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1396866

屋外広告の世界市場：タイプ別、サービス別、エンドユーザー別 - 機会分析と産業予測、2023～2032年

Outdoor Advertising Market By Type, By Service, By End User : Global Opportunity Analysis and Industry Forecast, 2023-2032
出版日: | 発行: Allied Market Research | ページ情報: 英文 300 Pages | 納期: 2～3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
屋外広告の世界市場：タイプ別、サービス別、エンドユーザー別 - 機会分析と産業予測、2023～2032年
出版日: 2023年09月30日
発行: Allied Market Research
ページ情報: 英文 300 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の屋外広告の市場規模は、2022年に239億米ドルに達し、2023～2032年にかけてCAGR 5.1%で成長し、2032年には389億米ドルに達すると予測されています。

屋外広告市場とは、屋外メディアフォーマットの広告スペースや在庫の売買や管理に関わるビジネス分野を指します。この市場には、屋外広告キャンペーンの計画、交渉、実施におけるメディア所有者、広告代理店、ブランドの活動が含まれます。この市場は、伝統的な静的看板からデジタルディスプレイまで、利用可能な屋外広告オプションの多様な範囲と、屋外広告の効果を最大化するための技術と戦略の継続的な進化を包含します。

屋外広告市場は、いくつかの注目すべき動向を目の当たりにしています。デジタルサイネージ、プログラマティック広告、データドリブンターゲティングが普及し、テクノロジーの統合が業界を変革しつつあります。ユニークな方法でオーディエンスを魅了するインタラクティブで体験型のキャンペーンが人気を集めています。また、エネルギー効率の高いディスプレイの使用やリサイクル可能な素材の採用など、サステナビリティや環境に配慮した取り組みも重要な動向として浮上しています。クロスチャネルの統合や、モバイル広告と屋外広告のシームレスな統合は、市場の将来を形作るさらなる動向です。

都市化の進展は、より多くの視聴者と人通りの多い地域を提供することで、屋外広告市場を押し上げます。都市に住み、都市で働く人が増えれば、屋外広告は多様な消費者層にリーチできます。賑やかな都市環境は、広告主にとって虜になる聴衆と関わり、屋外広告の視認性とインパクトを最大化し、効果的なブランド露出とエンゲージメントを確保する十分な機会を提供します。

プログラマティック広告は、屋外広告スペースの売買を一変させました。自動化されたプラットフォームとアルゴリズムにより、広告主は人口統計、行動、場所に基づいて特定のオーディエンス・セグメントをターゲットにすることができ、屋外広告キャンペーンの効率と効果を高めることができます。屋外広告市場におけるプログラマティック機能はプロセスを合理化し、広告主はキャンペーンを最適化し、より効果的に予算を配分できるようになっています。

屋外広告は、ダイナミックで視覚的にインパクトのある広告形態であり、公共の場で消費者の関心を引くことを目的としています。看板、交通広告、ストリートファニチャーのディスプレイ、デジタルサイネージ、その他の屋外媒体を活用してブランドメッセージを発信します。屋外広告の性質上、デザイン、配置、フォーマットの選択において創造性が発揮され、物理的環境を活用して記憶に残るブランド体験を生み出すことができます。

屋外広告市場は、タイプ、サービス、エンドユーザー、地域によって区分されます。タイプ別では、市場は従来の屋外広告とデジタル屋外広告に分類されます。サービス別では、看板広告、交通広告、ストリートファニチャー広告、プレースベース広告、その他に細分化されます。エンドユーザーによって、エグゼクティブBFSI、小売・消費財、ヘルスケア、交通・モビリティ、メディア・エンターテインメント、ホスピタリティ、その他に分別されます。

屋外広告市場のプレーヤーは、収益性を高め、市場での地位を向上させるために、買収、事業拡大、パートナーシップ、コラボレーション、製品発売を主な発展戦略として採用しています。世界の屋外広告市場で事業を展開している主なプレイヤーは、AdVision、Creative Outdoor、Primedia Outdoor、OUTFRONT Media Inc.、Tyler Outdoor、Clear Channel Outdoor, LLC、Ocean Outdoor、Vector Media、oOhmedia Limited、Stroer CORE GmbH &Co.KG、JCDecauxです。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

  • 市場の定義と範囲
  • 主な調査結果
    • 影響要因
    • 主な投資機会
  • ポーターのファイブフォース分析
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会

第4章 屋外広告市場：タイプ別

  • 概要
  • 伝統的屋外広告
  • デジタル屋外広告

第5章 屋外広告市場：サービス別

  • 概要
  • 看板広告
  • 交通広告
  • ストリートファニチャー広告
  • プレースベース広告
  • その他

第6章 屋外広告市場：エンドユーザー別

  • 概要
  • BFSI
  • 小売・消費財
  • ヘルスケア
  • 輸送・モビリティ
  • メディア・エンターテインメント
  • ホスピタリティ
  • その他

第7章 屋外広告市場：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • ロシア
    • その他の欧州
  • アジア太平洋
    • 中国
    • 日本
    • 韓国
    • インド
    • オーストラリア
    • その他のアジア太平洋
  • ラテンアメリカ、中東、アフリカ
    • ブラジル
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ
    • その他のラテンアメリカ、中東、アフリカ

第8章 競合情勢

  • イントロダクション
  • 主要成功戦略
  • 主要10社の製品マッピング
  • 競合ダッシュボード
  • 競合ヒートマップ
  • 主要企業のポジショニング、2022年

第9章 企業プロファイル

  • JCDecaux
  • Clear Channel Outdoor, LLC
  • AdVision
  • OUTFRONT Media Inc.
  • Creative Outdoor
  • Stroer CORE GmbH & Co. KG
  • Ocean Outdoor
  • oOhmedia Limited
  • Tyler Outdoor
  • Vector Media
  • Primedia Outdoor
図表

LIST OF TABLES

  • TABLE 01. GLOBAL OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 02. OUTDOOR ADVERTISING MARKET FOR TRADITIONAL OUTDOOR ADVERTISING, BY REGION, 2022-2032 ($MILLION)
  • TABLE 03. OUTDOOR ADVERTISING MARKET FOR DIGITAL OUTDOOR ADVERTISING, BY REGION, 2022-2032 ($MILLION)
  • TABLE 04. GLOBAL OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 05. OUTDOOR ADVERTISING MARKET FOR BILLBOARD ADVERTISING, BY REGION, 2022-2032 ($MILLION)
  • TABLE 06. OUTDOOR ADVERTISING MARKET FOR TRANSPORT ADVERTISING, BY REGION, 2022-2032 ($MILLION)
  • TABLE 07. OUTDOOR ADVERTISING MARKET FOR STREET FURNITURE ADVERTISING, BY REGION, 2022-2032 ($MILLION)
  • TABLE 08. OUTDOOR ADVERTISING MARKET FOR PLACED BASED ADVERTISING, BY REGION, 2022-2032 ($MILLION)
  • TABLE 09. OUTDOOR ADVERTISING MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 10. GLOBAL OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 11. OUTDOOR ADVERTISING MARKET FOR BFSI, BY REGION, 2022-2032 ($MILLION)
  • TABLE 12. OUTDOOR ADVERTISING MARKET FOR RETAIL AND CONSUMER GOODS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 13. OUTDOOR ADVERTISING MARKET FOR HEALTHCARE, BY REGION, 2022-2032 ($MILLION)
  • TABLE 14. OUTDOOR ADVERTISING MARKET FOR TRANSPORTATION AND MOBILITY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 15. OUTDOOR ADVERTISING MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2022-2032 ($MILLION)
  • TABLE 16. OUTDOOR ADVERTISING MARKET FOR HOSPITALITY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 17. OUTDOOR ADVERTISING MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
  • TABLE 18. OUTDOOR ADVERTISING MARKET, BY REGION, 2022-2032 ($MILLION)
  • TABLE 19. NORTH AMERICA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 20. NORTH AMERICA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 21. NORTH AMERICA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 22. NORTH AMERICA OUTDOOR ADVERTISING MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 23. U.S. OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 24. U.S. OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 25. U.S. OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 26. CANADA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 27. CANADA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 28. CANADA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 29. MEXICO OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 30. MEXICO OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 31. MEXICO OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 32. EUROPE OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 33. EUROPE OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 34. EUROPE OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 35. EUROPE OUTDOOR ADVERTISING MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 36. GERMANY OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 37. GERMANY OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 38. GERMANY OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 39. UK OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 40. UK OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 41. UK OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 42. FRANCE OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 43. FRANCE OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 44. FRANCE OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 45. ITALY OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 46. ITALY OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 47. ITALY OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 48. SPAIN OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 49. SPAIN OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 50. SPAIN OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 51. RUSSIA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 52. RUSSIA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 53. RUSSIA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 54. REST OF EUROPE OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 55. REST OF EUROPE OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 56. REST OF EUROPE OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 57. ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 58. ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 59. ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 60. ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 61. CHINA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 62. CHINA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 63. CHINA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 64. JAPAN OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 65. JAPAN OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 66. JAPAN OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 67. SOUTH KOREA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 68. SOUTH KOREA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 69. SOUTH KOREA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 70. INDIA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 71. INDIA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 72. INDIA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 73. AUSTRALIA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 74. AUSTRALIA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 75. AUSTRALIA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 76. REST OF ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 77. REST OF ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 78. REST OF ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 79. LAMEA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 80. LAMEA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 81. LAMEA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 82. LAMEA OUTDOOR ADVERTISING MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 83. BRAZIL OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 84. BRAZIL OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 85. BRAZIL OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 86. SAUDI ARABIA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 87. SAUDI ARABIA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 88. SAUDI ARABIA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 89. UAE OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 90. UAE OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 91. UAE OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 92. SOUTH AFRICA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 93. SOUTH AFRICA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 94. SOUTH AFRICA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 95. REST OF LAMEA OUTDOOR ADVERTISING MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 96. REST OF LAMEA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022-2032 ($MILLION)
  • TABLE 97. REST OF LAMEA OUTDOOR ADVERTISING MARKET, BY END USER, 2022-2032 ($MILLION)
  • TABLE 98. JCDECAUX: KEY EXECUTIVES
  • TABLE 99. JCDECAUX: COMPANY SNAPSHOT
  • TABLE 100. JCDECAUX: SERVICE SEGMENTS
  • TABLE 101. JCDECAUX: PRODUCT PORTFOLIO
  • TABLE 102. JCDECAUX: KEY STRATERGIES
  • TABLE 103. CLEAR CHANNEL OUTDOOR, LLC: KEY EXECUTIVES
  • TABLE 104. CLEAR CHANNEL OUTDOOR, LLC: COMPANY SNAPSHOT
  • TABLE 105. CLEAR CHANNEL OUTDOOR, LLC: SERVICE SEGMENTS
  • TABLE 106. CLEAR CHANNEL OUTDOOR, LLC: PRODUCT PORTFOLIO
  • TABLE 107. ADVISION: KEY EXECUTIVES
  • TABLE 108. ADVISION: COMPANY SNAPSHOT
  • TABLE 109. ADVISION: SERVICE SEGMENTS
  • TABLE 110. ADVISION: PRODUCT PORTFOLIO
  • TABLE 111. OUTFRONT MEDIA INC.: KEY EXECUTIVES
  • TABLE 112. OUTFRONT MEDIA INC.: COMPANY SNAPSHOT
  • TABLE 113. OUTFRONT MEDIA INC.: SERVICE SEGMENTS
  • TABLE 114. OUTFRONT MEDIA INC.: PRODUCT PORTFOLIO
  • TABLE 115. OUTFRONT MEDIA INC.: KEY STRATERGIES
  • TABLE 116. CREATIVE OUTDOOR: KEY EXECUTIVES
  • TABLE 117. CREATIVE OUTDOOR: COMPANY SNAPSHOT
  • TABLE 118. CREATIVE OUTDOOR: SERVICE SEGMENTS
  • TABLE 119. CREATIVE OUTDOOR: PRODUCT PORTFOLIO
  • TABLE 120. STROER CORE GMBH & CO. KG: KEY EXECUTIVES
  • TABLE 121. STROER CORE GMBH & CO. KG: COMPANY SNAPSHOT
  • TABLE 122. STROER CORE GMBH & CO. KG: SERVICE SEGMENTS
  • TABLE 123. STROER CORE GMBH & CO. KG: PRODUCT PORTFOLIO
  • TABLE 124. OCEAN OUTDOOR: KEY EXECUTIVES
  • TABLE 125. OCEAN OUTDOOR: COMPANY SNAPSHOT
  • TABLE 126. OCEAN OUTDOOR: SERVICE SEGMENTS
  • TABLE 127. OCEAN OUTDOOR: PRODUCT PORTFOLIO
  • TABLE 128. OOHMEDIA LIMITED: KEY EXECUTIVES
  • TABLE 129. OOHMEDIA LIMITED: COMPANY SNAPSHOT
  • TABLE 130. OOHMEDIA LIMITED: SERVICE SEGMENTS
  • TABLE 131. OOHMEDIA LIMITED: PRODUCT PORTFOLIO
  • TABLE 132. TYLER OUTDOOR: KEY EXECUTIVES
  • TABLE 133. TYLER OUTDOOR: COMPANY SNAPSHOT
  • TABLE 134. TYLER OUTDOOR: SERVICE SEGMENTS
  • TABLE 135. TYLER OUTDOOR: PRODUCT PORTFOLIO
  • TABLE 136. VECTOR MEDIA: KEY EXECUTIVES
  • TABLE 137. VECTOR MEDIA: COMPANY SNAPSHOT
  • TABLE 138. VECTOR MEDIA: SERVICE SEGMENTS
  • TABLE 139. VECTOR MEDIA: PRODUCT PORTFOLIO
  • TABLE 140. PRIMEDIA OUTDOOR: KEY EXECUTIVES
  • TABLE 141. PRIMEDIA OUTDOOR: COMPANY SNAPSHOT
  • TABLE 142. PRIMEDIA OUTDOOR: SERVICE SEGMENTS
  • TABLE 143. PRIMEDIA OUTDOOR: PRODUCT PORTFOLIO

LIST OF FIGURES

  • FIGURE 01. OUTDOOR ADVERTISING MARKET, 2022-2032
  • FIGURE 02. SEGMENTATION OF OUTDOOR ADVERTISING MARKET,2022-2032
  • FIGURE 03. TOP IMPACTING FACTORS IN OUTDOOR ADVERTISING MARKET
  • FIGURE 04. TOP INVESTMENT POCKETS IN OUTDOOR ADVERTISING MARKET (2023-2032)
  • FIGURE 05. MODERATE BARGAINING POWER OF SERVICE PROVIDERS
  • FIGURE 06. MODERATE THREAT OF NEW ENTRANTS
  • FIGURE 07. MODERATE THREAT OF SUBSTITUTES
  • FIGURE 08. MODERATE INTENSITY OF RIVALRY
  • FIGURE 09. MODERATE BARGAINING POWER OF BUYERS
  • FIGURE 10. GLOBAL OUTDOOR ADVERTISING MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
  • FIGURE 11. OUTDOOR ADVERTISING MARKET, BY TYPE, 2022 AND 2032(%)
  • FIGURE 12. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR TRADITIONAL OUTDOOR ADVERTISING, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 13. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR DIGITAL OUTDOOR ADVERTISING, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 14. OUTDOOR ADVERTISING MARKET, BY SERVICE, 2022 AND 2032(%)
  • FIGURE 15. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR BILLBOARD ADVERTISING, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 16. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR TRANSPORT ADVERTISING, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 17. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR STREET FURNITURE ADVERTISING, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 18. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR PLACED BASED ADVERTISING, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 19. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 20. OUTDOOR ADVERTISING MARKET, BY END USER, 2022 AND 2032(%)
  • FIGURE 21. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR BFSI, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 22. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR RETAIL AND CONSUMER GOODS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 23. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR HEALTHCARE, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 24. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR TRANSPORTATION AND MOBILITY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 25. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 26. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR HOSPITALITY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 27. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 28. OUTDOOR ADVERTISING MARKET BY REGION, 2022 AND 2032(%)
  • FIGURE 29. U.S. OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 30. CANADA OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 31. MEXICO OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 32. GERMANY OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 33. UK OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 34. FRANCE OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 35. ITALY OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 36. SPAIN OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 37. RUSSIA OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 38. REST OF EUROPE OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 39. CHINA OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 40. JAPAN OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 41. SOUTH KOREA OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 42. INDIA OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 43. AUSTRALIA OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 44. REST OF ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 45. BRAZIL OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 46. SAUDI ARABIA OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 47. UAE OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 48. SOUTH AFRICA OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 49. REST OF LAMEA OUTDOOR ADVERTISING MARKET, 2022-2032 ($MILLION)
  • FIGURE 50. TOP WINNING STRATEGIES, BY YEAR (2021-2023)
  • FIGURE 51. TOP WINNING STRATEGIES, BY DEVELOPMENT (2021-2023)
  • FIGURE 52. TOP WINNING STRATEGIES, BY COMPANY (2021-2023)
  • FIGURE 53. PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 54. COMPETITIVE DASHBOARD
  • FIGURE 55. COMPETITIVE HEATMAP: OUTDOOR ADVERTISING MARKET
  • FIGURE 56. TOP PLAYER POSITIONING, 2022
  • FIGURE 57. JCDECAUX: NET REVENUE, 2020-2022 ($MILLION)
  • FIGURE 58. JCDECAUX: REVENUE SHARE BY SEGMENT, 2022 (%)
  • FIGURE 59. JCDECAUX: REVENUE SHARE BY REGION, 2022 (%)
  • FIGURE 60. CLEAR CHANNEL OUTDOOR, LLC: NET REVENUE, 2020-2022 ($MILLION)
  • FIGURE 61. CLEAR CHANNEL OUTDOOR, LLC: REVENUE SHARE BY SEGMENT, 2022 (%)
  • FIGURE 62. OUTFRONT MEDIA INC.: NET REVENUE, 2020-2022 ($MILLION)
  • FIGURE 63. OUTFRONT MEDIA INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
  • FIGURE 64. OUTFRONT MEDIA INC.: REVENUE SHARE BY REGION, 2022 (%)
  • FIGURE 65. STROER CORE GMBH & CO. KG: NET REVENUE, 2020-2022 ($MILLION)
  • FIGURE 66. STROER CORE GMBH & CO. KG: REVENUE SHARE BY SEGMENT, 2022 (%)
  • FIGURE 67. OOHMEDIA LIMITED: NET REVENUE, 2020-2022 ($MILLION)
目次
Product Code: A70767

The global outdoor advertising market was valued at $23.9 billion in 2022, and is projected to reach $38.9 billion by 2032, growing at a CAGR of 5.1% from 2023 to 2032.The outdoor advertising market refers to the business sector that involves the buying, selling, and management of advertising space and inventory for outdoor media formats. It encompasses the activities of media owners, advertising agencies, and brands in planning, negotiating, and implementing outdoor advertising campaigns. This market encompasses the diverse range of outdoor advertising options available, from traditional static billboards to digital displays, and the continuous evolution of technologies and strategies to maximize the effectiveness of outdoor advertising.

The outdoor advertising market is witnessing several notable trends. The integration of technology is transforming the industry, with digital signage, programmatic advertising, and data-driven targeting becoming prevalent. Interactive and experiential campaigns that engage audiences in unique ways are gaining popularity. Sustainability and eco-friendly practices are also emerging as key trends, with a focus on using energy-efficient displays and incorporating recyclable materials. Cross-channel integration and the seamless integration of mobile and outdoor advertising are further trends shaping the market's future.

The rise in urbanization boosts the outdoor advertising market by offering a larger audience and high-footfall areas. With more people living and working in cities, outdoor ads can reach a diverse consumer base. Busy city environments provide ample opportunities for advertisers to engage with a captive audience and maximize the visibility and impact of outdoor ads, ensuring effective brand exposure and engagement.

Programmatic advertising has transformed the buying and selling of outdoor ad space. Automated platforms and algorithms enable advertisers to target specific audience segments based on demographics, behavior, and location, enhancing the efficiency and effectiveness of outdoor advertising campaigns. Programmatic capabilities in the outdoor advertising market have streamlined the process, allowing advertisers to optimize their campaigns and allocate budgets more effectively.

Outdoor advertising is a dynamic and visually impactful form of advertising that aims to engage consumers in public spaces. It utilizes billboards, transit advertisements, street furniture displays, digital signage, and other outdoor mediums to deliver brand messages. The nature of outdoor advertising allows for creativity in design, placement, and format selection, taking advantage of the physical environment to create memorable brand experiences.

The outdoor advertising market is segmented on the basis of Type, service, end user, and region. By type, the market is classified into traditional outdoor advertising and digital outdoor advertising. On the basis of service, it is fragmented into billboard advertising, transport advertising, street furniture advertising, place-based advertising, and others. Depending on the end user, it is segregated into executive BFSI, retail and consumer goods, healthcare, transportation and mobility, media and entertainment, hospitality, and others.

The players in the outdoor advertising market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market. The major players operating in the global outdoor advertising market are AdVision, Creative Outdoor, Primedia Outdoor, OUTFRONT Media Inc., Tyler Outdoor, Clear Channel Outdoor, LLC, Ocean Outdoor, Vector Media, oOhmedia Limited, Stroer CORE GmbH & Co. KG and JCDecaux.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the outdoor advertising market analysis from 2022 to 2032 to identify the prevailing outdoor advertising market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the outdoor advertising market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global outdoor advertising market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

  • Quarterly Update and* (only available with a corporate license, on listed price)
  • 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Five and Enterprise User License.
  • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
  • Free data Pack on the Five and Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response*
  • Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

  • Historic market data

Key Market Segments

By Type

  • Traditional Outdoor Advertising
  • Digital Outdoor Advertising

By Service

  • Placed Based Advertising
  • Others
  • Billboard Advertising
  • Transport Advertising
  • Street Furniture Advertising

By End User

  • BFSI
  • Retail and Consumer Goods
  • Healthcare
  • Transportation and Mobility
  • Media and Entertainment
  • Hospitality
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of LAMEA

Key Market Players:

    • Creative Outdoor
    • OUTFRONT Media Inc.
    • Ocean Outdoor
    • Vector Media
    • Stroer CORE GmbH & Co. KG
    • AdVision
    • Primedia Outdoor
    • Tyler Outdoor
    • Clear Channel Outdoor, LLC
    • oOhmedia Limited
    • JCDecaux

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

  • 1.1. Report description
  • 1.2. Key market segments
  • 1.3. Key benefits to the stakeholders
  • 1.4. Research methodology
    • 1.4.1. Primary research
    • 1.4.2. Secondary research
    • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market definition and scope
  • 3.2. Key findings
    • 3.2.1. Top impacting factors
    • 3.2.2. Top investment pockets
  • 3.3. Porter's five forces analysis
    • 3.3.1. Moderate bargaining power of service providers
    • 3.3.2. Moderate threat of new entrants
    • 3.3.3. Moderate threat of substitutes
    • 3.3.4. Moderate intensity of rivalry
    • 3.3.5. Moderate bargaining power of buyers
  • 3.4. Market dynamics
    • 3.4.1. Drivers
      • 3.4.1.1. Growth in Urbanization
      • 3.4.1.2. Technological Advancements
    • 3.4.2. Restraints
      • 3.4.2.1. Limited Inventory and High Competition
      • 3.4.2.2. Regulatory Restrictions and Zoning Regulations
    • 3.4.3. Opportunities
      • 3.4.3.1. Creativity and Brand Impact
      • 3.4.3.2. Contextual and Localized Targeting

CHAPTER 4: OUTDOOR ADVERTISING MARKET, BY TYPE

  • 4.1. Overview
    • 4.1.1. Market size and forecast
  • 4.2. Traditional Outdoor Advertising
    • 4.2.1. Key market trends, growth factors and opportunities
    • 4.2.2. Market size and forecast, by region
    • 4.2.3. Market share analysis by country
  • 4.3. Digital Outdoor Advertising
    • 4.3.1. Key market trends, growth factors and opportunities
    • 4.3.2. Market size and forecast, by region
    • 4.3.3. Market share analysis by country

CHAPTER 5: OUTDOOR ADVERTISING MARKET, BY SERVICE

  • 5.1. Overview
    • 5.1.1. Market size and forecast
  • 5.2. Billboard Advertising
    • 5.2.1. Key market trends, growth factors and opportunities
    • 5.2.2. Market size and forecast, by region
    • 5.2.3. Market share analysis by country
  • 5.3. Transport Advertising
    • 5.3.1. Key market trends, growth factors and opportunities
    • 5.3.2. Market size and forecast, by region
    • 5.3.3. Market share analysis by country
  • 5.4. Street Furniture Advertising
    • 5.4.1. Key market trends, growth factors and opportunities
    • 5.4.2. Market size and forecast, by region
    • 5.4.3. Market share analysis by country
  • 5.5. Placed Based Advertising
    • 5.5.1. Key market trends, growth factors and opportunities
    • 5.5.2. Market size and forecast, by region
    • 5.5.3. Market share analysis by country
  • 5.6. Others
    • 5.6.1. Key market trends, growth factors and opportunities
    • 5.6.2. Market size and forecast, by region
    • 5.6.3. Market share analysis by country

CHAPTER 6: OUTDOOR ADVERTISING MARKET, BY END USER

  • 6.1. Overview
    • 6.1.1. Market size and forecast
  • 6.2. BFSI
    • 6.2.1. Key market trends, growth factors and opportunities
    • 6.2.2. Market size and forecast, by region
    • 6.2.3. Market share analysis by country
  • 6.3. Retail and Consumer Goods
    • 6.3.1. Key market trends, growth factors and opportunities
    • 6.3.2. Market size and forecast, by region
    • 6.3.3. Market share analysis by country
  • 6.4. Healthcare
    • 6.4.1. Key market trends, growth factors and opportunities
    • 6.4.2. Market size and forecast, by region
    • 6.4.3. Market share analysis by country
  • 6.5. Transportation and Mobility
    • 6.5.1. Key market trends, growth factors and opportunities
    • 6.5.2. Market size and forecast, by region
    • 6.5.3. Market share analysis by country
  • 6.6. Media and Entertainment
    • 6.6.1. Key market trends, growth factors and opportunities
    • 6.6.2. Market size and forecast, by region
    • 6.6.3. Market share analysis by country
  • 6.7. Hospitality
    • 6.7.1. Key market trends, growth factors and opportunities
    • 6.7.2. Market size and forecast, by region
    • 6.7.3. Market share analysis by country
  • 6.8. Others
    • 6.8.1. Key market trends, growth factors and opportunities
    • 6.8.2. Market size and forecast, by region
    • 6.8.3. Market share analysis by country

CHAPTER 7: OUTDOOR ADVERTISING MARKET, BY REGION

  • 7.1. Overview
    • 7.1.1. Market size and forecast By Region
  • 7.2. North America
    • 7.2.1. Key market trends, growth factors and opportunities
    • 7.2.2. Market size and forecast, by Type
    • 7.2.3. Market size and forecast, by Service
    • 7.2.4. Market size and forecast, by End User
    • 7.2.5. Market size and forecast, by country
      • 7.2.5.1. U.S.
      • 7.2.5.1.1. Market size and forecast, by Type
      • 7.2.5.1.2. Market size and forecast, by Service
      • 7.2.5.1.3. Market size and forecast, by End User
      • 7.2.5.2. Canada
      • 7.2.5.2.1. Market size and forecast, by Type
      • 7.2.5.2.2. Market size and forecast, by Service
      • 7.2.5.2.3. Market size and forecast, by End User
      • 7.2.5.3. Mexico
      • 7.2.5.3.1. Market size and forecast, by Type
      • 7.2.5.3.2. Market size and forecast, by Service
      • 7.2.5.3.3. Market size and forecast, by End User
  • 7.3. Europe
    • 7.3.1. Key market trends, growth factors and opportunities
    • 7.3.2. Market size and forecast, by Type
    • 7.3.3. Market size and forecast, by Service
    • 7.3.4. Market size and forecast, by End User
    • 7.3.5. Market size and forecast, by country
      • 7.3.5.1. Germany
      • 7.3.5.1.1. Market size and forecast, by Type
      • 7.3.5.1.2. Market size and forecast, by Service
      • 7.3.5.1.3. Market size and forecast, by End User
      • 7.3.5.2. UK
      • 7.3.5.2.1. Market size and forecast, by Type
      • 7.3.5.2.2. Market size and forecast, by Service
      • 7.3.5.2.3. Market size and forecast, by End User
      • 7.3.5.3. France
      • 7.3.5.3.1. Market size and forecast, by Type
      • 7.3.5.3.2. Market size and forecast, by Service
      • 7.3.5.3.3. Market size and forecast, by End User
      • 7.3.5.4. Italy
      • 7.3.5.4.1. Market size and forecast, by Type
      • 7.3.5.4.2. Market size and forecast, by Service
      • 7.3.5.4.3. Market size and forecast, by End User
      • 7.3.5.5. Spain
      • 7.3.5.5.1. Market size and forecast, by Type
      • 7.3.5.5.2. Market size and forecast, by Service
      • 7.3.5.5.3. Market size and forecast, by End User
      • 7.3.5.6. Russia
      • 7.3.5.6.1. Market size and forecast, by Type
      • 7.3.5.6.2. Market size and forecast, by Service
      • 7.3.5.6.3. Market size and forecast, by End User
      • 7.3.5.7. Rest of Europe
      • 7.3.5.7.1. Market size and forecast, by Type
      • 7.3.5.7.2. Market size and forecast, by Service
      • 7.3.5.7.3. Market size and forecast, by End User
  • 7.4. Asia-Pacific
    • 7.4.1. Key market trends, growth factors and opportunities
    • 7.4.2. Market size and forecast, by Type
    • 7.4.3. Market size and forecast, by Service
    • 7.4.4. Market size and forecast, by End User
    • 7.4.5. Market size and forecast, by country
      • 7.4.5.1. China
      • 7.4.5.1.1. Market size and forecast, by Type
      • 7.4.5.1.2. Market size and forecast, by Service
      • 7.4.5.1.3. Market size and forecast, by End User
      • 7.4.5.2. Japan
      • 7.4.5.2.1. Market size and forecast, by Type
      • 7.4.5.2.2. Market size and forecast, by Service
      • 7.4.5.2.3. Market size and forecast, by End User
      • 7.4.5.3. South Korea
      • 7.4.5.3.1. Market size and forecast, by Type
      • 7.4.5.3.2. Market size and forecast, by Service
      • 7.4.5.3.3. Market size and forecast, by End User
      • 7.4.5.4. India
      • 7.4.5.4.1. Market size and forecast, by Type
      • 7.4.5.4.2. Market size and forecast, by Service
      • 7.4.5.4.3. Market size and forecast, by End User
      • 7.4.5.5. Australia
      • 7.4.5.5.1. Market size and forecast, by Type
      • 7.4.5.5.2. Market size and forecast, by Service
      • 7.4.5.5.3. Market size and forecast, by End User
      • 7.4.5.6. Rest of Asia-Pacific
      • 7.4.5.6.1. Market size and forecast, by Type
      • 7.4.5.6.2. Market size and forecast, by Service
      • 7.4.5.6.3. Market size and forecast, by End User
  • 7.5. LAMEA
    • 7.5.1. Key market trends, growth factors and opportunities
    • 7.5.2. Market size and forecast, by Type
    • 7.5.3. Market size and forecast, by Service
    • 7.5.4. Market size and forecast, by End User
    • 7.5.5. Market size and forecast, by country
      • 7.5.5.1. Brazil
      • 7.5.5.1.1. Market size and forecast, by Type
      • 7.5.5.1.2. Market size and forecast, by Service
      • 7.5.5.1.3. Market size and forecast, by End User
      • 7.5.5.2. Saudi Arabia
      • 7.5.5.2.1. Market size and forecast, by Type
      • 7.5.5.2.2. Market size and forecast, by Service
      • 7.5.5.2.3. Market size and forecast, by End User
      • 7.5.5.3. UAE
      • 7.5.5.3.1. Market size and forecast, by Type
      • 7.5.5.3.2. Market size and forecast, by Service
      • 7.5.5.3.3. Market size and forecast, by End User
      • 7.5.5.4. South Africa
      • 7.5.5.4.1. Market size and forecast, by Type
      • 7.5.5.4.2. Market size and forecast, by Service
      • 7.5.5.4.3. Market size and forecast, by End User
      • 7.5.5.5. Rest of LAMEA
      • 7.5.5.5.1. Market size and forecast, by Type
      • 7.5.5.5.2. Market size and forecast, by Service
      • 7.5.5.5.3. Market size and forecast, by End User

CHAPTER 8: COMPETITIVE LANDSCAPE

  • 8.1. Introduction
  • 8.2. Top winning strategies
  • 8.3. Product mapping of top 10 player
  • 8.4. Competitive dashboard
  • 8.5. Competitive heatmap
  • 8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

  • 9.1. JCDecaux
    • 9.1.1. Company overview
    • 9.1.2. Key executives
    • 9.1.3. Company snapshot
    • 9.1.4. Operating business segments
    • 9.1.5. Product portfolio
    • 9.1.6. Business performance
    • 9.1.7. Key strategic moves and developments
  • 9.2. Clear Channel Outdoor, LLC
    • 9.2.1. Company overview
    • 9.2.2. Key executives
    • 9.2.3. Company snapshot
    • 9.2.4. Operating business segments
    • 9.2.5. Product portfolio
    • 9.2.6. Business performance
  • 9.3. AdVision
    • 9.3.1. Company overview
    • 9.3.2. Key executives
    • 9.3.3. Company snapshot
    • 9.3.4. Operating business segments
    • 9.3.5. Product portfolio
  • 9.4. OUTFRONT Media Inc.
    • 9.4.1. Company overview
    • 9.4.2. Key executives
    • 9.4.3. Company snapshot
    • 9.4.4. Operating business segments
    • 9.4.5. Product portfolio
    • 9.4.6. Business performance
    • 9.4.7. Key strategic moves and developments
  • 9.5. Creative Outdoor
    • 9.5.1. Company overview
    • 9.5.2. Key executives
    • 9.5.3. Company snapshot
    • 9.5.4. Operating business segments
    • 9.5.5. Product portfolio
  • 9.6. Stroer CORE GmbH & Co. KG
    • 9.6.1. Company overview
    • 9.6.2. Key executives
    • 9.6.3. Company snapshot
    • 9.6.4. Operating business segments
    • 9.6.5. Product portfolio
    • 9.6.6. Business performance
  • 9.7. Ocean Outdoor
    • 9.7.1. Company overview
    • 9.7.2. Key executives
    • 9.7.3. Company snapshot
    • 9.7.4. Operating business segments
    • 9.7.5. Product portfolio
  • 9.8. oOhmedia Limited
    • 9.8.1. Company overview
    • 9.8.2. Key executives
    • 9.8.3. Company snapshot
    • 9.8.4. Operating business segments
    • 9.8.5. Product portfolio
    • 9.8.6. Business performance
  • 9.9. Tyler Outdoor
    • 9.9.1. Company overview
    • 9.9.2. Key executives
    • 9.9.3. Company snapshot
    • 9.9.4. Operating business segments
    • 9.9.5. Product portfolio
  • 9.10. Vector Media
    • 9.10.1. Company overview
    • 9.10.2. Key executives
    • 9.10.3. Company snapshot
    • 9.10.4. Operating business segments
    • 9.10.5. Product portfolio
  • 9.11. Primedia Outdoor
    • 9.11.1. Company overview
    • 9.11.2. Key executives
    • 9.11.3. Company snapshot
    • 9.11.4. Operating business segments
    • 9.11.5. Product portfolio