ベビー用品オンライン販売の世界市場規模：製品タイプ別、プラットフォーム別、用途別、地域範囲別、予測

ベビー用品オンライン販売の市場規模と予測

ベビー用品オンライン販売市場規模は、2024年に132億9,000万米ドルと評価され、2026年から2032年にかけてCAGR 8.7%で成長し、2032年には263億3,000万米ドルに達すると予測されます。

オンライン・ベビー用品販売業者は、決済サービス・プロバイダーと協力して、効率的な取引処理と決済手段の選択肢を確保しています。これにより、最終的にはユーザーのショッピング体験全体が向上します。顧客にとっての支払いのしやすさは、ベビー用品オンライン販売市場に影響を与える重要な側面です。ベビー用品オンライン販売市場の世界市場レポートは、市場の全体的な評価を提供します。主要セグメント、動向、市場促進要因、競合情勢、市場で重要な役割を果たしている要因などを包括的に分析しています。

ベビー用品オンライン販売の世界市場定義

ベビー用品オンライン販売とは、ウェブサイトやモバイルアプリケーションなどのデジタルチャネルを通じた乳幼児向け商品の取引を指します。この分野は急速に拡大しており、乳幼児を世話する両親やその他の大人たちに、さまざまな革新的商品やサービスへのアクセスを提供しています。食品、玩具、衣服、おむつなどのベビー用品をオンラインで販売することは、自宅に居ながらにして乳幼児のための買い物ができる便利な方法として人気を集めています。両親や介護者に実用的で手頃な価格の選択肢を提供することで、一流ブランドの豊富な品揃えを競争力のある価格で提供しています。

さらに、ベビー用品オンライン販売業者は、従来の実店舗では入手できないような限定割引、クーポン、キャンペーンを定期的に消費者に提供しています。ますます裕福になるミレニアル世代の親たちは、専門的で高級なベビー用品を求めています。オンラインビジネスは、あらゆるカテゴリーで迅速な配送を提供しなければならないが、おむつ、乳児用食品、調製粉乳など、一部のベビー用品についてはそれが重要です。競争に勝ちたいのであれば、オンラインショップはアフターサービスに重点を置いた比類のない顧客体験を提供しなければならないです。ベビーカーやチャイルドシートの取り扱いがなくても、ベビー服やおむつ、靴、おもちゃ、家具、食品、アクセサリーなどを店頭ではなくオンラインで購入するよう、顧客に促す必要があります。

ベビー用品オンライン販売の世界市場概要

顧客によるオンラインショッピングの継続的な採用、および小売業者によるデジタル商品と配送の選択肢の強化に伴う、より豊富な品揃えと低価格の実現は、今後数年間の開発を促進する2つの重要な原動力です。その結果、多くの大手企業は現在、より良い販売体験を提供することを重視しています。製品ラインナップの拡充に加え、大手各社はアカウントマネジメントやサプライチェーンマネジメント戦略を構築し、支出を拡大しています。また、教育的で魅力的なウェブサイトを構築し、ユーザーのサーフィンを向上させています。インターネット購入のもうひとつの利点は、商品について意見を述べたり、レビューを読んだりして、賢明な判断を下す機会があることです。

大手企業は、さまざまな顧客カテゴリーにアピールし、市場での商品認知度を最大限に高めるため、流通チャネルを積極的に構築しています。小売業者は、オフラインとオンラインのチャネルを組み合わせて販売することで、消費者の要求や嗜好をよりよく理解することができます。乳幼児ケア用品市場が拡大するにつれ、ベビー用品のオンライン販売市場も拡大すると思われます。オンラインベビー用品販売市場では、小規模な独立系企業が依然として優勢だが、ウールワース、コールス、ビッグW、ターゲット、Kマート、ベビーバンティングなどの大手小売業者や専門業者は、哺乳瓶やスワドルの比較的安定した需要に引き寄せられ、近年シェアを伸ばしています。

しかし、オーストラリアの出生率は今後も下がり続けると予測されているため、オンライン販売業者は、成長し続けるためにこれまでとは異なる考えを持つ必要があります。オムニチャネル商取引の拡大も、ベビー用品オンライン販売の市場シェアを押し上げる要因のひとつです。現在、人々は商品を購入する前に、オンラインで幅広く商品を調査します。国内企業や地元企業は、最も安全で清潔、自然で実用的なベビー用品を提供しています。これらの玩具は、妊娠中の女性や、生まれてくる子供の肌に使うものを心配する健康志向の消費者をターゲットにしています。親にとってのメガトレンドには、自然、効能、安全性、持続可能性も含まれています。専門家は、オーガニックで安全、無害な乳幼児ケア製品が人気を集めていると主張しています。

目次

第1章 ベビー用品オンライン販売の世界市場イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 ベビー用品オンライン販売の世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 ベビー用品オンライン販売の世界市場：製品タイプ別

• 概要
• 歯車
• 玩具
• アパレル
• おむつ
• 哺乳用品
• その他

第6章 ベビー用品オンライン販売りの世界市場：プラットフォーム別

• 概要
• モバイル
• PC/タブレット

第7章 ベビー用品オンライン販売の世界市場：用途別

• 概要
• ベビーウェア
• ボディケア

第8章 ベビー用品オンライン販売の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • アルゼンチン
  • その他のラテンアメリカ
• 中東・アフリカ
  • アラブ首長国連邦
  • サウジアラビア
  • 南アフリカ
  • その他中東・アフリカ

第9章 世界のベビー用品オンライン販売市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Alibaba Group Holding Ltd.
• Amazon.com Inc.
• Argos Ltd.
• Baby Care
• Baby Earth
• Babydash Sdn Bhd
• Babyshop Group
• Bed Bath and Beyond Inc.
• Best Buy Co. Inc.
• Brainbees Solutions Pvt. Ltd.
• Ebates Performance Marketing Inc.
• eBay Inc.
• DRESS CODE.
• Kidsroom
• Mumzworld.com
• Pupsik Studio LLP
• Qurate Retail Inc.
• Saks Direct Inc.
• The Walt Disney Co..
• Tru Kids Brand

第11章 主な発展

• 製品上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第12章 付録

• 関連調査

Online Baby Products Retailing Market Size And Forecast

Online Baby Products Retailing Market size was valued at USD 13.29 Billion in 2024 and is projected to reach USD 26.33 Billion by 2032, growing at a CAGR of 8.7% during the forecast period 2026-2032.

Online baby goods sellers are working with payment service providers to ensure efficient transaction processing and a choice of payment alternatives. This will eventually enhance the user's entire shopping experience. The ease of payment for customers is a crucial aspect influencing the Online Baby Products Retailing Market. The Global Online Baby Products Retailing Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Online Baby Products Retailing Market Definition

Online sales of baby items describe the trade of commodities for infants and young children through digital channels like websites and mobile applications. It is a sector expanding quickly, offering parents and other adults who care for babies and young children access to various innovative products and services. Selling baby things, including food, toys, clothes, and diapers, online has become more popular as a helpful method for parents to shop for their infants and young children without leaving the comfort of their homes. Offering parents and carers a practical and affordable option offers a vast selection of items from leading brands at competitive costs.

Additionally, online sellers of baby items regularly give their consumers exclusive deals, coupons, and promotions that are not accessible in conventional brick-and-mortar stores. Increasingly wealthy millennial parents are seeking specialized, high-end baby items. Online businesses must offer quick delivery in every category, but it is significant for some baby products, including diapers, infant food, and formula. If they want to compete, online merchants must deliver an unmatched customer experience focusing on after-sales assistance. Customers must be encouraged to purchase baby clothing and diapers, shoes, toys, furniture, food, and accessories online instead of in-store, even if the company does not offer strollers and car seats.

Global Online Baby Products Retailing Market Overview

The continuing adoption of online shopping by customers and the availability of more extraordinary selections and lower costs as retailers enhance their digital products and delivery choices in response to increasing sector conflict are two critical drivers that will fuel development in the upcoming years. As a result, many major companies are now emphasizing offering better sales experiences. In addition to growing their product offerings, players have expanded their expenditures by creating account management and supply chain management strategies. They are building educational and engaging websites to enhance user surfing. Another benefit of internet buying is the opportunity to voice opinions on items and read reviews to make educated judgments.

The big firms are actively building their distribution channels to appeal to different client categories and ensure maximum product awareness in the market. Retailers can better understand the requirements and preferences of consumers by selling through a combination of offline and online channels. As the market for infant care items expands, so will the market for online baby product selling. While small, independent companies still dominate the Online Baby Products Retailing Market, major retailers and specialized players like Woolworths, Coles, Big W, Target, Kmart, and Baby Bunting have increased their market shares in recent years, drawn by the comparatively steady demand for bottles and swaddles.

Online merchants must begin thinking differently to continue growing, though, as Australia's birth rate is predicted to continue declining for the near future. The expanding Omni channel commerce is another element boosting the market share for online baby product sales. Currently, people investigate products extensively online before making a purchase. National and local companies offer the safest, cleanest, most natural, and most practical baby products. These toys target pregnant women, and health-conscious consumers worried about the items they use on their unborn child's skin. The megatrends for parents also included nature, efficacy, safety, and sustainability. Experts claim organic, secure, and non-toxic infant care products are gaining popularity.

Global Online Baby Products Retailing Market Segmentation Analysis

The Global Online Baby Products Retailing Market is Segmented on the Basis of Type, Platform, Application, And Geography.

Baby Products Retailing Market, By Type

• Gear
• Toy
• Apparel
• Diaper
• Feeding Product
• Others

Based on Type, the market is bifurcated into Gear, Toy, Apparel, Diaper, Feeding Product, and Others. The Feeding Product segment accounted for the largest market share in 2022 and is projected to grow at a significant CAGR during the forecast period. The demand for feeding solutions designed for convenience has been fueled by the increase in working parents and the tendency towards nuclear households. The rise of this market has also been aided by the growing focus on providing babies and toddlers with the most significant nutrition possible.

Online Baby Products Retailing Market, By Platform

• Mobile
• PC/Tablet

Based on Platform, the market is bifurcated into Mobile and PC/Tablet. The Mobile segment accounted for the largest market share in 2022 and is projected to grow at the highest CAGR during the forecast period. Globally, mobile usage has increased in recent years, and individuals are more at ease purchasing their cell phones. The ease of accessibility, mobility, and convenience of mobile shopping have all contributed to the vast growth of this market.

Online Baby Products Retailing Market, By Application

• Baby wear
• Body care

Based on Application, the market is bifurcated into Baby wear, Body care. The body care segment accounted for the largest market share in 2022 and is projected to grow at the highest CAGR during the forecast period. Retailers focusing on infant care goods have a profitable potential due to the increasing value placed on health and safety and the rising desire for natural and eco-friendly alternatives. Maintaining that the infant wear market is still essential, with sustained demand supported by regular purchases and current fashions, is significant.

Online Baby Products Retailing Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Based on Geography, the Global Online Baby Products Retailing Market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America accounted for the largest market share and is projected to grow at a significant CAGR during the forecast period. Technological improvements in the region, altering consumer tastes, and growing digitization have produced an environment that is beneficial to the growth of this industry. The demand for online baby items has grown due to the increasing connection, driving the market's expansion.

Key Players

The "Global Online Baby Products Retailing Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as Alibaba Group Holding Ltd., Amazon.com Inc., Argos Ltd., Baby Care, Baby Earth, Babydash Sdn Bhd, Babyshop Group, Bed Bath and Beyond Inc., Best Buy Co. Inc., Brainbees Solutions Pvt. Ltd., Ebates Performance Marketing Inc., eBay Inc., DRESS CODE, Kidsroom, Mumzworld.com, Pupsik Studio LLP, Qurate Retail Inc., Saks Direct Inc., The Walt Disney Co., and Tru Kids Brand, and among others. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.

Key Developments

• In October 2022, R for Rabbit, an Indian D2C baby product brand, recently introduced a new range of baby care products under the name 'Pure & Beyond,' reinforcing its presence in the baby care segment. The company launched an exclusive range of baby cream, lotion, soap, body wash, shampoo, baby powder, and baby oils with a strong commitment to safety and quality.
• In May 2022, The India unit of Abbott Laboratories managed to complete a recall of baby formula products produced at the company's disturbed Michigan facility in the United States. Following the infections, the company has launched dozens of types of Similac, Alimentum, and EleCare powdered formulas in the United States and around the world.
• Ace Matrix Analysis
• The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.
• Market Attractiveness
• The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Online Baby Products Retailing Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.
• Porter's Five Forces
• The image provided would further help to get information about Porter's five forces framework providing a blueprint for understanding the behavior of competitors and a player's strategic positioning in the respective industry. Porter's five forces model can be used to assess the competitive landscape in the Global Online Baby Products Retailing Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

TABLE OF CONTENTS

1 INTRODUCTION OF THE GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porter's Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY TYPE

• 5.1 Overview
• 5.2 Gear
• 5.3 Toy
• 5.4 Apparel
• 5.5 Diaper
• 5.6 Feeding Product
• 5.7 Others

6 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY PLATFORM

• 6.1 Overview
• 6.2 Mobile
• 6.3 PC/Tablet

7 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY APPLICATION

• 7.1 Overview
• 7.2 Baby wear
• 7.3 Body care

8 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 The U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 The U.K.
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Argentina
  • 8.5.3 Rest of LATAM
• 8.6 Middle East and Africa
  • 8.6.1 UAE
  • 8.6.2 Saudi Arabia
  • 8.6.3 South Africa
  • 8.6.4 Rest of the Middle East and Africa

9 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Alibaba Group Holding Ltd.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Amazon.com Inc.
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Argos Ltd.
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Baby Care
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Baby Earth
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Babydash Sdn Bhd
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Babyshop Group
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Bed Bath and Beyond Inc.
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Best Buy Co. Inc.
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Brainbees Solutions Pvt. Ltd.
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments
• 10.11 Ebates Performance Marketing Inc.
  • 10.11.1 Overview
  • 10.11.2 Financial Performance
  • 10.11.3 Product Outlook
  • 10.11.4 Key Developments
• 10.12 eBay Inc.
  • 10.12.1 Overview
  • 10.12.2 Financial Performance
  • 10.12.3 Product Outlook
  • 10.12.4 Key Developments
• 10.13 DRESS CODE.
  • 10.13.1 Overview
  • 10.13.2 Financial Performance
  • 10.13.3 Product Outlook
  • 10.13.4 Key Developments
• 10.14 Kidsroom
  • 10.14.1 Overview
  • 10.14.2 Financial Performance
  • 10.14.3 Product Outlook
  • 10.14.4 Key Developments
• 10.15 Mumzworld.com
  • 10.15.1 Overview
  • 10.15.2 Financial Performance
  • 10.15.3 Product Outlook
  • 10.15.4 Key Developments
• 10.16 Pupsik Studio LLP
  • 10.16.1 Overview
  • 10.16.2 Financial Performance
  • 10.16.3 Product Outlook
  • 10.16.4 Key Developments
• 10.17 Qurate Retail Inc.
  • 10.17.1 Overview
  • 10.17.2 Financial Performance
  • 10.17.3 Product Outlook
  • 10.17.4 Key Developments
• 10.18 Saks Direct Inc.
  • 10.18.1 Overview
  • 10.18.2 Financial Performance
  • 10.18.3 Product Outlook
  • 10.18.4 Key Developments
• 10.19 The Walt Disney Co..
  • 10.19.1 Overview
  • 10.19.2 Financial Performance
  • 10.19.3 Product Outlook
  • 10.19.4 Key Developments
• 10.20 Tru Kids Brand
  • 10.20.1 Overview
  • 10.20.2 Financial Performance
  • 10.20.3 Product Outlook
  • 10.20.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research