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1412673

インフルエンサーマーケティングプラットフォーム市場：組織規模、用途、エンドユーザー別- 世界予測2024-2030年

Influencer Marketing Platform Market by Organization Size (Large Enterprises, SMEs), Application (Analytics & Reporting, Campaign Management, Influencer Management), End-User - Global Forecast 2024-2030
出版日: | 発行: 360iResearch | ページ情報: 英文 195 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
インフルエンサーマーケティングプラットフォーム市場：組織規模、用途、エンドユーザー別- 世界予測2024-2030年
出版日: 2024年01月15日
発行: 360iResearch
ページ情報: 英文 195 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

インフルエンサーマーケティングプラットフォーム市場規模は2023年に79億3,000万米ドルと推計され、2024年には87億8,000万米ドルに達し、CAGR 12.37%で2030年には179億5,000万米ドルに達すると予測されます。

インフルエンサーマーケティングプラットフォームの世界市場

主な市場の統計
基準年[2023］ 79億3,000万米ドル
予測年[2024］ 87億8,000万米ドル
予測年 [2030] 179億5,000万米ドル
CAGR（%） 12.37%
Influencer Market-IMG1

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスはインフルエンサーマーケティングプラットフォーム市場を評価する上で極めて重要です。事業戦略と製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、インフルエンサーマーケティングプラットフォーム市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1-市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2-市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3-市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4-競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力などを網羅的に評価します。

5-製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1-インフルエンサーマーケティングプラットフォーム市場の市場規模および予測は？

2-インフルエンサーマーケティングプラットフォーム市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3-インフルエンサーマーケティングプラットフォーム市場における技術動向と規制の枠組みは？

4-インフルエンサーマーケティングプラットフォーム市場における主要ベンダーの市場シェアは？

5-インフルエンサーマーケティングプラットフォーム市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • ブランドの製品を支持する傾向が従来の有名人からオンラインのインフルエンサーに移行
      • インターネットの広告用途の増加
      • 世界中でソーシャルメディアの普及が進む
    • 抑制要因
      • コンテンツ作成に対する理解が限られている
    • 機会
      • インフルエンサーマーケティングプラットフォームにおける人工知能の出現
      • 優秀なクリエイターとのパートナーシップ
    • 課題
      • 適切なインフルエンサーを特定し、ターゲットユーザーを集める
  • 市場セグメンテーション分析
  • 市場動向分析
  • 高インフレの累積的影響
  • ポーターのファイブフォース分析
  • バリューチェーンとクリティカルパス分析
  • 規制の枠組み

第6章 インフルエンサーマーケティングプラットフォーム市場：組織規模別

  • 大企業
  • 中小企業

第7章 インフルエンサーマーケティングプラットフォーム市場：用途別

  • 分析とレポート作成
  • キャンペーン管理
  • インフルエンサーの管理
  • 検索と発見

第8章 インフルエンサーマーケティングプラットフォーム市場：エンドユーザー別

  • ファッション＆ライフスタイル
  • フード＆エンターテイメント
  • スポーツ&フィットネス
  • 旅行と休暇

第9章 南北アメリカのインフルエンサーマーケティングプラットフォーム市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第10章 アジア太平洋地域のインフルエンサーマーケティングプラットフォーム市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第11章 欧州・中東・アフリカのインフルエンサーマーケティングプラットフォーム市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第12章 競合情勢

  • FPNVポジショニングマトリクス
  • 市場シェア分析：主要企業別
  • 競合シナリオ主要企業別の分析

第13章 競争力のあるポートフォリオ

  • 主要な企業プロファイル
    • AspireIQ, Inc.
    • Grin Technologies Inc.
    • Humanz Ltd.
    • Influencer Ltd.
    • IZEA Worldwide, Inc.
    • Marmont, Inc.
    • Mavrck LLC
    • NeoReach
    • Open Influence Inc.
    • Refersion Inc.
    • Shop and shout ltd.
    • SocialBook
    • SocialEdge, Inc.
    • Traackr, Inc.
    • Upfluence
  • 主要な製品ポートフォリオ

第14章 付録

  • ディスカッションガイド
  • ライセンスと価格について
図表

LIST OF FIGURES

  • FIGURE 1. INFLUENCER MARKETING PLATFORM MARKET RESEARCH PROCESS
  • FIGURE 2. INFLUENCER MARKETING PLATFORM MARKET SIZE, 2023 VS 2030
  • FIGURE 3. INFLUENCER MARKETING PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2023 VS 2030 (%)
  • FIGURE 5. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. INFLUENCER MARKETING PLATFORM MARKET DYNAMICS
  • FIGURE 7. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
  • FIGURE 8. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 9. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 10. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 11. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
  • FIGURE 12. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 13. AMERICAS INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 14. AMERICAS INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 15. UNITED STATES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 16. UNITED STATES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 17. ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 18. ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 21. INFLUENCER MARKETING PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023
  • FIGURE 22. INFLUENCER MARKETING PLATFORM MARKET SHARE, BY KEY PLAYER, 2023

LIST OF TABLES

  • TABLE 1. INFLUENCER MARKETING PLATFORM MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. INFLUENCER MARKETING PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 6. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 7. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 8. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 9. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ANALYTICS & REPORTING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY INFLUENCER MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SEARCH & DISCOVERY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 14. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY FASHION & LIFESTYLE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY FOOD & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SPORTS & FITNESS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. INFLUENCER MARKETING PLATFORM MARKET SIZE, BY TRAVEL & HOLIDAY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. AMERICAS INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 19. AMERICAS INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 22. ARGENTINA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 23. ARGENTINA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 25. BRAZIL INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 26. BRAZIL INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 28. CANADA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 29. CANADA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 30. CANADA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 31. MEXICO INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 32. MEXICO INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 33. MEXICO INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 34. UNITED STATES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 35. UNITED STATES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 38. ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 39. ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 42. AUSTRALIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 43. AUSTRALIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 44. AUSTRALIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 45. CHINA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 46. CHINA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 47. CHINA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 48. INDIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 49. INDIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. INDIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 51. INDONESIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 52. INDONESIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 53. INDONESIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 54. JAPAN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 55. JAPAN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 56. JAPAN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 57. MALAYSIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 58. MALAYSIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 59. MALAYSIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 60. PHILIPPINES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 61. PHILIPPINES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 62. PHILIPPINES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 63. SINGAPORE INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 64. SINGAPORE INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 65. SINGAPORE INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 66. SOUTH KOREA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 67. SOUTH KOREA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 68. SOUTH KOREA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 69. TAIWAN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 70. TAIWAN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. TAIWAN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 72. THAILAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 73. THAILAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 74. THAILAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 75. VIETNAM INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 76. VIETNAM INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 77. VIETNAM INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 78. EUROPE, MIDDLE EAST & AFRICA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 79. EUROPE, MIDDLE EAST & AFRICA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 80. EUROPE, MIDDLE EAST & AFRICA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 82. DENMARK INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 83. DENMARK INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 84. DENMARK INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 85. EGYPT INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 86. EGYPT INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 87. EGYPT INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 88. FINLAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 89. FINLAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 90. FINLAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 91. FRANCE INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 92. FRANCE INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 93. FRANCE INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 94. GERMANY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 95. GERMANY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 96. GERMANY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 97. ISRAEL INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 98. ISRAEL INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. ISRAEL INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 100. ITALY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 101. ITALY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 102. ITALY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 103. NETHERLANDS INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 104. NETHERLANDS INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 105. NETHERLANDS INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 106. NIGERIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 107. NIGERIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 108. NIGERIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 109. NORWAY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 110. NORWAY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 111. NORWAY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 112. POLAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 113. POLAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 114. POLAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 115. QATAR INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 116. QATAR INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 117. QATAR INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 118. RUSSIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 119. RUSSIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 120. RUSSIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 121. SAUDI ARABIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 122. SAUDI ARABIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 123. SAUDI ARABIA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 124. SOUTH AFRICA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 125. SOUTH AFRICA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 126. SOUTH AFRICA INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 127. SPAIN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 128. SPAIN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 129. SPAIN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 130. SWEDEN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 131. SWEDEN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 132. SWEDEN INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 133. SWITZERLAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 134. SWITZERLAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 135. SWITZERLAND INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 136. TURKEY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 137. TURKEY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 138. TURKEY INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 139. UNITED ARAB EMIRATES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 140. UNITED ARAB EMIRATES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 141. UNITED ARAB EMIRATES INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED KINGDOM INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED KINGDOM INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED KINGDOM INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 145. INFLUENCER MARKETING PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023
  • TABLE 146. INFLUENCER MARKETING PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 147. INFLUENCER MARKETING PLATFORM MARKET LICENSE & PRICING
目次
Product Code: MRR-AD517FAAA5B9

[195 Pages Report] The Influencer Marketing Platform Market size was estimated at USD 7.93 billion in 2023 and expected to reach USD 8.78 billion in 2024, at a CAGR 12.37% to reach USD 17.95 billion by 2030.

Global Influencer Marketing Platform Market

KEY MARKET STATISTICS
Base Year [2023] USD 7.93 billion
Estimated Year [2024] USD 8.78 billion
Forecast Year [2030] USD 17.95 billion
CAGR (%) 12.37%
Influencer Market - IMG1

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Influencer Marketing Platform Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Influencer Marketing Platform Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Influencer Marketing Platform Market, highlighting leading vendors and their innovative profiles. These include AspireIQ, Inc., Grin Technologies Inc., Humanz Ltd., Influencer Ltd., IZEA Worldwide, Inc., Marmont, Inc., Mavrck LLC, NeoReach, Open Influence Inc., Refersion Inc., Shop and shout ltd., SocialBook, SocialEdge, Inc., Traackr, Inc., and Upfluence.

Market Segmentation & Coverage

This research report categorizes the Influencer Marketing Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Organization Size
    • Large Enterprises
    • SMEs
  • Application
    • Analytics & Reporting
    • Campaign Management
    • Influencer Management
    • Search & Discovery
  • End-User
    • Fashion & Lifestyle
    • Food & Entertainment
    • Sports & Fitness
    • Travel & Holiday
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Influencer Marketing Platform Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Influencer Marketing Platform Market?

3. What are the technology trends and regulatory frameworks in the Influencer Marketing Platform Market?

4. What is the market share of the leading vendors in the Influencer Marketing Platform Market?

5. Which modes and strategic moves are suitable for entering the Influencer Marketing Platform Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Limitations
  • 1.7. Assumptions
  • 1.8. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

  • 4.1. Introduction
  • 4.2. Influencer Marketing Platform Market, by Region

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Shifting inclination of brands from traditional celebrities to online influencers to endorse their products
      • 5.1.1.2. The increased application of the internet for advertisements
      • 5.1.1.3. Rising penetration of social media worldwide
    • 5.1.2. Restraints
      • 5.1.2.1. Limited understanding for creating content
    • 5.1.3. Opportunities
      • 5.1.3.1. Emergence of artificial intelligence in influencer marketing platform
      • 5.1.3.2. Partnerships with high-performing creators
    • 5.1.4. Challenges
      • 5.1.4.1. Identifying right influencer and gathering target audience
  • 5.2. Market Segmentation Analysis
  • 5.3. Market Trend Analysis
  • 5.4. Cumulative Impact of High Inflation
  • 5.5. Porter's Five Forces Analysis
    • 5.5.1. Threat of New Entrants
    • 5.5.2. Threat of Substitutes
    • 5.5.3. Bargaining Power of Customers
    • 5.5.4. Bargaining Power of Suppliers
    • 5.5.5. Industry Rivalry
  • 5.6. Value Chain & Critical Path Analysis
  • 5.7. Regulatory Framework

6. Influencer Marketing Platform Market, by Organization Size

  • 6.1. Introduction
  • 6.2. Large Enterprises
  • 6.3. SMEs

7. Influencer Marketing Platform Market, by Application

  • 7.1. Introduction
  • 7.2. Analytics & Reporting
  • 7.3. Campaign Management
  • 7.4. Influencer Management
  • 7.5. Search & Discovery

8. Influencer Marketing Platform Market, by End-User

  • 8.1. Introduction
  • 8.2. Fashion & Lifestyle
  • 8.3. Food & Entertainment
  • 8.4. Sports & Fitness
  • 8.5. Travel & Holiday

9. Americas Influencer Marketing Platform Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Influencer Marketing Platform Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Influencer Marketing Platform Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. FPNV Positioning Matrix
  • 12.2. Market Share Analysis, By Key Player
  • 12.3. Competitive Scenario Analysis, By Key Player

13. Competitive Portfolio

  • 13.1. Key Company Profiles
    • 13.1.1. AspireIQ, Inc.
    • 13.1.2. Grin Technologies Inc.
    • 13.1.3. Humanz Ltd.
    • 13.1.4. Influencer Ltd.
    • 13.1.5. IZEA Worldwide, Inc.
    • 13.1.6. Marmont, Inc.
    • 13.1.7. Mavrck LLC
    • 13.1.8. NeoReach
    • 13.1.9. Open Influence Inc.
    • 13.1.10. Refersion Inc.
    • 13.1.11. Shop and shout ltd.
    • 13.1.12. SocialBook
    • 13.1.13. SocialEdge, Inc.
    • 13.1.14. Traackr, Inc.
    • 13.1.15. Upfluence
  • 13.2. Key Product Portfolio

14. Appendix

  • 14.1. Discussion Guide
  • 14.2. License & Pricing