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1304582

炭酸RTDティーの世界市場-2023年～2030年

Global Carbonated Ready-to-Drink Tea Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 102 Pages | 納期: 約2営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
炭酸RTDティーの世界市場-2023年～2030年
出版日: 2023年07月07日
発行: DataM Intelligence
ページ情報: 英文 102 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

市場概要

世界の炭酸RTDティー市場は、2022年に51億米ドルに達し、2030年には88億米ドルまで成長すると予測されています。予測期間2023-2030年のCAGRは7.2%です。茶系飲料の需要は高まっています。例えば、2020年には世界で約63億キログラムの茶が消費されました。抗酸化物質、天然成分、低糖分などの機能的メリットを提供するこれらの茶系飲料が、炭酸入り飲料の成長を牽引しています。

フレーバーの革新は炭酸RTD茶市場の重要な動向です。メーカー各社は消費者を引きつけるため、さまざまなユニークでエキゾチックなフレーバーを投入しています。伝統的な紅茶のフレーバーにとどまらず、消費者はより多様で冒険的な味覚体験を求めるようになっています。この動向は、フルーツ入り紅茶、植物性ブレンド、さらには紅茶と他の人気飲料のフレーバーを組み合わせたフュージョン・フレーバーなどのフレーバーのイントロダクションを後押ししています。

プレミアムで高品質の炭酸RTDティーに対する需要が高まっています。消費者は、ユニークな原材料、洗練されたパッケージ、高級なブランドイメージを持つ製品に対して、割高な対価を支払うことを厭わないです。この動向は、より高級で贅沢な飲料体験を求める消費者に応える、高級で職人的な炭酸RTDティーのイントロダクションつながっています。

市場力学

茶の健康効果に対する意識の高まりが炭酸RTDティーの市場成長を牽引

健康志向の高まりにより、消費者はより健康的な飲料を求めるようになっています。天然の抗酸化物質と潜在的な健康効果で知られる紅茶は、糖分の多い炭酸飲料に代わる健康飲料として人気を博しています。例えば、米国紅茶協会によると、2021年には39億ガロン（約850億人前）以上の紅茶が米国人に飲まれています。

炭酸RTDティーは、炭酸のさわやかさを提供すると同時に、紅茶の健康的な利点を活用しています。炭酸RTDティーの多くは、ハーブエキス、ビタミン、スーパーフードなどの機能性成分を配合し、健康への訴求力を高めています。これらの成分は、エネルギーを高める、消化を改善する、免疫機能をサポートする、リラクゼーションを促進するなど、特定の健康効果が期待できるものが選ばれることが多いです。

可処分所得の増加と都市化が炭酸RTDティー市場の成長を促す

消費者の可処分所得の増加は、炭酸RTDティーのような非必需品への支出を増加させる。消費者の可処分所得が増えるにつれて、炭酸飲料を含むプレミアムで高価格の飲料を積極的に購入するようになります。このことは、消費者層を拡大し、プレミアム商品を提供する機会を創出することで、市場の成長を促進します。

都市化はライフスタイルと消費パターンに変化をもたらします。都市部では、人々はより多忙なスケジュールをこなすことが多く、食事の準備をする時間も限られています。炭酸RTDティーは、通勤中や多忙な勤務時間中に手軽に飲める、便利でさわやかな飲料の選択肢となります。便利ですぐに飲める飲料に対する都市人口の需要が市場成長に寄与しています。

他の飲料カテゴリーとの競合が炭酸飲料市場の成長抑制要因に

炭酸RTDティーは、コーラ、レモンライム・ソーダなどの従来の炭酸入り清涼飲料やその他の炭酸飲料との競合に直面しています。例えば、Statistaによると、2021年の米国の全チャネルにおける炭酸清涼飲料（CSD）の総販売量は192オンスケースで75億6,000万本でした。

これらの茶系飲料は市場で長年存在感を示しており、強力な消費者基盤を享受しています。炭酸入り清涼飲料の人気とブランド・ロイヤルティは、炭酸RTDティーの市場シェア拡大を困難にしています。

RTDのコーヒーとコールドブリュー飲料も、コーヒー文化の人気と利便性によって需要が急増しています。例えば、Statistaによると、ブラジルのRTD（RTD）コーヒー市場は2022年に30万リットルを記録しました。これらの飲料は、一味違った味を体験でき、カフェイン入りの選択肢を求める消費者に対応しています。棚スペースと消費者の注目を奪い合うため、RTDコーヒーとコールド・ブリューは炭酸RTDティーの市場成長を抑制する可能性があります。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオが含まれ、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行った取り組み）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
    • 抑制要因
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 製品タイプ別

  • エナジードリンク
  • レクリエーショナル飲料
  • その他

第8章 成分別

  • スターターカルチャー
  • 酵母エキス

第9章 パッケージ別

  • 金属缶
  • プラスチックボトル

第10章 流通チャネル別

  • スーパーマーケット／ハイパーマーケット
  • 専門店
  • オンライン販売
  • その他

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • Talking Rain
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Sunny Delight Beverages Co.
  • TeaZazz
  • PepsiCo
  • Suja Juice
  • Unilever
  • Coca-Cola
  • Lactalis
  • Starbucks
  • Nestle

第14章 付録

目次
Product Code: FB6423

Market Overview

The Global Carbonated Ready to Drink Tea market reached US$ 5.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 8.8 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2023-2030. There is a growing demand for tea-based beverages. For instance, about 6.3 billion kilograms of tea were consumed globally in 2020. These tea beverages offering functional benefits such as antioxidants, natural ingredients, and low sugar content drive the growth of carbonated ready-to-drink tea.

Flavor innovation is a significant trend in the carbonated ready-to-drink tea market. Manufacturers are introducing various unique and exotic flavors to attract consumers. Beyond traditional tea flavors, consumers are seeking more diverse and adventurous taste experiences. This trend is driving the introduction of flavors like fruit-infused teas, botanical blends, and even fusion flavors that combine tea with other popular beverage flavors.

There is a growing demand for premium and high-quality carbonated ready-to-drink teas. Consumers are willing to pay a premium for products with unique ingredients, sophisticated packaging, and a premium brand image. This trend has led to the introduction of upscale and artisanal carbonated ready-to-drink teas that cater to consumers looking for a more elevated and indulgent beverage experience.

Market Dynamics

Increasing Awareness of Tea Health Benefits is Driving the Market Growth of Carbonated Ready-to-Drink Tea

With a growing emphasis on health and wellness, consumers are seeking healthier beverage options. Tea, known for its natural antioxidants and potential health benefits, has gained popularity as a healthier alternative to sugary carbonated soft drinks. For instance, according to The Tea Association of The USA, More than 3.9 billion gallons, or about 85 billion servings, of tea were drunk by Americans in 2021.

Carbonated ready-to-drink tea offers the refreshing qualities of carbonation while leveraging the perceived health benefits of tea. Many carbonated ready-to-drink teas incorporate functional ingredients, such as herbal extracts, vitamins, or superfoods, enhancing their health appeal. These ingredients are often selected for their potential to provide specific health benefits, such as boosting energy, improving digestion, supporting immune function, or promoting relaxation.

Rising Disposable Income and Urbanization are Driving the Market Growth of the Carbonated Ready to Drink Tea Market

Rising disposable income among consumers increases spending on non-essential products such as carbonated ready-to-drink teas. As people have more discretionary income, they are willing to explore and purchase premium and higher-priced beverages, including carbonated tea options. This drives the growth of the market by expanding the consumer base and creating opportunities for premium offerings.

Urbanization brings changes in lifestyle and consumption patterns. In urban areas, people often have busier schedules, limited time for meal preparation, and a preference for convenient and on-the-go options. Carbonated ready-to-drink teas provide a convenient and refreshing beverage choice that can be easily consumed while commuting or during busy work hours. The urban population's demand for convenient, ready-to-consume beverages contributes to market growth.

Competition From Other Beverage Categories Poses a Restraint on the Market Growth of Carbonated Ready-to-Drink Tea

Carbonated ready-to-drink tea faces competition from traditional carbonated soft drinks, such as cola, lemon-lime sodas, and other carbonated beverages. For instance, according to Statista, The total volume of carbonated soft drinks (CSD) sales across all U.S. channels in 2021 was 7.56 billion 192-oz cases.

These tea beverages have a long-standing presence in the market and enjoy a strong consumer base. The popularity and brand loyalty associated with carbonated soft drinks can make it challenging for carbonated ready-to-drink teas to gain market share.

Ready-to-drink coffee and cold brew beverages also have seen a surge in demand, driven by the popularity of coffee culture and the convenience they offer. For instance, according to Statista, In Brazil, the ready-to-drink (RTD) coffee market recorded a volume of 0.3 million liters in 2022. These beverages provide a different taste experience and cater to consumers seeking caffeinated options. As they compete for shelf space and consumer attention, ready-to-drink coffee and cold brews can constrain the market growth of carbonated ready-to-drink teas.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Carbonated Ready-to-Drink Tea Market is segmented based on product type, ingredient, packaging, distribution channel, and region.

Convenience Associated With Plastic Bottles is Expected to Drive the Segment Growth

In 2022, based on packaging, plastic bottles held the highest share of the carbonated ready-to-drink tea market. Plastic bottles are lightweight and easy to carry, making them convenient for on-the-go consumption. Consumers can easily grab a plastic bottle of carbonated ready-to-drink tea and take it with them to work, school, or other activities. The portability factor has contributed to the popularity of plastic bottles in the market.

Plastic bottles offer design flexibility, allowing for various shapes, sizes, and labeling options. Manufacturers can easily customize the appearance of plastic bottles to align with brand identities and consumer preferences. This versatility in design helps to differentiate products on the shelf and attract consumer attention.

Geographical Analysis

Strong Tea Culture in the Asia-Pacific Region

In 2022, the Asia-Pacific region had a significant share of the global carbonated ready to drink Tea market, ea has a long-standing tradition and cultural significance in many Asian countries, including China, Japan, India, and Southeast Asian nations. For instance, During the fiscal year 2022, over 1.2 billion kilograms of tea were consumed in India. Tea is deeply ingrained in the daily lives of people, and there is a strong preference for tea-based beverages. The popularity of tea in the region extends to carbonated ready-to-drink tea, leading to a significant market share.

In recent years, there has been a shift in consumer preferences towards healthier and more convenient beverage options. Ready-to-drink (RTD) tea, with its refreshing qualities and perceived health benefits, aligns with these changing preferences. As consumers in the Asia Pacific region become more health-conscious and seek convenient on-the-go options, the demand for carbonated ready-to-drink tea has grown significantly.

Competitive Landscape

The major global players in the market include: Talking Rain, Sunny Delight Beverages Co., TeaZazz, PepsiCo, Suja Juice, Unilever, Coca-Cola, Lactalis, Starbucks and Nestle.

Why Purchase the Report?

  • To visualize the Global Carbonated Ready-to-Drink Tea Market segmentation based on product type, ingredient, packaging, and region and understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of carbonated ready-to-drink tea market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Carbonated Ready to Drink Tea Market Report Would Provide Approximately 71 Tables, 66 Figures And 102 Pages.

Target Audience 2023

  • Manufacturers / Buyers
  • Industry Investors /Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Ingredient
  • 3.3. Snippet by Packaging
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Energy Drinks*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Recreational Drinks
  • 7.4. Others

8. By Ingredient

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 8.1.2. Market Attractiveness Index, By Ingredient
  • 8.2. Starter Cultures*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Yeast Extract

9. By Packaging

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 9.1.2. Market Attractiveness Index, By Packaging
  • 9.2. Metal Tin*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Plastic Bottle

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarket/Hypermarket*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Specialty Stores
  • 10.4. Online Sales
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Talking Rain*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Sunny Delight Beverages Co.
  • 13.3. TeaZazz
  • 13.4. PepsiCo
  • 13.5. Suja Juice
  • 13.6. Unilever
  • 13.7. Coca-Cola
  • 13.8. Lactalis
  • 13.9. Starbucks
  • 13.10. Nestle

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us