女性用ヨガウェアの世界市場規模：製品別、用途別、地域別、範囲および予測

女性用ヨガウェアの市場規模と予測

女性用ヨガウェア市場規模は、2024年に208億1,000万米ドルと評価され、2026年から2032年にかけてCAGR 8.40％で成長し、2032年には396億8,000万米ドルに達すると予測されます。

女性用ヨガウェアは、ヨガの練習中に快適さと柔軟性を高め、様々なポーズをとる際に可動域を広げることができるように特別にデザインされています。

一般的に、コットン、スパンデックス、ナイロンなどの通気性と伸縮性のある素材で作られています。これらの素材は体から水分を吸い上げ、伸縮性を提供します。

伝統的なスタイルからモダンなアスレジャー・ルックまで、さまざまなスタイルがあります。ファッションに敏感な消費者にアピールするため、鮮やかな色や柄の服も多いです。

アスレジャーの台頭により、健康志向やフィットネス文化の動向に後押しされ、日常着としてのヨガウェアの人気が高まっています。

主な市場促進要因：

持続可能で倫理的な消費主義：消費者の間で、衣服の選択が環境に与える影響に対する意識が高まっています。オーガニックコットンやリサイクルポリエステルなど、環境に優しい素材を使用したヨガウェアを好む女性が増えています。持続可能な実践へのこのシフトは、持続可能性を優先するブランドが競争優位に立つことを示す様々な調査によって裏付けられています。

高まるヨガ文化：ヨガの世界の人気は拡大しており、より多くの女性が健康へのホリスティックなアプローチとしてヨガを受け入れています。米国環境保護庁は、女性のヨガ愛好者の増加に伴い、快適でファッショナブルなヨガウェアの需要も増加していると指摘しています。

eコマースの成長：eコマースの急速な拡大により、消費者は幅広いヨガウェアの選択肢にアクセスしやすくなりました。報告書によると、オンラインショッピングは、利便性と多様性により、女性用ヨガウェア市場で最も急成長している分野となっています。

都市化とライフスタイルの変化：都市人口の増加に伴い、多忙な中で健康的なライフスタイルを維持することへの注目が高まっています。世界銀行の報告によると、都市化によって個人がヨガのようなフィットネス習慣を取り入れるようになり、適切なウェアの需要がさらに高まっています。

主な市場課題：

激しい競合と市場の飽和：市場競争は激しく、数多くのブランドが幅広いヨガウェアを提供しています。この飽和状態により、新規参入企業や中小企業の事業確立は困難です。市場は選択肢で溢れ、差別化の課題につながっています。

低品質の代替品の入手可能性：多くの消費者は、一般的なジムウェアや伝統的な衣服のような、より安価な代替品を選ぶ。この動向は、手頃な価格が重要な要素である発展途上地域で特に顕著です。

消費者の価格感度：景気変動は、消費者の価格感度を高めることにつながります。可処分所得が低い市場では、この感度は高級ヨガウェアへの購買意欲に影響し、全体的な売上に影響を与えます。

ヨガ関連の怪我の増加：ヨガに関連した負傷の増加により、潜在的な練習者の間で懸念が高まり、ヨガへの参加が制限される可能性があります。 2001年から2014年の間に2万9,590件以上のヨガに関連した負傷が救急治療室で記録されたとの報告があり、練習に関連した安全性の懸念が浮き彫りになっています。

主な市場動向：

ファッションと機能性の融合：スタイルとパフォーマンスの融合が、ヨガウェアの主流トレンドになりつつあります。この動向はソーシャルメディアの台頭によって支えられており、そこでは個人のアクティブなライフスタイルが紹介され、購買決定に影響を与えています。

持続可能性と環境に優しい素材：環境に優しい素材を使ったヨガウェアなど、持続可能な製品を好む消費者が増えています。米国環境保護庁の報告によると、消費者の環境問題への意識は高まっており、生産プロセスにおいて持続可能性を優先するブランドへの需要が高まっています。

技術革新：ヨガウェアにテクノロジーを取り入れることで、パフォーマンスを向上させ、吸湿発散性素材、防臭性、スマートテキスタイルなどの機能が普及しています。この動向は、高性能のアクティブウェアに対する消費者の期待の高まりと一致しています。

サイジングの包括性と多様性：ブランドは多様な体型に対応するため、より幅広いサイズとスタイルを提供しています。この動向は、ファッションにおけるボディ・ポジティビティと包摂性を求める、より広範な社会の動きを反映しています。

目次

第1章 世界の女性用ヨガウェア市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 女性用ヨガウェアの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル

第5章 女性用ヨガウェアの世界市場：製品別

• 概要
• ヨガトップス
• ヨガボトムウェア
• ヨガタンクトップ
• ヨガパンツ

第6章 女性用ヨガウェアの世界市場：用途別

• 概要
• オンラインストア
• スーパーマーケット
• ダイレクトストア

第7章 女性用ヨガウェアの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界の女性用ヨガウェア市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• ALO Yoga
• ANJALI
• Cozy Orange
• Be present
• Green Apple
• Inner Waves
• SOLOW
• Beyond Yoga
• Shining Shatki
• Lily Lotus

第10章 付録

• 関連調査

Women Yoga Clothing Market Size And Forecast

Women Yoga Clothing Market size was valued at USD 20.81 Billion in 2024 and is projected to reach USD 39.68 Billion by 2032, growing at a CAGR of 8.40% from 2026 to 2032.

Women yoga clothing is specifically designed to enhance comfort and flexibility during yoga practice, allowing for a full range of motion in various poses.

Typically made from breathable, stretchable fabrics such as cotton, spandex, and nylon. These materials wick moisture away from the body and provide elasticity for

Designed to be snug yet comfortable, with styles ranging from traditional to modern athleisure looks. Many garments feature vibrant colors and patterns to appeal to fashion-conscious consumers.

The rise of athleisure has led to increased popularity of yoga clothing as everyday wear, driven by trends in health consciousness and fitness culture.

Key Market Drivers:

Sustainable and Ethical Consumerism: There is a rising awareness among consumers regarding the environmental impact of their clothing choices. Women increasingly prefer yoga apparel made from eco-friendly materials like organic cotton and recycled polyester. This shift towards sustainable practices is supported by various research, which indicates that brands prioritizing sustainability gain a competitive edge.

Growing Yoga Culture: The global popularity of yoga is expanding, with more women embracing it as a holistic approach to well-being. The U.S. Environmental Protection Agency notes that as the number of female yoga enthusiasts rises, so does the demand for comfortable and fashionable yoga clothing.

E-commerce Growth: The rapid expansion of e-commerce has made it easier for consumers to access a wide range of yoga clothing options. According to the report, online shopping has become the fastest-growing sector in the women's yoga clothing market, driven by convenience and variety.

Urbanization and Lifestyle Changes: As urban populations grow, there is an increasing focus on maintaining a healthy lifestyle amidst busy The World Bank reports that urbanization encourages individuals to adopt fitness practices like yoga, further driving demand for appropriate apparel.

Key Market Challenges:

Intense Competition and Market Saturation: The market is highly competitive, with numerous brands offering a wide range of yoga clothing options. This saturation makes it difficult for new entrants and smaller businesses to establish The market is flooded with choices, leading to challenges in differentiation.

Availability of Low-Quality Substitutes: Many consumers opt for cheaper alternatives, such as generic gym wear or traditional clothing, which can deter them from purchasing specialized yoga apparel. This trend is particularly pronounced in developing regions where affordability is a significant factor.

Consumer Price Sensitivity: Economic fluctuations can lead to increased price sensitivity among consumers. In markets with lower disposable incomes, this sensitivity affects the willingness to spend on premium yoga clothing, impacting overall sales.

Increase in Yoga-Related Injuries: A rise in yoga-related injuries has raised concerns among potential practitioners, which may limit participation in yoga Reports indicate that over 29,590 yoga-related injuries were recorded in emergency rooms between 2001 and 2014, highlighting safety concerns associated with the practice.

Key Market Trends:

Fashion Fusion with Functionality: The convergence of style and performance is becoming a dominant trend in yoga apparel. Consumers are seeking clothing that not only performs well during yoga practice but also looks fashionable for everyday This trend is supported by the rise of social media, where individuals showcase their active lifestyles, influencing purchasing decisions.

Sustainability and Eco-Friendly Materials: There is a growing consumer preference for sustainable products, including yoga clothing made from eco-friendly materials. The U.S. Environmental Protection Agency reports that consumers are increasingly aware of environmental issues, driving demand for brands that prioritize sustainability in their production processes.

Technological Innovations: The integration of technology into yoga clothing is enhancing performance and Features such as moisture-wicking fabrics, odor resistance, and smart textiles are becoming more prevalent. This trend aligns with the increasing consumer expectation for high-performance activewear.

Inclusivity and Diversity in Sizing: The market is witnessing a shift towards inclusivity, with brands offering a wider range of sizes and styles to cater to diverse body types. This trend reflects broader societal movements towards body positivity and inclusivity in fashion.

Global Women Yoga Clothing Market Regional Analysis

Here is a more detailed regional analysis of the global women yoga clothing market:

North America:

North America holds a significant share of approximately 55% of the global yoga clothing market as of 2023, reflecting its leading position in this sector.

There is a growing emphasis on health and wellness among North American consumers. The Centers for Disease Control and Prevention (CDC) reports that physical activity levels, including yoga participation, are increasing, which boosts demand for specialized yoga clothing.

The rapid growth of the e-commerce sector in North America has made it easier for consumers to access a wide variety of yoga clothing The U.S. Census Bureau indicates that online shopping continues to gain traction, providing convenience and accessibility for consumers.

The increasing number of fitness and yoga studios across North America enhances accessibility for consumers, further driving demand for yoga Reports indicate that the presence of these studios correlates with higher participation rates in yoga classes

Asia Pacific:

The Asia Pacific region has shown substantial growth in the yoga clothing market, driven by increasing health consciousness and a rising number of yoga Countries like China and India are leading this trend, with a growing interest in healthier lifestyles.

Yoga is deeply rooted in the culture of several Asia Pacific countries, which contributes to its popularity and the demand for associated apparel. The integration of yoga into daily life is encouraging more women to invest in specialized yoga

A significant portion of the population in Asia Pacific consists of young people who are increasingly adopting fitness trends, including yoga. This demographic shift is driving demand for stylish and functional yoga clothing.

The rise of e-commerce and retail outlets specializing in fitness apparel is making yoga clothing more accessible to consumers across the This accessibility is further fueling market growth.

Global Women Yoga Clothing Market Segmentation Analysis

The Global Women Yoga Clothing Market is segmented on the basis of Product, Application, And Geography.

Women Yoga Clothing Market, By Product

• Yoga Tops
• Yoga Bottom Wear
• Yoga Tank Tops
• Yoga Pants

Based on Product, the market is segmented into Yoga Tops, Yoga Bottom Wear, Yoga Tank Tops, and Yoga Pants. The bottom wear segment accounted for 54.5% of the overall yoga clothing market in 2023, indicating its leading position among various product categories.

Women Yoga Clothing Market, By Application

• Online Stores
• Supermarkets
• Direct Stores

Based on Application, the market is segmented into Online Stores, Supermarkets, and Direct Stores. Online shopping for yoga clothing has seen significant growth, driven by the convenience and accessibility it offers consumers. The rise of e-commerce platforms allows women to browse a wide variety of options from the comfort of their homes.

Women Yoga Clothing Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Women Yoga Clothing Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America holds a significant share of approximately 39.55% of the global yoga clothing market as of 2023, reflecting its leading position in this sector.

Key Players

The "Global Women Yoga Clothing Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as ALO Yoga, ANJALI, Cozy Orange, Be Present, Green Apple, Inner Waves, SOLOW, Beyond Yoga, Shining Shakti, Lily Lotus.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above- mentioned players globally.

• Women Yoga Clothing Market Recent Developments
• In March 2023, ALO Yoga announced the launch of its new Spring Collection, which emphasizes sustainable materials and eco-friendly production practices. This collection features a range of yoga apparel designed to meet the growing consumer demand for environmentally conscious products.
• In January 2024, Be Present introduced a line of yoga accessories, including mats and bags, designed to complement its clothing offerings. This expansion reflects Be Present's strategy to provide a comprehensive yoga experience for its customers.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL WOMEN YOGA CLOTHING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL WOMEN YOGA CLOTHING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model

5 GLOBAL WOMEN YOGA CLOTHING MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Yoga Tops
• 5.3 Yoga Bottom Wear
• 5.4 Yoga Tank Tops
• 5.5 Yoga Pants

6 GLOBAL WOMEN YOGA CLOTHING MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Online Store
• 6.3 Supermarket
• 6.4 Direct Store

7 GLOBAL WOMEN YOGA CLOTHING MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL WOMEN YOGA CLOTHING MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 ALO Yoga
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 ANJALI
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Cozy Orange
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Be present
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Green Apple
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Inner Waves
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 SOLOW
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Beyond Yoga
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Shining Shatki
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Lily Lotus
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research