市場調査レポート

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1737109

冷凍ポテトの世界市場：製品、用途、地域別（2026年～2032年）

Frozen Potato Market By Product Type, Distribution Channel, End-User, & Region for 2026-2032

出版日: 2025年05月08日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2～3営業日

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概要

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冷凍ポテト市場の評価（2026年～2032年）

発展途上国を中心に様々な料理が受け入れられるようになり、冷凍ポテト製品の需要が高まっています。冷凍ポテト製品は、前菜、サイドディッシュ、メインコースなど様々なレシピに使用できる柔軟性のある食材であるため、家庭で新しい料理に挑戦したい消費者にとって魅力的です。そのため、冷凍包装技術の先進は、冷凍ポテト製品の品質と保存性を向上させ、消費者にとってより手頃で便利なものとなっています。冷凍手順の改善により、ポテトは長期間保存しても風味、食感、栄養価を維持し、食べ応えのある食事ができるようになり、2024年には692億8,000万米ドルの収益を突破し、2032年には約980億1,000万米ドルの評価額に達すると予測されています。

需要の増加と消費者層の拡大は、今後数年間の持続的成長と市場拡大を反映し、冷凍ポテト市場の良好なCAGRが予測されます。メーカーが消費者の嗜好を満たすために製品の革新と多様化を続けているため、冷凍ポテト市場は2026年～2032年にCAGR4.89％で成長する見通しです。

冷凍ポテト市場の定義/概要

市場は少数の大企業によって支配されており、需要の変化は農業情勢、消費者の嗜好、マクロ経済動向などの要因に頻繁に影響されます。冷凍ポテト製品は、フライドポテトからハッシュドポテト、マッシュポテト、ポテトウェッジまで幅広く、小売部門と外食部門の両方に対応しています。商品は洗浄され、皮がむかれ、刻まれ、調理され、品質と保存性を確保するために冷凍されます。

加工と包装の技術開発が市場に影響を与え、効率と品質が向上しました。栄養習慣やライフスタイルの変化により、便利な食品オプションへの需要が高まり、冷凍ポテト業界の成長を後押ししています。市場は、製造および流通パターンに影響を及ぼす食品安全および表示基準を規定する規制法によって形成されています。

食品廃棄物削減プログラムへの理解の高まりは、冷凍ポテト製品の採用拡大につながる可能性があります。簡便な食事に対する消費者の嗜好の変化と多忙なライフスタイルの増加は、冷凍ポテトの需要を増加させると予測されます。

当社のレポートには、ピッチの作成、ビジネスプランの作成、プレゼンテーションの構築、提案書の作成に役立つ実用的なデータと将来を見据えた分析が含まれています。

消費者の嗜好による需要の増加は冷凍ポテト市場を牽引するか？

夫婦ともに職業を持つ共働き家庭の増加が、この動向の主な要因となっています。家事や食事の準備に費やす時間が限られているため、消費者は簡単に調理できる食品を求めるようになっています。冷凍ポテトは、手早く簡単に食事の準備ができる便利な選択肢を提供することで、このニーズに見事に応えています。

現代社会では、外出の多いライフスタイルが普及しており、これが冷凍ポテトの需要をさらに高めています。消費者は多忙なスケジュールや時間的制約に直面しており、そのため味や栄養に妥協することなく素早く消費できる便利な食品オプションを望んでいます。冷凍ポテトは手間のかからない解決策を提供し、消費者は最小限の準備時間で家庭料理のような快適さと満足感を味わうことができます。

さらに、拡大する外食産業は、冷凍ポテトの需要を促進する上で重要な役割を果たしています。レストラン、ファストフード・チェーン、その他の食品販売店では、便利で食欲をそそる食品オプションに対する需要の高まりに応えるため、冷凍ポテト製品をメニューに取り入れるケースが増えています。米国冷凍食品協会（American Frozen Food Institute）と食品産業協会（Food Industry Association）の「パワー・オブ・フローズン（Power of Frozen）」調査によると、米国における2020年の冷凍食品売上は21%増加しました。このように、便利な食品の消費の増加が冷凍ポテト製品の需要を促進しています。

様々な健康に関する懸念は冷凍ポテト市場の妨げになるか？

フライドポテトやウェッジポテトのような冷凍ポテトフライ製品の製造は、健康上の懸念から注目されています。その懸念は主に、肥満、体重増加、心臓病の一因となる揚げ物の高脂肪含有量に関するものです。加えて、多くの冷凍ポテト製品は、保存料、化学物質、保存期間を延ばすための高ナトリウム・レベルの使用により、その栄養成分が疑問視されています。

冷凍ポテト業界では、より良い代替品への需要の高まりが著しいです。この需要に応えるため、生産者は調理済み、フライ済み、低脂肪の冷凍ポテト製品を開発し、技術革新を始めています。これらの代替品は、消費者が求める利便性と味を提供しつつ、典型的なフライ食品に関連する健康リスクに対処しようとするものです。

したがって、冷凍ポテト市場がより健康的な代替品へと変化していることは、顧客の間で健康に対する意識が高まっていることを示しています。メーカーは消費者の需要に対応すると同時に、栄養価や低脂肪を優先したソリューションを提供することで、公衆衛生の向上に貢献しています。

The increasing acceptance of various cuisines especially in developing nations has boosted demand for frozen potato products. The items are flexible components that may be used in a variety of recipes including starters, side dishes, and main courses making them appealing to consumers who want to try new cuisines at home. Therefore, advances in freezing and packaging technologies have improved the quality and shelf life of frozen potato products making them more affordable and convenient for consumers. Improved freezing procedures enable potatoes maintain their flavor, texture, and nutritional value resulting in a rewarding meal even after long periods of storage which helps the market surpass revenue of USD 69.28 Billion valued in 2024 and reach a valuation of around USD 98.01 Billion by 2032.

The increasing demand and expanding consumer base anticipate a favorable CAGR for the frozen potato market reflecting sustained growth and market expansion in the coming years. As manufacturers continue to innovate and diversify their product offerings to meet consumer preferences, the frozen potato market grows at a CAGR of 4.89% from 2026 to 2032.

Frozen Potato Market: Definition/ Overview

The market is dominated by a few large firms and demand changes are frequently influenced by factors such as agricultural conditions, consumer tastes, and macroeconomic trends. Frozen potato products range from French fries to hash browns, mashed potatoes, and potato wedges, catering to both the retail and foodservice sectors. The goods are washed, peeled, chopped, cooked, and then frozen to ensure quality and preservation.

The technological developments in processing and packaging had an impact on the market resulting in enhanced efficiency and quality. The changes in nutritional habits and lifestyles have increased demand for convenient food options which is fueling growth in the frozen potato industry. The market is shaped by regulatory laws governing food safety and labelling standards which influence manufacturing and distribution patterns.

The increasing understanding of food waste reduction programs may lead to increased adoption of frozen potato products because they have longer storage periods than fresh potatoes reducing the danger of spoilage. Changing consumer preferences for convenience meals along with increasingly hectic lifestyles are projected to increase the demand for frozen potatoes.

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Will Increasing Demand From Consumer Preferences Drive the Frozen Potato Market?

The increase in dual-income homes in which both members have professional careers is the key driver of this trend. With limited time for household chores and meal preparation customers are increasingly turning to easy-to-cook foods. Frozen potatoes meet this need excellently by providing a convenient option for quick and easy meal preparation.

The on-the-go lifestyle is widespread in the modern society which has further fueled the demand for frozen potatoes. Consumers face hectic schedules and time constraints due to which they want convenient food options that can be consumed quickly without compromising on taste or nutrition. The frozen potatoes provide a hassle-free solution allowing consumers to enjoy the comfort and satisfaction of homemade meals with minimal preparation time.

In addition, the expanding foodservice industry has played a significant role in driving the demand for frozen potatoes. Restaurants, fast-food chains, and other food outlets increasingly incorporate frozen potato products into their menus to cater to the growing demand for convenient and appetizing food options. The American Frozen Food Institute and Food Industry Association's Power of Frozen research shows a 21% rise in frozen food sales in the US for the year 2020. Thus, increased consumption of convenience foods is fueling the demand for frozen potato products.

Will the Various Health Related Concerns Hamper the Frozen Potato Market?

The manufacturing of fried frozen potato products such as French fries and wedges has received a lot of attention due to health concerns. The concerns are mostly on the high fat content of deep fried foods which contributes to obesity, weight gain, and heart disease. In addition, the nutritional content of many frozen potato products has been called into doubt due to the use of preservatives, chemicals, and high sodium levels to extend shelf life.

The increasing demand for better alternatives in the frozen potato industry is showing significant growth. In response to the demand producers have begun to innovate by creating cooked, air-fried, or low-fat varieties of frozen potato products. The alternatives seek to address the health risks connected with typical fried foods while still providing the convenience and taste that consumers seek.

Therefore, the change in the frozen potato market toward healthier alternatives indicates the growing significance of health consciousness among customers. Manufacturers are dealing with consumer demand while contributing to improved public health outcomes by providing solutions that prioritize nutritional value and low fat content.

Category-Wise Acumens

Will the Rising Popularity of Fast-Food and Quick-Service Businesses Drive the Market?

The increasing frequency of fast-food and quick-service restaurants has become a prominent feature of modern dining culture. The establishments offer convenience, affordability, and a wide array of menu options attracting consumers seeking quick meals among busy lifestyles. Potato fries is considered as a staple in many fast-food menus which have become characteristic of this trend.

The demand of potato fries lies in their universal popularity and versatility. They serve as a convenient side dish or snack complementing a variety of main courses. In addition, the crispy texture and savory flavor profile makes them an enduring favorite among consumers of all ages.

The globalization of fast-food chains has facilitated the widespread availability of potato fries contributing to their increasing consumption across different regions. Whether served as a standalone item or as part of a combo meal, potato fries are continued to enjoy with huge approval in the fast-food landscape. Therefore, the demand for frozen potato products including pre-cut fries and wedges has experienced notable growth.

Which End User is Primarily Consuming Frozen Potato Market?

The frozen potato products are gaining considerable commercial popularity due to their ease and efficiency. The commercial kitchens can accelerate their cooking procedures with frozen potatoes allowing them to meet the demands of today's fast-paced food service environment. Furthermore, the consistency and quality of frozen potato products add popularity among commercial customers by ensuring consistent taste and texture throughout servings.

In addition, caterers choose frozen potatoes because they are convenient allowing them to efficiently prepare huge amounts of meals without sacrificing quality. The preference for frozen foods among caterers highlights the adaptability and usefulness of frozen potato products in catering activities where time and resource management are critical for providing satisfying meals to consumers.

Therefore, they enhance operational efficiency and cater to evolving consumer preferences. The increasing dependence on frozen potatoes as a convenient and reliable ingredient is expected to continue, presenting profitable opportunities for investment in the frozen potato market.

Country/Region-wise Acumens

Will Increasing Demand for Frozen Potatoes Benefit the North American Region?

The increasing demand for frozen potatoes among many companies in the food and beverage industry are including them into their product lines. This strategic move is expected to strengthen the frozen potato market in North America. The popularity of frozen potato products particularly among youths emphasizes their importance as a basic food item in the region. Comfort, variety, and constant quality are all factors that contribute to frozen potatoes long-term success among customers.

In addition, advances in food processing technology have allowed manufacturers to improve the quality and nutritional value of frozen potato products. This includes advancements in freezing processes, packaging methods, and the use of healthier ingredients to meet changing consumer expectations for nutritious and convenient food options.

Therefore, the increasing consumer preferences, technological advancements, and industry innovation plays a pivotal role for frozen potatoes which is driving growth and innovation within the North American food market.

How will the Frozen Potato Market Favor Asia Pacific?

The Asia Pacific region emerges as the fastest-growing market for frozen potato products driven by several key factors. Rapid economic development, urbanization, and the expansion of the middle-class demographic have collectively facilitated shifts in dietary preferences and increased demand for convenient and processed food options. Consequently, frozen potato products have gathered an expanding consumer base within the region.

The growing urbanization and economic growth in Asia Pacific have catalyzed changes in lifestyle and dietary habits among its public. As urban centers continue to expand and modernize there has been a noticeable transition towards a more fast-paced lifestyle accompanied by a growing inclination towards convenience-oriented food choices. This trend is particularly obvious among the rising middle-class population which has greater purchasing power and a desire for convenient meal solutions.

The rapid economic development, urbanization, expanding middle-class population, and changing dietary preferences in Asia Pacific have all contributed to the growth of the frozen potato market with the consumers turn towards convenient and processed food options such as frozen potato products.

Competitive Landscape

The frozen potato market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the frozen potato market include:

The Kraft Heinz Company

The Hain Celestial Company

Agristo

Farm Frites

Bart's Potato Company

R. Simplot Company

Agrarfrost GmbH & Co. KG

Greenyard

Himalaya Food International Ltd.

Latest Developments

In September 2022, McCain Foods Limited acquired Scelta Products, an agricultural firm based in the Netherlands. McCain's clients was benefited from this acquisition because it provided access to Scelta's product line. Scelta Products was driving innovation in the frozen vegetable sector for over 22 years and has worked with McCain's for the past 13 years.

In September 2024, Lamb Weston Holdings, Inc. acquired Crackerjack Foods, a maker and provider of frozen potato-based products for the foodservice industry. The acquisition provides Lamb Weston Oceania with a fresh range of goods that complement our current portfolio and expand the alternatives accessible to our existing and new clients.

1 INTRODUCTION OF GLOBAL FROZEN POTATO MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL FROZEN POTATO MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL FROZEN POTATO MARKET, BY PRODUCT

5.1 Overview
5.2 Chips
5.3 Non-Chips

6 GLOBAL FROZEN POTATO MARKET, BY APPLICATION

6.1 Overview
6.2 Quick Service Restaurant
6.3 Household
6.4 Others

7 GLOBAL FROZEN POTATO MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.3.6 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL FROZEN POTATO MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 The Kraft Heinz Company
- 9.1.1 Company Overview
- 9.1.2 Company Insights
- 9.1.3 Business Breakdown
- 9.1.4 Product Benchmarking
- 9.1.5 Key Developments
- 9.1.6 Winning Imperatives
- 9.1.7 Current Focus & Strategies
- 9.1.8 Threat from Competition
- 9.1.9 SWOT Analysis
9.2 The Hain Celestial Company
- 9.2.1 Company Overview
- 9.2.2 Company Insights
- 9.2.3 Business Breakdown
- 9.2.4 Product Benchmarking
- 9.2.5 Key Developments
- 9.2.6 Winning Imperatives
- 9.2.7 Current Focus & Strategies
- 9.2.8 Threat from Competition
- 9.2.9 SWOT Analysis
9.3 Agristo
- 9.3.1 Company Overview
- 9.3.2 Company Insights
- 9.3.3 Business Breakdown
- 9.3.4 Product Benchmarking
- 9.3.5 Key Developments
- 9.3.6 Winning Imperatives
- 9.3.7 Current Focus & Strategies
- 9.3.8 Threat from Competition
- 9.3.9 SWOT Analysis
9.4 Farm Frites
- 9.4.1 Company Overview
- 9.4.2 Company Insights
- 9.4.3 Business Breakdown
- 9.4.4 Product Benchmarking
- 9.4.5 Key Developments
- 9.4.6 Winning Imperatives
- 9.4.7 Current Focus & Strategies
- 9.4.8 Threat from Competition
- 9.4.9 SWOT Analysis
9.5 Bart's Potato Company
- 9.5.1 Company Overview
- 9.5.2 Company Insights
- 9.5.3 Business Breakdown
- 9.5.4 Product Benchmarking
- 9.5.5 Key Developments
- 9.5.6 Winning Imperatives
- 9.5.7 Current Focus & Strategies
- 9.5.8 Threat from Competition
- 9.5.9 SWOT Analysis
9.6 R. Simplot Company
- 9.6.1 Company Overview
- 9.6.2 Company Insights
- 9.6.3 Business Breakdown
- 9.6.4 Product Benchmarking
- 9.6.5 Key Developments
- 9.6.6 Winning Imperatives
- 9.6.7 Current Focus & Strategies
- 9.6.8 Threat from Competition
- 9.6.9 SWOT Analysis
9.7 Agrarfrost GmbH & Co. KG
- 9.7.1 Company Overview
- 9.7.2 Company Insights
- 9.7.3 Business Breakdown
- 9.7.4 Product Benchmarking
- 9.7.5 Key Developments
- 9.7.6 Winning Imperatives
- 9.7.7 Current Focus & Strategies
- 9.7.8 Threat from Competition
- 9.7.9 SWOT Analysis
9.8 Greenyard
- 9.8.1 Company Overview
- 9.8.2 Company Insights
- 9.8.3 Business Breakdown
- 9.8.4 Product Benchmarking
- 9.8.5 Key Developments
- 9.8.6 Winning Imperatives
- 9.8.7 Current Focus & Strategies
- 9.8.8 Threat from Competition
- 9.8.9 SWOT Analysis
9.9 Himalaya Food International Ltd.
- 9.9.1 Company Overview
- 9.9.2 Company Insights
- 9.9.3 Business Breakdown
- 9.9.4 Product Benchmarking
- 9.9.5 Key Developments
- 9.9.6 Winning Imperatives
- 9.9.7 Current Focus & Strategies
- 9.9.8 Threat from Competition
- 9.9.9 SWOT Analysis

10 KEY DEVELOPMENTS

10.1 Product Launches/Developments
10.2 Mergers and Acquisitions
10.3 Business Expansions
10.4 Partnerships and Collaborations

11 Appendix

11.1 Related Research

冷凍ポテトの世界市場：製品、用途、地域別（2026年～2032年）

Frozen Potato Market By Product Type, Distribution Channel, End-User, & Region for 2026-2032

冷凍ポテト市場の評価（2026年～2032年）

消費者の嗜好による需要の増加は冷凍ポテト市場を牽引するか？

様々な健康に関する懸念は冷凍ポテト市場の妨げになるか？

目次

第1章 世界の冷凍ポテト市場のイントロダクション

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

第4章 世界の冷凍ポテト市場の展望

第5章 冷凍ポテトの世界市場：製品別

第6章 冷凍ポテトの世界市場：用途別

第7章 冷凍ポテトの世界市場：地域別

第8章 世界の冷凍ポテト市場の競合情勢

第9章 企業プロファイル

第10章 主な発展

第11章 付録

Frozen Potato Market Valuation - 2026-2032

Will Increasing Demand From Consumer Preferences Drive the Frozen Potato Market?

Will the Various Health Related Concerns Hamper the Frozen Potato Market?

Category-Wise Acumens

Will the Rising Popularity of Fast-Food and Quick-Service Businesses Drive the Market?

Which End User is Primarily Consuming Frozen Potato Market?

Country/Region-wise Acumens

Will Increasing Demand for Frozen Potatoes Benefit the North American Region?

How will the Frozen Potato Market Favor Asia Pacific?

Competitive Landscape

Latest Developments

Frozen Potato Market, By Category

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FROZEN POTATO MARKET

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

4 GLOBAL FROZEN POTATO MARKET OUTLOOK

5 GLOBAL FROZEN POTATO MARKET, BY PRODUCT

6 GLOBAL FROZEN POTATO MARKET, BY APPLICATION

7 GLOBAL FROZEN POTATO MARKET, BY GEOGRAPHY

8 GLOBAL FROZEN POTATO MARKET COMPETITIVE LANDSCAPE

9 COMPANY PROFILES

10 KEY DEVELOPMENTS

11 Appendix

第1章世界の冷凍ポテト市場のイントロダクション

第2章エグゼクティブサマリー

第4章世界の冷凍ポテト市場の展望

第5章冷凍ポテトの世界市場：製品別

第6章冷凍ポテトの世界市場：用途別

第7章冷凍ポテトの世界市場：地域別

第8章世界の冷凍ポテト市場の競合情勢

第9章企業プロファイル

第10章主な発展

第11章付録