|
市場調査レポート
商品コード
1261292
デジタル衣料の世界市場規模・シェア・産業動向分析レポート取引別(オンチェーン、オフチェーン)、技術別(ブロックチェーン、3Dソフトウェア、人工知能)、用途別、地域別展望・予測、2022年~2028年Global Digital Clothing Market Size, Share & Industry Trends Analysis Report By Transaction (On chain and Off chain), By Technology (Blockchain, 3D Software, Artificial Intelligence), By Application, By Regional Outlook and Forecast, 2022 - 2028 |
||||||
デジタル衣料の世界市場規模・シェア・産業動向分析レポート取引別(オンチェーン、オフチェーン)、技術別(ブロックチェーン、3Dソフトウェア、人工知能)、用途別、地域別展望・予測、2022年~2028年 |
出版日: 2023年03月31日
発行: KBV Research
ページ情報: 英文 209 Pages
納期: 即納可能
|
デジタル衣料市場規模は、2028年には25億米ドルに達し、予測期間中に26.6%のCAGRで市場成長すると予想されています。
ソーシャルメディアプラットフォームのために一度しか服を着ない傾向がある人々にとって、デジタル衣類は代替手段を提供します。デジタル・ワードローブは、服を購入してファストファッションの強迫観念を支えるよりも、環境に優しいかもしれません。
ソーシャルメディアが、おそらく不道徳な企業の衣服やファッションの展示を促進するオンラインの雰囲気を作り出しているという事実は、特定の文化が今日何を大切にしているかを物語っています。ソーシャルメディア文化は、身だしなみを整えることに重きを置いていますが、これがeコマースや環境にどのような影響を与えるかを考えることは重要です。
COVID-19影響度分析
紙からデジタルへ、あるいはオンラインショップを始めるといった単純なことでさえ、デジタル・トランスフォーメーションと言えるかもしれません。COVID-19は、ファッション分野におけるこの変化を10倍に加速させ、デジタル化という概念を正常化し、民主化したのです。さらに、このデジタル衣料を利用して、ゲーム機やオンラインファッションウィークを作る企業も出てくるかもしれず、デジタル衣料市場の開拓に有利な可能性が出てきました。このように、COVID-19の発生は、デジタル衣料品市場に利益をもたらしています。
市場成長要因
メタバースプラットフォームの進化
メタバースは、デジタルファッションが最も活躍する場となります。メタバースの基盤となる技術のひとつがデジタルファッションであり、環境面でも多くのプラス効果をもたらします。また、NFTウェアラブルという形でデジタルウェアを開発することで、真の所有権を促進することができます。メタバースは、単にビデオゲームや放浪の舞台というだけではありません。実際の物理的な出来事が起こりうる仮想現実環境です。したがって、デジタル衣料品市場の拡大は、こうしたメタバース・プラットフォームの進歩によって促進されます。
ファッション業界による二酸化炭素排出への懸念の高まり
ファッション業界は、世界の年間二酸化炭素排出量に大きく寄与しており、環境負荷が極めて大きいです。このような驚くべき数字がもたらす汚染は、国際航空機と海運の全排出量に匹敵します。また、これまで繊維製品の生産は、毎年多くの繊維製品が廃棄され、燃やされたり、埋め立て地に捨てられたりして、環境に大きな悪影響を及ぼしてきました。これらの側面が、今後数年間の市場成長につながっています。
市場の抑制要因
セキュリティに関する不安
サイバーフィジカル攻撃は、メタバースにおける最大のセキュリティ問題の一つです。これは、敵がサイバーな手法で物理的なシステムをコントロールすることです。これは、プレイヤーのアバターを制御して、彼らの環境を傷つけたり、変更したりすることを含む可能性があります。サービス拒否(DoS)攻撃は、メタバースにおけるセキュリティとプライバシーの重要な懸念事項です。これは、圧倒的なトラフィックやリソースの要求によって、サービスやネットワークをアクセス不能にすることを目的とした攻撃です。DoS攻撃は、しばしばサーバーや知名度の高い標的を狙います。
テクノロジーの展望
技術に基づき、デジタル衣料品市場は3Dソフトウェア、ブロックチェーン、人工知能、その他に分類されます。2021年のデジタル衣料品市場では、3Dソフトウェア分野がかなりの収益シェアを占めています。プロのファッションデザイナーは、3Dが非常に魅力的であると感じています。デザイナーは、この技術を最大限に活用するために、試作や生産を希望する衣類やアクセサリーを開発するために3Dモデリングソフトウェアを利用する必要があります。これらの3Dプログラムのレンダリングとビジュアライゼーション機能により、ファッション業界はこれらのトピックに特に関心を持っています。
トランザクションの展望
トランザクションに基づいて、デジタル衣料品市場はオンチェーンとオフチェーンに分けられます。2021年、オンチェーンセグメントはデジタル衣料品市場で最大の収益シェアを示しました。世界のブロックチェーンネットワークを更新する取引は、法的に検証または認証されているため、オンチェーン取引とみなされます。さらに、タイムスタンプが付与され、ブロックチェーン・ネットワーク全体で複製されるため、オンチェーン取引は可視化され安全です。
アプリケーションの展望
用途別では、デジタル衣料市場は、デジタルコンテンツ制作、ファッションデザイン&テクノロジー、ゲーム、その他に分類されます。2021年には、デジタルコンテンツクリエーション分野がデジタル衣料市場を独占し、最大の収益シェアを獲得しました。デジタルコンテンツ作成は、専門的な目的のために、アイデアを生み出し、主流メディアから情報を収集することを含みます。オーディオまたはビデオファイル、テキスト、画像、グラフィックは、デジタルコンテンツ作成の例です。また、ウェブサイト訪問者とつながることができるため、ブランドの拡張性を促進し、コンテンツ制作の必要性を高めることができます。
地域の展望
地域別に、デジタル衣料品市場は、北米、欧州、アジア太平洋、LAMEAで分析されています。2021年、北米地域はデジタル衣料品市場で最大の収益シェアを記録しました。この地域は、世界で最も高度な先進国の一つです。この地域は、堅牢で安定した経済を持つ国々で構成されており、3Dモデル化されたピクセル衣料、またはデジタル衣料などの新技術の開発を促進する研究開発活動への多額の投資を可能にしています。
市場参入企業がとる主な戦略は、パートナーシップです。カーディナルマトリックスに示された分析によると、LVMH SEがデジタル衣料品市場の先駆者です。Nike, Inc.、Guccio Gucci S.p.A.(Kering Group)、Adidas AGなどの企業は、デジタル衣料市場における主要な革新者の一人です。
List of Figures
The Global Digital Clothing Market size is expected to reach $2.5 billion by 2028, rising at a market growth of 26.6% CAGR during the forecast period.
Digital clothing is made of no tangible things, including fabric, and is a computer-generated image designed to closely imitate original real-world clothing. These garments use 3D modeling software and computer technology rather than materials. To produce, displaying, and assess the qualities of clothing in a virtual environment are the objectives of digital fashion designers.
In addition to using specific software and tools, digital fashion design requires understanding materials science, ergonomics, production technology, and anthropometric measurements. The field of digital fashion has recently emerged from obscurity to become one that is expanding quickly. The rise in the metaverse's development and the rising demand for eco-friendly clothes are predicted to contribute to the digital clothing market's significant growth over the forecast period.
For people who tend to wear an outfit only once for a social media platform, digital clothing offers an alternative. A digital wardrobe might be more environmentally friendly than purchasing an outfit and supporting the fast fashion obsession.
The fact that social media has created an online atmosphere that promotes the display of clothing and fashion from perhaps immoral companies speaks volumes about what a particular culture values today. Social media culture heavily emphasizes maintaining one's appearance, but it's important to consider how this may affect e-commerce and the environment.
COVID-19 Impact Analysis
Even anything as straightforward as moving from paper to digital or starting an online store might be considered a digital transformation. COVID-19 substantially expedited this change in the fashion sector by ten times while also normalizing and democratizing the concept of becoming digital. Additionally, businesses might employ this digital clothing to create gaming consoles and online fashion weeks, opening up the lucrative potential for developing the digital clothing market. Thus, the outbreak of COVID-19 has benefited the digital clothing market.
Market Growth Factors
Advancements in metaverse platforms
The metaverse will be the finest place for digital fashion to leave its mark. One of the technologies that will be a foundational element of the metaverse is digital fashion, which has numerous positive environmental effects. Moreover, developing digital clothing in the form of NFT wearables will promote true ownership. The metaverse is more than just a setting for video games and wandering. It is a virtual reality environment where actual physical events can take place. Therefore, the expansion of the digital clothing market is fueled by such metaverse platform advancements.
Increased concern of carbon emission by fashion industry
The fashion industry contributes significantly to annual worldwide carbon emissions and is extremely environmentally harmful. The pollution caused by such astonishing figures is equivalent to all emissions from international airplanes and maritime shipping. Moreover, until now, the production of all textiles has had a significant negative influence on the environment because many of them are discarded each year and either burnt or dumped in landfills. These aspects are leading to market growth in the upcoming years.
Market Restraining Factors
Concerns regarding security
Cyber-physical attacks are among the greatest security issues in the Metaverse. This is where an adversary could take control of physical systems using cyber methods. This could involve taking control of a player's avatar to hurt or modify their environment. The denial of service (DoS) attack is a key security and privacy concern for the Metaverse. It's an attack that aims to render a service or network inaccessible by overwhelming traffic or resource demands. DoS assaults often target servers or high-profile targets.
Technology Outlook
Based on technology, the digital clothing market is segmented into 3D software, blockchain, artificial intelligence and others. The 3D software segment covered a considerable revenue share in the digital clothing market in 2021. Professional fashion designers find 3D to be quite fascinating. Designers must utilize 3D modeling software to develop the clothing and accessories they wish to prototype or produce to take full advantage of this technology. Due to the rendering and visualization capabilities of these 3D programs, the fashion industry is particularly interested in these topics.
Transaction Outlook
On the basis of transaction, the digital clothing market is divided into on chain and off chain. In 2021, the on-chain segment witnessed the largest revenue share in the digital clothing market. The transactions updating the worldwide blockchain network are considered on-chain transactions because they've been legally validated or authenticated. Furthermore, since they are timestamped and replicated throughout the blockchain network, on-chain transactions are visible and safe.
Application Outlook
By application, the digital clothing market is classified into digital content creation, fashion design & technology, gaming and others. In 2021, the digital content creation segment dominated the digital clothing market with the maximum revenue share. Digital content creation involves generating ideas and collecting information from mainstream media for specialized purposes. Audio or video files, text, pictures, and graphics are examples of digital content creation. In addition, it allows the company to connect with website visitors, which promotes the brand's scalability and increases the need for content creation.
Regional Outlook
Region-wise, the digital clothing market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2021, the North America region registered the maximum revenue share in the digital clothing market. The region is among the most highly advanced in the world. The region is comprised of countries with robust and stable economies, allowing for substantial investments in R&D activities that facilitate the development of new technologies such as 3D-modeled pixel clothing, or digital clothing.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; LVMH SE are the forerunners in the Digital Clothing Market. Companies such as Nike, Inc., Guccio Gucci S.p.A. (Kering Group), Adidas AG are some of the key innovators in Digital Clothing Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, Guccio Gucci S.p.A. (Kering Group), Nike, Inc., LVMH SE, H&M Group, The Fabricant Agency B.V., Auroboros Ltd., More Dash, Inc. (DressX), Dolce & Gabbana S.r.l., and Replicant, Inc.
Recent Strategies Deployed in Digital Clothing Market
Partnerships, Collaborations & Agreements:
Mar-2023: Gucci signed a partnership with YUGA LABS, the Web3 company behind NFT collections like Narrative NFT Project 10KTF and Bored Ape Yacht Club. Through this partnership, companies would bring digital fashion into the metaverse. Moreover, The partnership with Yuga Lab would aim of exploring opportunities together across entertainment and Web3 fashion.
Dec-2022: Adidas collaborated with Snapchat, an American multimedia instant messaging app. With this collaboration companies would introduce a new series of the latest Bitmoji clothing which, for the first time, would be bought through tokens acquired in the app.
Sep-2022: DressX partnered with Zepeto, an Asia-based metaverse platform. Following this partnership, DreesX would introduce a collection of digital-only wearables. Additionally, the collection offers an insight into the future of fashion in which ideas are born and brought to life authentically and completely in the digital world.
Jun-2022: Dolce & Gabbana partnered with SKNUPS. a Digital fashion platform. Following this partnership, Dolce & Gabbana would bring their Italian signature style into games.
Jun-2022: The Fabricant came into partnership with World of Women, the blue-chip NFT brand behind WoW & WoW Galaxy collections. Following this partnership, both companies would aim to develop a digital fashion collection.
Jan-2022: Adidas Originals came into collaboration with Prada, an Italian luxury fashion company. Under this collaboration, both companies would bring unique nonfungible tokens which would feature user-generated art. The project would aim to bring together participants in the design, crypto, and fashion industry for the joint development of digital artwork.
Aug-2021: DressX partnered with Crypto.com, a Non-Fungible token marketplace. With this partnership, DressX would open up the latest value and new life for NFTs and a distribution medium for AR fashion.
Aug-2021: Replicant collaborated with in3D, an online developer. The collaboration would provide shoppers with a sustainable virtual fitting room experience through the TRAI app. Additionally, this partnership enables consumers to live out their fast fashion fantasies in an environment that is much more sustainable given the traditional industry's existence of over-consumption and overproduction.
Jun-2021: Replicant Fashion joined hands with CYBR, a cybersecurity community with training resources. Under this alliance, companies are to release digital fashion collections out of this world. The products are created from liquid metal and have edging that emits light adorned with brushed metal hardware.
Apr-2021: LVMH teamed up with Prada and Cartier, part of Richemont. The collaboration would develop Aura Blockchain Consortium, a global luxury blockchain. With this alliance, companies would aim to offer a high level of traceability and transparency across the lifecycle of a product.
Product Launches and Product Expansions:
Jan-2023: H&M unveiled Loooptopia, a riveting digital fashion experience, on the Robolux platform, a global online game and game creation system. The Looptopia serves both older and young customers through which they would play with materials and patterns for building virtual garments for their new look.
Nov-2022: Nike rolled out Swoosh, a Web-3-enabled platform for the brand's virtual designs and digital community. The Swoosh has its domain for users to develop, and create ad potentially earn royalties from communicable digital objects including virtual shoes and others.
Nov-2022: Adidas announced the launch of virtual gear, the 16-piece set consisting of hoodies and outerwear. The digital NFT wearables would ensure customers can use them in various online environments, such as on avatars in the virtual world or as a profile picture.
Jan-2022: H&M announced the launch of a Virtual fashion collection. The collection launched fulfils the company's aim to lead the transformation in the fashion industry by creating virtual fashion available to its customers.
Nov-2021: The Fabricant introduced The Fabricant Studio, an online design studio platform. The launched product was designed to make virtual fashion design available to anyone across the world.
Jun-2021: Auroboros unveiled the 'Biomimicry' collection, a digital ready-to-wear collection. The 14-piece collection combines nature technology to "wear the future and create your sci-fi-fantasy''. Moreover, the collection draws influence from a 21st-century experience, building the latest cultural identity created for the metaverse.
Mergers and Agreements:
Dec-2021: Nike completed the acquisition of RTFKT, a brand that leverages cutting-edge innovation to provide modern collectibles that join gaming and culture. This acquisition would boost Nike's digital transformation that enables Nike to serve athletes and creators at the merger of gaming, creativity, culture, and sport.
Jan-2021: LVMH Moet Hennessy Louis Vuitton SE took over Tiffany & Co., the global luxury jeweller company. This acquisition would transform LVMH's Watches & Jewellery segment and align with LVMH's 75 distinguished Maison.
Geographical Expansions:
Sep-2022: Adidas announced geographical expansion by opening a new facility in Bengaluru, India. The new facility would aim to set a new benchmark in street style and sneaker fashion, the latest store aims to become a cultural and fashion hotspot for the community across the city.
Market Segments covered in the Report:
By Transaction
By Technology
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research