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市場調査レポート
商品コード
1804265
K-12教科書の世界市場:タイプ・学校レベル・エンドユーザー・流通チャネル・地域別 - 市場規模・産業力学・機会分析・予測 (2025~2033年)Global K-12 Textbook Market: By Type, School Level, End Users, Distribution Channel, Region-Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033 |
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K-12教科書の世界市場:タイプ・学校レベル・エンドユーザー・流通チャネル・地域別 - 市場規模・産業力学・機会分析・予測 (2025~2033年) |
出版日: 2025年06月23日
発行: Astute Analytica
ページ情報: 英文 210 Pages
納期: 即日から翌営業日
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世界のK-12教科書の市場は、従来の紙媒体とデジタル学習ソリューションの両方における進化するトレンドの影響を受け、大きな変革期を迎えています。市場規模は2024年の約203億9,000万米ドルから着実に成長し、2033年には354億5,000万米ドルに達すると予測されています。2025年から2033年にかけては6.61%のCAGRを示す見通しです。この市場拡大は、教育への持続的な政府資金の投入や、継続的な技術革新など、いくつかの重要な要因によって推進される見込みです。
欧州は卓越した地域として際立っており、2024年には72億米ドルを超える収益を上げています。これにより欧州は、この分野における世界的リーダーとなっています。その背景には、教育への強力な公共投資、長年にわたる学術的厳格さの伝統、多様性に富んだ教育環境があります。欧州の中でも、ドイツ、英国、フランス、イタリアが主要な貢献国であり、これら4カ国で大陸全体の年間教科書販売の半分以上を占めています。ドイツの優位性は、中央集権的なカリキュラム体系と、全国に効率的に教育資材を供給できる強力な出版産業によって支えられています。英国は、国家カリキュラムへの注力と国際教育基準への関心の高まりという二重の焦点から恩恵を受けており、多様な教科書需要を拡大させています。
タイプ別では、依然として印刷教材によって主に牽引されており、2024年には総収益の53.80%以上を占めています。印刷教科書が強く支持されているのは、その有形性と普遍的にアクセス可能であるという特性によるもので、世界中の学習者や教育者にとって信頼できる教材であり続けているためです。デジタル教材とは異なり、印刷教科書は電子機器やインターネット接続を必要としないため、技術インフラの有無にかかわらず、さまざまな教育環境で利用可能であることが保証されています。
エンドユーザー別では、教育機関が圧倒的な地位を占めており、総市場シェアの96%以上を占めています。この圧倒的な優位性は、公立・私立の学校が持つ強力な購買力と影響力によって支えられています。学校は毎年数百万の学生に教科書を提供するための選定、調達、配布において中心的な役割を果たしており、教育コンテンツの主要な管理者として、どの教科書が教室で使用されるかを決定し、すべての学生が必要な教材にアクセスできるようにしています。
教科書や教育資材の流通は依然としてオフラインチャネルの影響を大きく受けており、市場における支配的な力であり続けています。2024年には、オフライン販売が総市場収益の73.49%以上を占めると予測されており、従来型の小売チャネルが消費者に到達する上で引き続き重要であることを示しています。特に専門店はこのオフライン市場において重要な役割を担っており、教科書を信頼できる形で提供し、即時の入手可能性や幅広い教材を直接確認できるという利点を持っています。
当レポートでは、世界のK-12教科書の市場を調査し、場概要、市場成長への各種影響因子の分析、市場規模の推移・予測、各種区分別の詳細分析、競合情勢、主要企業のプロファイルなどをまとめています。
The global K-12 textbook market is undergoing a significant transformation, influenced by evolving trends in both traditional print materials and digital learning solutions. In 2024, the market was valued at approximately US$20.39 billion, and it is projected to grow steadily, reaching an estimated valuation of US$35.45 billion by 2033. This represents a compound annual growth rate (CAGR) of 6.61% over the forecast period from 2025 to 2033. The market's expansion is expected to be driven by several key factors, including sustained government funding for education and ongoing technological advancements.
Europe stands out as the dominant region in the K-12 textbook market, generating revenues exceeding US$7.20 billion in 2024. This makes Europe the global leader in this sector, thanks to strong public investment in education, a long-standing tradition of academic rigor, and a highly diverse educational landscape. Within Europe, Germany, the United Kingdom, France, and Italy emerge as the top contributors, collectively accounting for more than half of the continent's annual textbook sales. Germany's dominance is supported by its centralized curriculum framework and a robust publishing industry that efficiently supplies educational materials nationwide. The United Kingdom benefits from its dual focus on national curricula and a growing emphasis on international educational standards, broadening the market for diverse textbook offerings.
The K-12 textbook market is characterized by its dynamic and competitive nature, with both long-established publishers and innovative EdTech companies vying for a larger share of the market. There is an increasing emphasis on digital solutions that provide engaging, personalized, and adaptable learning experiences tailored to the diverse needs of K-12 students.
Among the key players dominating the market are major publishers such as Pearson, McGraw-Hill, and Houghton Mifflin Harcourt, now known as HMH Education Company. These companies have built extensive portfolios that include both print and digital learning materials, encompassing textbooks, assessment tools, and a variety of supplementary resources designed to support teachers and students alike. Pearson, recognized as a global leader in education, offers an expansive range of K-12 products and services.
In addition to these traditional publishers, partnerships and initiatives are expanding textbook availability and accessibility in various regions. For instance, Amazon India recently announced a significant collaboration with the National Council of Educational Research and Training (NCERT) through a Letter of Engagement. This partnership ensures that NCERT textbooks will be sold at their Maximum Retail Price (MRP) across India, guaranteeing access to authentic and affordable learning materials.
Core Growth Drivers
Government funding plays a crucial and foundational role in driving the K-12 textbook market, significantly influencing both the quantity and quality of educational materials accessible to students. In 2024, the combined financial investment from federal and state governments in the United States surpassed US$100 billion for K-12 education. A substantial portion of this funding is allocated specifically for the procurement of textbooks and the modernization of curricula, ensuring that schools can offer up-to-date and relevant learning resources. This infusion of funds enables districts to adopt new materials that align with evolving educational standards and integrate emerging technologies, thereby enhancing the overall learning experience for students.
Emerging Opportunity Trends
A defining trend shaping the K-12 textbook market in 2024 is the growing emphasis on learner agency, which centers on empowering students to actively take control of their educational journey. This shift marks a significant departure from traditional one-size-fits-all approaches, moving towards more personalized and student-centered learning experiences. One of the clearest manifestations of this trend is the widespread adoption of customizable and adaptive textbooks.
Major publishers have responded to this demand by developing modular textbook platforms that give students the ability to select specific chapters, supplementary resources, and interactive exercises tailored to their individual needs. This flexibility allows learners to focus on areas where they require additional practice or to explore topics that spark their curiosity, fostering greater motivation and ownership over their studies. In the United States alone, this approach has gained considerable traction, with over 5,000 school districts implementing digital textbook solutions.
Barriers to Optimization
In 2024, the K-12 textbook market is grappling with a significant obstacle: the ongoing challenge of attracting and retaining qualified educators and IT professionals. This issue has far-reaching consequences, as it directly affects the ability of schools to effectively adopt and utilize new textbook resources. Across the United States, school districts began the academic year with more than 30,000 unfilled positions spanning both teaching roles and technology support staff.
A striking example of this challenge is evident in a major urban school district in Texas, which started the year facing over 2,000 teacher vacancies. To cope with such a deficit, schools have been forced to depend heavily on substitute teachers, who often lack the continuity and familiarity with the curriculum necessary for effective teaching. This situation limits the schools' capacity to roll out new textbooks and educational programs as planned, undermining efforts to improve learning outcomes.
By Type, the textbook market continues to be predominantly driven by print materials, which accounted for over 53.80% of the total revenue in 2024. This strong preference for print textbooks is due to their tangible and universally accessible nature, making them a reliable and trusted resource for learners and educators across the globe. Unlike digital formats, print textbooks do not require electronic devices or internet connectivity, which ensures that they remain usable in a wide variety of educational settings regardless of technological infrastructure.
By End-User, educational institutions hold a commanding position in the global textbook market, representing over 96% of the total market share. This overwhelming dominance is driven by the substantial purchasing power and influence of both public and private schools, which play a central role in determining the selection, procurement, and distribution of textbooks to millions of students annually. These institutions act as the primary gatekeepers of educational content, making critical decisions that affect which textbooks are used in classrooms and ensuring that each student has access to the necessary learning materials.
The distribution of textbooks and educational materials continues to be heavily influenced by the offline channel, which remains the dominant force in the market. In 2024, offline sales are projected to account for more than 73.49% of the total market revenue, underscoring the sustained importance of traditional retail avenues in reaching consumers. Specialty stores, in particular, play a crucial role within this offline landscape. These stores are trusted sources for textbooks, offering the advantage of immediate product availability and the ability to browse a wide selection of materials.
By School Level, primary education, encompassing kindergarten through fifth grade (K-5), stands as the cornerstone of the global educational market, generating a significant 43.02% of the revenue in 2024. This segment's dominance is largely due to the vast number of students enrolled at the primary level worldwide. With over 600 million children attending primary schools globally, the demand for educational materials, particularly textbooks, remains consistently high. These textbooks cover essential core subjects such as language arts, mathematics, science, and social studies, which form the foundation of formal learning for young students.
By Type
By School Level
By End User
By Distribution Channel
By Region