抹茶の世界市場- 2023-2030

市場概要

世界の抹茶市場は、2022年に29億米ドルに達し、2030年には最大64億米ドルに達することで有利な成長を示すと予測されています。また、2023-2030年の予測期間中に10.2%のCAGRを示すと予想されています。

若い茶葉を摘み取り、花崗岩の岩を利用して薄い緑色の粉末にすることで、抹茶と呼ばれる緑茶のバリエーションが作られます。抹茶は、通常の緑茶の葉よりもクロロフィルを多く含むため、鮮やかな緑色をしています。抗酸化物質が多く含まれているため、抹茶は健康に良いとされています。新陳代謝を高め、カロリーを燃焼させ、コレステロールを低下させ、血糖値を下げ、気分を高める効果があり、抹茶市場の成長を牽引しています。

テアニン、カフェイン、クロロフィル、その他のカテキンなどの生理活性物質の合成と蓄積のプロセスは、National Centre for Biotechnology Information（NCBI）によると、植物の成長段階で日陰になることで促進されるそうです。消費者の多忙なライフスタイルや食生活の変化により、抹茶市場は世界的に需要が拡大する可能性を秘めています。

市場力学

抹茶に関連する健康効果が市場成長を牽引しています

抹茶は、従来の紅茶や緑茶に比べ、アミノ酸濃度が5倍近くも高い製品です。製品に含まれるアミノ酸「L-テアニン」は、ストレスを軽減し、リラックスを促し、精神的な明晰さと静けさを改善し、2型糖尿病や消化器系の問題などの慢性疾患から守ることができます。

全米慢性疾患担当者協会によると、慢性疾患や精神的な問題を抱える人々は、全米の年間医療費3兆8,000億米ドルのうち90％を占めているそうです。Partnership to Fight Chronic Diseaseが発表した最新情報によると、2030年までに、米国で最も流行している7つの慢性疾患の治療費は、年間2兆米ドル、1人当たり8,600ドルにのぼるとされています。

また、同報告書によると、有害な行動を減らすことで、年間110万人の死亡を防ぐことができるとされています。したがって、世界中で生活習慣病の発生率が高まっているため、顧客はより栄養価の高い食品や飲料を食べるように勧められており、その結果、2023年から2030年の予測期間中に抹茶市場の成長が促進されています。

抹茶の高価格が市場成長を制限している

抹茶の価格は、代替品と比較してかなり高いため、市場の妨げとなります。土壌や環境の種類に制限があるため、抹茶は京都府の宇治と愛知県の西尾でしか栽培できず、生産コストが高くなります。抹茶は、日陰で育てたツバキ科の植物の碾茶の葉から作られます。従来の緑茶の3倍から6倍の値段になることもあります。

例えば、抹茶はほとんどの人にとって問題ないはずですが、緑茶よりもカフェインが多く含まれているため、誰もが楽しめるわけではありません。例えば、ハーバードヘルス出版は、心疾患のある人は1日200mgのカフェイン制限を守るべきだとアドバイスしています。

COVID-19の影響分析

COVID-19分析では、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中・後の価格変動を含む）、需要-供給スペクトラム（取引制限、封鎖、その後の問題による需要と供給のシフト）、政府の取り組み（政府機関による市場、セクター、産業の活性化に関する取り組み）、メーカー戦略的取り組み（COVID問題を軽減するためにメーカーは何を行ったか）についても解説します。

目次

第1章 調査手法と範囲

• 調査手法
• 調査目的および調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

• 市場内訳：グレード別
• 市場内訳：アプリケーション別
• 市場内訳：地域別

第4章 市場力学

• 市場影響因子
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 法規制の分析

第6章 COVID-19の分析

第7章 グレード別

• セレモニー
• カリナリー
  • クラシック
  • プレミアム
  • イングリディエント
  • カフェ
  • キッチン

第8章 用途別

• 一般茶
• 抹茶飲料
• 食品
• パーソナルケア＆コスメティック

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ地域

第10章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A（合併・買収）分析

第11章 企業プロファイル

• AIYA CO., LTD
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展状況
• The AOI Tea Company
• Ippodo Tea Co., Ltd
• Vivid Vitality Ltd
• DoMatcha
• Encha
• TEAJA Organic
• ITO EN, LTD.
• Midori Spring LTD
• Jade Monk LLC.

第12章 付録

Market Overview

The Global Matcha Market reached US$ 2.9 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6.4 billion by 2030. The market is expected to exhibit a CAGR of 10.2% during the forecast period 2023-2030.

Young tea leaves are plucked and ground into a thin green powder using granite boulders to produce the green tea variation known as matcha. Because matcha contains more chlorophyll than regular green tea leaves, it is a vibrant green. Due to its high antioxidant content, matcha is good for one's health. It raises metabolism, burns calories, lowers cholesterol, and lowers blood sugar while enhancing mood, driving the matcha market growth.

The processes of synthesis and accumulation of physiologically active compounds, such as theanine, caffeine, chlorophyll, and other forms of catechins, are facilitated when plants are shaded during their growth stage, according to the National Centre for Biotechnology Information (NCBI). The hectic lifestyles of consumers and shifting dietary preferences present numerous potentials for matcha market demand globally.

Market Dynamics

The Health Benefits Associated with Matcha is Driving the Market Growth.

The product has an amino acid concentration almost five times higher than conventional black and green tea. The product's amino acid, "L-theanine," can lower stress, encourage relaxation, improve mental clarity and tranquillity, and guard against chronic illnesses like type 2 diabetes and digestive issues.

According to the National Association of Chronic Disease Directors, people with chronic diseases and mental health issues are responsible for 90% of the nation's $3.8 trillion in annual healthcare costs. According to an update released by the Partnership to Fight Chronic Disease, by 2030, the expense of treating the seven most prevalent chronic diseases in the United States will total $2 trillion annually or $8,600 per person.

According to the same report, reducing harmful behaviors might prevent 1,100,000 deaths annually. Hence, customers are being encouraged to eat more nutritious foods and beverages because of the rising incidence of lifestyle diseases throughout the world, which in turn, the matcha market growth is driving during the forecast period of 2023-2030.

The Higher Price of Matcha is Limiting the Market Growth

Matcha's considerably higher price will hamper the market compared to its alternatives. Due to limitations in soil and environment type, matcha can only be grown in Uji in the Kyoto region and Nishio in the Aichi region of Japan, which raises the cost of production. Matcha is made from tencha leaves of the Camellia sinensis plant that are grown in the shade. It could cost anywhere from 3 to 6 times as much as conventional green tea.

For instance, Matcha should be fine for most individuals, but not everyone will enjoy it because it contains more caffeine than green tea. For instance, Harvard Health Publishing advises that individuals with cardiac problems should also adhere to a daily caffeine limit of 200 mg.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Matcha Market is segmented based on grade, application, and region.

In the Global Market of Matcha, the Regular Tea Holds the Largest Market Share.

The Global Matcha Market has been segmented by grade into regular tea, matcha beverages, food, personal care. The regular tea segment held the largest matcha market share of 62.6% in 2022 in the matcha market analysis report.

The segment's growth is due to the substantial health benefits of matcha when taken as normal tea. Due to matcha's purifying and energising qualities, its popularity in cafes has expanded in response to the growing demand for low-calorie beverages. Starbucks Corporation and other well-known coffee shops offer matcha drinks on their menu, which is increasing the demand for matcha in regular tea, hence driving the matcha market growth.

Geographical Analysis

The Asia-Pacific Held the Largest Share in Matcha Market.

In the Matcha market analysis, the Asia-Pacific matcha market held the largest market share of 58.4% in 2022. The Asia Pacific region's product industry focus was mostly influenced by ancient tea traditions from China and Japan. Due to rising health awareness, it is also projected that nations like Australia, Singapore, and India will become prospective markets.

However, because of its health advantages and growing consumer interest, matcha is anticipated to become much more well-liked in the Asia-Pacific region during the forecast period of 2023-2030.

Competitive Landscape

The major global players in the market: Aiyo Co. Ltd., The AOI Tea Company, Ippodo Tea Co., Ltd, Vivid Vitality Ltd., DoMatcha, Encha, TEAJA Organic, ITO EN, LTD., Midori Spring LTD, and Jade Monk LLC.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The Global Matcha Market was directly and negatively impacted by the COVID-19 outbreak. The distribution channels were badly impacted by lockdowns to stop and contain the outbreak. Disrupted distribution channels have an impact on value-adding operations by reducing the marketability of finished goods.

The growing and processing of tea requires less labor than the matcha sector, which requires more labor. The production of high-quality tea was hampered by the announcement of aggressive containments, which fell around the busiest times for collecting fine tea leaves.

Global Recession Impact:

Over the past two years, prices have increased significantly because of the high inflation rates in developed economies around the world. It is anticipated that the aggregate purchasing power will considerably affect developing economies and is thought to be non-beneficial in many ways, including the lessened consumer buying of matcha-based products.

Why Purchase the Report?

• To visualize the global matcha market segmentation based on grade, application, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of matcha market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Matcha Market Report Would Provide Approximately 93 Tables, 109 Figures And 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Grade
• 3.2. Market Snippet by Application
• 3.3. Market Snippet by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Market Scenario Before COVID-19
  • 6.1.2. Market Scenario During COVID-19
  • 6.1.3. After COVID-19 and Future Scenario
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Grade

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 7.1.2. Market Attractiveness Index, By Grade
• 7.2. Ceremonial*
  • 7.2.1.1. Introduction
  • 7.2.1.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Culinary
  • 7.3.1. Classic
  • 7.3.2. Premium
  • 7.3.3. Ingredient
  • 7.3.4. Cafe
  • 7.3.5. Kitchen

8. By Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Regular Tea*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Matcha Beverages
• 8.4. Food
• 8.5. Personal Care and Cosmetics

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The U.K.
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. AIYA CO., LTD
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. The AOI Tea Company
• 11.3. Ippodo Tea Co., Ltd
• 11.4. Vivid Vitality Ltd
• 11.5. DoMatcha
• 11.6. Encha
• 11.7. TEAJA Organic
• 11.8. ITO EN, LTD.
• 11.9. Midori Spring LTD
• 11.10. Jade Monk LLC.

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us