アイシャドウ市場：製品形態別、用途別、販売チャネル別、地域別

世界のアイシャドウ市場は、2024年には37億6,000万米ドルと推定され、2031年には58億9,000万米ドルに達すると予測され、2024年から2031年までのCAGRは6.6%です。

図.アイシャドウ市場の地域別シェア（%）、2024年

アイシャドウの世界市場は、年齢層を問わず男女ともにアイメイクアップ製品の採用が増加していることから、ここ数年で大きな牽引力となっています。アイシャドウは目元を強調し、目元に深みと焦点を加えるのに役立ちます。様々な色合い、テクスチャー、処方のアイシャドウが幅広く入手可能なことが、アイシャドウの需要に拍車をかけています。さらに、身だしなみに対する意識の高まりや、美容・化粧品への支出能力の増加が、アイシャドウ市場の世界の成長を刺激しています。各社は、消費者のダイナミックな嗜好に対応するため、天然成分、長持ちする効果、革新的なパレットを備えた斬新な製品の導入に注力しています。

市場力学：

男女ともに美的外観や身だしなみへの関心が高まっていることが、アイシャドウ市場の主要促進要因となっています。ソーシャルメディアプラットフォームからファッションやスタイルのトレンドを取り入れる傾向が強まり、アイメイクへの注目が世界的に高まっています。化粧品への支出の増加、経済状況の改善、大手ブランドによる積極的なマーケティングが売上をさらに押し上げています。プレミアムブランドや高級ブランドの高価格は依然として主要な制約であり、特に価格に敏感な新興国市場の制限となっています。さらに、製品の品質に関する不確実性、安価な代替品の入手可能性、農村部における認識不足も、市場の成長をある程度阻害しています。先進的な処方、ユニークなパッケージング、多彩なパレット、天然成分やオーガニック成分へのこだわりを通じた継続的な製品革新は、有利な機会をもたらします。消費者の購買力の上昇と多機能化粧品への需要の高まりが相まって、今後数年間でさらに新たな道が開かれるであろう。

本調査の主な特徴

本レポートでは、世界のアイシャドウ市場を詳細に分析し、2023年を基準年とした予測期間（2024-2031年）の市場規模（10億米ドル）と年間平均成長率（CAGR%）を掲載しています。

また、さまざまなセグメントにわたる潜在的な収益機会を明らかにし、この市場の魅力的な投資提案マトリクスについて解説しています。

また、市場促進要因、抑制要因、機会、新製品の上市や承認、市場動向、地域別の展望、主要企業が採用する競争戦略などに関する重要な考察も提供しています。

世界のアイシャドウ市場における主要企業プロファイルを、企業ハイライト、製品ポートフォリオ、主要ハイライト、業績、戦略などのパラメータに基づいて掲載しています。

本調査の対象となる主要企業には、L'Oreal S.A., LVMH (Moet Hennessy -Louis Vuitton), Estee Lauder Companies Inc., Revlon, Inc., Shiseido Co, Ltd., Chanel S.A., Coty, Inc., Amway Corporation, Kao Corporation, Aveda Corporation, Clarins Group, Oriflame Holdings AG, Korres SA, and Arbonne International, LLC.が含まれます。

このレポートからの洞察により、マーケティング担当者や企業の経営陣は、将来の製品発売、タイプアップ、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことができます。

この調査レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、この業界の様々な利害関係者を対象としています。

利害関係者は、世界のアイシャドウ市場を分析する際に使用される様々な戦略マトリックスを通じて、意思決定を容易にすることができます。

目次

第1章 調査の目的と前提条件

• 調査目的
• 前提条件
• 略語

第2章 市場の展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー

第3章 市場力学、規制、動向分析

• 市場力学
• 影響分析
• 主なハイライト
• 規制シナリオ
• 製品の発売/承認
• PEST分析
• PORTERの分析
• 市場機会
• 規制シナリオ
• 主な発展
• 業界動向

第4章 世界のアイシャドウ市場、製品形態別、2019年-2031年

• 粉末状
• 液体形態
• 鉛筆フォーム
• その他

第5章 世界のアイシャドウ市場、用途別、2019年-2031年

• 個人アプリケーション
• プロフェッショナルアプリケーション

第6章 世界のアイシャドウ市場、販売チャネル別、2019年-2031年

• オンライン
• オフライン

第7章 世界のアイシャドウ市場、地域別、2019年-2031年

• 北米
• ラテンアメリカ
• 欧州
• アジア太平洋
• 中東
• アフリカ

第8章 競合情勢

• L'Oreal S.A.
• LVMH（Moet Hennessy-Louis Vuitton）
• Estee Lauder Companies Inc.
• Revlon, Inc.
• Shiseido Co, Ltd.
• Chanel S.A.
• Coty, Inc.
• Amway Corporation
• Kao Corporation
• Aveda Corporation
• Clarins Group
• Oriflame Holdings AG
• Korres SA
• Arbonne International, LLC.

第9章 アナリストの推奨事項

• 運命の輪
• アナリストの見解
• 一貫した機会マップ

第10章 参考文献と調査手法

• 参考文献
• 調査手法
• 出版社について

The global eye shadow market is estimated to be valued at USD 3.76 Bn in 2024 and is expected to reach USD 5.89 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.

Figure. Eye Shadow Market Share (%), By Region 2024

The global eye shadow market has been gaining significant traction over the past few years owing to the rising adoption of eye makeup products among both men and women across age groups. Eye shadow helps accentuate the eyes and add depth and focus to the eye area. The wide availability of various shades, textures, and formulations of eye shadows has fueled their demand. Moreover, rising consciousness about personal appearance and the increasing spending capacities on beauty and cosmetic products have stimulated the growth of the eye shadow market globally. Players are focusing on introducing novel products with natural ingredients, long-lasting results, and innovative palettes to cater to dynamic consumer preferences.

Market Dynamics:

Rising interest in aesthetic looks and personal grooming among both men and women has been a key driver for the eye shadow market. The increasing adoption of fashion and style trends from social media platforms has heightened the focus on eye makeup worldwide. Growing expenditure on cosmetic items, improved economic conditions, and aggressive marketing by leading brands have further boosted sales. High costs of premium and luxury brands remain a major constraint, limiting the market specifically in price-sensitive developing nations. Additionally, uncertainties regarding product quality, availability of cheaper alternatives, and lack of awareness in rural areas also impedes the market growth to some extent. Continued product innovation through advanced formulations, unique packaging, versatile palettes, and focus on natural and organic ingredients present lucrative opportunities. Rising purchasing power of consumers coupled with growing demand for multi-functional cosmetics will further open new avenues over the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global eye shadow market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global eye shadow market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include L'Oreal S.A., LVMH (Moet Hennessy -Louis Vuitton), Estee Lauder Companies Inc., Revlon, Inc., Shiseido Co, Ltd., Chanel S.A., Coty, Inc., Amway Corporation, Kao Corporation, Aveda Corporation, Clarins Group, Oriflame Holdings AG, Korres SA, and Arbonne International, LLC.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global eye shadow market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global eye shadow market

Market Segmentation

• By Product Form Insights (Revenue, USD Bn, 2019 - 2031)
  • Powder Form
  • Liquid Form
  • Pencil Form
  • Others
• By Application Insights (Revenue, USD Bn, 2019 - 2031)
  • Personal Application
  • Professional Application
• By Sales Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Online
  • Offline
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • L'Oreal S.A.
  • LVMH (Moet Hennessy -Louis Vuitton)
  • Estee Lauder Companies Inc.
  • Revlon, Inc.
  • Shiseido Co, Ltd.
  • Chanel S.A.
  • Coty, Inc.
  • Amway Corporation
  • Kao Corporation
  • Aveda Corporation
  • Clarins Group
  • Oriflame Holdings AG
  • Korres SA
  • Arbonne International, LLC.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Eye Shadow Market, By Product Form
  • Global Eye Shadow Market, By Application
  • Global Eye Shadow Market, By Sales Channel
  • Global Eye Shadow Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trend

4. Global Eye Shadow Market, By Product Form, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Powder Form
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Liquid Form
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Pencil Form
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Eye Shadow Market, By Application, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Personal Application
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Professional Application
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Eye Shadow Market, By Sales Channel, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Offline
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Eye Shadow Market, By Region, 2019 - 2031, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2020 - 2031, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2019 - 2031, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• L'Oreal S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• LVMH (Moet Hennessy -Louis Vuitton)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Estee Lauder Companies Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Revlon, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Shiseido Co, Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Chanel S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Coty, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Amway Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Kao Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Aveda Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Clarins Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Oriflame Holdings AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Korres SA
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Arbonne International, LLC.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us