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表紙：マッシュポテトの世界市場-2023年～2030年
市場調査レポート
商品コード
1316247

マッシュポテトの世界市場-2023年～2030年

Global Mashed Potatoes Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 200 Pages | 納期: 約2営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
マッシュポテトの世界市場-2023年～2030年
出版日: 2023年07月27日
発行: DataM Intelligence
ページ情報: 英文 200 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

市場概要

世界のマッシュポテト市場は、2022年に101億米ドルに達し、2030年には165億米ドルに達し、有利な成長が予測されています。予測期間2023-2030年のCAGRは6.4%です。

ポテトフレークと顆粒は、マッシュポテトを脱水したもので、その利便性と保存期間の長さから人気を集めています。これらの製品は素早く簡単に調理できるため、家庭の料理人や外食業者にとって便利な選択肢となっています。インスタント・マッシュポテトは、調理済みの乾燥マッシュポテト製品で、最小限の準備で済みます。時間の節約になるため、忙しい家庭や外食産業でますます人気が高まっています。

味のカスタマイズの動向は、マッシュポテトの幅広い味付けやトッピングの選択肢につながっています。消費者は、マッシュポテトの味と見た目をより良くするために、さまざまなハーブ、スパイス、チーズ、ソースを探求しています。ニンニク、ハーブ、バターといった定番のものから、トリュフオイルやベーコンビッツといった冒険的なものまで、可能性は無限です。さらに、菜食主義や植物ベースの食生活の台頭により、ヴィーガンや植物ベースのマッシュポテト・オプションの導入も登場しています。

市場力学

簡便な食品への需要の高まりがマッシュポテト市場の成長を牽引

マッシュポテトは簡単に調理して食べることができる人気のサイドディッシュであり、手早く簡単な食事を求める忙しい人々にとって便利な選択肢となっています。このため、スーパーマーケットやコンビニエンスストアで販売されている、包装済みですぐに食べられるマッシュポテトの需要が増加しています。

マッシュポテトは汎用性が高いため、キャセロール、シェパーズパイ、ポテトパンケーキなど、さまざまな料理によく使われます。このため、惣菜や外食事業の食材としてのマッシュポテトの需要が増加しています。全体として、便利な食品に対する需要の高まりがマッシュポテト市場の成長を後押ししています。消費者は、おいしくて用途の広い、手軽で簡単な食事の選択肢を求めているからです。

ビーガンおよび植物ベースの選択肢に対する需要の高まりがマッシュポテト市場の成長を促進する

ポテトを含め、菜食主義や植物ベースの食生活を採用する個人の数が大幅に増加しています。例えば、米国農務省（USDA）が発表した報告書によると、中国の2020/21年度の生鮮ジャガイモ生産量は9,900万トン（MMT）と予測されており、主に作付面積の拡大により2019/20年度比で3%増加しています。マッシュポテトは伝統的に乳牛のミルクとバターで作られているが、こうした食生活の嗜好に対応するために改良が加えられています。ヴィーガンや植物由来のマッシュポテトは現在、植物由来のミルク（アーモンドミルク、豆乳、オートミールミルクなど）やヴィーガンバター代替品などの代替材料で作られています。

ヴィーガンや植物由来のマッシュポテトを提供することで、飲食店はより幅広い客層に対応できるようになります。ヴィーガンバージョンなど、従来のマッシュポテトの代替品を提供することで、レストランや食品メーカーは、乳糖不耐症、アレルギー、ヴィーガンやベジタリアンの食生活を送る人など、食事制限のある人に対応することができます。このような包括性がマッシュポテト市場の成長に寄与しています。

肥料コストの上昇がマッシュポテト市場の成長を抑制する

肥料コストの増加はマッシュポテト市場の成長に影響を与える可能性があります。肥料はジャガイモ作物の成長と収量に不可欠です。ジャガイモは、健康で豊富な塊茎を生産するために、特に窒素、リン、カリウムといった高レベルの栄養素を必要とします。世界銀行によると、肥料のコストは2022年に入ってから約30％近く上昇しています。

肥料のコストが上昇すると、農家は肥料の使用量を減らす可能性があり、収量の低下やジャガイモの品質低下を招く恐れがあります。その結果、最終的にはジャガイモが不足し、マッシュポテトの供給が減少して価格が上昇し、需要が減少する可能性があります。全体として、肥料のコスト上昇は、生産者から加工業者、消費者に至るまで、マッシュポテト市場のサプライ・チェーン全体に影響を及ぼす可能性があります。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給のシフト）、政府の取り組み（政府機関による市場、セクター、産業を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

ロシア・ウクライナ戦争の影響

ウクライナは欧州でも有数のジャガイモ生産国であり、戦争によって農業活動が中断すれば、マッシュポテト市場向けのジャガイモの入手に影響が出る可能性があります。農作業が影響を受けた場合、原料ジャガイモの供給が減少し、価格が上昇したり、供給が制限されたりする可能性があります。ロシア・ウクライナ戦争は、特に戦争の直接の影響を受けた地域において経済的不安定をもたらしました。経済の混乱、インフレ、為替変動、消費者の購買力の変化は、マッシュポテト部門を含む食品市場全体に影響を与えました。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 便利な食品への需要の高まり
      • ビーガンおよび植物ベースの選択肢に対する需要の増加
    • 抑制要因
      • 肥料コストの上昇
    • 機会
      • マッシュポテト製品のプレミアム化
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 形状別

  • 粉末
  • 固体

第8章 用途別

  • 食品原料
  • 食品

第9章 流通チャネル別

  • スーパーマーケット・ハイパーマーケット
  • コンビニエンスストア
  • オンライン販売
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • Knorr
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Agrarfrost Holding GmbH & Co. KG
  • Idahoan Foods LLC
  • Hormel Foods Corporation
  • McCain Foods Limited
  • Hungry Jack Potatoes
  • Pineland Farms Potato Company Inc
  • Agristo Masa Pvt Ltd
  • Casa Milo
  • Simply Potatoes

第14章 付録

目次
Product Code: FB6528

Market Overview

The Global Mashed Potatoes Market reached US$ 10.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 16.5 billion by 2030. The market is growing at a CAGR of 6.4% during the forecast period 2023-2030.

Potato flakes and granules, which are dehydrated forms of mashed potatoes, are gaining popularity due to their convenience and longer shelf life. These products offer quick and easy preparation, making them a convenient option for home cooks and food service providers. Instant mashed potatoes are pre-cooked and dried mashed potato products that require minimal preparation. They are becoming increasingly popular due to their time-saving nature, making them a go-to choice for busy households and food establishments.

The trend of flavor customization has led to a wide range of seasoning and topping options for mashed potatoes. Consumers are exploring different herbs, spices, cheeses, and sauces to enhance the taste and presentation of mashed potatoes. From classic options like garlic, herbs, and butter to more adventurous choices like truffle oil or bacon bits, the possibilities are endless. In addition, the rise of veganism and plant-based diets has led to the introduction of vegan and plant-based mashed potato options.

Market Dynamics

Increasing Demand for Convenient Food is Driving the Growth of the Mashed Potatoes Market

Mashed potatoes are a popular side dish that can be easily prepared and consumed, making them a convenient option for busy individuals who are looking for a quick and easy meal. This has led to an increase in the demand for pre-packaged and ready-to-eat mashed potatoes, which can be found in supermarkets and convenience stores.

The versatility of mashed potatoes makes them a popular ingredient in many different types of dishes, including casseroles, shepherd's pie, and potato pancakes. This has led to an increase in demand for mashed potatoes as an ingredient in prepared meals and food service operations. Overall, the increasing demand for convenient food is driving the market growth of mashed potatoes, as consumers seek out quick and easy meal options that are also tasty and versatile.

Increasing Demand for Vegan and Plant Based Options is Driving the Market Growth of Mashed Potatoes Market

There has been a significant rise in the number of individuals adopting vegan and plant-based diets including potatoes. For instance, according to a report published by USDA, China's MY2020/21 fresh potato production is forecast at 99 million metric tons (MMT), a 3 percent increase over MY2019/20 primarily due to expanded acreage. Mashed potatoes, which are traditionally made with dairy milk and butter, are being modified to cater to these dietary preferences. Vegan and plant-based mashed potatoes are now made with alternative ingredients such as plant-based milk (e.g., almond, soy, or oat milk) and vegan butter substitutes.

Offering vegan and plant-based mashed potatoes helps food establishments cater to a broader range of customers. By providing alternatives to traditional mashed potatoes, such as vegan versions, restaurants, and food manufacturers can accommodate individuals with dietary restrictions, including lactose intolerance, allergies, and those following vegan or vegetarian diets. This inclusivity contributes to the market growth of mashed potatoes.

The Increasing Cost of Fertilizers Restrains the Growth of the Mashed Potatoes Market

The increasing cost of fertilizers can impact the market growth of mashed potatoes. Fertilizers are essential for the growth and yield of potato crops. Potatoes require high levels of nutrients, particularly nitrogen, phosphorus, and potassium, to produce healthy and abundant tubers. According to World Bank, the cost of fertilizer has risen nearly about 30% since the start of 2022.

As the cost of fertilizers increases, farmers may reduce the amount of fertilizer used, which could lead to lower yields and lower-quality potatoes. This could ultimately result in a shortage of potatoes and a decrease in the supply of mashed potatoes, which could drive up prices and reduce demand. Overall, the increasing cost of fertilizers could impact the entire supply chain of the mashed potatoes market, from growers to processors to consumers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

Ukraine is one of the largest potato producers in Europe, and any disruption in agricultural activities due to the war can impact the availability of potatoes for the mashed potatoes market. If farming operations are affected, it could lead to a decrease in the supply of raw potatoes, potentially resulting in higher prices or limited availability. The Russia-Ukraine war resulted in economic instability, particularly in the regions directly affected by the war. Economic disruptions, inflation, currency fluctuations, and changes in consumer purchasing power impacted the overall food market, including the mashed potatoes segment.

Segment Analysis

The global mashed potatoes market is segmented based on form, application, distribution channel, and region.

The Increasing Application of Mashed Potatoes as a Food Product

In 2022, the food product segment has a higher share than the food ingredients segment in the mashed potatoes market. Mashed potatoes are primarily consumed as a side dish, which means the demand for mashed potatoes as a food product is higher than the demand for mashed potatoes as a food ingredient.

Mashed potatoes are a popular side dish that is often served alongside main courses such as meat, poultry, and fish in restaurants and households. While mashed potatoes can be used as an ingredient in some food products, such as soups, stews, and casseroles, the overall demand for mashed potatoes as a food ingredient is relatively low compared to their demand as a food product. This is because there are many other types of starches and thickeners available that can be used in food formulations, and mashed potatoes are not always the most cost-effective or practical option

Geographical Analysis

Rising Demand for Mashed Potatoes in the North American Region

In 2022, North America had a significant share of the mashed potatoes market. Mashed potatoes are a staple food in North American cuisine, particularly in the United States and Canada. They are commonly served as a side dish alongside roasted meats, vegetables, and other traditional dishes.

North America is also a large market for convenience foods, and mashed potatoes are a popular choice among consumers who are looking for quick and easy side dishes. Pre-packaged and ready-to-eat mashed potato products are widely available in supermarkets and grocery stores, which has contributed to the growth of the retail market for mashed potatoes in the region. Overall, the high demand for mashed potatoes in traditional cuisine, convenience foods, and the food service industry has contributed to North America's significant share in the mashed potatoes market.

Competitive Landscape

The major global players in the market include: Knorr, Agrarfrost Holding GmbH & Co. KG, Idahoan Foods LLC, Hormel Foods Corporation, McCain Foods Limited, Hungry Jack Potatoes, Pineland Farms Potato Company Inc, Agristo Masa Pvt Ltd, Casa Milo, Simply Potatoes.

Why Purchase the Report?

  • To visualize the mashed potatoes market segmentation based on form, application, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of mashed potatoes market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The Mashed Potatoes Market Report Would Provide Approximately 61 Tables, 56 Figures, And 200 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Form
  • 3.2. Snippet by Application
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing Demand for Convenient Food
      • 4.1.1.2. Increasing Demand for Vegan and Plant-Based Options
    • 4.1.2. Restraints
      • 4.1.2.1. Increasing Cost of Fertilizers
    • 4.1.3. Opportunity
      • 4.1.3.1. Premiumization Of Mashed Potato Products
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Form

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 7.1.2. Market Attractiveness Index, By Form
  • 7.2. Powder*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Solid

8. By Application

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 8.1.2. Market Attractiveness Index, By Application
  • 8.2. Food Ingredient*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Food Product

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarket/Hypermarket*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Sales
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Knorr*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Agrarfrost Holding GmbH & Co. KG
  • 13.3. Idahoan Foods LLC
  • 13.4. Hormel Foods Corporation
  • 13.5. McCain Foods Limited
  • 13.6. Hungry Jack Potatoes
  • 13.7. Pineland Farms Potato Company Inc
  • 13.8. Agristo Masa Pvt Ltd
  • 13.9. Casa Milo
  • 13.10. Simply Potatoes

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us