving consumer demands. For instance, brands like Clif Bar, RXBAR, and Kind Snacks regularly introduce new flavors and ingredient combinations to attract consumers and expand their product lines.

Innovation in product development has led to the inclusion of functional ingredients and enhanced nutritional profiles in plant-based bars. Brands are incorporating superfoods, adaptogens, and other beneficial ingredients to provide added health benefits. For instance, some plant-based bars incorporate ingredients like chia seeds, spirulina, or turmeric for their functional properties and nutritional benefits, appealing to health-conscious consumers.

The High Cost of Plant-Based Bars Hamper the Market Growth

The high cost of plant-based ingredients can be a significant restraint on the growth of the plant-based bars market. Plant-based bars are typically made with natural, whole-food ingredients that are often more expensive than the artificial ingredients used in many other types of snacks. This can make plant-based bars more expensive to produce, and can also result in higher prices for consumers.

The high cost of plant-based bars can make them less accessible to some consumers, particularly those on lower incomes or with limited disposable income. This can limit the potential market for plant-based bars and may make them less competitive compared to other more affordable snack options.

COVID Impact:

The COVID-19 pandemic has accelerated the growth of e-commerce and online retail. With physical store closures and restrictions on in-person shopping, consumers have increasingly turned to online platforms to purchase their groceries and snacks. Plant-based bars, being non-perishable and easy to ship, are well-suited for online sales. This shift to e-commerce may have provided new avenues for plant-based bar brands to reach consumers.

The pandemic has caused disruptions in global supply chains, affecting the availability and distribution of various food products. While the extent of these disruptions may vary, plant-based bars that rely on a stable supply of ingredients could potentially face challenges in production and distribution.

Russia-Ukraine War Impact:

Geopolitical conflicts can create a sense of uncertainty and instability among consumers. In such situations, individuals might prioritize essential goods and basic necessities over specialty food items like plant-based bars. Economic hardships and concerns related to the conflict may lead to changes in consumer purchasing behavior and overall market demand. Geopolitical conflicts can have broader impacts on the global economy, including currency fluctuations, trade policies, and investor confidence. These factors can indirectly affect the plant-based bars market by influencing consumer spending power, market stability, and investment decisions, which could impact the growth and development of the industry.

Segment Analysis

The global plant-based bars market is segmented based on product type, ingredient, distribution channel, and region.

Nutritional Value and Health Benefits of Nuts and Seeds

Based on the ingredient the plant-based bars market is classified into nuts & seeds, grains, fruits, and others. The nuts and seeds segment held the largest share in the plant-based bars market in 2022 and is expected to continue to dominate the market over the forecast period. Nuts and seeds are popular ingredients in plant-based bars due to their high nutritional value, including healthy fats, fiber, and protein.

Nuts and seeds are also popular because they add flavor, texture, and crunch to plant-based bars. They can be used to create a variety of different flavor profiles, from sweet and fruity to savory and spicy. For instance, Larabars come in 30 flavors and cost less than $1.50 a bar, making them a budget-friendly option. This bar contains 3-6 gms of protein and also comes with cashews, almonds, walnuts, or peanuts. Additionally, nuts and seeds are often used as a natural binding agent in plant-based bars, helping to hold the bar together without the need for artificial additives or preservatives.

Geographical Analysis

Increasing Awareness Among Consumers about Plant-Based Diets in The Europe Region

Europe has a significant share of the plant-based bars market. The increasing awareness among consumers about the benefits of plant-based diets for their health and the environment has led to a surge in demand for plant-based products, including plant-based bars. Another factor contributing to the growth of the plant-based bars market in Europe is the increasing number of people following vegetarian or vegan diets.

The consumption of plant-based foods in Europe increased by 49% in just two years, according to a project funded by the EU. Additionally, The Good Food Institute Europe reports that by 2022, sales of plant-based foods will have increased by 22% across 13 different European nations, totaling €5.7 billion. As a result, these elements helped to create an environment that was conducive to the market expansion for plant-based bars in Europe.

Competitive Landscape

The major global players in the market include: Kellogg's Company, LoveRaw, 88 Acres, Rise Bar, Vaxa Bar, Green's Mills Inc., Raw Bite, GNC Holdings LLC, General Mills Inc., MADE GOOD.

Why Purchase the Report?

• To visualize the plant-based bars market segmentation based on product type, ingredient, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of pant-based bars market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global plant-based bars market report would provide approximately 61 tables, 61 figures, and 200 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Ingredient
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3 Opportunity
  • 4.1.3. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2. Market Attractiveness Index, By Product Type
• 7.2. Cereal/Granola Bars*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Protein Bars
• 7.4. Snack Bars
• 7.5. Meal Replacement Bars
• 7.6. Others

8. By Ingredient

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 8.1.2. Market Attractiveness Index, By Ingredient
• 8.2. Nuts & Seeds*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Grains
• 8.4. Fruits
• 8.5. Others

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarket/Hypermarket*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Specialty Stores
• 9.4. Online Sales
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

Competitive Landscape

• 10.7. Competitive Scenario
• 10.8. Market Positioning/Share Analysis
• 10.9. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Kellogg's Company*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. LoveRaw
• 11.3. 88 Acres
• 11.4. Rise Bar
• 11.5. Vaxa Bar
• 11.6. Green's Mills Inc.
• 11.7. Raw Bite
• 11.8. GNC Holdings LLC
• 11.9. General Mills Inc.
• 11.10. MADE GOOD

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us