欧州のB2Cのeコマースデリバリー市場：2022年

B2Cのeコマースが増加し続ける中、配送方法の最適化とパーソナライゼーションが勢いを増しています。オンライン小売業者が提供する配送先のトップは宅配で、半数以上のデジタルマーチャントが住宅に配送しています。同様に、消費者も宅配便を選択しています。オンラインショッピング利用者の半数以上が、チェックアウト時に通常の宅配便を選択しています。英国、ドイツ、オランダなどでは、署名入りの宅配便を希望するオンラインショップ利用者が目立っています。スウェーデンでは、3分の1近くのオンライン買い物客が、B2Cのeコマースで購入した商品を郵便配達員によって郵便受け/集合住宅用郵便受けに配達してもらうことを希望しています。

当レポートでは、欧州のB2Cのeコマースデリバリー市場について調査し、市場の概要とともに、地域別の動向などを提供しています。

目次

第1章 経営の概要

第2章 世界展開

第3章 欧州

• 地域
• B2Cのeコマースデリバリーの予測時間、国別、オンラインショッパーの割合、2021年
• オンライン小売業者が提供する上位3つの配送方法、オンライン小売業者の割合、2021年5月
• 2021年5月のオンラインショッピング利用者の%における、オンラインショッピングのチェックアウト時に優先される上位の配送方法
• B2Cのeコマースで優先される配送先、オンラインショッパーの割合、2021年
• 2021年5月、オンラインショッパーがカゴに追加した商品の購入をやめた主な理由（%）
• オンラインで注文する際の重要な基準、オンラインショッパーの割合、2021年
• 環境に優しいB2Cのeコマースデリバリーに追加料金を支払う意思、国別、オンラインショッパーの割合、2021年
• 先進市場
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • オランダ
  • スペイン
  • ベルギー
  • スウェーデン
  • スイス
  • デンマーク
  • フィンランド
  • オーストリア
• 新興市場
  • ポーランド
  • トルコ
  • ポルトガル
  • チェコ共和国

"Most online shoppers in Europe preferred home delivery over other delivery options": new yStats.com report.

Home delivery developed great popularity in multiple European countries in 2021

As B2C E-Commerce continues to rise, the optimization and personalization of delivery methods gains momentum. Home delivery was the top shipping destination offered by online retailers, with over half of digital merchants shipping to residences. Likewise, consumers also opt for home delivery. According to a survey cited in the yStats.com report, more than one-half of online shoppers chose standard home delivery at checkout. In the United Kingdom, Germany, Netherlands, among others, a notable portion of online shoppers preferred home delivery with a signature requirement. Some variation in preferences appeared in countries within the European region, such as Sweden where nearly one-third of online shoppers preferred to have their B2C E-Commerce purchases delivered to their mailbox/multioccupancy mailbox by the mail carrier.

Online shoppers in Europe find 3-5 days to be the maximum acceptable delivery time

Online shoppers in many countries in Europe find 3-5 days to be the maximum amount of time to wait for their order to arrive. Very few online shoppers found 6 days or more to be acceptable, thus showcasing the importance of speed when it comes to B2C E-Commerce order fulfillment. In Germany, many online shoppers considered fast delivery to be one of the most important delivery related factors when shopping online, after cost of delivery. Furthermore, a quarter of online shoppers in Sweden gave great importance to fast deliveries when shopping online, as spelled out in the yStats.com report.

Table of Contents

1. Management Summary

2. Global Developments

• Overview of B2C E-Commerce Delivery, August 2022
• Smart Parcel Locker Market Value, in USD million, 2022e & 2029f
• Share of Delivery Preferences, in % of Consumers, June - July 2021
• Share of Online Shoppers Who Prefer Having Items Bought Delivered to Them as Opposed to Picking Them Up, in %, June - July 2021
• Share of Consumers Who Trust That Retailers Will Fulfill Online Orders as Promised, in %, June - July 2021
• Share of New Fulfillment Priorities, in % of Decision-Makers, June - July 2021
• Share of Retail Decision-Makers Focusing on Offering a Wide Variety of Delivery Options and Speeds, in %, 2019 & 2021e
• Important Service Attributes When Shopping For Groceries, in % of Grocery Shoppers, October - November 2021
• Services Related to Delivery and Fulfillment Are Important When Buying Groceries, by Age Group, in % of Grocery Shoppers, October - November 2021
• Attitude Towards Paying For Delivery and Return Services, in % of Respondents, November 2021
• Share of Consumers' Attitude Towards Environmental Impact of Online Delivery, in %, November 2021

3. Europe

• 3.1. Regional
  • Breakdown of Expected B2C E-Commerce Delivery Times, by Select Countries, in % of Online Shoppers, 2021e
  • Top 3 Shipping Methods That Online Retailers Offered, in % of Online Retailers, May 2021
  • Top Delivery Method Preferred At Checkout During Online Shopping, in % of Online Shoppers, May 2021
  • Delivery Destinations Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Top Shipping Related Reasons Why Online Shoppers Stop Purchasing Products Added to Their Basket, in %, May 2021
  • Important Criteria When Ordering Online, in % of Online Shoppers, 2021
  • Willingness to Pay Extra For an Eco-Friendly B2C E-Commerce Delivery, by Select Countries, in % of Online Shoppers, 2021e
• 3.2. Advanced Markets
  • 3.2.1. UK
    • Breakdown of Most Preferred E-Commerce Delivery Methods, in % of Online Shoppers, 2021e
    • Delivery Methods Preferred in B2C E-Commerce Delivery, in % of Online Shoppers, May 2021
    • Top 5 Reasons for Cross-Border Online Shopping, incl. Delivery-Related, in % of Cross-Border Online Shoppers in UK, 2021
  • 3.2.2. Germany
    • Breakdown of Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, 2021e
    • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2021e
    • Share of Respondents Who Do Not Order Online Due to High Shipping Costs, in %, 2022e
    • Most Important Advantages of Online Shopping, in % of Online Shoppers, October 2021
    • Share of Online Shoppers Who Care A Lot About Parcel Locker Delivery, in %, May 2021
  • 3.2.3. France
    • Share of E-Shoppers Who Used Click & Collect Option, in %, 2021
    • Share of E-Shoppers Who Travelled to a Collection Point, in % & Preferred Collection Point, in % of E-Shoppers, 2021
  • 3.2.4. Italy
    • Most Preferred B2C E-Commerce Delivery Destinations, in % of Online Shoppers, 2021
    • Areas in Which Companies Will Expand Their Organizational Structure, in % of Companies, 2022e
  • 3.2.5. Netherlands
    • Breakdown of Delivery Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021e
  • 3.2.6. Spain
    • Delivery Destinations Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
    • Share of Online Shoppers Who Want to be Able to Choose Same-day Delivery, in %, May 2021
  • 3.2.7. Belgium
    • Breakdown of Delivery Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021e
  • 3.2.8. Sweden
    • Breakdown of Delivery Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021e
    • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2021e
  • 3.2.9. Switzerland
    • Top 3 Preferred Delivery Addresses, in % of Respondents, 2021
    • Preferred Shipping/Delivery Methods, in % of Respondents, 2021
    • Top Reasons For Choosing Click & Collect Services, in % of Respondents, 2021
• 3.2.10. Denmark
  • Breakdown of Delivery Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021e
• 3.2.11. Finland
  • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2021e
• 3.2.12. Austria
  • Delivery Methods Preferred in B2C E-Commerce Delivery, in % of Online Shoppers, May 2021
• 3.3. Emerging Markets
  • 3.3.1. Poland
    • Breakdown of Delivery Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021e
    • Breakdown of Delivery Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021e
    • Methods of Delivery That Encourage Online Shopping, in % of Online Shoppers, May and June 2021
    • Breakdown of Courier Service Providers Used For Delivery in B2C E-Commerce, in % of Online Shoppers, May and June 2021
  • 3.3.2. Turkey
    • Important Criteria When Ordering Online, in % of Online Shoppers, 2021
  • 3.3.3. Portugal
    • Top Reasons For Not Purchasing Products Online, incl. "Delivery Related Reasons", in % of Households, June - September 2021
  • 3.3.4. Czech Republic
    • Delivery Destinations Preferred in B2C E-Commerce, in % of Online Shoppers, 2021