イベントマーケティングサービス市場：サービス別、イベントタイプ別、エンドユーザー別：世界の機会分析と産業予測、2023～2032年

イベントマーケティングサービス市場は、2022年には4,477億米ドルと評価され、2023年から2032年までのCAGRは7.2%で成長し、2032年には9,720億米ドルに達すると推定されています。

イベントマーケティングサービスは、イベントの認知度や参加者を増やすための宣伝に役立ちます。そのためには、ソーシャルメディア、Eメールマーケティング、コンテンツ開拓、広告、広報、インフルエンサーの活用やメディアとの提携など、さまざまなチャネルを活用したマーケティング施策を立案し、実行に移す必要があります。イベントマーケティングサービスでは、イベント前、イベント中、イベント後に参加企業を巻き込み、記憶に残る参加型体験を提供するテクニックを用います。ゲーミフィケーション、インタラクティブなセミナー、ネットワーキングの可能性、リアルタイムの投票、アンケート、イベント後のフォローアップなどは、そうしたマーケティングサービスの戦術の一例です。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

• 市場の定義と範囲
• 主な調査結果
  • 影響要因
  • 主な投資機会
• ポーターのファイブフォース分析
• 市場力学
  • 促進要因
    • 体験型マーケティングの重要性の高まり
    • ライブイベント需要の増加
    • デジタルトランスフォーメーションと技術の進歩
  • 抑制要因
    • 予算の制約
    • サービスに関する不確実性とリスク
  • 機会
    • パーソナライズされたイベント体験
• COVID-19市場への影響分析

第4章 イベントマーケティングサービス市場：サービス別

• 概要
• イベント企画・運営
• イベントプロモーションとパブリシティ
• イベントのスポンサーシップとパートナーシップ
• その他

第5章 イベントマーケティングサービス市場：イベントタイプ別

• イベント概要
• トレードショー
• 製品発表会
• 展示会と会議
• プロモーション・イベント
• その他

第6章 イベントマーケティングサービス市場：エンドユーザー別

• 概要
• 企業
• 業界団体
• 教育機関
• エンターテインメント
• その他

第7章 イベントマーケティングサービス市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • フランス
  • ドイツ
  • イタリア
  • スペイン
  • 英国
  • その他
• アジア太平洋
  • 中国
  • 日本
  • インド
  • シンガポール
  • オーストラリア
  • その他
• ラテンアメリカ・中東・アフリカ
  • ブラジル
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • その他

第8章 競争情勢

• イントロダクション
• 主要成功戦略
• 主要10企業の製品マッピング
• 競合ダッシュボード
• 競合ヒートマップ
• 主要企業のポジショニング、2022年

第9章 企業プロファイル

• Bassett Events
• Hello Destination Management, LLC
• Jack Morton Worldwide Inc.
• Planit Inc.
• PRA Events, Inc.
• VIVA Creative
• Maritz Holdings LLC
• Cvent Holding Corp.
• CWT Global B.V.
• The Freeman Company, LLC

LIST OF TABLES

• TABLE 01. GLOBAL EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 02. EVENT MARKETING SERVICE MARKET FOR EVENT PLANNING AND MANAGEMENT, BY REGION, 2022-2032 ($MILLION)
• TABLE 03. EVENT MARKETING SERVICE MARKET FOR EVENT PROMOTION AND PUBLICITY, BY REGION, 2022-2032 ($MILLION)
• TABLE 04. EVENT MARKETING SERVICE MARKET FOR EVENT SPONSORSHIP AND PARTNERSHIPS, BY REGION, 2022-2032 ($MILLION)
• TABLE 05. EVENT MARKETING SERVICE MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
• TABLE 06. GLOBAL EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 07. EVENT MARKETING SERVICE MARKET FOR TRADE SHOWS, BY REGION, 2022-2032 ($MILLION)
• TABLE 08. EVENT MARKETING SERVICE MARKET FOR PRODUCT LAUNCHES, BY REGION, 2022-2032 ($MILLION)
• TABLE 09. EVENT MARKETING SERVICE MARKET FOR EXHIBITIONS AND CONFERENCES, BY REGION, 2022-2032 ($MILLION)
• TABLE 10. EVENT MARKETING SERVICE MARKET FOR PROMOTIONAL EVENTS, BY REGION, 2022-2032 ($MILLION)
• TABLE 11. EVENT MARKETING SERVICE MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
• TABLE 12. GLOBAL EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 13. EVENT MARKETING SERVICE MARKET FOR CORPORATE, BY REGION, 2022-2032 ($MILLION)
• TABLE 14. EVENT MARKETING SERVICE MARKET FOR TRADE ASSOCIATIONS, BY REGION, 2022-2032 ($MILLION)
• TABLE 15. EVENT MARKETING SERVICE MARKET FOR EDUCATIONAL INSTITUTIONS, BY REGION, 2022-2032 ($MILLION)
• TABLE 16. EVENT MARKETING SERVICE MARKET FOR ENTERTAINMENT, BY REGION, 2022-2032 ($MILLION)
• TABLE 17. EVENT MARKETING SERVICE MARKET FOR OTHERS, BY REGION, 2022-2032 ($MILLION)
• TABLE 18. EVENT MARKETING SERVICE MARKET, BY REGION, 2022-2032 ($MILLION)
• TABLE 19. NORTH AMERICA EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 20. NORTH AMERICA EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 21. NORTH AMERICA EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 22. NORTH AMERICA EVENT MARKETING SERVICE MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 23. U.S. EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 24. U.S. EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 25. U.S. EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 26. CANADA EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 27. CANADA EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 28. CANADA EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 29. MEXICO EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 30. MEXICO EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 31. MEXICO EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 32. EUROPE EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 33. EUROPE EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 34. EUROPE EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 35. EUROPE EVENT MARKETING SERVICE MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 36. FRANCE EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 37. FRANCE EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 38. FRANCE EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 39. GERMANY EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 40. GERMANY EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 41. GERMANY EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 42. ITALY EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 43. ITALY EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 44. ITALY EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 45. SPAIN EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 46. SPAIN EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 47. SPAIN EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 48. UK EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 49. UK EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 50. UK EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 51. REST OF EUROPE EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 52. REST OF EUROPE EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 53. REST OF EUROPE EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 54. ASIA-PACIFIC EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 55. ASIA-PACIFIC EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 56. ASIA-PACIFIC EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 57. ASIA-PACIFIC EVENT MARKETING SERVICE MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 58. CHINA EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 59. CHINA EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 60. CHINA EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 61. JAPAN EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 62. JAPAN EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 63. JAPAN EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 64. INDIA EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 65. INDIA EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 66. INDIA EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 67. SINGAPORE EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 68. SINGAPORE EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 69. SINGAPORE EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 70. AUSTRALIA EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 71. AUSTRALIA EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 72. AUSTRALIA EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 73. REST OF ASIA-PACIFIC EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 74. REST OF ASIA-PACIFIC EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 75. REST OF ASIA-PACIFIC EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 76. LAMEA EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 77. LAMEA EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 78. LAMEA EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 79. LAMEA EVENT MARKETING SERVICE MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 80. BRAZIL EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 81. BRAZIL EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 82. BRAZIL EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 83. SOUTH AFRICA EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 84. SOUTH AFRICA EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 85. SOUTH AFRICA EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 86. SAUDI ARABIA EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 87. SAUDI ARABIA EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 88. SAUDI ARABIA EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 89. UNITED ARAB EMIRATES EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 90. UNITED ARAB EMIRATES EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 91. UNITED ARAB EMIRATES EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 92. REST OF LAMEA EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022-2032 ($MILLION)
• TABLE 93. REST OF LAMEA EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022-2032 ($MILLION)
• TABLE 94. REST OF LAMEA EVENT MARKETING SERVICE MARKET, BY END USER, 2022-2032 ($MILLION)
• TABLE 95. BASSETT EVENTS: KEY EXECUTIVES
• TABLE 96. BASSETT EVENTS: COMPANY SNAPSHOT
• TABLE 97. BASSETT EVENTS: SERVICE SEGMENTS
• TABLE 98. BASSETT EVENTS: PRODUCT PORTFOLIO
• TABLE 99. HELLO DESTINATION MANAGEMENT, LLC: KEY EXECUTIVES
• TABLE 100. HELLO DESTINATION MANAGEMENT, LLC: COMPANY SNAPSHOT
• TABLE 101. HELLO DESTINATION MANAGEMENT, LLC: SERVICE SEGMENTS
• TABLE 102. HELLO DESTINATION MANAGEMENT, LLC: PRODUCT PORTFOLIO
• TABLE 103. JACK MORTON WORLDWIDE INC.: KEY EXECUTIVES
• TABLE 104. JACK MORTON WORLDWIDE INC.: COMPANY SNAPSHOT
• TABLE 105. JACK MORTON WORLDWIDE INC.: SERVICE SEGMENTS
• TABLE 106. JACK MORTON WORLDWIDE INC.: PRODUCT PORTFOLIO
• TABLE 107. JACK MORTON WORLDWIDE INC.: KEY STRATERGIES
• TABLE 108. PLANIT INC.: KEY EXECUTIVES
• TABLE 109. PLANIT INC.: COMPANY SNAPSHOT
• TABLE 110. PLANIT INC.: SERVICE SEGMENTS
• TABLE 111. PLANIT INC.: PRODUCT PORTFOLIO
• TABLE 112. PRA EVENTS, INC.: KEY EXECUTIVES
• TABLE 113. PRA EVENTS, INC.: COMPANY SNAPSHOT
• TABLE 114. PRA EVENTS, INC.: SERVICE SEGMENTS
• TABLE 115. PRA EVENTS, INC.: PRODUCT PORTFOLIO
• TABLE 116. PRA EVENTS, INC.: KEY STRATERGIES
• TABLE 117. VIVA CREATIVE: KEY EXECUTIVES
• TABLE 118. VIVA CREATIVE: COMPANY SNAPSHOT
• TABLE 119. VIVA CREATIVE: SERVICE SEGMENTS
• TABLE 120. VIVA CREATIVE: PRODUCT PORTFOLIO
• TABLE 121. MARITZ HOLDINGS LLC: KEY EXECUTIVES
• TABLE 122. MARITZ HOLDINGS LLC: COMPANY SNAPSHOT
• TABLE 123. MARITZ HOLDINGS LLC: SERVICE SEGMENTS
• TABLE 124. MARITZ HOLDINGS LLC: PRODUCT PORTFOLIO
• TABLE 125. MARITZ HOLDINGS LLC: KEY STRATERGIES
• TABLE 126. CVENT HOLDING CORP.: KEY EXECUTIVES
• TABLE 127. CVENT HOLDING CORP.: COMPANY SNAPSHOT
• TABLE 128. CVENT HOLDING CORP.: SERVICE SEGMENTS
• TABLE 129. CVENT HOLDING CORP.: PRODUCT PORTFOLIO
• TABLE 130. CVENT HOLDING CORP.: KEY STRATERGIES
• TABLE 131. CWT GLOBAL B.V.: KEY EXECUTIVES
• TABLE 132. CWT GLOBAL B.V.: COMPANY SNAPSHOT
• TABLE 133. CWT GLOBAL B.V.: SERVICE SEGMENTS
• TABLE 134. CWT GLOBAL B.V.: PRODUCT PORTFOLIO
• TABLE 135. THE FREEMAN COMPANY, LLC: KEY EXECUTIVES
• TABLE 136. THE FREEMAN COMPANY, LLC: COMPANY SNAPSHOT
• TABLE 137. THE FREEMAN COMPANY, LLC: SERVICE SEGMENTS
• TABLE 138. THE FREEMAN COMPANY, LLC: PRODUCT PORTFOLIO

LIST OF FIGURES

• FIGURE 01. EVENT MARKETING SERVICE MARKET, 2022-2032
• FIGURE 02. SEGMENTATION OF EVENT MARKETING SERVICE MARKET,2022-2032
• FIGURE 03. TOP INVESTMENT POCKETS IN EVENT MARKETING SERVICE MARKET (2023-2032)
• FIGURE 04. MODERATE BARGAINING POWER OF SUPPLIERS
• FIGURE 05. MODERATE THREAT OF NEW ENTRANTS
• FIGURE 06. MODERATE THREAT OF SUBSTITUTES
• FIGURE 07. MODERATE INTENSITY OF RIVALRY
• FIGURE 08. MODERATE BARGAINING POWER OF BUYERS
• FIGURE 09. GLOBAL EVENT MARKETING SERVICE MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
• FIGURE 10. EVENT MARKETING SERVICE MARKET, BY SERVICE, 2022(%)
• FIGURE 11. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR EVENT PLANNING AND MANAGEMENT, BY COUNTRY 2022 AND 2032(%)
• FIGURE 12. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR EVENT PROMOTION AND PUBLICITY, BY COUNTRY 2022 AND 2032(%)
• FIGURE 13. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR EVENT SPONSORSHIP AND PARTNERSHIPS, BY COUNTRY 2022 AND 2032(%)
• FIGURE 14. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
• FIGURE 15. EVENT MARKETING SERVICE MARKET, BY EVENT TYPE, 2022(%)
• FIGURE 16. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR TRADE SHOWS, BY COUNTRY 2022 AND 2032(%)
• FIGURE 17. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR PRODUCT LAUNCHES, BY COUNTRY 2022 AND 2032(%)
• FIGURE 18. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR EXHIBITIONS AND CONFERENCES, BY COUNTRY 2022 AND 2032(%)
• FIGURE 19. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR PROMOTIONAL EVENTS, BY COUNTRY 2022 AND 2032(%)
• FIGURE 20. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
• FIGURE 21. EVENT MARKETING SERVICE MARKET, BY END USER, 2022(%)
• FIGURE 22. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR CORPORATE, BY COUNTRY 2022 AND 2032(%)
• FIGURE 23. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR TRADE ASSOCIATIONS, BY COUNTRY 2022 AND 2032(%)
• FIGURE 24. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR EDUCATIONAL INSTITUTIONS, BY COUNTRY 2022 AND 2032(%)
• FIGURE 25. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR ENTERTAINMENT, BY COUNTRY 2022 AND 2032(%)
• FIGURE 26. COMPARATIVE SHARE ANALYSIS OF EVENT MARKETING SERVICE MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
• FIGURE 27. EVENT MARKETING SERVICE MARKET BY REGION, 2022(%)
• FIGURE 28. U.S. EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 29. CANADA EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 30. MEXICO EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 31. FRANCE EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 32. GERMANY EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 33. ITALY EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 34. SPAIN EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 35. UK EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 36. REST OF EUROPE EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 37. CHINA EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 38. JAPAN EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 39. INDIA EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 40. SINGAPORE EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 41. AUSTRALIA EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 42. REST OF ASIA-PACIFIC EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 43. BRAZIL EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 44. SOUTH AFRICA EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 45. SAUDI ARABIA EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 46. UNITED ARAB EMIRATES EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 47. REST OF LAMEA EVENT MARKETING SERVICE MARKET, 2022-2032 ($MILLION)
• FIGURE 48. TOP WINNING STRATEGIES, BY YEAR (2021-2023)
• FIGURE 49. TOP WINNING STRATEGIES, BY DEVELOPMENT (2021-2023)
• FIGURE 50. TOP WINNING STRATEGIES, BY COMPANY (2021-2023)
• FIGURE 51. PRODUCT MAPPING OF TOP 10 PLAYERS
• FIGURE 52. COMPETITIVE DASHBOARD
• FIGURE 53. COMPETITIVE HEATMAP: EVENT MARKETING SERVICE MARKET
• FIGURE 54. TOP PLAYER POSITIONING, 2022
• FIGURE 55. CVENT HOLDING CORP.: NET SALES, 2020-2022 ($MILLION)
• FIGURE 56. CVENT HOLDING CORP.: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
• FIGURE 57. CVENT HOLDING CORP.: REVENUE SHARE BY REGION, 2022 (%)

According to a new report published by Allied Market Research, titled, "Event Marketing Service Market," The event marketing service market was valued at $447.7 billion in 2022, and is estimated to reach $972 billion by 2032, growing at a CAGR of 7.2% from 2023 to 2032.

Event marketing services help to advertise the event to increase its visibility & attendance. For this purpose, marketing initiatives must be developed and put into action using a variety of channels, including social media, email marketing, content development, advertising, public relations, and the use of influencers or media partnerships. Event marketing services use techniques to include participants before, during, and after the event to provide a memorable and participatory experience. Gamification, interactive seminars, networking possibilities, real-time polling, surveys, and follow-ups after events are some instances of such marketing services tactics.

The market is analyzed on the basis of service, event type, end user, and region. By service, it is divided into event planning & management, event promotion & publicity, event sponsorship & partnerships, and others. As per event type, it is segmented into trade shows, product launches, exhibitions & conferences, promotional events, and others. Depending on end user, it is classified into corporate, trade associations, educational institutions, entertainment, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, Italy, Spain, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, Singapore, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, United Arab Emirates, and rest of LAMEA).

Businesses must take ROI into account when allocating marketing budgets. The indicators for measuring the success of events, such as attendee engagement, lead generation, sales conversions, and brand exposure, are provided by event marketing services which help in increasing ROI during a particular period of time. Demand for event marketing services is driven by the ability to track event performance and provide ROI.

Delivering targeted event experiences depends heavily on event marketing services that offer sector-specific expertise and target niche markets. Industry knowledge and the need for customized strategies are what is driving demand for industry-focused event marketing services.

Sustainability and eco-friendly methods at events are becoming more important to clients & attendees. Event marketing service providers must modify their operations to include sustainable event management strategies into practice as well as locating eco-friendly suppliers. On the other hand, in the event marketing services market, establishing and preserving solid customer connections is crucial. Thus, managing client expectations, fulfilling particular event needs, and guaranteeing client satisfaction can be difficult. But this can be achieved through implementation of relevant strategies. Thus, effective client relationship management is a necessary step for service providers if they want to keep their current customers and attract new ones.

Further, collaboration with industry leaders & influencers raises the profile and legitimacy of events. To promote events, boost attendance, & amplify brand messaging, influencers along with event marketing service providers help customers & form connections. Moreover, it improves the quality & value of events to include thought leaders and subject matter experts as speakers or panels. Events are a key component of integrated marketing campaigns, and service providers for event marketing promote themselves as partners in delivering comprehensive marketing plans. Service providers maximize the impact of events by integrating digital marketing, content marketing, social media, and traditional advertising into event experiences to match them with larger marketing campaigns.

Professionals with the necessary skills, such as event planners, marketers, designers, technologists, and project managers, are in high demand in the event marketing sector. The competitive nature of the market, strong demand for event marketing services, and requirement for specialized knowledge make it difficult to attract & keep top clients and customers. The quantity & quality of services offered are impacted by skilled labor shortages. To remain competitive and meet customer expectations, event marketing service companies must consistently make investments in technology. However, implementing new technology is expensive and requires numerous resources. Thus, some service providers find it difficult to keep up with the quickly changing technologies in the market.

The major players operating in the global event marketing service market are Bassett Events, Cvent, CWT Meetings & Events, Freeman, Hello Destination Management, Jack Morton Worldwide, Maritz Global Events, Planit Inc., PRA Business Events, and Viva Creative. One such firm, Encore Event Technologies, specializing in event production and technology solutions, was bought by Freeman, a top global provider of event management services in 2019. With the help of this acquisition, Freeman was better equipped to provide audiovisual services, event technology, & staging, expanding its menu of event solutions. In addition, Social Tables was bought by Cvent, a well-known provider of event management technology, in 2018. The software for event seating, diagramming, and check-in was introduced by Social Tables. Through the acquisition, Cvent was able to improve its event planning and diagramming abilities, giving customers a seamless end-to-end event management solution.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the event marketing service market analysis from 2022 to 2032 to identify the prevailing event marketing service market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the event marketing service market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global event marketing service market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

• Quarterly Update and* (only available with a corporate license, on listed price)
• 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
• Free Upcoming Version on the Purchase of Five and Enterprise User License.
• 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
• 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 20% is equivalent to 3 working days of free work, applicable once)
• Free data Pack on the Five and Enterprise User License. (Excel version of the report)
• Free Updated report if the report is 6-12 months old or older.
• 24-hour priority response*
• Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline talk to the sales executive to know more)

• Additional company profiles with specific to client's interest
• Additional country or region analysis- market size and forecast

Key Market Segments

By Service

• Event Planning and Management
• Event Promotion and Publicity
• Event Sponsorship and Partnerships
• Others

By Event Type

• Trade Shows
• Product Launches
• Exhibitions and Conferences
• Promotional Events
• Others

By End User

• Corporate
• Trade Associations
• Educational Institutions
• Entertainment
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Singapore
  • Australia
  • Rest of Asia-Pacific
• LAMEA
  • Brazil
  • South Africa
  • Saudi Arabia
  • United Arab Emirates
  • Rest of LAMEA

Key Market Players:

• Planit Inc.
• Jack Morton Worldwide Inc.
• CWT Global B.V.
• The Freeman Company, LLC
• Hello Destination Management, LLC
• VIVA Creative
• PRA Events, Inc.
• Maritz Holdings LLC
• Cvent Holding Corp.
• Bassett Events

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

• 1.1. Report description
• 1.2. Key market segments
• 1.3. Key benefits to the stakeholders
• 1.4. Research Methodology
  • 1.4.1. Primary research
  • 1.4.2. Secondary research
  • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

• 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

• 3.1. Market definition and scope
• 3.2. Key findings
  • 3.2.1. Top impacting factors
  • 3.2.2. Top investment pockets
• 3.3. Porter's five forces analysis
  • 3.3.1. Moderate bargaining power of suppliers
  • 3.3.2. Moderate threat of new entrants
  • 3.3.3. Moderate threat of substitutes
  • 3.3.4. Moderate intensity of rivalry
  • 3.3.5. Moderate bargaining power of buyers
• 3.4. Market dynamics
  • 3.4.1. Drivers
    • 3.4.1.1. Growth in the importance of experiential marketing
    • 3.4.1.2. Increase in demand for live events
    • 3.4.1.3. Digital transformation and technological advancements

• 3.4.2. Restraints
  • 3.4.2.1. Budget constraints
  • 3.4.2.2. Uncertainty and risk related to services

• 3.4.3. Opportunities
  • 3.4.3.1. Personalized event experiences

• 3.5. COVID-19 Impact Analysis on the market

CHAPTER 4: EVENT MARKETING SERVICE MARKET, BY SERVICE

• 4.1. Overview
  • 4.1.1. Market size and forecast
• 4.2. Event Planning and Management
  • 4.2.1. Key market trends, growth factors and opportunities
  • 4.2.2. Market size and forecast, by region
  • 4.2.3. Market share analysis by country
• 4.3. Event Promotion and Publicity
  • 4.3.1. Key market trends, growth factors and opportunities
  • 4.3.2. Market size and forecast, by region
  • 4.3.3. Market share analysis by country
• 4.4. Event Sponsorship and Partnerships
  • 4.4.1. Key market trends, growth factors and opportunities
  • 4.4.2. Market size and forecast, by region
  • 4.4.3. Market share analysis by country
• 4.5. Others
  • 4.5.1. Key market trends, growth factors and opportunities
  • 4.5.2. Market size and forecast, by region
  • 4.5.3. Market share analysis by country

CHAPTER 5: EVENT MARKETING SERVICE MARKET, BY EVENT TYPE

• 5.1. Overview
  • 5.1.1. Market size and forecast
• 5.2. Trade Shows
  • 5.2.1. Key market trends, growth factors and opportunities
  • 5.2.2. Market size and forecast, by region
  • 5.2.3. Market share analysis by country
• 5.3. Product Launches
  • 5.3.1. Key market trends, growth factors and opportunities
  • 5.3.2. Market size and forecast, by region
  • 5.3.3. Market share analysis by country
• 5.4. Exhibitions and Conferences
  • 5.4.1. Key market trends, growth factors and opportunities
  • 5.4.2. Market size and forecast, by region
  • 5.4.3. Market share analysis by country
• 5.5. Promotional Events
  • 5.5.1. Key market trends, growth factors and opportunities
  • 5.5.2. Market size and forecast, by region
  • 5.5.3. Market share analysis by country
• 5.6. Others
  • 5.6.1. Key market trends, growth factors and opportunities
  • 5.6.2. Market size and forecast, by region
  • 5.6.3. Market share analysis by country

CHAPTER 6: EVENT MARKETING SERVICE MARKET, BY END USER

• 6.1. Overview
  • 6.1.1. Market size and forecast
• 6.2. Corporate
  • 6.2.1. Key market trends, growth factors and opportunities
  • 6.2.2. Market size and forecast, by region
  • 6.2.3. Market share analysis by country
• 6.3. Trade Associations
  • 6.3.1. Key market trends, growth factors and opportunities
  • 6.3.2. Market size and forecast, by region
  • 6.3.3. Market share analysis by country
• 6.4. Educational Institutions
  • 6.4.1. Key market trends, growth factors and opportunities
  • 6.4.2. Market size and forecast, by region
  • 6.4.3. Market share analysis by country
• 6.5. Entertainment
  • 6.5.1. Key market trends, growth factors and opportunities
  • 6.5.2. Market size and forecast, by region
  • 6.5.3. Market share analysis by country
• 6.6. Others
  • 6.6.1. Key market trends, growth factors and opportunities
  • 6.6.2. Market size and forecast, by region
  • 6.6.3. Market share analysis by country

CHAPTER 7: EVENT MARKETING SERVICE MARKET, BY REGION

• 7.1. Overview
  • 7.1.1. Market size and forecast By Region
• 7.2. North America
  • 7.2.1. Key market trends, growth factors and opportunities
  • 7.2.2. Market size and forecast, by Service
  • 7.2.3. Market size and forecast, by Event Type
  • 7.2.4. Market size and forecast, by End User
  • 7.2.5. Market size and forecast, by country
    • 7.2.5.1. U.S.
    • 7.2.5.1.1. Market size and forecast, by Service
    • 7.2.5.1.2. Market size and forecast, by Event Type
    • 7.2.5.1.3. Market size and forecast, by End User
    • 7.2.5.2. Canada
    • 7.2.5.2.1. Market size and forecast, by Service
    • 7.2.5.2.2. Market size and forecast, by Event Type
    • 7.2.5.2.3. Market size and forecast, by End User
    • 7.2.5.3. Mexico
    • 7.2.5.3.1. Market size and forecast, by Service
    • 7.2.5.3.2. Market size and forecast, by Event Type
    • 7.2.5.3.3. Market size and forecast, by End User
• 7.3. Europe
  • 7.3.1. Key market trends, growth factors and opportunities
  • 7.3.2. Market size and forecast, by Service
  • 7.3.3. Market size and forecast, by Event Type
  • 7.3.4. Market size and forecast, by End User
  • 7.3.5. Market size and forecast, by country
    • 7.3.5.1. France
    • 7.3.5.1.1. Market size and forecast, by Service
    • 7.3.5.1.2. Market size and forecast, by Event Type
    • 7.3.5.1.3. Market size and forecast, by End User
    • 7.3.5.2. Germany
    • 7.3.5.2.1. Market size and forecast, by Service
    • 7.3.5.2.2. Market size and forecast, by Event Type
    • 7.3.5.2.3. Market size and forecast, by End User
    • 7.3.5.3. Italy
    • 7.3.5.3.1. Market size and forecast, by Service
    • 7.3.5.3.2. Market size and forecast, by Event Type
    • 7.3.5.3.3. Market size and forecast, by End User
    • 7.3.5.4. Spain
    • 7.3.5.4.1. Market size and forecast, by Service
    • 7.3.5.4.2. Market size and forecast, by Event Type
    • 7.3.5.4.3. Market size and forecast, by End User
    • 7.3.5.5. UK
    • 7.3.5.5.1. Market size and forecast, by Service
    • 7.3.5.5.2. Market size and forecast, by Event Type
    • 7.3.5.5.3. Market size and forecast, by End User
    • 7.3.5.6. Rest of Europe
    • 7.3.5.6.1. Market size and forecast, by Service
    • 7.3.5.6.2. Market size and forecast, by Event Type
    • 7.3.5.6.3. Market size and forecast, by End User
• 7.4. Asia-Pacific
  • 7.4.1. Key market trends, growth factors and opportunities
  • 7.4.2. Market size and forecast, by Service
  • 7.4.3. Market size and forecast, by Event Type
  • 7.4.4. Market size and forecast, by End User
  • 7.4.5. Market size and forecast, by country
    • 7.4.5.1. China
    • 7.4.5.1.1. Market size and forecast, by Service
    • 7.4.5.1.2. Market size and forecast, by Event Type
    • 7.4.5.1.3. Market size and forecast, by End User
    • 7.4.5.2. Japan
    • 7.4.5.2.1. Market size and forecast, by Service
    • 7.4.5.2.2. Market size and forecast, by Event Type
    • 7.4.5.2.3. Market size and forecast, by End User
    • 7.4.5.3. India
    • 7.4.5.3.1. Market size and forecast, by Service
    • 7.4.5.3.2. Market size and forecast, by Event Type
    • 7.4.5.3.3. Market size and forecast, by End User
    • 7.4.5.4. Singapore
    • 7.4.5.4.1. Market size and forecast, by Service
    • 7.4.5.4.2. Market size and forecast, by Event Type
    • 7.4.5.4.3. Market size and forecast, by End User
    • 7.4.5.5. Australia
    • 7.4.5.5.1. Market size and forecast, by Service
    • 7.4.5.5.2. Market size and forecast, by Event Type
    • 7.4.5.5.3. Market size and forecast, by End User
    • 7.4.5.6. Rest of Asia-Pacific
    • 7.4.5.6.1. Market size and forecast, by Service
    • 7.4.5.6.2. Market size and forecast, by Event Type
    • 7.4.5.6.3. Market size and forecast, by End User
• 7.5. LAMEA
  • 7.5.1. Key market trends, growth factors and opportunities
  • 7.5.2. Market size and forecast, by Service
  • 7.5.3. Market size and forecast, by Event Type
  • 7.5.4. Market size and forecast, by End User
  • 7.5.5. Market size and forecast, by country
    • 7.5.5.1. Brazil
    • 7.5.5.1.1. Market size and forecast, by Service
    • 7.5.5.1.2. Market size and forecast, by Event Type
    • 7.5.5.1.3. Market size and forecast, by End User
    • 7.5.5.2. South Africa
    • 7.5.5.2.1. Market size and forecast, by Service
    • 7.5.5.2.2. Market size and forecast, by Event Type
    • 7.5.5.2.3. Market size and forecast, by End User
    • 7.5.5.3. Saudi Arabia
    • 7.5.5.3.1. Market size and forecast, by Service
    • 7.5.5.3.2. Market size and forecast, by Event Type
    • 7.5.5.3.3. Market size and forecast, by End User
    • 7.5.5.4. United Arab Emirates
    • 7.5.5.4.1. Market size and forecast, by Service
    • 7.5.5.4.2. Market size and forecast, by Event Type
    • 7.5.5.4.3. Market size and forecast, by End User
    • 7.5.5.5. Rest of LAMEA
    • 7.5.5.5.1. Market size and forecast, by Service
    • 7.5.5.5.2. Market size and forecast, by Event Type
    • 7.5.5.5.3. Market size and forecast, by End User

CHAPTER 8: COMPETITIVE LANDSCAPE

• 8.1. Introduction
• 8.2. Top winning strategies
• 8.3. Product Mapping of Top 10 Player
• 8.4. Competitive Dashboard
• 8.5. Competitive Heatmap
• 8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

• 9.1. Bassett Events
  • 9.1.1. Company overview
  • 9.1.2. Key Executives
  • 9.1.3. Company snapshot
  • 9.1.4. Operating business segments
  • 9.1.5. Product portfolio
• 9.2. Hello Destination Management, LLC
  • 9.2.1. Company overview
  • 9.2.2. Key Executives
  • 9.2.3. Company snapshot
  • 9.2.4. Operating business segments
  • 9.2.5. Product portfolio
• 9.3. Jack Morton Worldwide Inc.
  • 9.3.1. Company overview
  • 9.3.2. Key Executives
  • 9.3.3. Company snapshot
  • 9.3.4. Operating business segments
  • 9.3.5. Product portfolio
  • 9.3.6. Key strategic moves and developments
• 9.4. Planit Inc.
  • 9.4.1. Company overview
  • 9.4.2. Key Executives
  • 9.4.3. Company snapshot
  • 9.4.4. Operating business segments
  • 9.4.5. Product portfolio
• 9.5. PRA Events, Inc.
  • 9.5.1. Company overview
  • 9.5.2. Key Executives
  • 9.5.3. Company snapshot
  • 9.5.4. Operating business segments
  • 9.5.5. Product portfolio
  • 9.5.6. Key strategic moves and developments
• 9.6. VIVA Creative
  • 9.6.1. Company overview
  • 9.6.2. Key Executives
  • 9.6.3. Company snapshot
  • 9.6.4. Operating business segments
  • 9.6.5. Product portfolio
• 9.7. Maritz Holdings LLC
  • 9.7.1. Company overview
  • 9.7.2. Key Executives
  • 9.7.3. Company snapshot
  • 9.7.4. Operating business segments
  • 9.7.5. Product portfolio
  • 9.7.6. Key strategic moves and developments
• 9.8. Cvent Holding Corp.
  • 9.8.1. Company overview
  • 9.8.2. Key Executives
  • 9.8.3. Company snapshot
  • 9.8.4. Operating business segments
  • 9.8.5. Product portfolio
  • 9.8.6. Business performance
  • 9.8.7. Key strategic moves and developments
• 9.9. CWT Global B.V.
  • 9.9.1. Company overview
  • 9.9.2. Key Executives
  • 9.9.3. Company snapshot
  • 9.9.4. Operating business segments
  • 9.9.5. Product portfolio
• 9.10. The Freeman Company, LLC
  • 9.10.1. Company overview
  • 9.10.2. Key Executives
  • 9.10.3. Company snapshot
  • 9.10.4. Operating business segments
  • 9.10.5. Product portfolio