ハンドローション・ハンドクリームの世界市場：製品タイプ別、成分別、流通チャネル別、地域別、予測

ハンドローション・ハンドクリームの市場規模と予測

ハンドローション・ハンドクリームの市場規模は、2024年に77億米ドルと評価され、2026～2032年にかけてCAGR 9.4%で成長し、2032年には158億米ドルに達すると予測されます。

ハンドローションとクリームは手を保湿・保護するスキンケア製品であり、皮膚を柔らかくし、潤いを与え、栄養を与えます。

日常の活動、厳しい天候への暴露、定期的な洗浄などで失われた水分を補給するために手に使用されます。ハンドローションはテクスチャーが軽く、素早く吸収されるため、毎日使うのに理想的です。一方、ハンドクリームはとろみがあり、より広範囲に保湿を与えるため、毎晩の使用や、乾燥や加齢など特定の肌状態のケアに適しています。

ハンドローション・ハンドクリームは、ヘルスケア技術の進歩や顧客の嗜好の変化に伴い、人気が高まると予測されています。これには、植物由来エキス、ヒアルロン酸、アンチエイジング物質などの成分の進歩が含まれます。保湿効果や肌の若返り効果を高めるためです。さらに、顧客の環境意識にマッチした持続可能な包装ソリューションや環境に優しい組成物への関心が高まっています。

スキンケアの習慣が世界中で拡大するにつれ、ハンドローション・ハンドクリームは、特定のスキンケアニーズに効率的に対応しながら、健康で潤いのある手を維持する上でますます重要になっていくと思われます。

ハンドローション・ハンドクリームの市場力学

世界のハンドローション＆ハンドクリーム市場を形成している主な市場力学は以下の通りである：

主な市場促進要因

皮膚疾患と乾燥肌問題の有病率の増加：皮膚疾患、特に手に影響を及ぼす皮膚疾患の有病率の増加は、ハンドローション・ハンドクリーム市場の主要促進要因です。米国皮膚科学会によると、米国では人口の約10%に当たる約3,160万人が湿疹に悩まされています。全米湿疹協会によると、手湿疹は米国人口の約10％が罹患しています。こうした高い有病率から、様々な皮膚疾患に対応し、乾燥や炎症を緩和する特殊なハンドケアソリューションに対する需要が高まっています。

手指衛生に対する意識の高まりと手洗いの増加：COVID-19の流行は手指衛生に対する意識を高め、その結果、手洗いと消毒の対策が強化されました。米国疾病予防管理センターによると、パンデミックの間、米国の成人の手洗い率は36％増加しました。手洗いの増加により、皮膚の乾燥や炎症が増加し、手指の保湿ソリューションの需要が高まっています。2021年に実施されたMintelの調査によると、米国の回答者の55%が、手洗いや消毒が増えた結果、ハンドクリームの使用頻度が増えたと回答しています。

美容とパーソナルケアの動向：美容とパーソナルケアの動向はセルフケアとウェルビーイングにシフトしており、ハンドローションとクリームの需要を押し上げています。これらの製品は、手をやわらかくしなやかに保つために必要なだけでなく、より大きなスキンケアの一環としても考えられています。アンチエイジング処方、天然成分、特定の皮膚状態に対応するよう設計された製品は、効果的で的を絞ったスキンケア解決策を求める消費者の間で特に人気があります。

環境と成分の透明性：市場は、天然成分や持続可能な成分を使用した製品を好む消費者の増加の影響を受けています。刺激の強い化学物質やパラベン、人工香料を含まないハンドローションやクリームが人気を集めています。健康や持続可能性を優先して購買を決定する、環境に配慮した消費者の間では、調達や生産技術のオープンさ、環境に配慮した包装を重視するブランドが人気を集めています。

主な課題

競合と飽和：市場は非常に競争的で、さまざまなブランドやアイテムが消費者の注目を集めようと競い合っています。この飽和状態により、新規参入企業が差別化を図り、市場シェアを獲得することは難しくなっています。既存ブランドは、その地位を維持するために、常に革新を続け、マーケティングに費用をかけなければなりません。

成分の安全性と情報：消費者は、スキンケア製品に使用されている物質に関する情報をますます求めるようになっています。特定の添加物の有毒化学物質、アレルギー、環境への影響に対する懸念が高まっています。ブランドは、規制遵守と、ナチュラル、オーガニック、低刺激性処方に対する消費者の要求とのバランスをとらなければなりません。

価格敏感性と経済的要因：ハンドローションやクリームの価格は大きく変動し、消費者は特に不況時には価格に敏感です。製品の品質と価格のバランスをとることは、ブランドにとって競争力を維持するために重要です。インフレや原材料費の変動といった経済問題は、価格戦略や収益性に影響を与えます。

安全衛生要件：特に、多様な規制の枠組みがある世界市場では、厳しい安全衛生要件を遵守することは困難です。法令遵守と顧客の安全性を維持するため、ブランドは製品の処方、表示、広告宣伝に関する複雑な規則を管理しなければなりません。

主要動向

天然・オーガニック製品への需要：天然成分やオーガニック成分を使用したハンドローションやクリームを好む消費者が増えています。パラベン、硫酸塩、人工香料を含まない製品は、その安全性と環境の持続可能性が評価され、人気が高まっています。このような要望に応えるため、各ブランドは植物エキスや植物由来のオイル、環境に配慮した包装を提案しています。

アンチエイジングと特殊処方：市場では、アンチエイジング効果のあるハンドクリームや、乾燥、敏感肌、加齢によるシミなど、特定の肌状態に対応する特殊処方の製品が増えています。消費者は、コラーゲンを増やすペプチド、ヒアルロン酸、肌を若返らせる特性を持つビタミンなど、潤いだけでなくアンチエイジング効果ももたらす製品を求めています。

デジタル化とeコマースの成長：ハンドローション・ハンドクリーム市場は、オンラインショッピングとデジタルプラットフォームへの移行を急いでいます。ブランドは、より多くの人々にリーチし、顧客との交流を深め、パーソナライズされた購買体験を提供するために、eコマースの手法をますます利用するようになっています。バーチャル試着、定期購入サービス、ソーシャルメディアマーケティングは、デジタル時代における企業戦略の重要な要素になりつつあります。

包装の革新と持続可能性：ハンドローション・ハンドクリームのビジネスは、より持続可能な包装へと移行しています。環境への影響を減らすため、ブランドは詰め替え用を提供し、リサイクル可能な素材を使用し、プラスチック廃棄物を減らしています。エアレスポンプや生分解性素材など、包装デザインの革新は、持続可能な選択肢を求める環境に配慮した消費者の間で人気を集めています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ハンドローション・ハンドクリーム市場：製品タイプ別

• ハンドローション
• ハンドクリーム

第5章 ハンドローション・ハンドクリーム市場：成分別

• 天然/オーガニック
• 無香料／低刺激性
• アンチエイジング

第6章 ハンドローション・ハンドクリーム市場：流通チャネル別

• 小売店
• オンライン小売
• 専門店

第7章 ハンドローション・ハンドクリーム市場：地域別

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Unilever
• Johnson and Johnson
• Procter and Gamble
• L'Oreal
• Beiersdorf
• Colgate-Palmolive
• Kao
• Henkel
• LVMH Moet Hennessy

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Hand Lotion And Hand Cream Market Size And Forecast

Hand Lotion Hand Cream Market size was valued at USD 7.7 Billion in 2024 and is projected to reach USD 15.80 Billion by 2032, growing at a CAGR of 9.4% from 2026 to 2032.

Hand lotion and cream are skincare products that moisturize and protect the hands, leaving the skin soft, moisturized, and nourished.

They are used to the hands to replenish moisture lost during everyday activity, exposure to harsh weather, or regular cleaning. Hand lotions have a lighter texture and are rapidly absorbed, making them ideal for daily usage. Hand creams, on the other hand, are thicker and give more extensive moisturization, making them ideal for nightly usage or for treating specific skin conditions such as dryness or aging.

Hand lotion and hand cream are predicted to grow in popularity as healthcare technology advances and customer preferences shift. This includes advancements in components like as plant-based extracts, hyaluronic acid, and anti-aging substances. To improve moisturizing and skin rejuvenation properties. Furthermore, customers are increasingly interested in sustainable packaging solutions and eco-friendly compositions that match with their environmental consciousness.

As skincare routines expand around the world, hand lotions and creams will become increasingly important in maintaining healthy, moisturized hands while efficiently addressing specific skincare needs.

Global Hand Lotion &Hand Cream Market Dynamics

The key market dynamics that are shaping the global hand lotion &hand cream market include:

Key Market Drivers:

Increasing Prevalence of Skin Diseases and Dry Skin Problems: The increasing prevalence of skin disorders, particularly those affecting the hands, is a major driver of the hand lotion and hand cream market. According to the American Academy of Dermatology Association, eczema affects around 31.6 million people in the United States, or about 10% of the population. According to the National Eczema Association, hand eczema affects around 10% of the United States population. These high prevalence rates lead to the increased demand for specialized hand care solutions that address a variety of skin diseases and alleviate dry, irritated skin.

Growing Awareness of Hand Hygiene and Increasing Hand Washing: The COVID-19 epidemic has raised awareness about hand hygiene, resulting in greater hand washing and sanitizing measures. During the pandemic, handwashing rates among adults in the United States increased by 36%, according to the Centers for Disease Control and Prevention. The increased use of hand washing has resulted in increased skin dryness and irritation, driving demand for hand moisturizing solutions. According to a Mintel survey performed in 2021, 55% of US respondents said they used hand cream more frequently as a result of more hand washing and sanitizing.

Beauty and Personal Care Trends: Beauty and personal care trends are shifting towards self-care and wellbeing, which is boosting demand for hand lotions and creams. These products are regarded not only as necessary for keeping hands soft and supple, but also as part of a larger skincare regimen. Anti-aging formulations, natural ingredients, and products designed to address specific skin conditions are especially popular among consumers looking for effective and targeted skincare solutions.

Environmental and Ingredient Transparency: The market is being influenced by consumers' growing preference for products made with natural and sustainable components. Hand lotions and creams free of harsh chemicals, parabens, and artificial perfumes are gaining popular. Brands that emphasize openness in sourcing and production techniques, as well as eco-friendly packaging, are gaining popularity among environmentally concerned consumers that prioritize health and sustainability in their purchasing decisions.

Key Challenges:

Competition and Saturation: The market is extremely competitive, with various brands and items competing for consumers' attention. This saturation makes it difficult for new entrants to distinguish themselves and obtain market share. Established brands must constantly innovate and spend in marketing to keep their position.

Ingredient Safety and Information: Consumers are increasingly demanding information about the substances used in skincare products. There is rising worry about the toxic chemicals, allergies, and environmental impact of particular additives. Brands must balance regulatory compliance with consumer demands for natural, organic, and hypoallergenic formulas.

Price Sensitivity and Economic Factors: Prices for hand lotions and creams vary greatly, and consumers are frequently price-sensitive, particularly during economic downturns. Balancing product quality and price is critical for brands to stay competitive. Economic issues like as inflation and shifting raw material costs have an impact on pricing strategies and profitability.

Health and Safety Requirements: Complying with severe health and safety requirements is difficult, especially in worldwide markets with diverse regulatory frameworks. To maintain legal compliance and customer safety, brands must manage complicated rules governing product formulation, labeling, and advertising claims.

Key Trends:

Demand for Natural and Organic Products: Consumers are increasingly preferring hand lotions and creams made with natural and organic components. Products free of parabens, sulfates, and artificial perfumes are becoming increasingly popular because to their perceived safety and environmental sustainability. To address this desire, brands are offering botanical extracts, plant-based oils, and eco-friendly packaging options.

Anti-Aging and Specialized Formulations: The market is seeing an increase in anti-aging hand creams and specialized formulations that address specific skin conditions such as dryness, sensitivity, and age spots. Consumers are looking for products that provide not just moisture but also anti-aging effects, such as collagen-boosting peptides, hyaluronic acid, and vitamins with skin-rejuvenating characteristics.

Digitalization and E-commerce Growth: The hand lotion and hand cream market has hastened its transition to online shopping and digital platforms. Brands are increasingly relying on e-commerce methods to reach a larger audience, improve customer interaction, and provide personalised purchasing experiences. Virtual try-ons, subscription services, and social media marketing are becoming important components of company strategies in the digital age.

Packaging Innovation and Sustainability: The hand lotion and hand cream business is moving toward more sustainable packaging alternatives. To reduce their environmental impact, brands are providing refillable solutions, using recyclable materials, and reducing plastic waste. Packaging design innovations, such as airless pumps and biodegradable materials, are gaining popularity among environmentally concerned consumers looking for sustainable options.

Global Hand Lotion & Hand Cream Market Regional Analysis

Here is a more detailed regional analysis of the global hand lotion & hand cream market:

North America:

Hand care products are in high demand in North America, notably the United States, due to the frequency of skin disorders and dermatological concerns. According to the American Academy of Dermatology Association, eczema affects around 31.6 million people in the United States, or roughly 10% of the population. According to the National Eczema Association, hand eczema affects around 10% of the United States population. This high prevalence of skin problems increases demand for specialized hand lotions and creams, resulting in market growth in the region.

The North American region's expanding elderly population drives demand for hand lotions and creams. According to the United States Census Bureau, the number of Americans aged 65 and up is expected to nearly double, from 52 million in 2018 to 95 million by 2060. By 2030, all baby boomers will be beyond the age of 65, increasing the elderly population to one in every five citizens. Older folks tend to have drier skin and require more extensive moisturizing products, such as hand creams. According to the American Academy of Dermatology, more than 85% of older persons experience "winter itch," which is caused by dry skin, further driving the demand for hand care products.

Asia Pacific:

Asia Pacific is seeing a considerable increase in skincare awareness, especially among younger groups. According to Euromonitor International, the Asia Pacific skincare market was valued at $84.8 billion in 2022 and is expected to rise at a CAGR of 6.5% between 2023 and 2028. In China alone, the hand care category of the beauty and personal care industry increased by 11.2% in 2022, reaching $1.3 billion. This greater awareness is leading to increased use of hand care products such as lotions and creams.

Rapid economic expansion in Asia Pacific has resulted in rising disposable incomes and an expanding middle class. According to the World Bank, the middle class in East Asia and the Pacific has increased from 500 million in 2002 to more than 2 billion by 2022. In India, the average household income is predicted to treble between 2005 and 2025, reaching $18,500 per year. This economic expansion is directly related to increasing spending on personal care items such as hand lotions and creams. According to a Nielsen survey, 58% of Asian Pacific consumers said they will spend more on premium personal care items in 2022 than the previous year.

Global Hand Lotion & Hand Cream Market: Segmentation Analysis

The Global Hand Lotion &Hand Cream Market is segmented on the basis of By Product Type, By, By Ingredients, By Distribution Channel and By Geography.

Global Hand Lotion &Hand Cream Market, By Product Type

• Hand Lotions
• Hand Creams

Based on Product Type, the Global Hand Lotion & Hand Cream Market is segmented into Hand Lotions, Hand Creams. Hand creams are the preferred product type due to their thick consistency and moisturizing properties, appealing to consumers seeking deeper hydration and skin protection. Hand lotions are the fastest-growing segment due to their lighter texture, quick absorption, and versatility in daily use, driven by increasing consumer awareness of skincare routines and hygiene practices.

Global Hand Lotion &Hand Cream Market, By Ingredients

• Natural/Organic
• Fragrance-Free/Hypoallergenic
• Anti-Aging

Based on Ingredients, the Global Hand Lotion & Hand Cream Market is segmented into Natural/Organic, Fragrance-Free/Hypoallergenic, and Anti-Aging. The natural/organic ingredients segment is gaining market share due to health and wellness awareness and preference for safer, more environmentally friendly products. The anti-aging segment is rapidly growing, driven by global aging populations and the desire for anti-aging products with retinol, peptides, and vitamins.

Global Hand Lotion & Hand Cream Market, By Distribution Channel

• Retail Stores
• Online Retail
• Specialty Stores

Based on Distribution Channel, the Global Hand Lotion & Hand Cream market is segmented into Retail Stores, Online Retail, and Specialty Stores. Retail stores dominate the hand lotion and hand cream market due to their physical presence and direct product inspection. Online retail, driven by internet penetration and convenience, is the fastest-growing segment, offering a wide selection of products, price comparisons, reviews, and online purchases, contributing to global sales growth.

Global Hand Lotion & Hand Cream Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Hand Lotion & Hand Cream market are classified into North America, Europe, Asia Pacific, and Rest of World. North America currently dominates the market due to significant consumer awareness of skincare products, as well as a strong demand for luxury and organic formulas. Meanwhile, the Asia Pacific area is expanding the fastest, driven by increased disposable incomes, urbanization, and a growing emphasis on personal grooming in nations such as China, India, and Japan. This expansion is aided by expanded retail channels and a growing trend in the region for skincare and beauty routines.

Key Players

The "Global Hand Lotion & Hand Cream Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Unilever, Johnson and Johnson, Procter and Gamble, L'Oreal, Beiersdorf, Kao, Henkel, LVMH Moet Hennessy, Colgate-Palmolive.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Hand Lotion & Hand Cream Market: Recent Developments
• In March 2024, L'Occitane, a significant participant in the hand care business, has introduced a breakthrough eco-friendly packaging for their best-selling hand cream brand. The new packaging is comprised entirely of recycled ocean plastic sourced from Southeast Asia's coastal locations. This project not only answers rising consumer demand for ecological products, but it also helps to combat marine pollution. L'Occitane claimed that pre-orders for the new packaging were 200% more than expected, demonstrating considerable consumer interest in environmentally conscious personal care products.
• In January 2024, SkinTech launched an AI-powered app that evaluates users' skin type, lifestyle, and environmental factors to offer individualized hand care routines and products. The app employs smartphone camera technology to assess skin condition and offers personalized advice on moisturizing frequency and product selection. Within the first month of availability, the app had over 500,000 downloads, indicating a substantial market demand in personalised skincare products for hands.
• In November 2023, Neutrogena has launched a new line of hand lotions enriched with natural antibacterial components including tea tree oil and manuka honey. This product line intends to address the increasing attention on hand cleanliness during the pandemic while also fulfilling consumer desire for natural ingredients. The company said that the new line gained 15% of the hand cream market share in the first quarter of introduction, indicating a positive market reception.
• In July 2023, Shiseido, a Japanese beauty business, has introduced a specialist hand care line to target skin concerns associated with increased touchscreen device use. The items claim to guard against blue light damage and deliver extra moisture to parts of the hand that are frequently exposed to smartphones. Within two months of its release, the product line had become the best-selling hand care item in major Asian markets such as Japan, South Korea, and Singapore, revealing a new niche in the hand care industry driven by modern technology use.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Hand Lotion And Hand Cream Market, By Product Type

• Hand Lotions
• Hand Creams

5 Hand Lotion And Hand Cream Market, By Ingredients

• Natural/Organic
• Fragrance-Free/Hypoallergenic
• Anti-Aging

6 Hand Lotion And Hand Cream Market, By Distribution Channel

• Retail Stores
• Online Retail
• Specialty Stores

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Unilever
• Johnson and Johnson
• Procter and Gamble
• L'Oreal
• Beiersdorf
• Colgate-Palmolive
• Kao
• Henkel
• LVMH Moet Hennessy

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References