世界のEコマース＆決済の概要 (2025年)：第2巻アジア太平洋地域のEコマース＆決済：B2C、B2B、デジタル決済の革新、導入パターン、ダイナミクスの変化に関する市場インテリジェンス

アジア太平洋におけるEコマースと決済は、規模の拡大、デジタルウォレット、AIの統合、B2Bプラットフォームを通じて成長 ― yStats.comレポート

アジア太平洋地域のB2C Eコマース：主要市場で加速

アジア太平洋地域の小売Eコマースは、2028年までに約5兆米ドルに迫る見通しであり、世界のオンライン小売における最大の牽引力としての地位を再確認しています。中国が成長を牽引する一方、東南アジアにおけるデジタル普及と越境取引の拡大が、先進市場と新興市場の双方における地域統合を強化しています。

デジタル決済が消費者と加盟店の取引を再構築

2028年までにアジア太平洋地域における非現金取引は1兆5,000億件に達する見込みであり、現金依存からの大幅な転換を示しています。デジタルウォレットが消費者決済を支配し、中国、日本、韓国、東南アジアにおけるエコシステムがこれを支えています。モバイルファーストのコマース、後払い（BNPL）モデル、柔軟な規制が普及をさらに拡大しています。

AIの導入は進むが、運用上のギャップと不正リスクは残る

2025年時点で、東南アジアの販売者のうち完全にAIを業務に組み込んでいるのは4分の1にとどまり、目標と実践の間にギャップが存在しています。同時に、不正リスクの増加が決済セキュリティにおけるAI活用を加速しており、規制のサンドボックスが責任あるイノベーションと消費者保護を導いています。

B2B Eコマースはデジタル取引プラットフォームとマーケットプレイスを通じて拡大

アジア太平洋のB2Bオンライン市場は、2022年から2026年にかけてCAGR +15％超で成長しています。これはデジタル調達、クラウドプラットフォーム、グローバルサプライチェーンによって推進されています。AliExpress、1688.com、IndiaMARTといった主要マーケットプレイスに加え、日本のプラットフォームも、中小企業の参加を可能にし、地域貿易における透明性を高めています。

当レポートでは、アジア太平洋地域のEコマースおよび決済の動向を調査し、同地域のB2C Eコマースの概要、市場規模、予測、販売チャネル、消費者のオンラインショッピングに対する意識と行動、デジタル決済の決済額、消費者の好み、AIの導入動向、B2B取引の動向などをまとめています。

目次

第1章 重要ポイント

第2章 マネジメントサマリー

第3章 アジア太平洋：B2C Eコマースの概要

• 市場規模と地域別の成長動向
  • アジア太平洋：小売Eコマース売上高・前年比変化率・予測
  • オンライン小売売上高の実績・予測：中国、韓国、日本、インド、オーストラリア
  • 小売Eコマース売上高の実績・予測：インドネシア、タイ、ベトナム、マレーシア、フィリピン、シンガポール
• 中国：デジタル消費者の情勢
  • インターネット利用者数とインターネット普及率
  • オンラインショッピング利用者数とインターネット普及率
  • オンライン実体商品販売のシェア
  • 都市部と農村部別のインターネット利用者総数の内訳
• 中国：越境ショッピングと高級品購買行動
  • 越境オンライン購入の主要5カ国、海外買い物客の割合
  • 国際越境オンライン購入のシェア
  • 中国系ショップによる最近の越境オンライン購入の調達先トップ3市場
  • 高級品やデザイナー製品を実際に見ずにオンラインで購入する意思
• 中国：Eコマースプラットフォームの変遷と政策環境
  • BNPL市場の成長、主要プラットフォーム、セクター統合
  • 米国の関税圧力を受け、Eコマースプラットフォームが戦略転換
  • 関税とEコマースにおける国内シフトへの適応

第4章 アジア太平洋：デジタル決済エコシステム

• インフラ、収益、決済方法の動向
  • アジア太平洋：非現金取引総額の推移・予測
  • アジア太平洋：B2B非現金取引総額の推移・予測
  • アジア太平洋：決済収益額の推移・予測
  • アジア太平洋：決済収益のタイプ別、法人・個人向け（％）
  • アジア太平洋：決済ミックス：新しい決済と従来の決済、取引量の割合
  • アジア太平洋：2023～2027年までの主要POS決済方法
  • アジア太平洋：決済収益額のシェア予測
• 加盟店受け入れとビジネス戦略ツール
  • インドネシア
  • インドネシア：加盟店における決済方法の受け入れ状況
  • インドネシア：加盟店が観察した決済動向
  • インドネシア：決済イニシアチブがビジネス戦略に不可欠と認識されている加盟店の割合
  • タイ
  • タイ：加盟店における決済方法の受け入れ状況
  • タイ：加盟店が観察した決済動向
  • タイ：決済イニシアチブがビジネス戦略に不可欠と認識されている加盟店の割合
  • フィリピン
  • フィリピン：加盟店における決済方法の受け入れ状況
  • フィリピン：加盟店が観察した決済動向
  • フィリピン：決済イニシアチブがビジネス戦略に不可欠と認識されている加盟店の割合
  • ベトナム
  • ベトナム：加盟店における決済方法の受け入れ状況
  • ベトナム：加盟店別の決済動向
  • ベトナム：決済イニシアチブがビジネス戦略に不可欠と認識されている加盟店の割合
  • シンガポール
  • シンガポール：加盟店における決済方法の受け入れ状況
  • シンガポール：加盟店が観察した決済動向
  • シンガポール：決済イニシアチブがビジネス戦略に不可欠と認識されている加盟店の割合
  • 香港
  • 香港：事業のローカリゼーション、消費者の嗜好、規制遵守
  • 香港：決済統合、加盟店の導入、デジタルイノベーション
• 国レベルの決済エコシステムと決済方法の好み
  • 中国
  • 中国：決済市場規模の予測
  • 中国：決済方法別消費者取引シェア
  • 中国：WeChat Payを毎日利用する消費者の割合
  • 中国：モバイル決済におけるWeChat PayとAlipayの市場シェアとエコシステムの普及率
  • 中国：成人消費者におけるモバイルウォレット普及率
  • 中国：モバイルウォレットの所有率と利用率
  • 中国：モバイルウォレットの普及、デジタルインフラ、消費者の採用
  • 中国：オンライン決済の利用状況とユーザー浸透率の開発
  • 中国：カード取引額の実績・予測
  • 中国：デビットカード取引額の推移・予測
  • 中国：クレジットカードおよびチャージカード取引額の推移・予測
  • 中国：買収と世界パートナーシップ別クロスボーダー決済の成長
  • 中国：AlipayとWeChat Payの世界展開と越境利用動向
  • 日本
  • 日本：カード決済市場の動向、現金利用、政府のキャッシュレス政策目標
  • 日本：キャッシュレス決済方法別内訳
  • 日本：キャッシュレス決済比率
  • 日本：電子マネーの世帯普及率
  • 日本：インターネット取引におけるオンラインショッピング利用者の決済方法別内訳
  • 日本：モバイル決済の市場規模の実績・予測
  • 日本：リアルタイム取引量の実績・予測
  • 日本：カード取引額の実績・予測
  • インド
  • インド：モバイルウォレット決済の実績・予測
  • インド：リアルタイム取引別電子決済のシェア
  • インド：Eコマースで最も頻繁に利用されるオンライン決済方法
  • インド：カード取引額の実績・予測
  • インド：総カード支出に占めるオンラインクレジットカード取引の割合
  • インド：オンラインクレジットカード支出のシェア
  • 韓国
  • 韓国：スマートフォン所有率
  • 韓国：モバイルデバイス経由のデジタル取引のシェア
  • 韓国：簡易決済サービスの1日あたり利用量
  • 韓国：簡易決済サービスの取引額の実績・予測
  • 韓国：モバイル決済におけるSamsung Payの市場シェア
  • 韓国：オンラインショッピング活動頻度
  • 韓国：B2C Eコマース決済額の実績・予測
  • 韓国：モバイル決済の市場規模の実績・予測
  • 韓国：カード取引額の実績・予測
  • オーストラリア
  • オーストラリア：モバイルウォレット決済の実績・予測
  • オーストラリア：カード取引額の実績・予測
  • オーストラリア：Eコマース決済においてBNPLを最も魅力的と考えるZ世代とY世代消費者の割合
  • インドネシア
  • インドネシア：カード取引額の実績・予測
  • インドネシア：モバイル決済の市場規模の実績・予測
  • インドネシア：利用決済方法別消費者シェア
  • インドネシア：金融取引に電子ウォレットを使用する消費者の割合
  • タイ
  • タイ：モバイルウォレット決済の実績・予測
  • ベトナム
  • ベトナム：カード取引額の実績・予測
  • ベトナム：主要電子ウォレットプロバイダーの市場シェア
  • マレーシア
  • マレーシア：カード取引額の実績・予測
  • マレーシア：電子ウォレットを利用する消費者の購入タイプ別シェア
  • シンガポール
  • シンガポール：カード取引額の実績・予測
  • フィリピン
  • フィリピン：カード取引額の実績・予測
  • 香港
  • 香港：決済の市場規模の実績・予測
  • 香港：決済方法別市場シェア（POS vs.オンライン販売）
  • 香港：オンライン取引でよく利用されるデジタル決済手段
  • ニュージーランド
  • ニュージーランド：カード取引額の実績・予測
  • ニュージーランド：Eコマース市場における決済カードのシェア

第5章 アジア：商業におけるAIと自動化

• EコマースにおけるAI導入と販売者の準備状況
• AIを活用した決済におけるリスク、不正行為、セキュリティ対策
• AIガバナンス、規制サンドボックス、イノベーション
• 地域別・国別の注目点：フィンテック、ヘルスケア、中国のAI戦略

第6章 アジア：B2BEコマースとデジタル貿易

• B2B市場の動向とデジタルトランスフォーメーション
• 国レベルのB2Bマーケットプレースの情勢

Asia-Pacific E-Commerce and Payments Expand Through Scale, Digital Wallets, AI Integration, and B2B Platforms, yStats.com Reports

Asia-Pacific B2C E-Commerce Accelerates Across Major Markets

Asia-Pacific's retail E-Commerce is on track to approach USD 5 trillion by 2028, reaffirming the region as the largest force in global online retail. China anchors growth, while Southeast Asia's rising digital adoption and cross-border transactions are strengthening regional integration across both advanced and developing markets.

Digital Payments Reshape Consumer and Merchant Transactions

By 2028, Asia-Pacific will see 1.5 trillion non-cash transactions, underscoring its sharp departure from cash. Digital wallets dominate consumer payments, supported by ecosystems in China, Japan, South Korea, and Southeast Asia, where mobile-first commerce, BNPL models, and regulatory flexibility continue to expand.

AI Adoption Grows but Operational Gaps and Fraud Risks Persist

In 2025, just one-quarter of Southeast Asian sellers had fully embedded AI into operations, reflecting gaps between ambition and practice. At the same time, rising fraud risks are accelerating AI use in payment security, with regulatory sandboxes guiding responsible innovation and consumer safeguards.

B2B E-Commerce Expands Through Digital Trade Platforms and Marketplaces

Asia-Pacific's B2B online market is growing above +15% CAGR from 2022 to 2026, driven by digital procurement, cloud platforms, and global supply chains. Key marketplaces such as AliExpress, 1688.com, and IndiaMART, along with Japanese platforms, are enabling SME participation and boosting transparency in regional trade.

Table of Contents

1. Key Takeaways

2. Management Summary

3. Asia-Pacific: B2CE-Commerce Overview

• 3.1. Market Size and Regional Growth Trends
  • Asia-Pacific: Retail E-Commerce Sales, in USD trillion, & in % of Year-on-Year Change, in %, 2022-2028f
  • China, South Korea, Japan, India, and Australia: Online Retail Sales, in USD trillion, 2023 & 2028f
  • Indonesia, Thailand, Vietnam, Malaysia, the Philippines, and Singapore: Retail E-Commerce Sales, n USD billion, 2023 & 2028f
• 3.2. China: Digital Consumer Landscape
  • China: Number of Internet Users, in millions and Internet Penetration, in %, Dec. 2020 - Dec. 2024
  • China: Number of Online Shoppers, in millions, and Internet Penetration, in %, Dec. 2020 - Dec. 2024
  • China: Share of Online Physical Goods Sales, in % of Total Retail Sales of Consumer Goods, Q1 2025
  • China: Breakdown of Total Internet Users by Urban & Rural Areas, in %, Dec. 2023 & Dec. 2024
• 3.3. China: Cross-Border and Luxury Shopping Behavior
  • China: Top 5 Global Origins for Cross-Border Online Purchases, % of International Shoppers, 2024
  • China: Share of International Cross-Border Online Purchases, in %, 2018-2024
  • China: Top 3 Source Markets for Most Recent Cross-Border Online Purchase by Chinese Shop., in %, 2024
  • China: Willingness to Purchase Luxury or Designer Products Online Without Seeing Them First, in %, 2024
• 3.4. China: E-Commerce Platform Shifts & Policy Environment
  • China: BNPL Market Growth, Key Platforms, and Sectoral Integration, June 2025
  • China: E-Commerce Platforms Shift Strategies Amid USA Tariff Pressures, April 2025
  • China: Adapting to Tariffs and Domestic Shifts in E-Commerce, April 2025

4. Asia Pacific: Digital Payments Ecosystem

• 4.1. Infrastructure, Revenue, and Payment Method Trends
  • Asia-Pacific: Total Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f
  • Asia-Pacific: Total B2B Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f
  • Asia-Pacific: Payments Revenue Value, in USD trillion, 2013, 2018, 2020- 2023
  • Asia-Pacific: Payments Revenue by Type, Commercial & Consumer in %, 2018 & 2023
  • APAC: Payment Mix: New Payments vs Traditional Payments, In % of Transaction Volume, 2023
  • Asia-Pacific: Top Point-of-Sales Payment Methods, in % of Transaction Value, 2023 - 2027f
  • Asia-Pacific: Share of Payment Revenue Value, in %, 2027f
• 4.2. Merchant Acceptance and Business Strategy Tools
  • 4.2.1. Indonesia
  • Indonesia: Acceptance of Payment Methods Among Merchants, in % of Merchants, 2024
  • Indonesia: Payment Trends Observed by Merchants, in % of Merchants, 2024
  • Indonesia: Payment Initiatives Identified as Critical to Business Strategy, in % of Merchants, 2024
  • 4.2.2. Thailand
  • Thailand: Acceptance of Payment Methods Among Merchants, in % of Merchants, 2024
  • Thailand: Payment Trends Observed by Merchants, in % of Merchants, 2024
  • Thailand: Payment Initiatives Identified as Critical to Business Strategy, in % of Merchants, 2024
  • 4.2.3. Philippines
  • Philippines: Acceptance of Payment Methods Among Merchants, in % of Merchants, 2024
  • Philippines: Payment Trends Observed by Merchants, in % of Merchants, 2024
  • Philippines: Payment Initiatives Identified as Critical to Business Strategy, in % of Merchants, 2024
  • 4.2.4. Vietnam
  • Vietnam: Acceptance of Payment Methods Among Merchants, in % of Merchants, 2024
  • Vietnam: Payment Trends Observed by Merchants, in % of Merchants, 2024
  • Vietnam: Payment Initiatives Identified as Critical to Business Strategy, in % of Merchants, 2024
  • 4.2.5. Singapore
  • Singapore: Acceptance of Payment Methods Among Merchants, in % of Merchants, 2024
  • Singapore: Payment Trends Observed by Merchants, in % of Merchants, 2024
  • Singapore: Payment Initiatives Identified as Critical to Business Strategy, in % of Merchants, 2024
  • 4.2.6. Hong Kong
  • Hong Kong: Operational Localization, Consumer Preferences, and Regulatory Compliance, July 2025
  • Hong Kong: Payment Integration, Merchant Adoption, and Digital Innovation, July 2025
• 4.3. Country-Level Payment Ecosystems and Method Preferences
  • 4.3.1. China
  • China: Forecasted Payment Market Size, in USD trillions, 2025e & 2030f
  • China: Share of Consumer Transactions by Payment Method, in %, 2024
  • China: Share of Consumers Using WeChat Pay Daily, in %, 2023
  • China: WeChat Pay & Alipay Market Share in % and Ecosystem Penetration in Mobile Payments, 2023
  • China: Mobile Wallet Penetration among Adult Consumers, in %, Q2 2023
  • China: Mobile Wallet Ownership and Usage, in %, Q2 2023
  • China: Mobile Wallet Penetration, Digital Infrastructure, and Consumer Adoption, June 2025
  • China: Development of Online Payment Usage and User Penetration, Dec. 2020 - Dec. 2024
  • China: Card Transaction Value, in USD trillion, 2024 & 2028f
  • China: Debit Card Transaction Value, in CNY trillions, 2020 - 2028f
  • China: Credit and Charge Card Transaction Value, in CNY trillions, 2020 - 2028f
  • China: Growth of Cross-Border Payments via Acquisitions and Global Partnerships, June 2025
  • China: Alipay and WeChat Pay Global Expansion and Cross-Border Usage Trends, June 2025
  • 4.3.2. Japan
  • Japan: Card Payment Market Trends, Cash Usage, and Government Cashless Policy Targets, July 2025
  • Japan: Breakdown of Cashless Payments by Method, in %, 2017 - 2024
  • Japan: Cashless Payment Ratio, in %, 2017 - 2024
  • Japan: Share of Household Adoption of E-Money, in %, 2023
  • Japan: Breakdown of Online Shoppers by Payment Method for Internet Transactions, in %, 2024
  • Japan: Mobile Payments Market Size, in USD billion, 2025 & 2030f
  • Japan: Real-Time Transactions Volume, in billions, 2023 & 2028
  • Japan: Cards Transaction Value, in USD billion, 2024 & 2028f
  • 4.3.3. India
  • India: Mobile Wallet Payments, in USD trillion, 2024 & 2028f
  • India: Share of Electronic Payments Conducted via Real-Time Transactions, in %, 2023
  • India: Most Frequently Used Online Payment Methods for E-Commerce, in %, 2024
  • India: Cards Transaction Value, in USD billion, 2024 & 2028f
  • India: Share of Online Credit Card Transactions Within Total Card Spending, in %, September 2024
  • India: Share of Online Credit Card Spending, in %, April 2024 - September 2024
  • 4.3.4. South Korea
  • South Korea: Share of Smartphone Ownership, in %, 2023
  • South Korea: Share of Digital Transactions via Mobile Devices, in %, 2023
  • South Korea: Daily Usage Volume of Simple Payment Services, in millions, 2022 & 2023
  • South Korea: Transaction Value of Simple Payment Services, in USD million, 2022 & 2023
  • South Korea: Samsung Pay Market Share in Mobile Payments, in % of Total and In-Person Payments, 2023
  • South Korea: Frequency of Online Shopping Activity, in %, 2024
  • South Korea: B2C E-Commerce Payment Value, in USD billion, 2024 & 2028f
  • South Korea: Mobile Payments Market Size, in USD billions, 2024 & 2033f
  • South Korea: Cards Transaction Value, in USD billion, 2024 & 2028
  • 4.3.5. Australia
  • Australia: Mobile Wallet Payments, in USD billion, 2024 & 2028f
  • Australia: Cards Transaction Value, in USD billion, 2024 & 2028f
  • Australia: Share of Gen Z & Y Consumers Who Find BNPL Most Appealing for E-Com. Payments, in %, 2024
  • 4.3.6. Indonesia
  • Indonesia: Cards Transaction Value, in USD billion, 2023 & 2027f
  • Indonesia: Mobile Payments Market Size, in USD billions, 2025e & 2030f
  • Indonesia: Share of Consumers by Payment Method Used, in %, 2023
  • Indonesia: Share of Consumers Using E-Wallets for Financial Transactions, in %, 2023

4.3.7. Thailand

• Thailand: Mobile Wallet Payments, in USD billion, 2024 & 2028f
• 4.3.8. Vietnam
• Vietnam: Cards Transaction Value, in USD billion, 2023 & 2027f
• Vietnam: Market Share of Leading E-Wallet Providers, in %, 2023
• 4.3.9. Malaysia
• Malaysia: Cards Transaction Value, in USD billion, 2024 & 2028f
• Malaysia: Share of Consumers Using E-Wallets by Purchase Type (Online Shopping vs. Food Delivery), in %, 2024
• 4.3.10. Singapore
• Singapore: Cards Transaction Value, in USD billion, 2024 & 2028f
• 4.3.11. Philippines
• Philippines: Cards Transaction Value, in USD billion, 2024 & 2028f Value, in USD billion, 2024 & 2028f
• 4.3.12. Hong Kong
• Honk Kong: Payment Market Size, in USD trillions, 2025e & 2030f
• Honk Kong: Payment Market Share by Mode (Point of Sale vs. Online Sale), in %, 2024
• Hong Kong: Top Digital Payment Methods for Online Transactions, in % of Respondents, 2023 & 2024
• 4.3.13. New Zealand
• New Zealand: Cards Transaction Value, in USD billion, 2023 & 2027f
• New Zealand: Share of Payment Cards in the E-Commerce Market, in %, 2023

5. Asia: AI & Automation in Commerce

• 5.1. AI Adoption & Seller Readiness in E-Commerce
  • 5.1.1. Regional Adoption & Perceptions
  • APAC: Consumer Usage of Offline, Digital, & AI Channels for Product Discovery, in % of Resp., 2024
  • APAC: Consumer Usage of Offline, Digital, & AI Channels for Product Research, in % of Resp., 2024
  • Asia: Adoption of AI Systems by Country, in % of Resp. Reporting Regular Use, Nov 2024 - Jan 2025
  • Asia: Perception of AI Benefits Over Risks, in % of Respondents by Country, Nov 2024 - Jan 2025
  • SEA: AI Tool Usage, Functional Adoption Levels, and Seller Readiness by Market, 2025
  • SEA: Share of E-Commerce Sellers by Level of AI Adoption, in % of Resp., February 2025
  • SEA: Claimed vs Actual AI Adoption Rates by E-Com. Sellers, in % of Respondents, February 2025
  • SEA: Seller Perceptions of AI Benefits, in % of Respondents, February 2025
  • SEA: Barriers to AI Adoption Among Online Sellers, in % of Respondents, February 2025

SEA: Enablers of AI Adoption in E-Commerce and Digital Payments, April 2025

• SEA: Share of AI Adepts by Country, in % of E-Commerce Sellers, February 2025
• SEA: Share of AI Agnostics by Country, in % of E-Commerce Sellers, February 2025
• SEA: Share of AI Aspirants by Country, in % of E-Commerce Sellers, February 2025
• SEA: Key Areas to Improve Seller Experience Among AI Agnostics, in % of E-Com. Sellers, Feb. 2025
• SEA: Key Areas to Improve Seller Experience Among AI Aspirants, in % of E-Com. Sellers, Feb. 2025
• SEA: Key Areas to Improve Seller Experience Among AI Adepts, in % of E-Com. Sellers, Feb. 2025
• 5.1.2. Functional Use of AI and Business Outcomes
• SEA: AI Adoption by Business Function and Readiness Group, in % of Functions, Feb. 2025
• SEA: Share of E-Commerce Sellers Using Selected AI Tools, in % of Resp., February 2025
• SEA: Average Cost Reduction from AI/GenAI, in % of Total Costs, 2023 & 2027
• SEA: Average Revenue Growth from AI/GenAI, in % Revenue Growth, 2023 & 2027
• Asia: AI Applications in Credit Inclusion, Finance Automation, and Procurement Innovation, April 2025
• Asia: AI-Driven Cloud Banking, Investment Analytics, and Vertical B2B Financial Solutions, April 2025
• APAC: AI Integration, Stablecoin Cards, Tokenised Transfers, and Micro-Merchant Access, June 2025
• 5.1.3. Country Level AI Adoption in E-Commerce
• China: Overview of AI Use in B2C E-Commerce Market, February 2024
• Indonesia: AI Adoption by Tool Type Among E-Commerce Sellers, in % of Resp. Using Each Tool, Feb. 2025
• Thailand: AI Adoption by Tool Type Among E-Commerce Sellers, in % of Resp. Using Each Tool, Feb. 2025
• Vietnam: AI Adoption by Tool Type Among E-Commerce Sellers, in % of Resp. Using Each Tool, Feb. 2025
• Malaysia: AI Adoption by Tool Type Among E-Commerce Sellers, in % of Resp. Using Each Tool, Feb. 2025
• Singapore: AI Adoption by Tool Type Among E-Commerce Sellers, in % of Resp. Using Each Tool, Feb. 2025
• Philippines: AI Adoption by Tool Type Among E-Commerce Sellers, in % of Resp. Using Each Tool, Feb. 2025
• 5.2. AI Driven Risk, Fraud & Security in Payments
  • 5.2.1. Regional Threat Landscape
  • Asia-Pacific: AI in Fraud Detection, Real-Time Payment Security, and Biometric Authentication, July 2025
  • APAC: Synthetic Identity Fraud, Deepfakes, Verification Gaps and Country Trends in FinTech, 2025
  • APAC: AI-Driven Enterprise Fraud Management, Identity Verification, and Integration Challenges, July 2025
  • APAC: Financial Crime Regulation, Synthetic Identity Laundering, and AI Compliance Strategy, July 2025
  • Asia-Pacific: Overview of AI Use in Online Payment Fraud, February 2024
  • 5.2.2. Trust in AI by Consumers & Workers
  • Asia: Intentional Use and Trust of AI at Work by Country, in % of Respondents, Nov 2024 - Jan 2025
  • Asia: Trust and Acceptance of AI Systems by Country, in % of Respondents, Nov 2024 - Jan 2025
  • APAC: Consumers' AI Trust by Activity Type, in % of Respondents, 2024
  • 5.2.3. SEA-Specific Risk Management & Security Trends
  • Asia: Cyber Defence, Identity Risk Management and Compliance Automation via AI, April 2025
  • SEA: Year-over-Year Increase in AI-linked Fraud Rate, in %, 2024
  • SEA: AI Detection with 80%+ False Positives, Generative AI for Alerts and Support, 2024
  • SEA: Risk-Scoring Models, Network Analytics, and Data-Sharing Efforts, 2024
• 5.3. AI Governance, Regulatory Sandboxes & Innovation
  • 5.3.1. Regional Governance, Strategy & Innovation
  • APAC: AI Strategy in Anti-Financial Crime, Predictive Capabilities, and Governance Priorities, July 2025
  • Asia: Public & Private Drivers of AI Governance, Infrastructure and Experimentation in Finance, 2025
  • SEA: Infrastructure, Talent, and Regulatory Barriers Impacting AI Adoption, April 2025
  • SEA: Sectoral and Country-Level AI Contributions to Economic Growth, April 2025
  • 5.3.2. Sandboxes & Experimental Platforms
  • Asia: AI Sandboxes and Capacity-Building Programs in Four Economies, 2025
  • Asia: AI-Focused Regulatory Sandboxes and Innovation Hubs in Four Financial Markets, 2025 (1 of 2)
  • Asia: AI-Focused Regulatory Sandboxes and Innovation Hubs in Four Financial Markets, 2025 (2 of 2)
  • Asia: Development of AI Experimentation Platforms and Governance Across Multiple Sect., 2025 (1 of 2)
  • Asia: Development of AI Experimentation Platforms and Governance Across Multiple Sect., 2025 (2 of 2)
  • 5.3.3. Frameworks, Barriers, and Facilitators
  • Asia: AI Innovation Facilitators, Financial Inclusion, Regulatory Insight and Risk Management, 2025
  • Asia: Regulatory Frameworks for AI Innovation, Market Fit, Coordination, and Expertise, 2025
  • Asia: Design, Resource, and Oversight Barriers of AI Innovation Facilitators in Financial Markets, 2025
• 5.4. Regional and Country Spotlights: FinTech, Health, and China's AI Strategies
  • 5.4.1. FinTech and Health Use Cases
  • Asia: Funding for AI-Driven FinTech Companies, in USD billions, 2023-2025f
  • Asia: Number of AI-Driven FinTech Companies, in thous., in % of Total FinTech Comp., 2023, 2025e
  • Asia: Top Countries of AI FinTech Companies, in % of Total AI FinTech Companies, 2025
  • Asia: Cross-Border Integration, Market Entry, Strategic Exit and Global Partnerships via Alipay+, 2024
  • APAC: Visa AI Commerce, Mastercard Agent Pay, Shopper Trends, and Market Positioning, May 2025
  • Asia-Pacific: Overview of AI Use in Digital Health, May 2023
  • 5.4.2. China: Retail AI, Advertising & Platform Strategy
  • China: Top Digital Health Areas in Which Healthcare Leaders Are Investing, in % of Healthcare Leaders, March 2022
  • China: Top Digital Health Areas in Which Healthcare Leaders Are Investing, in % of Healthcare Leaders, March 2022
  • China: Top Digital Health Areas in Which Healthcare Leaders Are Investing, in % of Healthcare Leaders, March 2022
  • China: Overview of AI Use in B2C E-Commerce Market, February 2024
  • China: Overview of Alibaba's AI Investment Strategy and Platform Integration, June 2025
  • China: Generative AI, Retail Productivity, Consumer Insights, Strategic Adaptation, June 2025
  • China: AI-Powered Advertising Strategies of Alibaba, Tencent, and JD.com, May 2025
  • China: Alipay Tap!'s User Growth, Ecosystem Investment, and AI-Driven Healthcare Expansion, June 2025
  • China: Taobao and Tmall's Membership Strategy, AI Marketing, and Revenue Drivers, June 2025

6. Asia: B2B E-Commerce & Digital Trade

• 6.1. B2B Market Trends and Digital Transformation
  • APAC: B2B E-Commerce GMV Compound Annual Growth Rate, in % of CAGR, 2018-2022 & 2022-2026f
  • APAC: Product Research Channels For Purchase Decisions, in % of B2B Buyers, 2022
  • APAC: Significant Strategic Changes Planned to the Configuration And Operation of Supply Chains, in % of B2B Supply Chain Managers, 2023e
  • APAC: Share of B2B Companies That Saw Improvement in Operations Within a Few Months of Cloud Adoption, in %, 2022
  • APAC: Amount B2B Companies Are Willing to Spend in a Single Transaction on Digital Channels, in % of B2B Businesses, 2022
  • China: Online B2B E-Commerce Market Size, in USD billion, 2022 & 2025f
  • India: B2B E-Commerce Market GMV, in USD billion, 2022 & 2027f
  • India: Cross-Border B2B E-Commerce Market Size, in USD billion, 2021 & 2026f
  • India: B2B E-Commerce Marketplace Overview, October 2024
• 6.2. Country-Level B2B Marketplace Landscape
  • 6.2.1. China
  • China: Overview of Selected Top B2B E-Commerce Marketplace Alibaba, October 2024
  • China: Overview of Selected Top B2B E-Commerce Marketplace AliExpress, October 2024
  • China: Overview of Selected Top B2B E-Commerce Marketplace 1688, October 2024
  • China: Overview of Selected Top B2B E-Commerce Marketplace Tmall, October 2024
  • China: Overview of Selected Top B2B E-Commerce Marketplace Joybuy, October 2024
  • China: Overview of Selected Top B2B E-Commerce Marketplace Global Sources, October 2024
  • China: Overview of Selected Top B2B E-Commerce Marketplace Made-in-China, October 2024
  • China: Overview of Selected Top B2B E-Commerce Marketplace DHGate, October 2024
  • China: Overview of Selected Top B2B E-Commerce Marketplace China.cn, October 2024
  • China: Overview of Selected Top B2B E-Commerce Marketplace HKTDC, October 2024
  • 6.2.2. India
  • India: Overview of Selected Top B2B E-Commerce Marketplace IndiaMART, October 2024
  • India: Overview of Selected Top B2B E-Commerce Marketplace TradeIndia, October 2024
  • India: Overview of Selected Top B2B E-Commerce Marketplace Udaan, October 2024
  • India: Overview of Selected Top B2B E-Commerce Marketplace Alibaba India, October 2024
  • 6.2.3. Japan
  • Japan: Overview of Selected Top B2B E-Commerce Marketplace MontaRO, October 2024
  • Japan: Overview of Selected Top B2B E-Commerce Marketplace ASKUL, October 2024
  • Japan: Overview of Selected Top B2B E-Commerce Marketplace Caddi, October 2024
  • 6.2.4. Asia-Pacific
  • South Korea: Overview of B2B Marketplaces, October 2024
  • Australia: Overview of B2B Marketplaces, October 2024
  • Thailand & Indonesia: Overview of B2B Marketplaces, October 2024