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1304516

ジャム、ゼリー、プレザーブの世界市場-2023年～2030年

Global Jam, Jelly and Preserves Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 190 Pages | 納期: 約2営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
ジャム、ゼリー、プレザーブの世界市場-2023年～2030年
出版日: 2023年07月07日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

市場概要

ジャム、ゼリー、プレザーブの世界市場は2022年に19億米ドルに達し、2030年には25億米ドルに達すると予測され、予測期間2023-2030年のCAGRは3.5%で成長すると予測されています。健康志向の選択が重視されるようになり、糖分を抑えた製品、天然素材、オーガニック認証やクリーンラベル認証の製品への需要が高まっています。消費者は、食生活の嗜好や全体的な健康目標に沿った選択肢を求めるようになっています。さらに、ジャム、ゼリー、プレザーブの多様な風味やユニークな組み合わせに対する需要が急増しており、これが市場拡大の原動力となっています。

消費者は冒険心が強くなり、エキゾチックなフルーツ・ブレンドやスパイシーなバリエーションなど、革新的な風味を持つ製品を求めるようになっています。市場はまた、消費者が厳選された果物や世界のジャム・ゼリー・ジャムの市場規模を牽引する伝統的な製造方法で作られた高品質の製品にプレミアムを支払うことを望んでいるプレミアムと職人的な提供の上昇を目の当たりにしています。持続可能性と倫理的な調達は消費者にとって重要な考慮事項となっており、環境に優しい素材で包装され、持続可能な慣行を持つ企業によって生産された製品を好むようになっています。

ジャム、ゼリー、マーマレード、フルーツ・スプレッド、フルーツ・コンサーブ、プレザーブの製造には、ペクチン、フルーツ・シロップ、フルーツ・コンポートなど様々な主要成分が含まれます。果物に含まれる天然化合物であるペクチンは、これらの製品に望ましいゲル状の粘性を持たせるために重要な役割を果たしています。ペクチンは酸や砂糖と結合するとゲル化剤として作用し、しっかりとした食感の形成を促進します。さらに、フルーツシロップとコンポートは、ジャム、ゼリー、プレザーブの全体的な風味プロファイルと甘さに貢献し、市場規模を押し上げます。

市場力学

有機食品への需要の高まりが市場拡大を牽引

栄養価が高く菜食主義者にも優しい食品成分に対する世界の需要により、天然ジャムやゼリースプレッドの人気が高まっています。メーカーは、新鮮さを確保し消費者にアピールするため、多種多様なフレーバーを提供することに重点を置いています。進化する消費者の嗜好を反映して、エキゾチックな果汁タイプ、製品中の果実含有量の多さ、ナチュラル／オーガニックの謳い文句に対する嗜好が高まっています。伝統的な風味が引き続き市場を独占している一方で、スイート・スプレッドを含む新しいジャム・ゼリー製品のイントロダクションが業界の成長を牽引しています。

さらに、一人当たり所得とともに一人当たり食費が増加している発展途上国を中心に、簡便な食事に対する需要が高まっていることも、業界の拡大に寄与しています。

すぐに食べられる製品に対するライフスタイルと嗜好の変化

便利ですぐに食べられる食品への需要の高まりと消費者の嗜好の変化が、ジャム、ゼリー、プレザーブの市場を牽引しています。人々の生活が多忙になるにつれ、手早く簡単な食品オプションに対するニーズが高まっており、ジャム、ゼリー、ジャム漬は最小限の準備で済む既製スプレッドとして理想的なものとなっています。

さらに、より健康的で自然な食品へのシフトが、人工的なスプレッドに代わる栄養価の高い本物の果物から作られたジャム、ゼリー、プレザーブの嗜好につながっています。これらの製品は、果物の自然な風味と栄養素を保持し、健康志向の人々にアピールしています。例えば、2023年6月6日、菓子メーカーのMaoamは、ノスタルジックな風味の動向を取り込むため、NPD、Maoam Stripes Jelly and Ice Creamを発売しました。

高い生産コストが市場成長を妨げます

ジャム、ゼリー、プレザーブ業界は、高い生産コストという顕著な障害に直面しています。望ましい風味と食感の基準を満たす高品質の果物を調達し、入手するにはコストがかかります。果実の洗浄、皮むき、スライス、調理など、大規模な加工・準備工程があるため、設備投資が必要となり、全体的な生産コストの一因となります。

さらに、価格が変動しやすいペクチンや砂糖などの天然素材を使用することも、コスト負担に拍車をかけています。また、包装やラベリングの要件に対応するための追加費用も発生します。したがって、高い生産コストはジャム、ゼリー、プレザーブ業界にとって大きな課題となっています。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題に起因する需要と供給のシフト）、政府の取り組み（政府機関による市場、セクター、業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を軽減するためにメーカーが行ったことをここで取り上げる）が含まれます。

人工知能分析

人工知能（AI）分析は、貴重な洞察と機会を提供することで、ジャム、ゼリー、プレザーブ品業界に革命をもたらしています。AIを活用したデータ分析により、企業は消費者の嗜好、新たな風味動向、市場の需要を深く理解することができ、製品提供の調整や特定の消費者層を効果的にターゲットにすることが可能になります。AIはまた、非効率を特定し、無駄を省き、品質管理を強化するためにデータを分析することにより、生産プロセスを最適化し、生産性の向上とコスト削減をもたらします。製品開発では、AIは革新的な風味の創造、レシピの最適化、消費者の受容予測に役立ちます。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場への影響要因
    • 促進要因
      • RTE製品に対するライフスタイルと嗜好の変化
    • 抑制要因
      • 高い製造コスト
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 製品タイプ別

  • ジャム
  • ゼリー
  • マーマレード
  • 蜂蜜
  • スイートスプレッド
  • その他

第8章 成分別

  • ペクチン
  • 甘味料
  • その他

第9章 フレーバー別

  • マンゴー
  • ブラックベリー
  • グレープ
  • ストロベリー
  • その他

第10章 パッケージ別

  • ポリプロピレン
  • ガラス
  • その他

第11章 流通チャネル別

  • eコマース
  • ハイパーマーケット・スーパーマーケット
  • コンビニエンスストア
  • その他

第12章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第13章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第14章 企業プロファイル

  • F. Duerr & Sons Ltd
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • The J.M. Smucker Company
  • Andros Group
  • Orkla ASA
  • B&G Foods Inc.
  • The Hershey Company
  • Unilever
  • The Hain Celestial Group, Inc.
  • Conagra Brands, Inc.
  • The Kraft Heinz Company

第15章 付録

目次
Product Code: FB201

Market Overview

The Global Jam, Jelly and Preserves Market reached US$ 1.9 billion in 2022 and is expected to reach US$ 2.5 billion by 2030 and is expected to grow with a CAGR of 3.5% during the forecast period 2023-2030. There is a growing emphasis on health-conscious choices, driving the demand for products with reduced sugar content, natural ingredients, and organic or clean-label certifications. Consumers are increasingly seeking options that align with their dietary preferences and overall health goals. Additionally, there is a surge in demand for diverse flavors and unique combinations in jams, jellies, and preserves which drives the market expansion.

Consumers are becoming more adventurous and are seeking out products with innovative flavor profiles, such as exotic fruit blends and spicy variations. The market is also witnessing a rise in premium and artisanal offerings, where consumers are willing to pay a premium for high-quality products made with carefully selected fruits and traditional production methods which drives the global jams jelly and preserves market size. Sustainability and ethical sourcing are becoming key considerations for consumers, leading to a preference for products packaged in eco-friendly materials and produced by companies with sustainable practices.

The manufacturing of jams, jellies, marmalades, fruit spreads, fruit conserves, and preserves involves various key components such as pectin, fruit syrup, and fruit compote. Pectin, a natural compound found in fruits, plays a crucial role in achieving the desired gel-like consistency in these products. It acts as a gelling agent when combined with acid and sugar, facilitating the formation of a firm texture. Additionally, fruit syrups and compotes contribute to the overall flavor profile and sweetness of the jams, jellies, and preserves and drive the market size.

Market Dynamics

The Growing Demand for Organic Food Products Drives the Market Expansion

The global demand for nutritious and vegan-friendly food components has led to increasing popularity of natural jams and jelly spreads. Manufacturers are placing a strong emphasis on offering a wide variety of flavors to ensure freshness and appeal to consumers. There is a growing preference for exotic fruit juice types, high fruit content in products, and natural/organic claims, reflecting the evolving consumer preferences. While traditional flavors continue to dominate the market, the introduction of new jam and jelly products, including sweet spreads, is driving industry growth.

Additionally, the rising demand for convenience meals, particularly in developing countries where per capita food expenditure is increasing alongside per capita income, is contributing to the expansion of the industry.

Changing Lifestyles and Preferences for Ready-to-eat Products

The increasing demand for convenient, ready-to-eat food products and changing consumer preferences are driving the market for jams, jellies, and preserves. As people's lives become more hectic, there is a growing need for quick and easy food options, making jams, jellies, and preserves ideal as ready-made spreads that require minimal preparation.

Moreover, the shift towards healthier and more natural food choices has led to a preference for jams, jellies, and preserves made from real fruits, which offer a nutritious alternative to artificial spreads. These products retain the natural flavors and nutrients of the fruits, appealing to health-conscious individuals. For instance, on June 6, 2023, Sweet-maker Maoam, launched NPD, Maoam Stripes Jelly and Ice Cream to tap into nostalgic flavour trends.

The High Production Cost Hindering the Market Growth.

The jam, jelly, and preserves industry faces a notable obstacle in the form of high production costs. Sourcing and acquiring quality fruits that meet the desired flavor and texture standards can be expensive. The extensive processing and preparation steps, including washing, peeling, slicing, and cooking the fruits, necessitate investment in equipment and contribute to the overall production expenses.

Furthermore, the use of natural ingredients like pectin and sugar, which often have fluctuating prices, adds to the cost burden. Meeting packaging and labeling requirements also incurs additional expenses. Therefore, the high production costs pose a significant challenge for the jam, jelly, and preserves industry.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence (AI) analysis is revolutionizing the jam, jelly, and preserves industry by providing valuable insights and opportunities. Through AI-powered data analytics, companies can gain a deep understanding of consumer preferences, emerging flavor trends, and market demands, enabling them to tailor their product offerings and target specific consumer segments effectively. AI also optimizes production processes by analyzing data to identify inefficiencies, reduce waste, and enhance quality control, resulting in improved productivity and cost savings. In product development, AI aids in creating innovative flavors, optimizing recipes, and predicting consumer acceptance.

Segment Analysis

The global jam, jelly and preserves market is segmented based on product type, ingredient, flavor, packaging, distribution channel and region.

The Jams Segment is Estimated to Have a Significant Growth During the Forecast Period

The jams segment accounted for the largest revenue share of around 36.86% in 2022. Jams are fruit spreads made by cooking crushed or chopped fruits with sugar and pectin. They are known for their thick and chunky texture, containing visible fruit pieces. Jams offer a wide variety of flavors, ranging from traditional options like strawberry, raspberry, and apricot, to more unique combinations such as mixed berry or tropical fruit blends. They are commonly used as a breakfast spread on bread, toast, or pastries, but can also be used in baking, dessert toppings, and as fillings for cakes and cookies.

Jams provide a balance between sweetness and fruitiness, capturing the natural flavors of the fruits used. In recent years, there has been a growing demand for healthier jam options, leading to the development of reduced-sugar and no-sugar-added jams to cater to health-conscious consumers. For instance, on March 27, 2023, Curaleaf expanded Brand Portfolio with Launch of JAMS Cannabis.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Jam, Jelly and Preserves Market

North America region accounted for the largest revenue share of more than 61.38% in 2022. The North American market for jelly, jam, and preserves is thriving, driven by strong consumer demand for these delightful spreads. Jellies, jams, and preserves are a staple in North American households, commonly enjoyed as breakfast accompaniments or versatile ingredients in a wide range of recipes. Traditional flavors like strawberry, blackberry, and grape continue to dominate the market, offering a familiar and comforting taste. However, there is also a growing interest in unique and exotic flavor combinations, appealing to adventurous palates seeking something new and exciting.

Health-conscious consumers in North America are increasingly opting for healthier alternatives, leading to the development of reduced-sugar and no-sugar-added jams and preserves. These products cater to the growing demand for nutritious options without compromising on taste. For instance, on August 24, 2022, Good Good, Iceland based natural sweetener company launched natural based peanut spreads in the USA.

Competitive Landscape

The major global players in the market include: F. Duerr & Sons Ltd, The J.M. Smucker Company, Andros Group, Orkla ASA, B&G Foods Inc., The Hershey Company, Unilever Plc, The Hain Celestial Group, Inc., Conagra Brands, Inc., and The Kraft Heinz Company.

Why Purchase the Report?

  • To visualize the global jam, jelly and preserves market segmentation based on product type, ingredient, flavor, packaging, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of jam, jelly and preserves market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global Jam, Jelly and Preserves market report would provide approximately 61 tables, 58 figures and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Product Type
  • 3.2. Market Snippet, by Ingredient
  • 3.3. Market Snippet, by Flavor
  • 3.4. Market Snippet, by Packaging
  • 3.5. Market Snippet, by Distribution Channel
  • 3.6. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Changing lifestyles and preferences for ready-to-eat products
    • 4.1.2. Restraints
      • 4.1.2.1. The high production cost hindering the market growth
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Jams *
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Jelly
  • 7.4. Marmalade
  • 7.5. Honey
  • 7.6. Sweet Spreads
  • 7.7. Others

8. By Ingredient

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 8.1.2. Market Attractiveness Index, By Ingredient
  • 8.2. Pectin *
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Sweeteners
  • 8.4. Others

9. By Flavor

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.1.2. Market Attractiveness Index, By Flavor
  • 9.2. Mango *
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Blackberry
  • 9.4. Grape
  • 9.5. Strawberry
  • 9.6. Others

10. By Packaging

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.1.2. Market Attractiveness Index, By Packaging
  • 10.2. Polypropylene *
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Glass
  • 10.4. Others

11. By Distribution Channel

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.1.2. Market Attractiveness Index, By Distribution Channel
  • 11.2. E-Commerce *
    • 11.2.1. Introduction
    • 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 11.3. Hypermarket/Supermarket
  • 11.4. Convenience Stores
  • 11.5. Others

12. By Region

  • 12.1. Introduction
    • 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 12.1.2. Market Attractiveness Index, By Region
  • 12.2. North America*
    • 12.2.1. Introduction
    • 12.2.2. Key Region-Specific Dynamics
    • 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.2.8.1. The U.S.
      • 12.2.8.2. Canada
      • 12.2.8.3. Mexico
  • 12.3. Europe
    • 12.3.1. Introduction
    • 12.3.2. Key Region-Specific Dynamics
    • 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.3.8.1. Germany
      • 12.3.8.2. The U.K.
      • 12.3.8.3. France
      • 12.3.8.4. Italy
      • 12.3.8.5. Spain
      • 12.3.8.6. Rest of Europe
  • 12.4. South America
    • 12.4.1. Introduction
    • 12.4.2. Key Region-Specific Dynamics
    • 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.4.8.1. Brazil
      • 12.4.8.2. Argentina
      • 12.4.8.3. Rest of South America
  • 12.5. Asia-Pacific
    • 12.5.1. Introduction
    • 12.5.2. Key Region-Specific Dynamics
    • 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.5.8.1. China
      • 12.5.8.2. India
      • 12.5.8.3. Japan
      • 12.5.8.4. Australia
      • 12.5.8.5. Rest of Asia-Pacific
  • 12.6. Middle East and Africa
    • 12.6.1. Introduction
    • 12.6.2. Key Region-Specific Dynamics
    • 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13. Competitive Landscape

  • 13.1. Competitive Scenario
  • 13.2. Market Positioning/Share Analysis
  • 13.3. Mergers and Acquisitions Analysis

14. Company Profiles

  • 14.1. F. Duerr & Sons Ltd
    • 14.1.1. Company Overview
    • 14.1.2. Product Portfolio and Description
    • 14.1.3. Financial Overview
    • 14.1.4. Key Developments
  • 14.2. The J.M. Smucker Company
  • 14.3. Andros Group
  • 14.4. Orkla ASA
  • 14.5. B&G Foods Inc.
  • 14.6. The Hershey Company
  • 14.7. Unilever
  • 14.8. The Hain Celestial Group, Inc.
  • 14.9. Conagra Brands, Inc.
  • 14.10. The Kraft Heinz Company

LIST NOT EXHAUSTIVE

15. Appendix

  • 15.1. About Us and Services
  • 15.2. Contact Us