ノンアルコール飲料市場：製品タイプ、包装タイプ、流通チャネル、地域別、2026～2032年

ノンアルコール飲料市場の評価-2026～2032年

消費者の健康志向の高まりは大きな影響を及ぼしており、多くの消費者が砂糖入り飲料やアルコール飲料に代わるより良いものを求めています。このシフトは、減糖または無糖、有機原料、ビタミン、プロバイオティクス、アダプトゲンなどの健康増進物質の添加など、機能的な利点を持つ飲料の需要を押し上げており、2024年には1兆2,622億米ドルを超え、2032年には2兆2,949億9,000万米ドルに達します。

ノンアルコールビール、ワイン、蒸留酒など、フレーバープロファイルや製品の多様性における革新もまた、より多くの人々に受け入れられ、これらの飲料をより身近で魅力的なものにしています。さらに、持続可能性とエコフレンドリー包装を目指す動きは、顧客の購買意思決定に影響を与え、産業を前進させ、2026～2032年のCAGRは約8.56%で成長すると予想されます。

ノンアルコール飲料市場定義/概要

ノンアルコール飲料はアルコールをほとんど含まない飲料で、通常のアルコール飲料の代替となります。これには、ソフトドリンク、フルーツジュース、スパークリングウォーター、紅茶、ノンアルコールビール、ワイン、スピリッツなどが含まれます。オン・アルコール飲料は、家庭、レストラン、社交の場など、さまざまな場面で利用されています。健康志向の顧客、医療的、宗教的、個人的な理由で禁酒している顧客、気の利いた飲酒体験を求める顧客に対応しています。ノンアルコール飲料の将来は明るいと思われ、より健康的で低糖質の機能性飲料に対する需要の高まりに後押しされて、拡大が続いています。風味の革新、植物由来のソリューション、伝統的蒸留酒に代わるアルコールフリーの代替品などが、市場の成長を促進するとみられます。さらに、消費者が持続可能性とウェルビーイングを優先するにつれて、エコフレンドリー包装へと重点が移っていくと考えられます。

アルコール需要の増加はノンアルコール飲料市場を牽引するか？

アルコール需要の増加は、逆説的ではあるが、顧客にアルコール代替品を求めるよう促すことで、ノンアルコール飲料セグメントの拡大を促進する可能性があります。健康志向や節度ある飲酒の動向が高まるにつれ、多くの消費者がお気に入りのアルコール飲料のノンアルコール版を選ぶようになっています。アルコールフリーのビール、ワイン、蒸留酒の需要が高まっているのは、健康に悪影響を及ぼすことなく飲酒の社会的経験を得たいと考える人々がいるためです。現実に、2024年初頭、ハイネケンは米国でノンアルコールビール「ハイネケン0.0」の開発を発表しました。

健康上の危険性からアルコール消費を減らすことを目的とした政府の規則も、ノンアルコール飲料の拡大に拍車をかけています。2024年1月、米国の国立アルコール乱用・アルコール依存症ラボ（NIAAA）は、過度のアルコール摂取の危険性に対する認識を高めると同時に、ノンアルコール代替品の利用可能性を促進するため、州を挙げてのキャンペーンを開始しました。このような知識の高まりと、社会的な状況におけるアルコールの普及が相まって、ノンアルコール飲料市場が活性化すると予想されます。消費者はバランスを求めており、アルコールフリーのソリューションが利用可能になることで、健康やウェルネスの目標を危険にさらすことなく、同じ社会的活動を行うことができます。その結果、特に節度ある飲酒やマインドフル・ドリンキング・ムーブメントの一環として、アルコールに対する需要が高まり、今後も開発が推進されることは間違いないと考えられます。

競争の激化はノンアルコール飲料市場の成長を妨げるか？

ノンアルコール飲料市場における競合の激化は、成長の妨げになる可能性はあるが、このセグメント全体の成長を大幅に減速させることはないと考えられます。市場の急速な拡大により、健康志向、持続可能性、独創的な製品に焦点を当てた小規模でニッチな企業を含む、多様な新規参入者が集まっています。熾烈な競争は、新規事業者が市場シェアを獲得することを困難にするかもしれないが、それはまた、産業の革新と多様化を促し、顧客に利益をもたらします。例えば、ノンアルコールのクラフトビールを販売するアスレチックブリューイング・カンパニーや、ノンアルコールスピリッツのシードリップは、高品質でアルコールフリーの製品を求める消費者のユニークな嗜好に応えることで、有利なニッチを確立しました。コカ・コーラやペプシコのような大企業も、新しい製品ラインを作ることで対応し、低糖飲料や機能性飲料を含むポートフォリオの多様化で競合を維持しています。

しかし、市場競争の圧力は、中小企業のマーケティングや流通における規模拡大や支出を制限する可能性があります。さらに、インフルエンサー主導のマーケティングとデジタルプラットフォームへの依存は、消費者の注目を維持するために継続的なイノベーションを必要とします。競争によって利益率が低下する企業もあるかもしれないが、健康的なノンアルコール飲料に対する消費者の欲求が高まっているため、市場全体の潜在力は依然として高いです。したがって、競合が障害となることはあっても、市場拡大を制限するよりは、より大きな製品革新と成長を促す可能性の方が高いです。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ノンアルコール飲料市場：製品タイプ別

• 炭酸飲料（CSDs）
• ボトル入り飲料水
• フルーツジュースとネクタ
• エナジードリンク
• レディトゥドリンク（RTD）紅茶・コーヒー

第5章 ノンアルコール飲料市場：流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• フードサービス店舗
• オンライン小売
• 専門店

第6章 ノンアルコール飲料市場：包装タイプ別

• ボトル
• 缶
• カートン
• パウチ
• PET（ポリエチレンテレフタレート）ボトル

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• The Coca-Cola Company（米国）
• PepsiCo, Inc.（米国）
• Nestle S.A.（スイス）
• Danone S.A.（フランス）
• Red Bull GmbH（オーストリア）
• The Kraft Heinz Company（米国）
• Suntory Beverage & Food Ltd.（日本）
• Monster Beverage Corporation（米国）
• Britvic PLC（英国）
• Keurig Dr Pepper Inc.（米国）

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Non-Alcoholic Beverage Market Valuation - 2026-2032

Consumers' increasing health consciousness has a significant impact, with many looking for better alternatives to sugary and alcoholic beverages. This shift is driving up demand for beverages with functional advantages, such as reduced or no sugar, organic ingredients, or added health-boosting substances like vitamins, probiotics, and adaptogens is surpassing USD 1262.2 Billion in 2024 and reaching USD 2294.99 Billion by 2032.

Innovations in flavor profiles and product variety, such as non-alcoholic beers, wines, and spirits, also reach a larger audience, making these beverages more accessible and appealing. Furthermore, the movement toward sustainability and eco-friendly packaging influences customer purchasing decisions, propelling the industry forward is expected to grow at a CAGR of about 8.56% from 2026 to 2032.

Non-Alcoholic Beverage Market: Definition/ Overview

Non-alcoholic beverages are drinks that contain little to no alcohol, providing an alternative to regular alcoholic beverages. These include soft drinks, fruit juices, sparkling waters, teas, and non-alcoholic beers, wines, and spirits. On-alcoholic beverages are used in a variety of situations, including the home, restaurants, and social occasions. They cater to health-conscious customers, those who abstain from alcohol due to medical, religious, or personal reasons, and those looking for a thoughtful drinking experience. The future of non-alcoholic beverages appears bright, with ongoing expansion fueled by rising demand for healthier, low-sugar, and functional beverages. Flavor innovation, plant-based solutions, and alcohol-free alternatives to classic spirits are likely to drive market growth. Furthermore, as consumers prioritize sustainability and wellbeing, the emphasis will shift toward environmentally friendly packaging.

Will Rising Demand of Alcohol Drive the Non Alcoholic Beverage Market?

Rising alcohol demand, paradoxically, may fuel the expansion of the non-alcoholic beverage sector by encouraging customers to seek alcohol substitutes. As health consciousness and the trend of mindful drinking grow, many consumers are opting for non-alcoholic versions of their favorite alcoholic beverages. The increased demand for alcohol-free beers, wines, and spirits is due to people wanting the social experience of drinking without the negative health consequences. In reality, in early 2024, Heineken announced the development of its non-alcoholic beer label, "Heineken 0.0", in the United States as part of a deliberate push to appeal to the growing interest in alcohol-free products.

Government rules aimed at reducing alcohol consumption owing to health dangers are also fueling the expansion of non-alcoholic beverages. In January 2024, The National Institute on Alcohol Abuse and Alcoholism (NIAAA) in the United States initiated a statewide campaign to raise awareness of the dangers of excessive alcohol consumption while also promoting the availability of nonalcoholic alternatives. This growing knowledge, combined with the prevalence of alcohol in social situations, is expected to boost the non-alcoholic beverage market. Consumers are looking for balance, and the availability of alcohol-free solutions allows them to have the same social activities without jeopardizing their health or wellness goals. As a result, increased demand for alcohol, particularly in moderation or as part of the mindful drinking movement, will most certainly continue to drive development.

Will Rising Intense Competition Hinder the Growth of the Non Alcoholic Beverage Market?

Rising competition in the non-alcoholic beverage market may pose growth hurdles, but it is unlikely to materially slow the sector's overall rise. The market's rapid expansion has drawn a diverse set of new entrants, including smaller, niche businesses that focus on health-conscious, sustainable, and creative products. While fierce rivalry might make it difficult for new businesses to gain market share, it also encourages innovation and diversification within the industry, which benefits customers. For instance, Athletic Brewing Company, which sells non-alcoholic craft beers, and Seedlip, a non-alcoholic spirit company, have established lucrative niches by responding to unique consumer preferences for quality, alcohol-free products. Larger firms like Coca-Cola and PepsiCo are also responding by creating new product lines, ensuring that they stay competitive diversifying their portfolios to include low-sugar and functional beverages.

However, competitive pressures may limit smaller firms' capacity to scale and spend in marketing and distribution. Furthermore, the reliance on influencer-driven marketing and digital platforms necessitates ongoing innovation in order to keep consumer attention. While competition may reduce profit margins for some businesses, the total market potential remains high because to rising consumer desire for healthier, non-alcoholic options. Thus, while competition offers obstacles, it is more likely to inspire greater product innovation and growth than to restrict market expansion.

Category-Wise Acumens

Will Rising Demand of Carbonated Soft Drinks Drive the Non Alcoholic Beverage Market?

The sports and energy drink segment is also experiencing rapid expansion, driven by rising demand for beverages that improve physical performance and recovery. Brands such as Red Bull and Gatorade are innovating with sugar-free and functional varieties to appeal to health-conscious consumers, while newcomers are introducing plant-based, electrolyte-rich beverages. This trend is especially noticeable in the APAC region, where rising disposable incomes and increased engagement in sports and fitness activities are driving demand for these beverages. Overall, while carbonated soft drinks and juices remain popular, bottled waters and sports drinks are the fastest-growing areas of the non-alcoholic beverage market.

Will Rising Sales through Offline Channels Fuel the Non Alcoholic Beverage Market?

Rising offline sales are likely to continue of its dominance in the non-alcoholic beverage industry, as physical retail locations remain a significant point of entry for a diverse variety of customers. Supermarkets, convenience stores, and grocery chains remain the principal sites where customers purchase beverages, providing the ease of rapid access.

Major brands such as Coca-Cola and PepsiCo use these offline channels to maintain a broad market reach and cater to diverse consumer tastes. In February 2024, Coca-Cola expanded its distribution network throughout Asia-Pacific, introducing new non-alcoholic beverages in local retail chains to meet the region's growing demand for healthier options. The presence of significant brands in offline stores continues to drive the market, assuring availability and visibility for to the mass consumer base.

Furthermore, government initiatives in several countries are supporting the non-alcoholic beverage market via offline retail channels. For example, in March 2024, the Indian government launched a cooperation with local shops to promote health-focused items in physical stores, with the goal of increasing the availability of low-sugar and functional beverages. Such policies are consistent with the increased emphasis on public health and wellbeing, urging shops to offer healthier beverage options at physical locations. While online sales are fast increasing, the sustained dominance and expansion of offline channels is critical to fuelling the overall growth of the non-alcoholic beverage market, particularly in nations with large, diverse customer populations.

However, online channels are growing the fastest, owing to the increasing trend of e-commerce and evolving consumer behaviors, particularly in the aftermath of the epidemic. Consumers are increasingly buying non-alcoholic beverages online from sites like Amazon, specialist health stores, and direct-to-consumer brand websites. Online purchasing provides ease, the ability to explore specialized products, and direct access to a greater range of beverages, both functional and premium.

Country/Region-wise

Will Growing Influence of Social Media in Asia-Pacific Propel the Non Alcoholic Beverage Market?

The expanding importance of social media in Asia-Pacific (APAC) is propelling the non-alcoholic beverage market. Social media platforms such as Instagram, TikTok, and YouTube have become critical tools for firms to communicate with customers, particularly younger demographics who are becoming more health-conscious and trend-savvy. Social media celebrities and wellness advocates are promoting non-alcoholic beverages, ranging from plant-based to functional beverages with added health advantages such as probiotics or adaptogens. These platforms generate viral trends, making products more desirable and increasing brand visibility in a competitive market. For instance, beverage corporations like Coca-Cola and PepsiCo have used social media to announce new product lines, with PepsiCo releasing its "Amina" brand of non-alcoholic beverages in India in early 2024, addressing the growing demand for healthier, alcohol-free options.

Government actions and regional trends are also supporting social media-driven growth. Many Asian countries are promoting healthier lifestyles in an effort to counteract rising obesity and related ailments. For instance, in March 2024, the Chinese government announced new laws aimed at lowering sugar content in soft drinks and promoting healthy beverage alternatives. This regulation, together with increased exposure of non-alcoholic beverage businesses on social media, creates a favorable climate for growth. The combination of influencer-driven marketing and government regulations that prioritize health is projected to move the non-alcoholic beverage sector as well as the APAC region leadership in the next years.

Will Rising Disposable Income in North America Drive the Non Alcoholic Beverage Market?

Increasing disposable income in North America is predicted to greatly enhance its rapid growth in the non-alcoholic beverage sector. As consumers' spending power grows, they are more prepared to spend on premium, health-conscious products like functional beverages, plant-based drinks, and alcohol-free alternatives. As more consumers prioritize wellness, organic products, and low-sugar alternatives, firms are responding by broadening their portfolios to meet these needs. PepsiCo, for instance, will debut a new range of non-alcoholic sparkling waters and functional drinks under its "Bubly" brand in 2024, targeting consumers searching for healthier, more refreshing options. Similarly, Coca-Cola has extended its "Simply" brand of fruit juices and effervescent beverages, capitalizing on the popularity of natural and low-calorie drinks.

In January 2024, the United States Food and Drug Administration (FDA) issued new guidelines encouraging decreased sugar intake and providing incentives for food and beverage firms to reduce sugar content. These restrictions meet customer demand for health-conscious options while also promoting the expansion of the non-alcoholic beverage business. As disposable incomes rise and the emphasis on health and wellbeing grows, the non-alcoholic beverage industry in North America is positioned for further growth.

Competitive Landscape

The non-alcoholic beverage market is highly competitive, with a wide array of players ranging from large multinational corporations to smaller niche brands. Major categories include non-alcoholic soft drinks, sparkling waters, fruit juices, teas, and functional drinks. Traditional giants like Coca-Cola, PepsiCo, and Nestle dominate the space, often diversifying their portfolios to include healthier options such as low-sugar, organic, or plant-based beverages. However, emerging brands focusing on health-conscious and sustainability-driven products have also gained significant traction. These brands are tapping into consumer preferences for functional ingredients, such as probiotics, adaptogens, and CBD, driving innovation and market growth.

Some of the prominent players operating in the non alcoholic beverage market include:

Coca-Cola Company

PepsiCo, Inc.

Danone S.A.

Nestle S.A.

Arizona Beverage Company

Red Bull GmbH

Keurig Dr Pepper, Inc.

Parle Agro Private Limited

The Kraft Heinz Company

Latest Developments

In April 2024, PepsiCo introduced new flavors under the Bubly brand, including sparkling water with vitamins and functional additives for health-conscious consumers. The decision represents PepsiCo's response to rising demand for low-sugar and wellness-focused beverages, particularly in North America, where consumers are looking for healthier alternatives to sugary soda.

In January 2024, Nestle launched a line of functional beverages under the Nestle Health Science brand in Asia-Pacific to promote intestinal health and immunity. The drinks, which contain prebiotics and probiotics, aim to capitalize on the region's growing demand for health-focused products that promote well-being, particularly among younger, more health-conscious consumers.

Non Alcoholic Beverage Market, By Category

• Product Type:
• Carbonated Soft Drinks
• Juices
• Bottled Waters
• Sports & Energy Drink
• Packaging Type:
• Outlook
• Bottles
• Cans
• Cartons
• Distribution Channel:
• Online
• Offline
• Region:
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Non-Alcoholic Beverage Market, By Product Type

• Carbonated Soft Drinks (CSDs)
• Bottled Water
• Fruit Juices and Nectars
• Energy Drinks
• Ready-to-Drink (RTD) Tea and Coffee

5. Non-Alcoholic Beverage Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Foodservice Outlets
• Online Retail
• Specialty Stores

6. Non-Alcoholic Beverage Market, By Packaging Type

• Bottles
• Cans
• Cartons
• Pouches
• PET (Polyethylene Terephthalate) Bottles

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• The Coca-Cola Company (USA)
• PepsiCo, Inc. (USA)
• Nestle S.A. (Switzerland)
• Danone S.A. (France)
• Red Bull GmbH (Austria)
• The Kraft Heinz Company (USA)
• Suntory Beverage & Food Ltd. (Japan)
• Monster Beverage Corporation (USA)
• Britvic PLC (UK)
• Keurig Dr Pepper Inc. (USA)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References