アクションフィギュアの世界市場-2022-2029

市場力学

子供の生活におけるアクションフィギュアの役割に関する消費者意識の高まりが市場成長を牽引

アクションフィギュアは、子どもの発達と成長に重要な役割を果たします。アクションフィギュアは、論理的・推論的スキルの習得を助け、論理的スキルと共に空間的推論を獲得するのに役立つ玩具として、子どもの脳の発達に重要な役割を果たします。アクション・フィギュアで遊ぶことは、子どもたちの学習だけでなく、社会性やコミュニケーション・スキルの構築にも役立ちます。子供の間でアクションフィギュアのような戦略ベースの＆教育ベースのおもちゃの増加傾向は、アクションフィギュア市場の成長を後押ししています。子供たちは、新しいことを発見し、学ぶことに絶えず興奮しています。アクションフィギュアは、子供の感覚を刺激し、想像力をかき立て、社会性を促します。アクションフィギュアは、色彩のコントラストが魅力的で、視覚の発達を促します。アクションフィギュアで遊ぶことで、子どもは多くのスキルを身につけることができます。アクション・フィギュアは、子供の読み書き能力、手と目の協調性、記憶力、運動能力、識別能力を高めるように設計されています。アクション・フィギュアは、触覚、視覚、聴覚を発達させようとするものです。子どもは生まれながらにして、驚くほどの好奇心を持っています。周囲の環境を理解しようと、子どもたちは好奇心旺盛に周囲のものを探検します。子供用のアクションフィギュアでは、想像力豊かな遊び、創造的な設計と構築、実験、探索を安全に体験することができます。

目次

第1章 調査手法と範囲

• 調査手法
• 市場の範囲

第2章 主な動向と発展

第3章 エグゼクティブサマリー

• タイプ別市場内訳
• 素材別市場内訳
• 年齢層別市場内訳
• 流通チャネル別市場内訳
• 地域別市場内訳

第4章 市場力学

• 市場影響要因
  • 促進要因
  • 抑制要因
  • ビジネスチャンス
• 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• バリューチェーン分析
• 特許分析
• 規制分析

第6章 COVID-19の分析

• COVID-19の市場分析
  • COVID-19以前の市場シナリオ
  • COVID-19の現在の市場シナリオ
  • COVID-19の後、または将来のシナリオ
• COVID-19の中での価格ダイナミクス
• 需要-供給スペクトラム
• パンデミック時の市場に関連する政府の取り組み
• メーカーの戦略的取り組み

第7章 タイプ別

• スーパーヒーロー
• アニメキャラクター
• 映画キャラクター
• その他

第8章 素材別

• プラスチック
• シリコン
• その他

第9章 年齢層別

• 5歳まで
• 5～10才
• 10歳以上

第10章 流通チャネル別

• オフライン
• オンライン

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米地域
• 欧州
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
  • その他の欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ地域

第12章 競合情勢

• 競合シナリオ
• 競合の戦略分析
• 市況/シェア分析
• M&A（合併・買収）分析

第13章 企業プロファイル

• Hasbro
  • 企業概要
  • 製品ポートフォリオと説明
  • 主なハイライト
  • 財務概要
• The LEGO Group
• Playmates Toys Ltd.
• JAKKS Pacific, Inc.
• Mattel
• Bandai Namco Holdings Inc.
• Diamond Select Toys
• Good Smile Company, Inc.
• Spin Master
• McFarlane Toys

第14章 DataM

Market Overview

Action figures are toys that represent different characters from movies or other social media. Children often use action figures to act out scenarios in their playtime. It represents well-known characters from science fiction and fantasy films, animation, comic books, and television series to be used for decoration and as an adventure play toy. Action figures are often referred to as dolls. Playing with the Action figures helps kids deal with group dynamics, collaborate and compromise. It also helps to improve creativity, communication, and social skills. The increase in children's inclination towards self-engaging and more interactive toys has fueled the demand for action toys. Also, the popularity of some characters in film, video games, and comic books are expected to boost the demand for the product across the world during the forecast period.

The global action figures markets were valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 5.36% during the forecast period (2022-2029).

Market Dynamics: Increasing consumer awareness about role of action figures in the children's life drives the market growth

Action figures play an important role in the development and growth of children. Action figures play an important role in the development of children's brains as toys aid in acquiring logical and reasoning skills and help in gaining spatial reasoning along with logical skills. Playing with the action figures assists children in learning as well as building social and communication skills. The increasing trend of strategy-based & educational-based toys like action figures among children boosts the growth of the action figures market. Children are continuously excited to discover and learn something new. Action figures stimulate a child's senses, inspire their imaginations, and urge them to socialize. Action figures with contrasting colors are fascinating and stimulate their developing vision. Children can learn a lot of skills from playing with action figures. Action figures are designed to increase the kids' literacy, hand-eye coordination, memorization, motor skills, and identification skills. Action figures seek to develop the sense of touch, sight, and hearing. Children are born with an incredible sense of curiosity. In their efforts to understand the environment around them, kids curiously explore the surrounding objects. With action figures for kids, there is a safe experience of imaginative play, creative designing and building, experimentation, and exploration.

Market Segmentation: Online segment accounted for the highest share in global action figures market

The increase in consumer demand for the online sales channel is due to the factors such as improved internet connectivity and the advent of online shopping events, such as Black Friday and cyber-Monday. Online shopping is easier, and it takes less time the shopping. There is no need to go outside and search for the shops. The availability of different brands with special discount offers further helps to boost segment growth in the forecast period. Home delivery options are making online shopping more easily. They can select from various delivery alternatives and get a more specialized shopping experience. It can be expected to propel the market growth during the forecast period.

Based on material type action figure market is segmented as plastic, silica rubber, and others. The plastic segment accounted for the largest market share owing to the increasing consumer demand for durable toys made from plastic. Plastic action figures are typically made of ABS plastic, also known as Acrylonitrile Butadiene Styrene. ABS plastic is a thermoplastic material with good impact resistance properties. ABS plastic action figures have more demand in the market due to their durable nature. Toymakers often use them to manufacture toys, including dolls, cars, planes, etc.

Geographical Penetration: North America is the dominating region during the forecast period

North American region held the largest market share in the action figures market due to increased consumer demand for durable and skill booster toys like action figures. The United States and Canada held the largest market share due to the increased consumer disposable income in the region. Changing consumers' preferences for educational toys over traditional toys helps to boost action figures sales in the region. An increase in the disposal income of the consumers in the region resulting in the purchase of more luxury goods is a key factor driving this region's contribution in revenue to the global market. An increase in the working women population allows them to spend more on toys for their children. Growing awareness regarding the benefits of these products creates new potential opportunities for companies in this industry. Some of the major key players in the region launched new products due to increased consumer demand. For instance, in September 2022, Hasbro's launched Selfie Series Action Figures in the United States. There are 14 different action figures available in the market. The company partnered with the 3D-printing company to create a custom action figure with their likeness.

Competitive Landscape:

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major market players are Hasbro, The LEGO Group, Playmates Toys Ltd., JAKKS Pacific, Inc., Mattel, Bandai Namco Holdings Inc., Diamond Select Toys, Good Smile Company, Inc., Spin Master, and McFarlane Toys. Some major key players launched new products to expand their business. For instance, in October 2022, Hasbro launched New Marvel and Star Wars Action Figures during the 2022 Pulse Premium Event. The company launched different action figures, including several figures in the retro-style Marvel Legends series: Luke Cage, Spider-Woman, an entire line of five Fantastic Four figures complete with villain Doctor Doom, and Ghost Rider with his Hell Cycle. In February 2022, Lego and Hasbro launched Love and Thunder Collection. Thor: Love and Thunder collection includes new Mjolnir and Stormbreaker toys and action figures of Thor, Mighty Thor, and Korg in their new suits for the sequel. Also, in July 2022, Jakks Pacific launched New Super Mario Interactive Figure Let's Go, Yoshi! This figure has several interactive triggers and 13 points of articulation for many posing options. Kids and collectors age three and up will have endless fun with Yoshi to activate his 20+ iconic sounds and music. Push down on Yoshi's head for a cool, chomping action and sound. Other activation trigger points include Yoshi's shell and feet, while his top spike activates his instantly recognizable music.

COVID-19 Impact: Positive impact on the global action figures market

Major key players in the market faced challenges with supply chain and closure of the shops, and shifts in consumer demand due to depressed incomes and a shift to digital entertainment; traditional toys are expected to see an overall slower performance globally. China is the major exporter of toys, but due to the Covid pandemic, all the operations in China were closed, which has a negative impact on the action figures. However, several categories that fit in well with the needs of at-home children and adult entertainment and education have seen a surge in early 2020, such as games and puzzles and construction.

However, the trend of online shopping and digitalization helped boost buying action figures in the market. Moreover, stay-at-home mandates have given a further boost to video games and action figures. In April 2020, Mattel recalled and showed respect for the Heroes of the Pandemic with a New Line of Action Figures. Fisher-Price honors delivery drivers, nurses, EMTs, doctors and grocery workers. According to the toy association data, Global sales of toys were $96.0 billion in 2020 compared to $92.4 billion in 2019. That increase in sales shows the boost in the action figure market during the pandemic.

The global action figures market report would provide an access to approximately 69 market data tables, 64 figures and 170 pages

Table of Contents

Scope and Methodology

• 1.1. Research Methodology
• 1.2. Scope of the Market

2. Key Trends and Developments

3. Executive Summary

• 3.1. Market Snippet by Type
• 3.2. Market Snippet by Material Type
• 3.3. Market Snippet by Age Group
• 3.4. Market Snippet by Distribution Channel
• 3.5. Market Snippet by Region

4. Market Dynamics

• 4.1. Market impacting factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunities
• 4.2. Impact analysis

5. Industry Analysis

• 5.1. Porter's five forces analysis
• 5.2. Value chain analysis
• 5.3. Patent Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of Covid-19 on the Market
  • 6.1.1. Before COVID-19 Market Scenario
  • 6.1.2. Present COVID-19 Market Scenario
  • 6.1.3. After COVID-19 or Future Scenario
• 6.2. Pricing Dynamics Amid Covid-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives

7. By Type

• 7.1. Introduction
  • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Type Segment
  • 7.1.2. Market attractiveness index, By Type Segment
• 7.2. Superheroes*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 7.3. Anime Characters
• 7.4. Movie Characters
• 7.5. Others

8. By Material Type

• 8.1. Introduction
  • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Material Type Segment
  • 8.1.2. Market attractiveness index, By Material Type Segment
• 8.2. Plastic *
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 8.3. Silicon
• 8.4. Others

9. By Age Group

• 9.1. Introduction
  • 9.1.1. Market size analysis, and y-o-y growth analysis (%), By Age Group Segment
  • 9.1.2. Market attractiveness index, By Age Group Segment
• 9.2. Up-to 5 Years*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 9.3. 5-10 Years
• 9.4. Above 10 Years

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
  • 10.1.2. Market attractiveness index, By Distribution Channel Segment
• 10.2. Offline *
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 10.3. Online

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key region-specific dynamics
  • 11.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 11.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Material Type
  • 11.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Age Group
  • 11.2.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 11.2.7.1. U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. South America
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 11.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Material Type
  • 11.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Age Group
  • 11.3.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 11.3.7.1. Brazil
    • 11.3.7.2. Argentina
    • 11.3.7.3. Rest of South America
• 11.4. Europe
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 11.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Material Type
  • 11.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Age Group
  • 11.4.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 11.4.7.1. Germany
    • 11.4.7.2. U.K.
    • 11.4.7.3. France
    • 11.4.7.4. Spain
    • 11.4.7.5. Italy
    • 11.4.7.6. Rest of Europe
• 11.5. Asia Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 11.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Material Type
  • 11.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Age Group
  • 11.5.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
  • 11.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Material Type
  • 11.6.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Age Group
  • 11.6.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

• 12.1. Competitive scenario
• 12.2. Competitor strategy analysis
• 12.3. Market positioning/share analysis
• 12.4. Mergers and acquisitions analysis

13. Company Profiles

• 13.1. Hasbro*
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Key Highlights
  • 13.1.4. Financial Overview
• 13.2. The LEGO Group
• 13.3. Playmates Toys Ltd.
• 13.4. JAKKS Pacific, Inc.
• 13.5. Mattel
• 13.6. Bandai Namco Holdings Inc.
• 13.7. Diamond Select Toys
• 13.8. Good Smile Company, Inc.
• 13.9. Spin Master
• 13.10. McFarlane Toys
• List not Exhaustive*

14. DataM

• 14.1. Appendix
• 14.2. About us and services
• 14.3. Contact us