RTDコーヒーの世界市場-2023年～2030年

市場概要

世界のRTDコーヒー市場は、2022年に235億米ドルに達し、2030年には438億米ドルに達すると予測され、予測期間2023年～2030年のCAGRは8.1%で成長すると予測されます。予測期間中、健康的な摂取に対する消費者の意識の高まりにより、RTDコーヒーの需要が増加すると予想されます。

包装され、すぐに飲める（RTD）コーヒーは、販売される調理済みコーヒー飲料です。しかし、そのパッケージは、最もポピュラーなペットボトルのほか、缶、グラス、テトラパックなど、さまざまな形態があります。コーヒーには、コールドブリューコーヒー、ニトロコールドブリューコーヒー、アイスコーヒーパッケージコーヒー飲料などがあり、缶コーヒーと同様にすぐに飲める状態で販売されています。

ほとんどの場合、醸造プロセスでは、平均的なコーヒーのユーザーは、すぐに利用可能なカフェインの80-90％を取得します。コーヒーには、リボフラビンとして知られるビタミンB2が含まれています。マイルドに焙煎された市販のコーヒーには、100gあたり約10mgのナイアシンが含まれている（アメリカンコーヒー）。RTDコーヒーに含まれるこれらの成分が、RTDコーヒー市場の成長を牽引しています。

市場力学

消費者の間でのRTDコーヒーの人気の高まりがRTDコーヒー市場の成長を牽引しています

機能性飲料の人気が高まり、人々は健康上の利点を謳ったRTDコーヒーを意図的に求めるようになっています。その結果、企業はライバルに差をつけるために製品ラインを革新しています。売上を伸ばし、より多くの顧客を呼び込むために、いくつかのメーカーはRTDコーヒー飲料にビタミン、ミネラル、プロバイオティクス、エネルギーブースターなどを加えています。若い消費者の間では、濃縮コーヒー、乳製品不使用コーヒー、フレーバーコーヒーへの需要が高まっています。

例えば、機能性飲料会社REBBLは、2021年8月にREBBL Stacked Coffeeを発表しました。これは、すぐに飲めるコールドブリューコーヒーのシリーズで、免疫力とエネルギーバランスを高めることを目的としています。カフェモカ、バニララテ、ヘーゼルナッツラテ、ストレートブラックの4種類のフレーバーがあります。米国農務省（USDA）は、すべての種類をオーガニック、フェアトレード、非遺伝子組み換え、乳製品不使用、大豆不使用、グルテン不使用、ビーガンと認定しています。

RTDコーヒーに関連する健康上の利点が、RTDコーヒー市場の成長を牽引しています

世界のRTDコーヒー市場は、主に健康的な飲食品や飲料を摂取することの利点に対する一般消費者の意識の高まりによって牽引されており、消費者がより健康的な食生活を志向するにつれて、発泡性飲料の代用品として人気が高まっています。リボフラビン（ビタミンB-2）、ナイアシン（ビタミンB-3）、マグネシウム、カリウム、さまざまなフェノール化合物（抗酸化物質）は、コーヒーに含まれる有益な栄養素のひとつです。

その結果、コーヒーを飲むと肝臓がんの発生率が40％減少するなど、さまざまな健康上の利点があります。ある調査結果によると、1日3杯飲む人はリスクが50％低下する可能性があります。さらに、喫煙者であっても、2021年のメタアナリシスの結果では、コーヒーの飲用とパーキンソン病のリスク低下との関連が指摘されています。コーヒー豆の価格変動が市場を抑制しています。

農作物を育てるには費用がかかり、天候も不安定で、どちらもコーヒー豆の価格に大きな影響を与えます。国際コーヒー機関によると、2016年以降、コーヒー豆のコストは低下しています。その結果、コーヒー豆の価格は常に変動しており、この商品の生産にかかる費用が増加しています。さらに、RTDコーヒーは通常のコーヒーよりも高価であり、RTD市場の拡大を抑制しています。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需要と供給のシフト）、政府の取り組み（政府機関による市場、セクター、産業を活性化するための取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場への影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 包装別

• 缶詰
• ペットボトル
• テトラパック
• その他

第8章 流通チャネル別

• オンライン
• オフライン

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第10章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第11章 企業プロファイル

• Nestle S.A.
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Starbucks Corporation
• The Coca-Cola Company
• The J.M. Smucker Company
• Suntory Beverage & Food
• Lotte Chilsung Beverage Co Ltd
• Tres Coracoes Alimentos S.A.
• Dr. Pepper Snapple Group
• Dunkin'Brands
• WhiteWave Foods

第12章 付録

Market Overview

The Global Ready-to-Drink Coffee Market reached US$ 23.5 billion in 2022 and is expected to reach US$ 43.8 billion by 2030 and is expected to grow with a CAGR of 8.1% during the forecast period 2023-2030. Over the course of the projection period, demand for ready-to-drink (RTD) coffee is anticipated to increase due to rising consumer awareness of healthy intakes.

Coffee that has been packaged and is ready to drink (RTD) is a prepared coffee beverage that is sold. However, the packaging can come in a variety of forms, including the most popular PET bottles as well as cans, glasses, and tetra packs. Coffee includes cold brew coffee, nitro cold brew coffee, and iced coffee packaged coffee drinks that are sold in a ready-to-drink state, similar to a can of coffee.

The majority of the time, the brewing process is where the average coffee user gets 80-90% of the caffeine that is readily available. Coffee contains vitamin B2, often known as riboflavin. Commercial coffee that has been mildly roasted contains about 10 mg of niacin per 100 grammes (American coffee). These compoents in RTD coffee is driving the ready-to-drink coffee market growth.

Market Dynamics

The Growing Popularity of RTD Coffee Among Consumers is Driving the Ready-to-Drink Coffee Market Growth.

The rising popularity of functional drinks, people deliberately seek for ready-to-drink coffees that tout health advantages. As a result, businesses are innovating their product lines to set them apart from rivals. To increase sales and draw in more customers, several producers are adding vitamins, minerals, probiotics, and energy boosters to their RTD coffee drinks. Increasing demand among young consumers for coffee concentrates, dairy-free coffee, and flavored coffee is growing.

For instance, the functional beverage company REBBL introduced REBBL Stacked Coffee in August 2021, a range of cold-brew coffees that are ready to consume and intended to enhance immunity and balance of energy. Four flavours of coffee were offered: cafe mocha, vanilla latte, hazelnut latte, and straight black. The United States Department of Agriculture (USDA) has certified all kinds as organic, fair trade, non-GMO, dairy-free, soy-free, gluten-free, and vegan.

Health Advantages Associated With RTD Coffee is Driving the Ready-to-drink Coffee Market Growth.

The global ready-to-drink coffee market is primarily driven by the public's increased awareness of the benefits of consuming healthy foods and beverages, and it is becoming more popular as a fizzy drink substitute as consumers turn to healthier diets. Riboflavin (vitamin B-2), niacin (vitamin B-3), magnesium, potassium, and different phenolic compounds, or antioxidants, are among the beneficial nutrients included in coffee.

Resulting in a variety of health advantages, such as a 40% reduction in the incidence of liver cancer when coffee is consumed. According to certain findings, those who drink three cups per day may have a 50% lower risk. Additionally, even among smokers, the results of a 2021 meta-analysis pointed to a connection between coffee drinking and a lower risk of Parkinson's disease. Fluctuating Prices of Coffee Beans is Restraining the Market.

It is expensive to raise crops and unpredictable weather conditions, both have a significant impact on the price of coffee beans. According to the International Coffee Organisation, since 2016, the cost of coffee beans has decreased. As a result, the price of coffee beans has been fluctuating constantly, increasing the expense of producing this good. Additionally, ready-to-drink coffee is more expensive than normal coffee, which restrains ready-to-drink market expansion.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Ready-to-Drink Coffee market is segmented based on nature, packaging, distribution channel, and region.

In the Global Market of Ready-to-drink Coffee, the PET Bottles Segment Holds the Largest Market Share.

The global ready-to-drink coffee market has been segmented by packaging into canned, PET bottles, tetra packs, and others. The PET bottles segment held the largest ready-to-drink coffee market share of 38.8% in 2022 in the ready-to-drink coffee market analysis report. Products that come in PET bottles can either be consumed immediately or kept. Increasing demand for single-serve packaging is driving the segment's growth.

The PET bottle market is driven by the convenience that bottled, ready-to-drink coffee products offer. A significant factor in the sales of the products is also the package's appearance. Thus, stylish, colourful bottles can affect consumers' impulse-buying tendencies. By making its PET bottles lighter, the manufacturer has reduced its gross margin, which will benefit it in the long run.

Geographical Analysis

The Asia-Pacific Region Held the Largest Share in Ready-to-Drink Coffee Market.

The global ready-to-drink coffee market is segmented into five parts of the world based on geography: North America, South America, Europe, Asia Pacific, the Middle East, and Africa. The Asia-Pacific ready-to-drink coffee market held the largest market share of 32.6% in 2022 in the ready-to-drink coffee market analysis. Expresso-based coffee has more demand in the region.

A significant portion of the global population is interested in the primary trend of healthy eating and drinking. One of the functional drinks with established health advantages is ready-to-drink coffee. To meet the needs of the sizable, worldwide consumer base, numerous varieties of ready-to-drink coffee are introduced.

The causes pushing customers towards healthy options in terms of convenience food are the expanding obesity population, bad eating habits among children and adults, busy lifestyles, and demanding job schedules.The preference for health beverages with antioxidants is rising as consumers become more careful of their caloric intake and as the number of diabetics rises. One of the key factors that has grown throughout time is product innovation.

Competitive Landscape

The major global players in the market include: Nestle S.A., Starbucks Corporation, The Coca-Cola Company, The J.M. Smucker Company, Suntory Beverage & Food, Lotte Chilsung Beverage Co Ltd., Tres Coracoes Alimentos S.A., Dr. Pepper Snapple Group, Dunkin' Brands, and WhiteWave Foods.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 had a profound effect on the Ready-to-drink Coffee industry. COVID-19 has had a considerable impact on the phases of the global bakery supply chain that involve Ready-to-drink Coffee production, processing, distribution, and consumption as a result of lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry in the world, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence and could have an impact on interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the food and beverage industries as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing an increase in trends like RTD coffee. The beverage businesses are launching innovative programs, including RTD coffee, which are readily available and simple to consume.

Why Purchase the Report?

• To visualize the Global Ready-to-Drink Coffee Market segmentation based on packaging, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of ready-to-drink coffee market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Ready-to-Drink Coffee Market Report Would Provide Approximately 93 Tables, 109 Figures And 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Packaging
• 3.2. Market Snippet, by Distribution Channel
• 3.3. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers' Strategic Initiatives
• 6.6. Conclusion

7. By Packaging

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 7.1.2. Market Attractiveness Index, By Packaging
• 7.2. Canned
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. PET Bottles
• 7.4. Tetra Packs
• 7.5. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Online*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Offline

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5.
  • 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.6.1. Germany
    • 9.3.6.2. The U.K.
    • 9.3.6.3. France
    • 9.3.6.4. Italy
    • 9.3.6.5. Spain
    • 9.3.6.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Nestle S.A.
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Starbucks Corporation
• 11.3. The Coca-Cola Company
• 11.4. The J.M. Smucker Company
• 11.5. Suntory Beverage & Food
• 11.6. Lotte Chilsung Beverage Co Ltd
• 11.7. Tres Coracoes Alimentos S.A.
• 11.8. Dr. Pepper Snapple Group
• 11.9. Dunkin' Brands
• 11.10. WhiteWave Foods

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us