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市場調査レポート
商品コード
1802044
ビデオオンデマンド(VoD)の世界市場:サービスタイプ別、プラットフォーム別、コンテンツタイプ別、収益モデル別、用途別、加入者タイプ別、地域別、市場規模、産業力学、機会分析、予測(2025年~2033年)Global Video On Demand Market: By Service Type, Platform, Content Type, Revenue Model, Application, Subscriber Type, Region Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033 |
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ビデオオンデマンド(VoD)の世界市場:サービスタイプ別、プラットフォーム別、コンテンツタイプ別、収益モデル別、用途別、加入者タイプ別、地域別、市場規模、産業力学、機会分析、予測(2025年~2033年) |
出版日: 2025年07月04日
発行: Astute Analytica
ページ情報: 英文 303 Pages
納期: 即日から翌営業日
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ビデオオンデマンド(VoD)市場は、デジタルエンターテインメント産業の中で急速に拡大するセグメントであり、視聴者がビデオコンテンツにアクセスして消費する方法を根本的に変革しています。2024年、世界のVoDの市場規模は約2,701億4,000万米ドルであり、今後も堅調な成長が見込まれ、2033年までに8,833億5,000万米ドルに達すると予測されています。これは、2025年~2033年の予測期間にCAGRで14.07%の成長となることを示しており、オンデマンドデジタルビデオコンテンツに対する消費者の旺盛かつ持続的な需要を浮き彫りにしています。
北米では、VoD市場が世界市場シェアの30%超を占め、主導的な地位を占めています。この優位性は、高い普及率、継続的な技術革新、熾烈な競合環境によるものです。2025年までに、この地域のOTT(Over-the-Top)ビデオ収益は1,565億5,000万米ドルに達すると予測されており、これはプレミアムストリーミングサービスに対する消費者の強い支払い意欲を反映しています。米国の世帯は平均して4つの有料定額制ビデオオンデマンド(SVOD)プラットフォームに加入しており、これは市場が細分化されていながら活気に満ちていることを反映しています。Netflix、Amazon Prime Video、Disney+、Huluといった主要企業が圧倒的なシェアを占めており、オリジナルコンテンツや独占コンテンツの豊富なライブラリを活用して新規加入者を獲得し、ロイヤリティを維持しています。
モバイルやスマートTVの利用が増加したことで、外出先や家庭内での便利なストリーミング体験へのシフトがさらに加速しています。スポーツのライブ番組や独占コンテンツは、この混雑した市場における重大な差別化のポイントとなっており、プラットフォームは権利の獲得や多様な視聴者層に受けるユニークな作品の制作に多額の投資を行っています。加えて、北米は堅牢なクラウドインフラと5Gネットワークの急速な展開の恩恵を受けており、これらはいずれも消費者の高まる期待に応えるシームレスで高品質なストリーミング体験を可能にしています。
ビデオオンデマンド(VoD)産業の市場構造は明らかに二分化しており、大きな影響力を持つ少数の世界的大手企業のグループと、サービスが行き届いていない産業を対象とする数百の地域的またはニッチなサービスによって特徴付けられます。この二重の情勢は、主要企業の優位性と専門的な市場に存在する機会の両方を反映しています。主要サービスプロバイダーは、競争力を維持するために効率性の向上、コンテンツの完全性の確保、セキュリティ対策の強化に重点を置き、技術のアップグレードに継続的に投資しています。この分野におけるイノベーションの近年の例としては、海事技術のスペシャリストであるElcome Internationalが、船舶乗組員向けに特化した新しいVoDサービスを導入したことが挙げられます。このサービスは、船舶のインターネット帯域幅を損なうことなく、乗組員のパーソナルデバイスに高品質で文化的な関連性の高いエンターテインメントを直接配信するもので、海上環境で直面する特有の課題に対応しています。
このような専門的なソリューションと並行して、より広範なストリーミング技術部門でも大きな進歩が起きています。例えば、MediaKindは、セルフサービスのクラウドビデオストリーミングプラットフォーム、MK.IOで大きく進歩しました。立ち上げからわずか2年で、MK.IOは世界で500のアクティブ顧客を突破し、従来のメディア産業を超えたビデオストリーミングソリューションの急成長とリーチの拡大を実証しています。これらの部門において、ビデオストリーミング技術は、世界のニッチな視聴者の進化するニーズを満たす上で、ますます重要かつ多用途なものとなっています。
主な成長促進要因
ビデオオンデマンド(VoD)市場は、幅広い産業におけるビデオコンテンツ需要の高まりにより、大幅な急成長を示しています。この成長には、デジタルプラットフォームの普及と急速な技術の進歩が大きく寄与しており、VoDサービスはエンターテインメントだけでなく、効果的な情報発信にも欠かせないものとなっています。2024年第1四半期までに、オンラインビデオの視聴者獲得率は92.3%に達しており、これは世界人口の10分の9超がオンラインでビデオコンテンツにアクセスできることを示しています。
当レポートでは、世界のビデオオンデマンド(VoD)市場について調査分析し、各セグメントの市場規模と予測、市場力学と動向、企業プロファイルなどを提供しています。
The video-on-demand (VoD) market represents a rapidly expanding segment within the digital entertainment industry, fundamentally transforming how viewers access and consume video content. In 2024, the VoD market was valued at approximately US$ 270.14 billion, and it is projected to experience robust growth, reaching an estimated US$ 883.35 billion by 2033. This represents a compound annual growth rate (CAGR) of 14.07% during the forecast period from 2025 to 2033, highlighting the strong and sustained consumer demand for on-demand digital video content.
In North America, the VoD market commands a leading position, holding over 30% of the global market share. This dominance is driven by high adoption rates, continuous technological innovation, and a fiercely competitive environment. By 2025, the region's over-the-top (OTT) video revenue is projected to reach $156.55 billion, reflecting the strong willingness of consumers to pay for premium streaming services. On average, U.S. households subscribe to four paid subscription-based video on demand (SVOD) platforms, underscoring the fragmented yet vibrant nature of the market. Major players, such as Netflix, Amazon Prime Video, Disney+, and Hulu, dominate, leveraging expansive libraries of original and exclusive content to attract new subscribers and maintain loyalty.
The rise in mobile and smart TV usage has further accelerated the shift toward convenient, on-the-go, and in-home streaming experiences. Live sports programming and exclusive content have become critical points of differentiation in this crowded market, prompting platforms to invest heavily in acquiring rights and producing unique offerings that appeal to diverse audience segments. Additionally, North America benefits from a robust cloud infrastructure and the rapid rollout of 5G networks, both of which enable seamless, high-quality streaming experiences that meet the growing expectations of consumers.
The market structure of the Video on Demand (VoD) industry is distinctly bifurcated, characterized by a small group of global giants wielding significant influence alongside hundreds of regional or niche services targeting underserved verticals. This dual landscape reflects both the dominance of major players and the opportunities that exist in specialized markets. The leading service providers continuously invest in upgrading their technologies to maintain a competitive edge, focusing on improving efficiency, ensuring content integrity, and enhancing security measures. A recent example of innovation in this space comes from Elcome International, a maritime technology specialist, which has introduced a new VoD service tailored specifically for ship crews. This service delivers high-quality, culturally relevant entertainment directly to the personal devices of crew members without compromising the vessel's internet bandwidth, addressing unique challenges faced in maritime environments.
Alongside such specialized solutions, significant advancements are also occurring in the broader streaming technology sector. MediaKind, for instance, has made notable strides with its self-serve cloud video streaming platform, MK.IO. Within only two years of its launch, MK.IO has surpassed 500 active customers worldwide, demonstrating the rapid growth and expanding reach of video streaming solutions beyond the traditional media industry. In these sectors, video streaming technology has become increasingly important and versatile in meeting the evolving needs of global and niche audiences.
Core Growth Drivers
The Video on Demand (VoD) market is experiencing a significant surge driven by the escalating demand for video content across a wide range of industries. This growth is largely fueled by the widespread adoption of digital platforms and rapid technological advancements, which have made VoD services essential not only for entertainment but also for the effective dissemination of information. By the first quarter of 2024, online videos had achieved an audience reach of 92.3%, indicating that more than nine-tenths of the global population has the ability to access video content online.
This extensive reach underscores the importance of VoD as a dominant medium in today's digital landscape. Despite a slight decline in average video consumption, from 19 hours in 2022 to 17 hours in 2023, according to Wyzowl, the overall demand for video remains robust and widespread. Importantly, the demand for video content is expanding beyond the traditional media and entertainment sectors to include industries such as education, corporate communications, and healthcare.
Emerging Technology Trends
AI-driven personalization is set to remain a key differentiator in the video on demand (VoD) market, as platforms increasingly leverage user data to enhance recommendations and refine content curation. By analyzing viewers' preferences, viewing habits, and interaction patterns, these platforms can tailor their offerings to create a more engaging and relevant experience for each user. This personalized approach not only helps to increase user satisfaction but also boosts retention rates by ensuring that content suggestions closely align with viewers' tastes.
Real-time personalization further enhances the viewing experience by enabling instant content modifications based on a variety of factors, including user interactions, engagement levels, and contextual elements such as location, device type, and time of day. This dynamic approach ensures that the content remains fresh and relevant, adapting continuously to the viewer's current environment and behavior. The rapid growth of the global VoD market is due to several key factors, including the increasing accessibility of high-speed internet, the widespread adoption of smart devices, and a rising consumer demand for high-quality, personalized content experiences.
Barriers to Optimization
Rising concerns among market players regarding video content protection and piracy pose a significant challenge to the growth of the video-on-demand (VoD) market. Piracy threatens to reduce the number of legitimate consumers viewing content, thereby impacting overall revenue and market expansion. Among all forms of piracy, TV piracy remains the largest category, accounting for approximately 96.8 billion visits, which represents nearly 45% of all piracy traffic worldwide.
A substantial portion of this piracy volume is attributed to anime content, driven in part by the policies of certain VoD platforms that share user data with third-party advertisers, content providers, or analytics companies. This data sharing is often used for targeted advertising, content licensing, or data monetization, but it inadvertently increases the risk of piracy by exposing sensitive information.
In response to these challenges, various countries have begun investing heavily in advanced tools and technologies to combat piracy more effectively. Japan, for example, has taken a proactive, technology-driven approach by allocating ¥300 million (roughly $2 million) toward artificial intelligence (AI) tools designed to fight manga and anime piracy. These AI technologies are deployed across more than 1,000 pirate websites, enabling more efficient detection and takedown of unauthorized content.
By service type, subscription-based video on demand (SVOD) services continue to dominate the market, commanding more than 70% of the total market share in 2025. This stronghold reflects a sustained consumer preference for premium, ad-free content that offers a seamless and uninterrupted viewing experience. Netflix, in particular, stands out with over 250 million global subscribers, underscoring its success in both retaining existing audiences and attracting new viewers.
By subscriber type, residential subscribers remain the predominant segment in the Video on Demand (VoD) market, accounting for more than 68% of the total market revenue. This dominance is largely fueled by the widespread adoption of streaming services within households around the world. The convenience of on-demand content, which allows viewers to watch their favorite shows and movies anytime and anywhere, has significantly contributed to this trend. Globally, over 1.2 billion individuals now access VoD platforms, highlighting the massive scale of residential engagement.
By revenue model, Advertising-Based Video on Demand (AVOD) has firmly established itself as a leading force in the video on demand (VoD) market, securing a significant 46% share in 2025. This model's dominance is driven by the growing consumer appetite for free, ad-supported content, which offers accessibility without the need for subscription fees. Platforms such as YouTube and Roku have experienced remarkable growth under this model, capitalizing on the large audiences drawn to no-cost streaming options. For instance, YouTube has expanded its user base to an impressive 2.8 billion logged-in monthly users, who collectively stream over 1.2 billion hours of video content every day.
By application, the media and entertainment industry remains the dominant force in the video on demand (VoD) market in 2025, commanding a substantial market share of over 44.5%. This sector's remarkable success can be attributed to its prolific production and global distribution capabilities, which enable it to deliver a wide array of content to audiences around the world. For instance, each year, the industry produces more than 2,500 films, reflecting a vibrant and continuously expanding content pipeline that fuels consumer demand. Netflix, one of the leading streaming services, offers an impressive catalog exceeding 6,500 titles in its U.S. library alone.
By Service Type
By Platform
By Content Type
By Revenue Model
By Application
By Subscriber Type
By Region