おむつバッグ市場規模、シェア、成長分析：製品別、用途別、流通チャネル別、地域別 - 産業予測 2025～2032年

おむつバッグ市場規模は2023年に8億米ドルと評価され、2024年の8億3,000万米ドルから2032年には11億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは4.0％で成長する見通しです。

世界のおむつバッグ市場は、現代の親や介護者の進化する要求に牽引され、一貫した成長を遂げています。おむつバッグは、基本的な機能的役割を超えて、ファッショナブルで多目的なアクセサリーとなり、今日の家族の忙しいライフスタイルに対応しています。市場拡大の要因としては、出生率の上昇、共働き世帯の普及、乳幼児の世話における整理整頓と利便性の重要性に対する意識の高まりなどが挙げられます。メーカー各社は、複数のコンパートメントや人間工学に基づいたデザインなどの機能で革新を進めており、またオンライン小売の台頭により、さまざまな選択肢に簡単にアクセスできるようになっています。しかし、激しい競合、価格への敏感さ、模倣品といった課題は依然として存在します。こうした障害にもかかわらず、特に持続可能性が重視されるようになっていることから、市場は利害関係者にとって有利な機会を提供しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

おむつバッグ市場規模：製品別& CAGR（2025-2032）

• 市場概要
• バックパック
• トートバック
• メッセンジャーバック
• ウェストポーチ/ベルトバッグ
• その他

おむつバッグ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 日常使用
• 旅行用

おむつバッグ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 小売店
• オンライン

おむつバッグ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• JuJuBe（US）
• Petunia Pickle Bottom（US）
• Freshly Picked（US）
• Lassig（Germany）
• Columbia（US）
• Graco（US）
• Fisher-Price（US）
• Carter's（US）
• HapTim（China）
• HaloVa（China）
• Lekebaby（China）
• Mokalo（China）
• Bag Nation（US）
• SoHo Designs（US）
• Babymel（France）
• Diaper Dude（US）
• Storksak（UK）
• RUVALINO（Germany）
• DadGear（US）

結論と提言

Diaper Bags Market size was valued at USD 0.8 billion in 2023 and is poised to grow from USD 0.83 billion in 2024 to USD 1.14 billion by 2032, growing at a CAGR of 4.0% during the forecast period (2025-2032).

The global diaper bags market is experiencing consistent growth, driven by the evolving demands of modern parents and caregivers. Diaper bags have transcended their basic functional role to become fashionable and versatile accessories, accommodating the busy lifestyles of today's families. Factors fueling this market expansion include rising birth rates, the prevalence of dual-income households, and heightened awareness of the importance of organization and convenience while caring for infants. Manufacturers are innovating with features like multiple compartments and ergonomic designs, while the rise of online retail ensures easy access to a variety of options. However, challenges such as intense competition, price sensitivity, and counterfeit products remain pertinent. Despite these obstacles, the market presents lucrative opportunities for stakeholders, especially with an increasing emphasis on sustainability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Diaper Bags market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Diaper Bags Market Segments Analysis

Global Diaper Bags Market is segmented by Product, Application, Distribution Channel and region. Based on Product, the market is segmented into Backpack, Tote, Messenger, Fanny Pack/Belt Bags and Others. Based on Application, the market is segmented into Daily Use and Travel Use. Based on Distribution Channel, the market is segmented into Retail Outlets and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Diaper Bags Market

The diaper bags market is experiencing significant growth driven by the increasing global birth rate and changing parenting dynamics, which emphasize shared responsibilities among partners. As more parents seek convenient ways to carry essential baby items while on the go, diaper bags have transformed into vital accessories for modern families. This trend reflects a broader shift in parenting styles, where both mothers and fathers actively participate in childcare tasks. Consequently, the demand for stylish, functional, and spacious diaper bags continues to rise, catering to the diverse needs of contemporary parents who value practicality and aesthetics in their everyday lives.

Restraints in the Diaper Bags Market

The diaper bag market encounters significant challenges due to the saturation of numerous companies and an overwhelming variety of products. As a result, businesses striving to establish a distinct presence must continuously innovate and differentiate themselves to capture consumer attention amidst fierce competition. This necessity for uniqueness leads to increased pressure on brands to not only enhance their product offerings but also improve marketing strategies, customer engagement, and overall value propositions. Consequently, companies must invest considerable resources into research and development, branding, and marketing efforts to thrive in this highly competitive landscape. Finding the right balance between quality, aesthetics, and functionality becomes essential for success.

Market Trends of the Diaper Bags Market

The Diaper Bags market is witnessing a significant trend towards fashion-forward designs, elevating these products from mere utility to stylish accessories. Modern parents increasingly seek diaper bags that reflect their personal style while accommodating the practical needs of childcare. Brands are responding by incorporating high-quality materials, trendy patterns, and vibrant colors into their collections. This fusion of aesthetics and functionality not only enhances the consumer experience but also drives brand loyalty among fashion-conscious parents. As a result, the market is diversifying, with an expanding range of chic options that cater to a demographic eager for practicality without sacrificing style.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Diaper Bags Market Size by Product & CAGR (2025-2032)

• Market Overview
• Backpack
• Tote
• Messenger
• Fanny Pack/Belt Bags
• Others

Global Diaper Bags Market Size by Application & CAGR (2025-2032)

• Market Overview
• Daily Use
• Travel Use

Global Diaper Bags Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Retail Outlets
• Online

Global Diaper Bags Market Size & CAGR (2025-2032)

• North America (Product, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• JuJuBe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petunia Pickle Bottom (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freshly Picked (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lassig (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graco (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher-Price (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carter's (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HapTim (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HaloVa (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lekebaby (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mokalo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bag Nation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoHo Designs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babymel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diaper Dude (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Storksak (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RUVALINO (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DadGear (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations