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1397020

インフルエンサーマーケティングの世界市場：構成要素別、企業規模別、用途別、業界別 - 機会分析と産業予測、2023～2032年

Influencer Marketing Market By Component, By Enterprise size, By Application, By Vertical : Global Opportunity Analysis and Industry Forecast, 2023-2032
出版日: | 発行: Allied Market Research | ページ情報: 英文 386 Pages | 納期: 2～3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
インフルエンサーマーケティングの世界市場：構成要素別、企業規模別、用途別、業界別 - 機会分析と産業予測、2023～2032年
出版日: 2023年10月31日
発行: Allied Market Research
ページ情報: 英文 386 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のインフルエンサーマーケティングの市場規模は、2022年に165億3,118万ドルに達し、2023～2032年にかけてCAGR 28.6%で成長し、2032年には1,996億38万ドルに達すると推定されています。

インフルエンサーマーケティング市場とは、ブランドが影響力のある人々（インフルエンサーと呼ばれることもある）と協力し、商品やサービスをターゲット層に販売することを目的とした分野とエコシステムを指します。インフルエンサーマーケティングには、ブログ、YouTube、Instagram、TikTokなど、様々なソーシャルメディアサイトにおけるインフルエンサーのフォロワー、権威、リーチを活用することが含まれます。これらのインフルエンサーは、忠実なファンベースを持ち、オーディエンスの購買選択に影響を与える力を持っています。ブランド、代理店、インフルエンサー、そしてインフルエンサーとのパートナーシップを可能にするデジタルプラットフォームは、このビジネスに関わる多くの利害関係者の一部です。インフルエンサーの発掘、キャンペーンの計画と実行、コンテンツの作成、インフルエンサーの管理、成果の測定、パフォーマンスの追跡などのタスクが含まれます。このように、インフルエンサーマーケティング市場は、ソーシャルメディアの成長により、近年大幅な成長を遂げています。さらに、インフルエンサーマーケティングは、ターゲットオーディエンスにリーチし、ブランド認知を高め、エンゲージメントを高め、収益を上げるための重要なツールとして、ブランドによって大きな価値を獲得しつつあります。その結果、インフルエンサーマーケティングのエコシステムの中で、ブランドやインフルエンサーの要求を満たすために様々なサービスやソリューションを提供するプレーヤーが数多く存在し、市場の競争が激しくなっています。

合法的エンゲージメントの急増、デジタルトランスフォーメーション、費用対効果の高いマーケティングは、予測期間中の市場成長に打撃を与える主な要因です。しかし、規制やコンプライアンスの障壁、真正性や飽和に対する懸念が、主に市場の成長を抑制しています。さらに、ターゲットを絞ったニッチ市場が、予測期間中の市場成長に有利な機会をもたらすと期待されています。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

  • 市場の定義と範囲
  • 主な調査結果
    • 主要な影響要因
    • 主要な投資機会
  • ポーターのファイブフォース分析
  • 市場力学
    • 促進要因
      • 正当なエンゲージメント
      • デジタル変革
      • 費用対効果の高いマーケティング
    • 抑制要因
      • 規制とコンプライアンスの障壁
      • インフルエンサーマーケティングにおける真正性と飽和への懸念
    • 機会
      • ターゲットとなるニッチ市場

第4章 インフルエンサーマーケティング市場：構成要素別

  • 概要
  • ソリューション
  • サービス

第5章 インフルエンサーマーケティング市場：企業規模別

  • 概要
  • 大企業
  • 中小企業

第6章 インフルエンサーマーケティング市場：用途別

  • 概要
  • 検索・発見
  • キャンペーン管理
  • インフルエンサーの関係管理
  • 分析・レポート
  • コンプライアンス管理
  • その他

第7章 インフルエンサーマーケティング市場：業界別

  • 概要
  • ファッション・ライフスタイル
  • ヘルスケア・ウェルネス
  • アドテック
  • 小売・eコマース
  • 旅行・観光
  • BFSI
  • その他

第8章 インフルエンサーマーケティング市場：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
    • その他の欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国
    • その他のアジア太平洋
  • ラテンアメリカ
    • ラテンアメリカ
    • 中東
    • アフリカ

第9章 競合情勢

  • イントロダクション
  • 主要成功戦略
  • 主要10社の製品マッピング
  • 競合ダッシュボード
  • 競合ヒートマップ
  • 主要企業のポジショニング（2022年

第10章 企業プロファイル

  • Upfluence
  • Aspire
  • NeoReach
  • Mavrck
  • IZEA Worldwide, Inc.
  • Traackr, Inc
  • Klear
  • SocialEdge, Inc.
  • HireInfluence inc
  • Hypetap
図表

LIST OF TABLES

  • TABLE 01. GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 02. INFLUENCER MARKETING MARKET FOR SOLUTION, BY REGION, 2022-2032 ($MILLION)
  • TABLE 03. INFLUENCER MARKETING MARKET FOR SERVICES, BY REGION, 2022-2032 ($MILLION)
  • TABLE 04. GLOBAL INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 05. INFLUENCER MARKETING MARKET FOR LARGE ENTERPRISE, BY REGION, 2022-2032 ($MILLION)
  • TABLE 06. INFLUENCER MARKETING MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY REGION, 2022-2032 ($MILLION)
  • TABLE 07. GLOBAL INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 08. INFLUENCER MARKETING MARKET FOR SEARCH AND DISCOVERY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 09. INFLUENCER MARKETING MARKET FOR CAMPAIGN MANAGEMENT, BY REGION, 2022-2032 ($MILLION)
  • TABLE 10. INFLUENCER MARKETING MARKET FOR INFLUENCER RELATIONSHIP MANAGEMENT, BY REGION, 2022-2032 ($MILLION)
  • TABLE 11. INFLUENCER MARKETING MARKET FOR ANALYTICS AND REPORTING, BY REGION, 2022-2032 ($MILLION)
  • TABLE 12. INFLUENCER MARKETING MARKET FOR COMPLIANCE MANAGEMENT, BY REGION, 2022-2032 ($MILLION)
  • TABLE 13. INFLUENCER MARKETING MARKET FOR OTHER, BY REGION, 2022-2032 ($MILLION)
  • TABLE 14. GLOBAL INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 15. INFLUENCER MARKETING MARKET FOR FASHION AND LIFESTYLE, BY REGION, 2022-2032 ($MILLION)
  • TABLE 16. INFLUENCER MARKETING MARKET FOR HEALTHCARE AND WELLNESS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 17. INFLUENCER MARKETING MARKET FOR AD-TECH, BY REGION, 2022-2032 ($MILLION)
  • TABLE 18. INFLUENCER MARKETING MARKET FOR RETAIL AND E-COMMERCE GOODS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 19. INFLUENCER MARKETING MARKET FOR TRAVEL AND TOURISM, BY REGION, 2022-2032 ($MILLION)
  • TABLE 20. INFLUENCER MARKETING MARKET FOR BFSI, BY REGION, 2022-2032 ($MILLION)
  • TABLE 21. INFLUENCER MARKETING MARKET FOR OTHER, BY REGION, 2022-2032 ($MILLION)
  • TABLE 22. INFLUENCER MARKETING MARKET, BY REGION, 2022-2032 ($MILLION)
  • TABLE 23. NORTH AMERICA INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 24. NORTH AMERICA INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 25. NORTH AMERICA INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 26. NORTH AMERICA INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 27. NORTH AMERICA INFLUENCER MARKETING MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 28. U.S. INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 29. U.S. INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 30. U.S. INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 31. U.S. INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 32. CANADA INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 33. CANADA INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 34. CANADA INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 35. CANADA INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 36. EUROPE INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 37. EUROPE INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 38. EUROPE INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 39. EUROPE INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 40. EUROPE INFLUENCER MARKETING MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 41. UK INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 42. UK INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 43. UK INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 44. UK INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 45. GERMANY INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 46. GERMANY INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 47. GERMANY INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 48. GERMANY INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 49. FRANCE INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 50. FRANCE INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 51. FRANCE INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 52. FRANCE INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 53. ITALY INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 54. ITALY INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 55. ITALY INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 56. ITALY INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 57. SPAIN INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 58. SPAIN INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 59. SPAIN INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 60. SPAIN INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 61. REST OF EUROPE INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 62. REST OF EUROPE INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 63. REST OF EUROPE INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 64. REST OF EUROPE INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 65. ASIA-PACIFIC INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 66. ASIA-PACIFIC INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 67. ASIA-PACIFIC INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 68. ASIA-PACIFIC INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 69. ASIA-PACIFIC INFLUENCER MARKETING MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 70. CHINA INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 71. CHINA INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 72. CHINA INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 73. CHINA INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 74. JAPAN INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 75. JAPAN INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 76. JAPAN INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 77. JAPAN INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 78. INDIA INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 79. INDIA INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 80. INDIA INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 81. INDIA INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 82. AUSTRALIA INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 83. AUSTRALIA INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 84. AUSTRALIA INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 85. AUSTRALIA INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 86. SOUTH KOREA INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 87. SOUTH KOREA INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 88. SOUTH KOREA INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 89. SOUTH KOREA INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 90. REST OF ASIA-PACIFIC INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 91. REST OF ASIA-PACIFIC INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 92. REST OF ASIA-PACIFIC INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 93. REST OF ASIA-PACIFIC INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 94. LAMEA INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 95. LAMEA INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 96. LAMEA INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 97. LAMEA INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 98. LAMEA INFLUENCER MARKETING MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 99. LATIN AMERICA INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 100. LATIN AMERICA INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 101. LATIN AMERICA INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 102. LATIN AMERICA INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 103. MIDDLE EAST INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 104. MIDDLE EAST INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 105. MIDDLE EAST INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 106. MIDDLE EAST INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 107. AFRICA INFLUENCER MARKETING MARKET, BY COMPONENT, 2022-2032 ($MILLION)
  • TABLE 108. AFRICA INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022-2032 ($MILLION)
  • TABLE 109. AFRICA INFLUENCER MARKETING MARKET, BY APPLICATION, 2022-2032 ($MILLION)
  • TABLE 110. AFRICA INFLUENCER MARKETING MARKET, BY VERTICAL, 2022-2032 ($MILLION)
  • TABLE 111. UPFLUENCE: KEY EXECUTIVES
  • TABLE 112. UPFLUENCE: COMPANY SNAPSHOT
  • TABLE 113. UPFLUENCE: PRODUCT SEGMENTS
  • TABLE 114. UPFLUENCE: SERVICE SEGMENTS
  • TABLE 115. UPFLUENCE: PRODUCT PORTFOLIO
  • TABLE 116. ASPIRE: KEY EXECUTIVES
  • TABLE 117. ASPIRE: COMPANY SNAPSHOT
  • TABLE 118. ASPIRE: SERVICE SEGMENTS
  • TABLE 119. ASPIRE: PRODUCT PORTFOLIO
  • TABLE 120. ASPIRE: KEY STRATERGIES
  • TABLE 121. NEOREACH: KEY EXECUTIVES
  • TABLE 122. NEOREACH: COMPANY SNAPSHOT
  • TABLE 123. NEOREACH: SERVICE SEGMENTS
  • TABLE 124. NEOREACH: PRODUCT PORTFOLIO
  • TABLE 125. NEOREACH: KEY STRATERGIES
  • TABLE 126. MAVRCK: KEY EXECUTIVES
  • TABLE 127. MAVRCK: COMPANY SNAPSHOT
  • TABLE 128. MAVRCK: SERVICE SEGMENTS
  • TABLE 129. MAVRCK: PRODUCT PORTFOLIO
  • TABLE 130. MAVRCK: KEY STRATERGIES
  • TABLE 131. IZEA WORLDWIDE, INC.: KEY EXECUTIVES
  • TABLE 132. IZEA WORLDWIDE, INC.: COMPANY SNAPSHOT
  • TABLE 133. IZEA WORLDWIDE, INC.: SERVICE SEGMENTS
  • TABLE 134. IZEA WORLDWIDE, INC.: PRODUCT PORTFOLIO
  • TABLE 135. IZEA WORLDWIDE, INC.: KEY STRATERGIES
  • TABLE 136. TRAACKR, INC: KEY EXECUTIVES
  • TABLE 137. TRAACKR, INC: COMPANY SNAPSHOT
  • TABLE 138. TRAACKR, INC: PRODUCT SEGMENTS
  • TABLE 139. TRAACKR, INC: PRODUCT PORTFOLIO
  • TABLE 140. TRAACKR, INC: KEY STRATERGIES
  • TABLE 141. KLEAR: KEY EXECUTIVES
  • TABLE 142. KLEAR: COMPANY SNAPSHOT
  • TABLE 143. KLEAR: PRODUCT SEGMENTS
  • TABLE 144. KLEAR: PRODUCT PORTFOLIO
  • TABLE 145. KLEAR: KEY STRATERGIES
  • TABLE 146. SOCIALEDGE, INC.: KEY EXECUTIVES
  • TABLE 147. SOCIALEDGE, INC.: COMPANY SNAPSHOT
  • TABLE 148. SOCIALEDGE, INC.: PRODUCT SEGMENTS
  • TABLE 149. SOCIALEDGE, INC.: PRODUCT PORTFOLIO
  • TABLE 150. SOCIALEDGE, INC.: KEY STRATERGIES
  • TABLE 151. HIREINFLUENCE INC: KEY EXECUTIVES
  • TABLE 152. HIREINFLUENCE INC: COMPANY SNAPSHOT
  • TABLE 153. HIREINFLUENCE INC: SERVICE SEGMENTS
  • TABLE 154. HIREINFLUENCE INC: PRODUCT PORTFOLIO
  • TABLE 155. HYPETAP: KEY EXECUTIVES
  • TABLE 156. HYPETAP: COMPANY SNAPSHOT
  • TABLE 157. HYPETAP: PRODUCT SEGMENTS
  • TABLE 158. HYPETAP: PRODUCT PORTFOLIO

LIST OF FIGURES

  • FIGURE 01. INFLUENCER MARKETING MARKET, 2022-2032
  • FIGURE 02. SEGMENTATION OF INFLUENCER MARKETING MARKET,2022-2032
  • FIGURE 03. TOP IMPACTING FACTORS IN INFLUENCER MARKETING MARKET (2022 TO 2032)
  • FIGURE 04. TOP INVESTMENT POCKETS IN INFLUENCER MARKETING MARKET (2023-2032)
  • FIGURE 05. LOW BARGAINING POWER OF SUPPLIERS
  • FIGURE 06. LOW THREAT OF NEW ENTRANTS
  • FIGURE 07. LOW THREAT OF SUBSTITUTES
  • FIGURE 08. LOW INTENSITY OF RIVALRY
  • FIGURE 09. LOW BARGAINING POWER OF BUYERS
  • FIGURE 10. GLOBAL INFLUENCER MARKETING MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
  • FIGURE 11. INFLUENCER MARKETING MARKET, BY COMPONENT, 2022 AND 2032(%)
  • FIGURE 12. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR SOLUTION, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 13. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR SERVICES, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 14. INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE, 2022 AND 2032(%)
  • FIGURE 15. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR LARGE ENTERPRISE, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 16. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 17. INFLUENCER MARKETING MARKET, BY APPLICATION, 2022 AND 2032(%)
  • FIGURE 18. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR SEARCH AND DISCOVERY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 19. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR CAMPAIGN MANAGEMENT, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 20. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR INFLUENCER RELATIONSHIP MANAGEMENT, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 21. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR ANALYTICS AND REPORTING, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 22. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR COMPLIANCE MANAGEMENT, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 23. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR OTHER, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 24. INFLUENCER MARKETING MARKET, BY VERTICAL, 2022 AND 2032(%)
  • FIGURE 25. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR FASHION AND LIFESTYLE, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 26. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR HEALTHCARE AND WELLNESS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 27. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR AD-TECH, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 28. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR RETAIL AND E-COMMERCE GOODS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 29. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR TRAVEL AND TOURISM, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 30. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR BFSI, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 31. COMPARATIVE SHARE ANALYSIS OF INFLUENCER MARKETING MARKET FOR OTHER, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 32. INFLUENCER MARKETING MARKET BY REGION, 2022 AND 2032(%)
  • FIGURE 33. U.S. INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 34. CANADA INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 35. UK INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 36. GERMANY INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 37. FRANCE INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 38. ITALY INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 39. SPAIN INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 40. REST OF EUROPE INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 41. CHINA INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 42. JAPAN INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 43. INDIA INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 44. AUSTRALIA INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 45. SOUTH KOREA INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 46. REST OF ASIA-PACIFIC INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 47. LATIN AMERICA INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 48. MIDDLE EAST INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 49. AFRICA INFLUENCER MARKETING MARKET, 2022-2032 ($MILLION)
  • FIGURE 50. PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 51. COMPETITIVE DASHBOARD
  • FIGURE 52. COMPETITIVE HEATMAP: INFLUENCER MARKETING MARKET
  • FIGURE 53. TOP PLAYER POSITIONING, 2022
  • FIGURE 54. IZEA WORLDWIDE, INC.: NET REVENUE, 2020-2022 ($MILLION)
  • FIGURE 55. IZEA WORLDWIDE, INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
目次
Product Code: A07914

The Influencer marketing Market was valued for $16531.18 million in 2022 and is estimated to reach $199600.38 million by 2032, exhibiting a CAGR of 28.6% from 2023 to 2032. The market for influencer marketing refers to the sector and ecosystem that are oriented on the practice of brands working with influential people, sometimes referred to as influencers, to sell their goods or services to a target audience. Influencer marketing includes utilizing influencer's followings, authority, and reach across a variety of social media sites, including blogs, YouTube, Instagram, and TikTok. These influencers have a loyal fan base and the power to influence the audience's purchasing choices. Brands, agencies, influencers, and digital platforms that enable influencer partnerships are some of the many stakeholders in the business. It involves tasks including finding influencers, planning and executing campaigns, creating content, managing influencers, measuring results, and tracking performance. Thus, the influencer marketing market has seen substantial growth in recent years due to the growth of social media. Moreover, influencer marketing is gaining significant value by brands as a crucial tool for reaching target audiences, enhancing brand recognition, rising engagement, and boosting revenue. As a result, there are many players offering a variety of services and solutions to satisfy the demands of brands and influencers within the influencer marketing ecosystem, which has led to a highly competitive market.

Surge in legitimate engagement, digital transformation and cost-effective marketing are the major factors that is striking the market growth during the forecast period. However, regulatory and compliance barriers and concerns with authenticity and saturation is primarily restraining the market growth. Moreover, targeted niche markets is expected to create a lucrative opportunity for the market growth during the forecast period.

Segment review

The influencer marketing market is segmented on the basis of component, enterprise size, application, vertical and region. On the basis of component, it is categorized into solution and services. On the basis of enterprise size, it is bifurcated into large enterprises and small and medium-sized enterprises (SMEs). On the basis of application, it is divided into campaign management, influencer relationship management, analytics and reporting, compliance management, and others. On the basis of vertical, it is fragmented into BFSI, fashion and lifestyle, healthcare and wellness, ad-tech, retail and e-commerce goods, travel and tourism, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the market include NeoReach, Mavrck, Aspire, Traackr, Inc., HireInfluence Inc, SocialEdge, Inc., Hypetap, Upfluence, Klear, and IZEA Worldwide, Inc. Furthermore, it highlights the strategies of the key players to improve the market share and sustain competition.

Top Impacting Factor

Legitimate Engagement

A key factor propelling the influencer marketing industry is authentic engagement. Conventional advertising strategies frequently fail to engage today's cynical and tech-savvy consumers. Influencers provide a distinct viewpoint by being real and relatable. With their followers, they have already established credibility and trust, which makes their recommendations more sincere and powerful. When it comes to connecting with their target audience, marketers use this authenticity as a potent tool. Influencers produce material that appeals to their audience and skillfully integrate goods and services into their everyday routines. Moreover, an audience perceives an influencer's sincere support of a brand as a personal endorsement. Higher engagement rates result from this degree of connection and trust, whether they come through shares, likes, or comments. Improved brand identification, expanded reach, and elevated conversion rates are the results of this interaction for brands. Furthermore, authenticity is also crucial for a brand's reputation. Collaborating with influencers who actually have faith in the brand's offerings guarantees that the brand's integrity and transparency are maintained. Influencer marketing is a major success factor in the modern marketing environment, where consumers seek authenticity.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the influencer marketing market analysis from 2022 to 2032 to identify the prevailing influencer marketing market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the influencer marketing market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global influencer marketing market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

  • Quarterly Update and* (only available with a corporate license, on listed price)
  • 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Five and Enterprise User License.
  • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
  • Free data Pack on the Five and Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response*
  • Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

  • Upcoming/New Entrant by Regions
  • New Product Development/ Product Matrix of Key Players
  • Regulatory Guidelines
  • Additional company profiles with specific to client's interest
  • Expanded list for Company Profiles
  • Historic market data
  • Key player details (including location, contact details, supplier/vendor network etc. in excel format)
  • Market share analysis of players at global/region/country level
  • SWOT Analysis

Key Market Segments

By Component

  • Solution
  • Services

By Enterprise size

  • Large Enterprise
  • Small and Medium-sized Enterprises

By Application

  • Search and Discovery
  • Campaign management
  • Influencer relationship Management
  • Analytics and reporting
  • Compliance Management
  • Other

By Vertical

  • Fashion and Lifestyle
  • Healthcare and Wellness
  • Ad-tech
  • Retail and E-commerce goods
  • Travel and Tourism
  • BFSI
  • Other

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Key Market Players:

    • HireInfluence inc
    • SocialEdge, Inc.
    • Upfluence
    • Hypetap
    • Traackr, Inc
    • IZEA Worldwide, Inc.
    • Aspire
    • NeoReach
    • Klear
    • Mavrck

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

  • 1.1. Report description
  • 1.2. Key market segments
  • 1.3. Key benefits to the stakeholders
  • 1.4. Research methodology
    • 1.4.1. Primary research
    • 1.4.2. Secondary research
    • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market definition and scope
  • 3.2. Key findings
    • 3.2.1. Top impacting factors
    • 3.2.2. Top investment pockets
  • 3.3. Porter's five forces analysis
    • 3.3.1. Low bargaining power of suppliers
    • 3.3.2. Low threat of new entrants
    • 3.3.3. Low threat of substitutes
    • 3.3.4. Low intensity of rivalry
    • 3.3.5. Low bargaining power of buyers
  • 3.4. Market dynamics
    • 3.4.1. Drivers
      • 3.4.1.1. Legitimate Engagement
      • 3.4.1.2. Digital Transformation
      • 3.4.1.3. Cost-Effective Marketing
    • 3.4.2. Restraints
      • 3.4.2.1. Regulatory and Compliance Barriers
      • 3.4.2.2. Concerns with Authenticity and Saturation in Influencer Marketing
    • 3.4.3. Opportunities
      • 3.4.3.1. Targeted Niche Markets

CHAPTER 4: INFLUENCER MARKETING MARKET, BY COMPONENT

  • 4.1. Overview
    • 4.1.1. Market size and forecast
  • 4.2. Solution
    • 4.2.1. Key market trends, growth factors and opportunities
    • 4.2.2. Market size and forecast, by region
    • 4.2.3. Market share analysis by country
  • 4.3. Services
    • 4.3.1. Key market trends, growth factors and opportunities
    • 4.3.2. Market size and forecast, by region
    • 4.3.3. Market share analysis by country

CHAPTER 5: INFLUENCER MARKETING MARKET, BY ENTERPRISE SIZE

  • 5.1. Overview
    • 5.1.1. Market size and forecast
  • 5.2. Large Enterprise
    • 5.2.1. Key market trends, growth factors and opportunities
    • 5.2.2. Market size and forecast, by region
    • 5.2.3. Market share analysis by country
  • 5.3. Small and Medium-sized Enterprises
    • 5.3.1. Key market trends, growth factors and opportunities
    • 5.3.2. Market size and forecast, by region
    • 5.3.3. Market share analysis by country

CHAPTER 6: INFLUENCER MARKETING MARKET, BY APPLICATION

  • 6.1. Overview
    • 6.1.1. Market size and forecast
  • 6.2. Search and Discovery
    • 6.2.1. Key market trends, growth factors and opportunities
    • 6.2.2. Market size and forecast, by region
    • 6.2.3. Market share analysis by country
  • 6.3. Campaign management
    • 6.3.1. Key market trends, growth factors and opportunities
    • 6.3.2. Market size and forecast, by region
    • 6.3.3. Market share analysis by country
  • 6.4. Influencer relationship Management
    • 6.4.1. Key market trends, growth factors and opportunities
    • 6.4.2. Market size and forecast, by region
    • 6.4.3. Market share analysis by country
  • 6.5. Analytics and reporting
    • 6.5.1. Key market trends, growth factors and opportunities
    • 6.5.2. Market size and forecast, by region
    • 6.5.3. Market share analysis by country
  • 6.6. Compliance Management
    • 6.6.1. Key market trends, growth factors and opportunities
    • 6.6.2. Market size and forecast, by region
    • 6.6.3. Market share analysis by country
  • 6.7. Other
    • 6.7.1. Key market trends, growth factors and opportunities
    • 6.7.2. Market size and forecast, by region
    • 6.7.3. Market share analysis by country

CHAPTER 7: INFLUENCER MARKETING MARKET, BY VERTICAL

  • 7.1. Overview
    • 7.1.1. Market size and forecast
  • 7.2. Fashion and Lifestyle
    • 7.2.1. Key market trends, growth factors and opportunities
    • 7.2.2. Market size and forecast, by region
    • 7.2.3. Market share analysis by country
  • 7.3. Healthcare and Wellness
    • 7.3.1. Key market trends, growth factors and opportunities
    • 7.3.2. Market size and forecast, by region
    • 7.3.3. Market share analysis by country
  • 7.4. Ad-tech
    • 7.4.1. Key market trends, growth factors and opportunities
    • 7.4.2. Market size and forecast, by region
    • 7.4.3. Market share analysis by country
  • 7.5. Retail and E-commerce goods
    • 7.5.1. Key market trends, growth factors and opportunities
    • 7.5.2. Market size and forecast, by region
    • 7.5.3. Market share analysis by country
  • 7.6. Travel and Tourism
    • 7.6.1. Key market trends, growth factors and opportunities
    • 7.6.2. Market size and forecast, by region
    • 7.6.3. Market share analysis by country
  • 7.7. BFSI
    • 7.7.1. Key market trends, growth factors and opportunities
    • 7.7.2. Market size and forecast, by region
    • 7.7.3. Market share analysis by country
  • 7.8. Other
    • 7.8.1. Key market trends, growth factors and opportunities
    • 7.8.2. Market size and forecast, by region
    • 7.8.3. Market share analysis by country

CHAPTER 8: INFLUENCER MARKETING MARKET, BY REGION

  • 8.1. Overview
    • 8.1.1. Market size and forecast By Region
  • 8.2. North America
    • 8.2.1. Key market trends, growth factors and opportunities
    • 8.2.2. Market size and forecast, by Component
    • 8.2.3. Market size and forecast, by Enterprise size
    • 8.2.4. Market size and forecast, by Application
    • 8.2.5. Market size and forecast, by Vertical
    • 8.2.6. Market size and forecast, by country
      • 8.2.6.1. U.S.
      • 8.2.6.1.1. Market size and forecast, by Component
      • 8.2.6.1.2. Market size and forecast, by Enterprise size
      • 8.2.6.1.3. Market size and forecast, by Application
      • 8.2.6.1.4. Market size and forecast, by Vertical
      • 8.2.6.2. Canada
      • 8.2.6.2.1. Market size and forecast, by Component
      • 8.2.6.2.2. Market size and forecast, by Enterprise size
      • 8.2.6.2.3. Market size and forecast, by Application
      • 8.2.6.2.4. Market size and forecast, by Vertical
  • 8.3. Europe
    • 8.3.1. Key market trends, growth factors and opportunities
    • 8.3.2. Market size and forecast, by Component
    • 8.3.3. Market size and forecast, by Enterprise size
    • 8.3.4. Market size and forecast, by Application
    • 8.3.5. Market size and forecast, by Vertical
    • 8.3.6. Market size and forecast, by country
      • 8.3.6.1. UK
      • 8.3.6.1.1. Market size and forecast, by Component
      • 8.3.6.1.2. Market size and forecast, by Enterprise size
      • 8.3.6.1.3. Market size and forecast, by Application
      • 8.3.6.1.4. Market size and forecast, by Vertical
      • 8.3.6.2. Germany
      • 8.3.6.2.1. Market size and forecast, by Component
      • 8.3.6.2.2. Market size and forecast, by Enterprise size
      • 8.3.6.2.3. Market size and forecast, by Application
      • 8.3.6.2.4. Market size and forecast, by Vertical
      • 8.3.6.3. France
      • 8.3.6.3.1. Market size and forecast, by Component
      • 8.3.6.3.2. Market size and forecast, by Enterprise size
      • 8.3.6.3.3. Market size and forecast, by Application
      • 8.3.6.3.4. Market size and forecast, by Vertical
      • 8.3.6.4. Italy
      • 8.3.6.4.1. Market size and forecast, by Component
      • 8.3.6.4.2. Market size and forecast, by Enterprise size
      • 8.3.6.4.3. Market size and forecast, by Application
      • 8.3.6.4.4. Market size and forecast, by Vertical
      • 8.3.6.5. Spain
      • 8.3.6.5.1. Market size and forecast, by Component
      • 8.3.6.5.2. Market size and forecast, by Enterprise size
      • 8.3.6.5.3. Market size and forecast, by Application
      • 8.3.6.5.4. Market size and forecast, by Vertical
      • 8.3.6.6. Rest of Europe
      • 8.3.6.6.1. Market size and forecast, by Component
      • 8.3.6.6.2. Market size and forecast, by Enterprise size
      • 8.3.6.6.3. Market size and forecast, by Application
      • 8.3.6.6.4. Market size and forecast, by Vertical
  • 8.4. Asia-Pacific
    • 8.4.1. Key market trends, growth factors and opportunities
    • 8.4.2. Market size and forecast, by Component
    • 8.4.3. Market size and forecast, by Enterprise size
    • 8.4.4. Market size and forecast, by Application
    • 8.4.5. Market size and forecast, by Vertical
    • 8.4.6. Market size and forecast, by country
      • 8.4.6.1. China
      • 8.4.6.1.1. Market size and forecast, by Component
      • 8.4.6.1.2. Market size and forecast, by Enterprise size
      • 8.4.6.1.3. Market size and forecast, by Application
      • 8.4.6.1.4. Market size and forecast, by Vertical
      • 8.4.6.2. Japan
      • 8.4.6.2.1. Market size and forecast, by Component
      • 8.4.6.2.2. Market size and forecast, by Enterprise size
      • 8.4.6.2.3. Market size and forecast, by Application
      • 8.4.6.2.4. Market size and forecast, by Vertical
      • 8.4.6.3. India
      • 8.4.6.3.1. Market size and forecast, by Component
      • 8.4.6.3.2. Market size and forecast, by Enterprise size
      • 8.4.6.3.3. Market size and forecast, by Application
      • 8.4.6.3.4. Market size and forecast, by Vertical
      • 8.4.6.4. Australia
      • 8.4.6.4.1. Market size and forecast, by Component
      • 8.4.6.4.2. Market size and forecast, by Enterprise size
      • 8.4.6.4.3. Market size and forecast, by Application
      • 8.4.6.4.4. Market size and forecast, by Vertical
      • 8.4.6.5. South Korea
      • 8.4.6.5.1. Market size and forecast, by Component
      • 8.4.6.5.2. Market size and forecast, by Enterprise size
      • 8.4.6.5.3. Market size and forecast, by Application
      • 8.4.6.5.4. Market size and forecast, by Vertical
      • 8.4.6.6. Rest of Asia-Pacific
      • 8.4.6.6.1. Market size and forecast, by Component
      • 8.4.6.6.2. Market size and forecast, by Enterprise size
      • 8.4.6.6.3. Market size and forecast, by Application
      • 8.4.6.6.4. Market size and forecast, by Vertical
  • 8.5. LAMEA
    • 8.5.1. Key market trends, growth factors and opportunities
    • 8.5.2. Market size and forecast, by Component
    • 8.5.3. Market size and forecast, by Enterprise size
    • 8.5.4. Market size and forecast, by Application
    • 8.5.5. Market size and forecast, by Vertical
    • 8.5.6. Market size and forecast, by country
      • 8.5.6.1. Latin America
      • 8.5.6.1.1. Market size and forecast, by Component
      • 8.5.6.1.2. Market size and forecast, by Enterprise size
      • 8.5.6.1.3. Market size and forecast, by Application
      • 8.5.6.1.4. Market size and forecast, by Vertical
      • 8.5.6.2. Middle East
      • 8.5.6.2.1. Market size and forecast, by Component
      • 8.5.6.2.2. Market size and forecast, by Enterprise size
      • 8.5.6.2.3. Market size and forecast, by Application
      • 8.5.6.2.4. Market size and forecast, by Vertical
      • 8.5.6.3. Africa
      • 8.5.6.3.1. Market size and forecast, by Component
      • 8.5.6.3.2. Market size and forecast, by Enterprise size
      • 8.5.6.3.3. Market size and forecast, by Application
      • 8.5.6.3.4. Market size and forecast, by Vertical

CHAPTER 9: COMPETITIVE LANDSCAPE

  • 9.1. Introduction
  • 9.2. Top winning strategies
  • 9.3. Product mapping of top 10 player
  • 9.4. Competitive dashboard
  • 9.5. Competitive heatmap
  • 9.6. Top player positioning, 2022

CHAPTER 10: COMPANY PROFILES

  • 10.1. Upfluence
    • 10.1.1. Company overview
    • 10.1.2. Key executives
    • 10.1.3. Company snapshot
    • 10.1.4. Operating business segments
    • 10.1.5. Product portfolio
  • 10.2. Aspire
    • 10.2.1. Company overview
    • 10.2.2. Key executives
    • 10.2.3. Company snapshot
    • 10.2.4. Operating business segments
    • 10.2.5. Product portfolio
    • 10.2.6. Key strategic moves and developments
  • 10.3. NeoReach
    • 10.3.1. Company overview
    • 10.3.2. Key executives
    • 10.3.3. Company snapshot
    • 10.3.4. Operating business segments
    • 10.3.5. Product portfolio
    • 10.3.6. Key strategic moves and developments
  • 10.4. Mavrck
    • 10.4.1. Company overview
    • 10.4.2. Key executives
    • 10.4.3. Company snapshot
    • 10.4.4. Operating business segments
    • 10.4.5. Product portfolio
    • 10.4.6. Key strategic moves and developments
  • 10.5. IZEA Worldwide, Inc.
    • 10.5.1. Company overview
    • 10.5.2. Key executives
    • 10.5.3. Company snapshot
    • 10.5.4. Operating business segments
    • 10.5.5. Product portfolio
    • 10.5.6. Business performance
    • 10.5.7. Key strategic moves and developments
  • 10.6. Traackr, Inc
    • 10.6.1. Company overview
    • 10.6.2. Key executives
    • 10.6.3. Company snapshot
    • 10.6.4. Operating business segments
    • 10.6.5. Product portfolio
    • 10.6.6. Key strategic moves and developments
  • 10.7. Klear
    • 10.7.1. Company overview
    • 10.7.2. Key executives
    • 10.7.3. Company snapshot
    • 10.7.4. Operating business segments
    • 10.7.5. Product portfolio
    • 10.7.6. Key strategic moves and developments
  • 10.8. SocialEdge, Inc.
    • 10.8.1. Company overview
    • 10.8.2. Key executives
    • 10.8.3. Company snapshot
    • 10.8.4. Operating business segments
    • 10.8.5. Product portfolio
    • 10.8.6. Key strategic moves and developments
  • 10.9. HireInfluence inc
    • 10.9.1. Company overview
    • 10.9.2. Key executives
    • 10.9.3. Company snapshot
    • 10.9.4. Operating business segments
    • 10.9.5. Product portfolio
  • 10.10. Hypetap
    • 10.10.1. Company overview
    • 10.10.2. Key executives
    • 10.10.3. Company snapshot
    • 10.10.4. Operating business segments
    • 10.10.5. Product portfolio