ベビー用品の市場規模、シェア、成長分析：製品別、タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

ベビー用品の世界市場規模は、2023年に2,254億7,000万米ドルと評価され、2024年の2,383億2,000万米ドルから2032年には3,713億3,000万米ドルに成長し、予測期間中（2025-2032年）のCAGRは5.7％で成長する見通しです。

市場の考察によると、消費者の嗜好が高品質で実用性に重点を置いた高級ベビー用品へと顕著に変化しており、市場拡大を大きく後押ししています。赤ちゃんの健康と衛生に関する両親の意識の高まりは、乳幼児の皮膚栄養を高めるためにパーソナルケアアイテムの定期的な使用を推奨する医療専門家の勧告と並んで、主要な促進要因となっています。この動向は、環境リスクや健康リスクの低さを優先した革新的な製品の導入よってさらに強調されています。さらに、未開発の地方市場に参入するための的を絞った取り組みが、予測期間を通じてベビー用品市場の堅調な成長に寄与すると予想されます。全体として、こうした動きは、親がますます品質と持続可能性を優先するようになり、プレミアムベビー用品が有望な軌道に乗ることを裏付けています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

ベビー用品市場規模：製品別& CAGR（2025-2032）

• 市場概要
• ベビー化粧品・トイレタリー
  • ベビースキンケア製品
  • バス用品
  • ベビーヘアケア製品
  • ベビー用おむつ・ワイプ
  • その他の化粧品・トイレタリー
• 離乳食
  • ベビーミルク製品
  • 冷凍ベビーフード
  • ベビージュース
  • ベビーフードスナック
  • ベビーフードシリアル
  • その他のベビーフード
• 赤ちゃんの安全と利便性
  • ベビーカー
  • ベビーカーシート
  • ベビーモニター
  • 赤ちゃんの安全を守る製品
  • その他
• ベビー玩具と遊具
  • ガラガラと歯固め
  • ぬいぐるみ
  • ベビーウォーカー
  • その他
• ベビー服
  • ボディスーツ
  • トップス
  • ボトムス
  • その他
• ベビールーム＆家具
  • ベビーベッドとコート
  • ベビーベッド
  • ハイチェア
  • その他
• 赤ちゃんの授乳と授乳
  • 哺乳瓶と乳首
  • 搾乳器
  • 哺乳瓶ウォーマーと殺菌装置
  • その他

ベビー用品市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム

ベビー用品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケットとスーパーマーケット
• 専門店
• 薬局・ドラッグストア
• オンライン
• その他

ベビー用品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble Co.（United States）
• Kimberly-Clark Corporation（United States）
• Johnson & Johnson（United States）
• Nestle S.A.（Switzerland）
• Unilever Plc.（United Kingdom）
• Danone S.A.（France）
• Reckitt Benckiser Group plc（United Kingdom）
• Beiersdorf AG（Germany）
• Mattel, Inc.（United States）
• Hasbro, Inc.（United States）
• The Honest Company, Inc.（United States）
• Carter's, Inc.（United States）
• Dorel Industries Inc.（Canada）
• Newell Brands Inc.（United States）
• Artsana Group（Italy）
• Goodbaby International Holdings Limited（China）
• Mothercare plc（United Kingdom）
• Pigeon Corporation（Japan）
• Combi Corporation（Japan）
• Summer Infant, Inc.（United States）

結論と推奨事項

Global Baby Product Market size was valued at USD 225.47 billion in 2023 and is poised to grow from USD 238.32 billion in 2024 to USD 371.33 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

Market insights reveal a noticeable shift in consumer preferences towards high-quality, utility-focused, and premium baby products, significantly propelling market expansion. Heightened awareness among parents concerning their baby's health and hygiene is a key driver, alongside recommendations from medical professionals advocating the regular use of personal care items to enhance skin nourishment for infants. This trend is further accentuated by the introduction of innovative products that prioritize low environmental and health risks. Additionally, targeted efforts to penetrate untapped rural markets are anticipated to contribute to robust growth in the Baby Product Market throughout the forecast period. Overall, these dynamics underscore a promising trajectory for premium baby products as parents increasingly prioritize quality and sustainability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Product market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Product Market Segmental Analysis

Global Baby Product Market is segmented by Product, Type, Distribution Channel and region. Based on Product, the market is segmented into Baby Cosmetics & Toiletries, Baby Food, Baby Safety & Convenience, Baby Toys and Play Equipment, Baby Clothing, Baby Nursery & Furniture and Baby Feeding & Nursing. Based on Type, the market is segmented into Mass and Premium. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Pharmacies & Drugstores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Product Market

The global Baby Product market is experiencing significant growth driven by an increasing awareness of health concerns associated with synthetic products. Consumers are seeking chemical-free and safe baby care items, thereby fueling demand for skin care and bath products that prioritize quality, often at premium prices. Innovative packaging and the use of beneficial organic ingredients further enhance market appeal. In emerging markets like India, the rise in the workforce participation of women has accelerated demand in the baby care sector. Additionally, heightened disposable income enables families to invest in superior baby products, particularly those with lower pesticide residues formulated for infants. Online accessibility, facilitated by widespread smartphone usage and internet availability, has also played a crucial role, as consumers favor the convenience of e-commerce and doorstep delivery, which often come with enticing discounts and promotions.

Restraints in the Global Baby Product Market

The Global Baby Product market faces a significant challenge due to the notable decline in birth rates observed worldwide in recent years. This decrease can be attributed to several factors, including greater access to contraceptive methods and the rising participation of women in the workforce. Additionally, urbanization, heightened awareness of family planning options, and evolving lifestyles contribute to the downward trend in fertility rates. As families choose to have fewer children or delay parenthood, the demand for baby products may potentially diminish, posing a restraint on market growth and influencing manufacturers' strategies to adapt to this changing demographic landscape.

Market Trends of the Global Baby Product Market

The Global Baby Product market is witnessing a robust trend towards fortified baby food, driven by heightened parental awareness regarding optimal infant nutrition. This shift is particularly evident in the rising demand for infant formula that meets diverse nutritional requirements, catering to health-conscious consumers seeking quality products for their children. Additionally, the market is expanding as major brands innovate fortified options, enhancing their health benefits and appealing to modern parents. This increasing emphasis on nutritional value positions fortified baby foods at the forefront of market growth, promoting healthier dietary choices and influencing purchasing behaviors globally. Overall, this trend underscores a commitment to long-term child health and well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Baby Product Market Size by Product & CAGR (2025-2032)

• Market Overview
• Baby Cosmetics & Toiletries
  • Baby Skin Care Products
  • Bath Product
  • Baby Hair Care Products
  • Baby Diapers & Wipes
  • Other Cosmetics & Toiletries
• Baby Food
  • Baby Milk Products
  • Frozen Baby Food
  • Baby Juice
  • Baby Food Snacks
  • Baby Food Cereals
  • Other Baby Food
• Baby Safety & Convenience
  • Baby Strollers
  • Baby Car Seats
  • Baby Monitors
  • Baby Proofing Products
  • Others
• Baby Toys and Play Equipment
  • Rattles & Teethers
  • Stuffed Animals & Plush Toys
  • Baby Walkers
  • Others
• Baby Clothing
  • Bodysuits
  • Tops
  • Bottoms
  • Others
• Baby Nursery & Furniture
  • Cribs & Coats
  • Bassinets
  • High Chairs
  • Others
• Baby Feeding & Nursing
  • Bottles & Nipples
  • Breast Pumps
  • Bottle Warmers & Sterilizers
  • Others

Global Baby Product Market Size by Type & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Baby Product Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Specialty Stores
• Pharmacies & Drugstores
• Online
• Others

Global Baby Product Market Size & CAGR (2025-2032)

• North America (Product, Type, Distribution Channel)
  • US
  • Canada
• Europe (Product, Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carter's, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorel Industries Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artsana Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodbaby International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mothercare plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combi Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Summer Infant, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations