シリアルバーの市場：タイプ、製品、流通チャネル別-2025-2030年の世界予測

シリアルバー市場の2023年の市場規模は154億6,000万米ドルで、2024年には167億2,000万米ドルに達すると予測され、CAGR 8.35％で成長し、2030年には271億1,000万米ドルに達すると予測されています。

シリアルバー市場は、より広範なスナック業界のダイナミックな構成要素であり、便利で持ち運びやすく、栄養価の高いスナックオプションを求める消費者に対応しています。この市場は、主に健康志向の個人、アスリート、多忙な消費者を対象としたグラノーラ、プロテイン、ファイバーバーを含み、その有用性によって定義されます。シリアルバーの必要性と用途は主に、進化するライフスタイル、健康意識の高まり、外出先での栄養ソリューションに向けた食生活のシフトによって推進されています。最終用途には、スーパーマーケット、コンビニエンスストア、eコマース・プラットフォームなどの小売チャネルが含まれ、グルテンフリーからビーガン嗜好まで、さまざまな食生活のニーズに対応しています。市場に影響を与える主な成長要因としては、ヘルシーな間食代替食品に対する需要の高まり、消費者の消費力の増加、革新的な風味プロファイルなどが挙げられます。潜在的なビジネスチャンスは、シリアルバーの普及率が低い未開拓の地理的市場の開拓、個別化された栄養摂取のためのテクノロジーの活用、植物由来原料や持続可能なパッケージングの増加傾向を活用することにあります。課題としては、激しい競争、原材料価格の変動、健康強調表示に関する規制対応などがあり、市場拡大の妨げになる可能性があります。市場は、先進地域における飽和状態や、糖分や人工添加物に対する消費者の懐疑といった限界に直面しています。イノベーションの機会は、プロバイオティクスのような機能性成分の組み込み、オーガニック製品ラインの拡大、保存期間と消費者の関心を高めるスマート・パッケージング・ソリューションの開発といった分野で熟しています。市場の性質は強固だが競争も激しく、成長を維持するためには絶え間ないイノベーションが必要となります。企業は研究開発に注力し、クリーンラベルや健康志向の消費者嗜好に対応した製品を開発することが推奨されます。このような力学を戦略的に利用することで、企業は市場の潜在力を活用しながら、直面する課題に対する強靭性を築くことができます。

市場力学：急速に進化するシリアルバー市場の主要市場インサイトを公開

シリアルバー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 健康的なライフスタイルとスポーツ活動の採用増加
  • 低糖質シリアルバーへの需要の高まり
  • オンラインでの影響力の増大とフィットネス愛好家とのコラボレーション
• 市場抑制要因
  • 製品リコールと製造工程の高コスト
• 市場機会
  • シリアルバーにおける植物性タンパク質の急速な採用
  • シリアルバーの開発と新製品発売
• 市場の課題
  • 政府の厳しい規制と人工甘味料の過剰摂取による健康への悪影響

ポーターのファイブフォース：シリアルバー市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：シリアルバー市場における外部からの影響の把握

外部マクロ環境要因は、シリアルバー市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析シリアルバー市場における競合情勢の把握

シリアルバー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスシリアルバー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、シリアルバー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨シリアルバー市場における成功への道筋を描く

シリアルバー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 健康的なライフスタイルとスポーツ活動の採用の増加
    • 低糖シリアルバーの需要増加
    • オンラインでの影響力の拡大とフィットネス愛好家とのコラボレーション
  • 抑制要因
    • 製品リコールと生産プロセスの高コスト
  • 機会
    • シリアルバーにおける植物性タンパク質の急速な採用
    • シリアルバーの開発と新製品の発売
  • 課題
    • 政府の厳しい規制と人工甘味料の過剰摂取による健康への悪影響
• 市場セグメンテーション分析
  • タイプ：健康意識の高まりによるエネルギー栄養バーの消費増加
  • 流通チャネル：多様な商品の品揃えと消費者への利便性のため、ハイパーマーケットやスーパーマーケットを好む傾向
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 シリアルバーの市場：タイプ別

• エネルギー＆栄養バー
• スナックバー

第7章 シリアルバーの市場：製品別

• グルテンフリーシリアルバー
• 低糖質および無糖シリアルバー
• オーガニックおよび非遺伝子組み換えシリアルバー
• ビーガンシリアルバー
• 全粒シリアルバー

第8章 シリアルバーの市場：流通チャネル別

• コンビニエンスストア
• 食品専門店
• ハイパーマーケットとスーパーマーケット

第9章 南北アメリカのシリアルバーの市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のシリアルバーの市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのシリアルバーの市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • スニッカーズ、モノマテリアルパッケージの低GIダークチョコレートシリアルバーを新発売
  • ラオスの栄養問題に取り組むためエネルギーバーを配布
  • Bagrrys Indiaが新しい種類のエネルギーバーを発売
• 戦略分析と提言

企業一覧

• Associated British Foods PLC
• Atkins Nutritionals, Inc.
• Biovencer Healthcare Pvt. Ltd.
• Bobo's by Simply Delicious, Inc.
• Energy Bar Foods
• General Mills, Inc.
• Glanbia PLC
• Green Light Foods Pvt Ltd.
• ITC Ltd.
• Joy Snacks LLC
• Kellogg Company
• Mars, Incorporated
• McKee Foods Corporation
• Mondelez International, Inc.
• Naturell India Pvt. Ltd.,
• Nellson LLC
• Nestle S.A.
• PepsiCo, Inc.
• Simply Good Foods USA, Inc.
• Sproutlife Foods Private Limited
• Superior Supplement Manufacturing
• TEKMAR SLOVENSKO, s.r.o.
• The Hain Celestial Group, Inc.
• UNIBIC Foods India Pvt. Ltd.
• Weetabix Ltd.

LIST OF FIGURES

• FIGURE 1. CEREAL BAR MARKET RESEARCH PROCESS
• FIGURE 2. CEREAL BAR MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL CEREAL BAR MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL CEREAL BAR MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL CEREAL BAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL CEREAL BAR MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL CEREAL BAR MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL CEREAL BAR MARKET SIZE, BY PRODUCTS, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL CEREAL BAR MARKET SIZE, BY PRODUCTS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS CEREAL BAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS CEREAL BAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES CEREAL BAR MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES CEREAL BAR MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC CEREAL BAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC CEREAL BAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA CEREAL BAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA CEREAL BAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. CEREAL BAR MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. CEREAL BAR MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. CEREAL BAR MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL CEREAL BAR MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL CEREAL BAR MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL CEREAL BAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. CEREAL BAR MARKET DYNAMICS
• TABLE 7. GLOBAL CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL CEREAL BAR MARKET SIZE, BY ENERGY & NUTRITION BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL CEREAL BAR MARKET SIZE, BY SNACK BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL CEREAL BAR MARKET SIZE, BY GLUTEN-FREE CEREAL BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL CEREAL BAR MARKET SIZE, BY LOW-SUGAR AND SUGAR-FREE CEREAL BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL CEREAL BAR MARKET SIZE, BY ORGANIC AND NON-GMO CEREAL BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL CEREAL BAR MARKET SIZE, BY VEGAN CEREAL BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL CEREAL BAR MARKET SIZE, BY WHOLE GRAIN CEREAL BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL CEREAL BAR MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL CEREAL BAR MARKET SIZE, BY FOOD SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL CEREAL BAR MARKET SIZE, BY HYPERMARKET & SUPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS CEREAL BAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. CANADA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. CANADA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 32. CANADA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES CEREAL BAR MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC CEREAL BAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. CHINA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. CHINA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 49. CHINA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDIA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDIA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 52. INDIA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA CEREAL BAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. ITALY CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ITALY CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 104. ITALY CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. POLAND CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. POLAND CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 116. POLAND CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. QATAR CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. QATAR CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 119. QATAR CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM CEREAL BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM CEREAL BAR MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM CEREAL BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. CEREAL BAR MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. CEREAL BAR MARKET, FPNV POSITIONING MATRIX, 2023

The Cereal Bar Market was valued at USD 15.46 billion in 2023, expected to reach USD 16.72 billion in 2024, and is projected to grow at a CAGR of 8.35%, to USD 27.11 billion by 2030.

The cereal bar market is a dynamic component of the broader snack industry, catering to consumers seeking convenient, portable, and nutritious snack options. Defined by its utility, the market encompasses granola, protein, and fiber bars primarily aimed at health-conscious individuals, athletes, and busy consumers. The necessity and application of cereal bars are primarily driven by the evolving lifestyles, increasing health awareness, and dietary shifts toward on-the-go nutrition solutions. End-use scope includes retail channels such as supermarkets, convenience stores, and e-commerce platforms that cater to various dietary needs, from gluten-free to vegan preferences. Key growth factors influencing the market include the rising demand for healthy snacking alternatives, increased consumer spending power, and innovative flavor profiles. Potential opportunities lie in tapping into untapped geographical markets with low cereal bar penetration, leveraging technology for personalized nutrition, and capitalizing on the growing trends of plant-based ingredients and sustainable packaging. Challenges include intense competition, volatility in raw material prices, and regulatory compliance concerning health claims, which could hinder market expansion. The market faces limitations such as saturation in developed regions and consumer skepticism over sugar content and artificial additives. Innovation opportunities are ripe in areas such as incorporating functional ingredients like probiotics, expanding organic product lines, and creating smart packaging solutions that enhance shelf life and consumer engagement. The nature of the market is robust yet competitive, requiring constant innovation to sustain growth. Companies are recommended to focus on R&D and develop products that address consumer preferences for clean label and health-focused attributes. By navigating these dynamics strategically, businesses can harness market potential while building resilience against prevailing challenges.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Cereal Bar Market

The Cereal Bar Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing adoption of a healthy lifestyles and sports activities
  • Rising demand for low-sugar cereal bars
  • Growing online influence and collaboration with fitness enthusiasts
• Market Restraints
  • Product recall and high cost of the production process
• Market Opportunities
  • Rapid adoption of plant-based proteins in cereal bars
  • Developments and new product launches of cereal bars
• Market Challenges
  • Stringent government regulations and adverse effects on health due to excessive quantities of artificial sweeteners

Porter's Five Forces: A Strategic Tool for Navigating the Cereal Bar Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Cereal Bar Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Cereal Bar Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Cereal Bar Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Cereal Bar Market

A detailed market share analysis in the Cereal Bar Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Cereal Bar Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Cereal Bar Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Cereal Bar Market

A strategic analysis of the Cereal Bar Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Cereal Bar Market, highlighting leading vendors and their innovative profiles. These include Associated British Foods PLC, Atkins Nutritionals, Inc., Biovencer Healthcare Pvt. Ltd., Bobo's by Simply Delicious, Inc., Energy Bar Foods, General Mills, Inc., Glanbia PLC, Green Light Foods Pvt Ltd., ITC Ltd., Joy Snacks LLC, Kellogg Company, Mars, Incorporated, McKee Foods Corporation, Mondelez International, Inc., Naturell India Pvt. Ltd.,, Nellson LLC, Nestle S.A., PepsiCo, Inc., Simply Good Foods USA, Inc., Sproutlife Foods Private Limited, Superior Supplement Manufacturing, TEKMAR SLOVENSKO, s.r.o., The Hain Celestial Group, Inc., UNIBIC Foods India Pvt. Ltd., and Weetabix Ltd..

Market Segmentation & Coverage

This research report categorizes the Cereal Bar Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Energy & Nutrition Bars and Snack Bars.
• Based on Products, market is studied across Gluten-Free Cereal Bars, Low-sugar and Sugar-free Cereal Bars, Organic and Non-GMO Cereal Bars, Vegan Cereal Bars, and Whole Grain Cereal Bars.
• Based on Distribution Channel, market is studied across Convenience Stores, Food Specialty Stores, and Hypermarket & Supermarket.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing adoption of a healthy lifestyles and sports activities
    • 5.1.1.2. Rising demand for low-sugar cereal bars
    • 5.1.1.3. Growing online influence and collaboration with fitness enthusiasts
  • 5.1.2. Restraints
    • 5.1.2.1. Product recall and high cost of the production process
  • 5.1.3. Opportunities
    • 5.1.3.1. Rapid adoption of plant-based proteins in cereal bars
    • 5.1.3.2. Developments and new product launches of cereal bars
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent government regulations and adverse effects on health due to excessive quantities of artificial sweeteners
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Rising consumption of energy nutrition bars with increased health consciousness
  • 5.2.2. Distribution Channel: Inclination toward hypermarkets & supermarkets for diverse product assortment and the convenience offered to consumers
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Cereal Bar Market, by Type

• 6.1. Introduction
• 6.2. Energy & Nutrition Bars
• 6.3. Snack Bars

7. Cereal Bar Market, by Products

• 7.1. Introduction
• 7.2. Gluten-Free Cereal Bars
• 7.3. Low-sugar and Sugar-free Cereal Bars
• 7.4. Organic and Non-GMO Cereal Bars
• 7.5. Vegan Cereal Bars
• 7.6. Whole Grain Cereal Bars

8. Cereal Bar Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Convenience Stores
• 8.3. Food Specialty Stores
• 8.4. Hypermarket & Supermarket

9. Americas Cereal Bar Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Cereal Bar Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Cereal Bar Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. SNICKERS Launches New Low GI Dark Chocolate Cereal Bar in Mono Material Packaging
  • 12.3.2. Distribution of energy bars to tackle nutrition problems in Laos
  • 12.3.3. Bagrrys India launches new varieties of energy bars
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Associated British Foods PLC
• 2. Atkins Nutritionals, Inc.
• 3. Biovencer Healthcare Pvt. Ltd.
• 4. Bobo's by Simply Delicious, Inc.
• 5. Energy Bar Foods
• 6. General Mills, Inc.
• 7. Glanbia PLC
• 8. Green Light Foods Pvt Ltd.
• 9. ITC Ltd.
• 10. Joy Snacks LLC
• 11. Kellogg Company
• 12. Mars, Incorporated
• 13. McKee Foods Corporation
• 14. Mondelez International, Inc.
• 15. Naturell India Pvt. Ltd.,
• 16. Nellson LLC
• 17. Nestle S.A.
• 18. PepsiCo, Inc.
• 19. Simply Good Foods USA, Inc.
• 20. Sproutlife Foods Private Limited
• 21. Superior Supplement Manufacturing
• 22. TEKMAR SLOVENSKO, s.r.o.
• 23. The Hain Celestial Group, Inc.
• 24. UNIBIC Foods India Pvt. Ltd.
• 25. Weetabix Ltd.