レストランオンライン注文システムの世界市場規模：注文プラットフォームタイプ別、展開モード別、サービスモデル別、地域範囲別および予測

レストランオンライン注文システム市場規模と予測

レストランオンライン注文システム市場規模は、2024年に346億7,000万米ドルと評価され、2026～2032年にかけてCAGR 10.4%で成長し、2032年には823億米ドルに達すると予測されます。

レストランオンライン注文システムは、消費者がレストランのウェブサイト、モバイルアプリ、またはサードパーティのサービスから直接飲食品を購入できるデジタルプラットフォームです。これらのシステムにより、レストランは電話や人による注文受付の必要性を減らすことで、注文プロセスを迅速化することができます。顧客は自宅や外出先から、メニューの閲覧、注文のカスタマイズ、オンライン決済を行うことができます。

技術の進歩に伴い、その用途はますます広がっています。主要用途のひとつは、消費者がレストランのウェブサイトやモバイルアプリから直接食事を注文できるようにすることで、利便性とアクセシビリティを高めることです。これにより、電話注文の必要がなくなり、顧客はメニューの検索、注文の変更、安全な決済を行うことができます。

レストランオンライン注文システムは、将来的には技術との統合が進み、よりパーソナライズされたシームレスな食事体験ができるようになると考えられます。AIと機械学習は、消費者の嗜好を予測し、注文メイドのメニューを提供するために使われる可能性があります。また、AlexaやGoogleホームなどのスマートアシスタントによる音声注文も普及し、顧客はハンズフリーで注文できるようになる可能性があります。

世界のレストランオンライン注文システム市場力学

世界のレストランオンライン注文システム市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

利便性に対する消費者需要の高まり：消費者の利便性への要求の高まり：消費者は、オンライン注文の増加を促進する、食事体験における迅速性と効率性をますます求めるようになっています。多忙なスケジュールやオンデマンドサービスへのニーズの高まりにより、顧客は携帯電話やコンピュータを通じたオンライン注文の利便性を享受しています。

モバイルとインターネットサービスの技術開発：スマートフォン、高速インターネット、モバイルアプリの普及により、オンライン注文システムの使いやすさとアクセシビリティが大幅に向上しました。これらの技術は、リアルタイムの追跡、個別化された推奨、便利な決済オプションを提供し、ユーザー体験全体を向上させています。

食品宅配サービスの成長：Uber Eats、DoorDash、Grubhubなどのサードパーティデリバリーサービスの拡大は、レストランオンライン注文市場を牽引する上で大きな役割を果たしています。これらのプラットフォームは、ビジネスのリーチを拡大し、小規模または独立系の飲食店であっても、宅配食の需要増を活用することを可能にします。

主要課題

技術的・運用的統合：オンライン注文システムをレストランの既存インフラと統合することは大きな問題です。多くのレストラン、特に小規模または独立系企業は、POS（販売時点情報管理）システム、在庫管理、調理ワークフローをオンラインプラットフォームと統合するのに苦労する可能性があります。

競合とコストの増加：より多くのレストランがオンライン注文を受け入れるようになると、競争が激化し、価格競争や積極的なディスカウントが発生します。さらに、Uber EatsやDoorDashのようなサードパーティのデリバリープラットフォームは多額の手数料を請求するため、すでに厳しい利益率を強いられているレストランにとっては大きな負担となります。こうした手数料は中小企業にとって大きな負担となり、メニュー価格の引き上げや赤字に追い込まれることもあります。

データセキュリティとプライバシー：レストランは、オンライン注文システムを利用する際、個人情報や支払詳細などの顧客の機密データを、潜在的な侵害やサイバー攻撃から保護しなければならないです。GDPRやCCPAのようなデータ保護基準へのコンプライアンスを確保することは、特に異なる地域で事業を展開するレストランにとっては複雑さを増します。

主要動向

モバイル注文：最も大きな変化の一つは、レストランの注文にモバイルデバイスを利用するようになったことです。顧客は、メニューの検索、注文のカスタマイズ、決済などにスマートフォンを活用する利便性を享受しています。モバイルアプリがより使いやすく、豊富な機能を持つようになるにつれ、レストランは消費者体験を向上させるためにモバイル注文プラットフォームに投資しています。

AIと機械学習の統合：人工知能（AI）と機械学習は、オンライン注文体験を変革しています。例えば、AIを搭載したチャットボットがレストランのウェブサイトやアプリケーションに統合され、消費者の注文やおすすめ商品の発表、問い合わせへの回答をリアルタイムでサポートしています。

非接触型決済オプションを発表もうひとつの重要な開発は、COVID-19の流行によって加速した非接触型決済システムの利用拡大です。消費者は、デジタルウォレット、モバイル決済アプリ、QRコードベースの決済など、非接触型決済オプションを選択する傾向が強まっています。

当社のレポートには、実用的なデータと将来を見据えた分析が含まれており、ピッチの作成、ビジネスプランの作成、プレゼンテーションの構築、提案書の作成に役立ちます。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 レストランオンライン注文システム市場：注文プラットフォームタイプ別

• サードパーティアグリゲーター
• 個々のレストランのウェブサイト/アプリ
• ホワイトラベルソリューション

第5章 レストランオンライン注文システム市場：展開モード別

• クラウドベース
• オンプレミス

第6章 レストランオンライン注文システム市場：サービスモデル別

• サブスクリプションベース
• コミッションベース
• ハイブリッドモデル

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Swiggy
• Zomato
• DoorDash
• Takeaway.com
• Uber Eats
• Toast POS
• Olo
• MenuDrive
• Restolabs

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Restaurant Online Ordering System Market Size and Forecast

Restaurant Online Ordering System Market size was valued at USD 34.67 Billion in 2024 and is projected to reach USD 82.3 Billion by 2032, growing at a CAGR of 10.4% from 2026 to 2032.

A restaurant online ordering system is a digital platform that allows consumers to buy food and beverages directly from a restaurant's website, mobile app, or third-party service. These systems allow restaurants to expedite their ordering processes by reducing the need for phone calls and human order-taking. Customers may browse menus, personalize orders, and pay online all from the convenience of their own homes or while on the road.

They have a wide range of uses that are constantly expanding as technology advances. One of the key applications is allowing consumers to place meal orders straight from a restaurant's website or mobile app which increases convenience and accessibility. This eliminates the need for phone orders and enables customers to explore menus, modify orders, and pay securely.

Restaurant online ordering systems are likely to become more integrated with future technology, resulting in a more personalized and seamless dining experience. AI and machine learning could be used to forecast consumer preferences and provide tailored menu items, hence enhancing customer engagement and pleasure. Voice-activated ordering through smart assistants such as Alexa or Google Home may also gain popularity allowing customers to place orders hands-free.

Global Restaurant Online Ordering System Market Dynamics

The key market dynamics that are shaping the global restaurant online ordering system market include:

Key Market Drivers:

Increasing Consumer Demand for Convenience: Consumers are increasingly demanding expediency and efficiency in their eating experiences which is driving the increase of online ordering. Customers enjoy the convenience of ordering food online via their cellphones or computers due to their hectic schedules and increased need for on-demand services.

Technological Developments in Mobile and Internet Services: The widespread availability of smartphones, high-speed internet, and mobile apps has greatly improved the usability and accessibility of online ordering systems. These technologies provide real-time tracking, personalized recommendations, and convenient payment options improving the entire user experience.

Food Delivery Service Growth: The expansion of third-party delivery services such as Uber Eats, DoorDash, and Grubhub has played a big role in driving the restaurant online ordering market. These platforms expand businesses' reach and allow even tiny or independent eateries to capitalize on the growing demand for home-delivered meals.

Key Challenges:

Technical and Operational Integration: Integrating online ordering systems with a restaurant's existing infrastructure is a major problem. Many restaurants, especially smaller or independent businesses may struggle to integrate their point-of-sale (POS) systems, inventory management, and culinary workflows with online platforms.

Increased Competition and Costs: As more restaurants accept online orders, the competition heats up, resulting in price wars and aggressive discounts. Furthermore, third-party delivery platforms such as Uber Eats and DoorDash charge substantial commission fees which sometimes eat into businesses' already tight profit margins. These fees can be a significant burden for small businesses pushing them to raise menu pricing or suffer losses.

Data Security and Privacy: Restaurants must protect sensitive client data such as personal information and payment details from potential breaches or cyber-attacks while using online ordering systems. Ensuring compliance with data protection standards such as GDPR or CCPA increases complexity, especially for restaurants that operate in different regions

Key Trends:

Mobile Ordering: One of the most significant changes is an increased reliance on mobile devices to place restaurant orders. Customers enjoy the convenience of utilizing smartphones to explore menus, personalize orders, and pay. As mobile apps become more user-friendly and feature-rich, restaurants invest in mobile ordering platforms to improve the consumer experience.

Integration of AI and Machine Learning: Artificial intelligence (AI) and machine learning are transforming the online ordering experience. AI-powered chatbots, for example, are being integrated into restaurant websites and applications to help consumers place orders, recommend items, and answer queries in real-time.

Adoption of Contactless Payment Options: Another important development is the increased use of contactless payment systems which has been hastened by the COVID-19 epidemic. Consumers are increasingly choosing contactless payment options such as digital wallets, mobile payment apps, and QR code-based payments.

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Global Restaurant Online Ordering System Market Regional Analysis

Here is a more detailed regional analysis of the global restaurant online ordering system market:

North America:

North America dominates the restaurant online ordering system market owing to its robust digital infrastructure and high smartphone penetration rates. The region's supremacy is further bolstered by the largest percentage of internet users ordering meals online with the United States leading at 63% of individuals using food delivery apps by 2024. A primary market driver is the huge shift in customer behavior towards digital ordering, which was amplified by the pandemic and has continued thereafter.

According to the National Restaurant Association's 2024 State of the Restaurant Industry Report, 61% of adults are more likely to order takeout or delivery now than before the pandemic, and 54% regard restaurant takeout and delivery as "essential to their lifestyle." The Federal Reserve states that mobile payment usage in the United States increased by 41% between 2019 and 2022, with food orders ranking among the top categories for mobile payments. Another important consideration is labor cost efficiency, with businesses reporting an average 30% reduction in order processing time after deploying online ordering systems.

According to the US Bureau of Labor Statistics, restaurant labor expenses would rise by 13.2% in 2024, making automated ordering systems more appealing. Furthermore, the proliferation of ghost kitchens and virtual restaurants, which rely solely on internet ordering, has broadened the industry. According to data from the United States Department of Commerce, ghost kitchen enterprises expanded by 42% in 2022 compared to the previous year.

Asia Pacific:

The Asia Pacific restaurant online ordering system market is developing as the world's fastest-growing region fueled by rising digitalization in China, India, and Southeast Asian countries. This remarkable increase is primarily due to the region's widespread smartphone adoption and shifting consumer preferences toward digital ordering systems. The phenomenal growth in smartphone usage and internet penetration across Asia Pacific has been a major market driver.

According to GSMA Intelligence, mobile internet users in Asia Pacific will total 3.1 billion by 2025, representing 72% of the population, up from 61% in 2020. Nielsen found that 86% of Asian consumers who began utilizing internet services during the epidemic continued to do so even after limitations were relaxed. Furthermore, rising urbanization in the region has contributed to development with the UN projecting that 51% of Asia's population resided in cities in 2020, with the figure predicted to rise to 66% by 2050.

Another key driver is the growing use of digital payment methods. According to the Asian Development Bank, digital payments in Asia Pacific increased by 78% between 2020 and 2024, with mobile wallet transactions experiencing the fastest growth rate. The rise of a young, tech-savvy population is also driving market growth, with millennials and Generation Z accounting for 60% of the region's population.

Global Restaurant Online Ordering System Market: Segmentation Analysis

The Global Restaurant Online Ordering System Market is segmented based on Ordering Platform Type, Deployment Mode, Service Model, and Geography.

Restaurant Online Ordering System Market Segments Analysis

Restaurant Online Ordering System Market, By Ordering Platform Type

• Third-Party Aggregators
• Individual Restaurant Websites/Apps
• White-Label Solutions

Based on the Ordering Platform Type, the Global Restaurant Online Ordering System Market is bifurcated into Third-Party Aggregators, Individual Restaurant Websites/Apps, and White-Label Solutions. The third-party aggregators segment is dominant in the global restaurant online ordering system market. This dominance is attributed to their wide customer base, convenience, and extensive restaurant listings. Platforms like Uber Eats, DoorDash, and Grubhub provide a centralized hub where consumers can browse numerous restaurant options, making them highly appealing for users seeking variety. Their established brand recognition and marketing reach also drive customer traffic benefiting restaurants that partner with them.

Restaurant Online Ordering System Market, By Deployment Mode

• Cloud-Based
• On-Premises

Based on the Deployment Mode, the Global Restaurant Online Ordering System Market is bifurcated into Cloud-Based and On-Premises. The cloud-based deployment mode is dominant in the global restaurant online ordering system market. This is primarily due to its flexibility, scalability, and cost-effectiveness. Cloud-based systems allow restaurants to easily manage their online orders from multiple locations without the need for expensive hardware or maintenance. The ability to access the system remotely is especially beneficial for multi-branch operations offering real-time updates and integration with other platforms such as payment gateways and delivery apps. Additionally, cloud-based solutions offer seamless updates ensuring that restaurants can continuously improve their ordering systems without disruptions.

Restaurant Online Ordering System Market, By Service Model

• Subscription-Based
• Commission-Based
• Hybrid Models

Based on the Service Model, the Global Restaurant Online Ordering System Market is bifurcated into Subscription-Based, Commission-Based, and Hybrid Models. In the global restaurant online ordering system market, The commission-based model is dominant. This model thrives due to its flexibility and low upfront cost for restaurants, particularly small and medium-sized enterprises (SMEs) that may not have the capital for high subscription fees. In the commission-based system, restaurants pay a percentage of each order which aligns costs directly with revenue. This performance-driven approach makes it attractive for restaurants looking to scale without incurring fixed costs. Additionally, third-party platforms that operate on a commission basis often offer broad customer reach, integrated delivery services, and marketing support, further enhancing their appeal.

Restaurant Online Ordering System Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Restaurant Online Ordering System Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is dominating the global restaurant online ordering system market. This can be attributed to the high penetration of smartphones, widespread internet access, and a well-established food delivery infrastructure. Additionally, the region's tech-savvy population and the popularity of on-demand services have driven significant growth in online food ordering. Major players like Uber Eats, DoorDash, and Grubhub have solidified their presence contributing to the market's expansion.

Key Players

The "Global Restaurant Online Ordering System Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Swiggy, Zomato, DoorDash, Takeaway.com, Uber Eats, Toast POS, Olo, MenuDrive, and Restolabs.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Restaurant Online Ordering System Market Key Developments

• In December 2020, Restaurant Marketing Services created an online ordering system and food app to cater to restaurant operators and convert individuals into food customers.
• In September 2020, Amazon introduced Amazon Food, a food delivery service in select regions of Bangalore, India.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Restaurant Online Ordering System Market, By Ordering Platform Type

• Third-Party Aggregators
• Individual Restaurant Websites/Apps
• White-Label Solutions

5. Restaurant Online Ordering System Market, By Deployment Mode

• Cloud-Based
• On-Premises

6. Restaurant Online Ordering System Market, By Service Model

• Subscription-Based
• Commission-Based
• Hybrid Models

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Swiggy
• Zomato
• DoorDash
• Takeaway.com
• Uber Eats
• Toast POS
• Olo
• MenuDrive
• Restolabs

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References