ヨガウェア市場規模、シェア、成長分析：製品タイプ別、素材別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

ヨガウェア市場規模は2023年に301億4,000万米ドルと評価され、2024年の327億米ドルから2032年には628億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.5％で成長する見通しです。

ヨガ・フィットネス分野は、特にInstagramやTikTokのようなソーシャルメディアプラットフォームに後押しされ、多様な層で市場参入企業が増加し、重要な市場へと発展しています。この急成長により、ヨガだけでなく他のフィットネスルーティンにも対応するアクティブウェアの需要が高まっています。アスレジャーの台頭により、メーカーはワークアウトにも普段着にも適したスタイリッシュで快適なウェアを作るようになり、インフルエンサーやセレブリティの支持も手伝って消費者の関心を高めています。さらに、吸湿発散性や柔軟性のある素材など、生地技術の革新がヨガウェアの機能性と快適性を高めています。将来的には、スマートな技術一体型ウェアやサイズ展開の多様化が進み、より多くの人々がヨガに参加できるようになり、市場機会が拡大すると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

ヨガウェア市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• トップス
• ボトムス
• ユニタード
• その他

ヨガウェア市場規模：素材別& CAGR（2025-2032）

• 市場概要
• コットン
• ポリエステル
• ナイロン
• スパンデックス
• その他

ヨガウェア市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• キッズ

ヨガウェア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

ヨガウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Adidas AG（Germany）
• Alo Yoga（USA）
• Hanesbrands Inc.（USA）
• Lululemon Athletica（Canada）
• Nike Inc.（USA）
• Puma SE（Germany）
• Ralph Lauren Corporation（USA）
• Under Armour, Inc.（USA）
• Outdoor Voices（USA）
• Asics Corporation（Japan）
• Aurorae Yoga LLC（USA）
• Hugger Mugger（USA）
• Manduka（USA）
• Prana（USA）
• Green Apple Active（USA）
• Beyond Yoga（USA）
• Teeki（USA）
• Onzie（USA）

結論と提言

Yoga Clothing Market size was valued at USD 30.14 billion in 2023 and is poised to grow from USD 32.7 billion in 2024 to USD 62.81 billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

The yoga and fitness sector has evolved into a significant market, spurred by increasing participation across diverse demographics, particularly aided by social media platforms like Instagram and TikTok. This surge has driven demand for activewear that accommodates not only yoga but other fitness routines. The rise of athleisure has pushed manufacturers to create stylish, comfortable clothing suitable for both workouts and everyday wear, aided by endorsements from influencers and celebrities, which boosts consumer engagement. Additionally, innovations in fabric technology-such as moisture-wicking and flexible materials-enhance the functionality and comfort of yoga apparel. The future is likely to see a rise in smart, tech-integrated clothing and inclusivity in sizing, allowing a broader audience to engage in yoga, thus expanding market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Yoga Clothing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Yoga Clothing Market Segments Analysis

Global Yoga Clothing Market is segmented by Product Type, Material, End-User, Distribution Channel and region. Based on Product Type, the market is segmented into Tops, Bottoms, Unitards and Others. Based on Material, the market is segmented into Cotton, Polyester, Nylon, Spandex and Others. Based on End-User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Yoga Clothing Market

The Yoga Clothing market is significantly driven by the rising popularity of fitness apps that facilitate home workouts, including yoga practices. This surge in virtual fitness engagement prompts consumers to look for stylish and comfortable activewear suitable for their online sessions, leading to an increased demand for yoga apparel. Furthermore, the influence of celebrities and social media personalities cannot be overlooked, as their endorsements and personal yoga collections captivate audiences and sway purchasing choices. Thus, the combination of expanding fitness app usage and the impact of high-profile endorsements is fueling a robust growth in the yoga clothing market.

Restraints in the Yoga Clothing Market

The yoga clothing market faces certain constraints due to the strong presence of fitness brands on a global scale. The widespread availability and appeal of alternative apparel, such as gym wear and jogger pants from well-established fitness clothing companies, pose challenges to the growth of yoga-specific products. Additionally, in many developing and underdeveloped nations, numerous yoga enthusiasts opt for everyday clothing or traditional garments instead of specialized yoga attire, which further restricts the demand for such products. These factors collectively hinder the expansion and market penetration of yoga clothing in various regions.

Market Trends of the Yoga Clothing Market

The yoga clothing market is witnessing significant growth driven by the rising global participation in yoga practices. With an increasing awareness of the physical and mental benefits offered by yoga, more individuals are enrolling in studios, attending retreats, and integrating yoga into their daily lifestyles. Reports indicate that approximately 11.8% of the Indian population engages in yoga, with higher participation rates among middle-aged and older urban adults (14.4%). This surge in yoga enthusiasts is fueling demand for functional, stylish, and sustainable yoga apparel, prompting brands to innovate and cater to this expanding consumer base, ultimately shaping the market trend toward active and mindful living.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Yoga Clothing Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Tops
• Bottoms
• Unitards
• Others

Global Yoga Clothing Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Polyester
• Nylon
• Spandex
• Others

Global Yoga Clothing Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Yoga Clothing Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Yoga Clothing Market Size & CAGR (2025-2032)

• North America (Product Type, Material, End-User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, End-User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, End-User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, End-User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, End-User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alo Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outdoor Voices (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asics Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aurorae Yoga LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hugger Mugger (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manduka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prana (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Apple Active (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyond Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teeki (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onzie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations