脳トレソフトウェアの世界市場規模：タイプ別、用途別、地域範囲別、予測

脳トレソフトウェアの市場規模と予測

脳トレソフトウェア市場規模は、2024年に101億9,764万米ドルと評価され、2026年から2032年にかけて22.34%のCAGRで成長し、2032年には511億7,377万米ドルに達すると予測されます。

市場の主な成長要因は、認知健康意識です。脳トレソフトウェアの世界市場レポートは、市場の全体的な評価を提供します。主要セグメント、動向、市場促進要因、抑制要因、競合情勢、市場で重要な役割を果たしている要因などを包括的に分析しています。

世界の脳トレソフトウェア市場の定義

脳トレーニング（認知トレーニングとも呼ばれる）とは、認知能力の維持・向上を目的とした一連の定期的な活動のことです。認知能力」という用語は、通常、実行機能やワーキングメモリなどの流動性知能の側面を指します。脳トレソフトウェアは、認知能力、特に記憶力や注意力を向上させることを目的としています。新しい神経経路を作ることで、脳の処理能力を向上させる。また、人間の認知能力を高め、より知的で賢い人間にすることにも貢献します。記憶力トレーニングソフトは主に短期記憶、長期記憶、ワーキングメモリー、知覚速度を対象とし、注意力トレーニングは集中力、集中力、分割注意、持続的注意力を向上させる。認知機能を向上させるための脳トレーニングソフトでは、神経可塑性（脳が神経結合を再編成し、新しい神経結合を形成する能力）が頻繁に利用されています。これらのプログラムのエクササイズは、繰り返し練習することで特定の認知機能をターゲットにし、改善するように設計されています。

多発性硬化症の患者における認知機能障害の顕著な発生率は、この疾患に関連する認知課題に対処するために特別に設計された脳トレソフトウェアの潜在的な必要性を示しています。多発性硬化症（MS）は、中枢神経系の慢性免疫介在性疾患であり、脳と脊髄に広範な病変が存在することを特徴とし、様々な症状を引き起こします。認知機能障害（CI）は多発性硬化症患者では一般的であり、その割合は43～70％です。最もよく影響を受ける領域は、新しい学習と記憶、注意、情報処理速度、実行機能などです。これらの機能の障害は、MS患者の職業プロファイル、社会参加、生活の質の低下につながることが多いです。パーソナライゼーションは、ユーザーが特定の認知ニーズに合わせてトレーニングを行うことを可能にし、ゲーミフィケーションは、トレーニングをより魅力的で楽しいものにします。多発性硬化症（MS）患者は、コンピュータベースのプログラムを使用した後、認知テストのスコアを有意に改善しました。

コンピュータベースの認知トレーニングソフトウェアを使用したMS患者は、記憶領域のパフォーマンスに有意な改善を示しました。認知トレーニングや脳の可塑性に関する科学的研究の高まりは、脳トレーニングソフトの有効性を示すいくつかの証拠となっています。さらなる調査が必要ではあるが、既存の調査によって、これらのプログラムの信頼性は確立されています。脳トレーニング・ソフトウェア市場は非常に競争が激しく、既存のプレーヤーも新規参入企業も常に革新的な製品を発表しています。プロバイダーは、ユーザーがさまざまなエクササイズや機能を利用できるサブスクリプション・ベースのモデルを頻繁に提供しています。高齢化社会は、脳トレ・ソフトウェアの主要な牽引役です。高齢になるにつれて認知機能の低下が懸念されるようになり、加齢による認知機能の低下を遅らせながら認知機能を維持する方法を積極的に探しています。特にモバイル技術やウェアラブル技術の進歩により、脳トレソフトウェアはより身近で便利なものとなっています。

脳トレソフトウェアの世界市場概要

脳トレソフトウェアとは、記憶力、注意力、問題解決力、総合的な認知能力などの精神的能力を高めることを目的として、認知機能に関与し、刺激するように設計されたプログラムやアプリケーションを指します。これらのソフトウェア・ツールは、多くの場合、神経可塑性（経験に応じて適応し、再編成する脳の能力）の原則に基づいて開発されています。市場の主な成長要因のひとつは、認知的健康に対する意識です。認知の健康や脳の健康維持の重要性に対する意識が高まるにつれ、個人は認知機能を高めるためのツールや戦略を求めるようになっています。脳トレ・ソフトウェアは、記憶力、注意力、全体的な認知能力を向上させる方法として販売されることが多いです。

私たちが長生きし、より健康であることが望まれる中、認知の健康-学習、記憶、思考能力-はますます重要になっています。脳トレーニングのためのソフトウェアは、ユーザーが自分の認知的健康を理解することを容易にします。エンドユーザーは、神経認知評価と脳の健康プラットフォームを提供するこれらのモバイルアプリを利用することで、認知健康の重要な要素を携帯電話からすぐにスクリーニングすることができます。さらに、高齢化社会は脳トレーニング・ソフトウェアの需要を大きく牽引しています。年齢を重ねるにつれて、認知能力の低下を懸念するようになり、認知能力を維持・向上させる方法を探しているのと思われます。1900年代初頭から、クロスワードパズルは認知トレーニングの方法として親しまれてきました。批判的に考え、複雑な問題を解かなければならないため、頭の回転を良くし、脳を鍛えるには最適の方法です。

クロスワードパズルは集中力や集中力、創造力、問題解決能力、記憶力、さらには言語習得能力を向上させる。クロスワードパズルを解くことで、加齢による認知能力の低下を最大7年遅らせることができるという研究結果もある！クロスワードパズルは、ヒントがたくさん詰まったグリッドで構成されており、正解するとパズル全体の単語がつながります。パズルを解くには、ヒントを解釈し、どの単語が各ヒントに当てはまるかを判断する認知能力が必要です。業界の専門家によると、世界の脳トレソフトウェア市場は日々拡大しています。市場のリーダーたちは、記憶、注意、言語、実行機能を合わせた規模を計算しています。

ブレイントレーニングソフトウェアは、世界中のこの業界のいくつかの主要なブランドに直面しています。業界をリードする企業には、Lumos Labs、Happy Neuron、Posit Science、Cognifit Inc.、Elevate、Sudoku、Braingle、Peak、Brain Fitness Pro、Brain age concentration trainingなどがあります。この分野の企業は、効率的な成長、業務の有効性と生産性の向上、高い安全要件への対応、持続可能な開発の維持により重点を置いています。市場をリードするプレーヤーは、この業界で主導的地位を確保することに注力しています。これらのプレーヤーは、競争優位性を強化する機会を重視しています。

目次

第1章 脳トレソフトウェア世界市場イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査スケジュール
• 前提条件
• 制限事項

第2章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• データの三角測量
• ボトムアップアプローチ
• トップダウンアプローチ
• 調査の流れ
• 業界専門家による主要な洞察
• データソース

第3章 エグゼクティブサマリー

• 市場概要
• エコロジーのマッピング
• 絶対的収益機会
• 市場の魅力
• 脳トレソフトウェアの世界市場地域別分析
• 脳トレソフトウェアの世界市場：タイプ別
• 脳トレソフトウェアの世界市場：最終用途別
• 今後の市場機会
• 世界市場内訳
• 製品ライフライン

第4章 脳トレソフトウェアの世界市場展望

• 脳トレソフトウェアの世界市場進化
• 促進要因
  • 促進要因1
  • 促進要因2
• 抑制要因
  • 抑制要因1
  • 抑制要因2
• 機会
  • 機会1
  • 機会2
• ポーターのファイブフォースモデル
• バリューチェーン分析
• 価格分析
• マクロ経済分析

第5章 脳トレソフトウェアの世界市場：タイプ別

• 概要
• 記憶
• 注意
• 実行機能その他
• 言語

第6章 脳トレソフトウェアの世界市場：用途別

• 概要
• 成人
• 小児

第7章 脳トレソフトウェアの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • アルゼンチン
  • その他のラテンアメリカ
• 中東・アフリカ
  • アラブ首長国連邦
  • サウジアラビア
  • 南アフリカ
  • その他の中東・アフリカ

第8章 脳トレソフトウェアの世界市場競合情勢

• 概要
• 各社の市場ランキング
• 主な発展
• 企業の地域別フットプリント
• 各社の業界フットプリント
• ACEマトリックス

第9章 企業プロファイル

• Lumos Labs（Lumosity）
• Elevate
• Peak
• CogniFit Inc
• Happy Neuron
• Posit Science
• Sudoku
• Braingle
• Brain Fitness Pro
• Brain Age Concentration

第10章 VERIFIED MARKET INTELLIGENCE

• VERIFIED MARKET INTELLIGENCEについて
• ダイナミックなデータの可視化

Brain Training Software Market Size And Forecast

Brain Training Software Market size was valued at USD 10197.64 Million in 2024 and is projected to reach USD 51173.77 Million by 2032, growing at a CAGR of 22.34% from 2026 to 2032.

The major driving growth factors in the market are cognitive health awareness. The Global Brain Training Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Brain Training Software Market Definition

Brain training (also known as cognitive training) is a set of regular activities designed to maintain or improve one's cognitive skills. The term "cognitive ability" typically refers to aspects of fluid intelligence such as executive function and working memory. Brain training software aims to improve cognitive abilities, particularly memory and attention. It helps to improve the brain's processing capacity by creating new neural pathways. It also contributes to the enhancement of human cognitive abilities, making them more intelligent and smarter. Memory training software primarily targets short-term memory, long-term memory, working memory, and perceptual speed, whereas attention training improves focus, concentration, divided attention, and sustained attention. Neuroplasticity, the brain's ability to reorganize and form new neural connections, is frequently used in brain training software to improve cognitive function. The exercises in these programs are designed to target and improve specific cognitive functions with repeated practice.

The significant incidence of cognitive impairment in people with multiple sclerosis indicates a potential need for brain training software that is specifically designed to address the cognitive challenges associated with this disease. Multiple sclerosis (MS) is a chronic immune-mediated disease of the central nervous system characterized by the presence of widespread lesions in the brain and spinal cord, which cause a variety of symptoms. Cognitive impairment (CI) is common among people with multiple sclerosis (PwMS), with rates ranging from 43 to 70%. The most commonly affected domains include new learning and memory, attention, information processing speed, and executive functions. Impairments in these functions frequently lead to reduced occupational profile, social participation, and quality of life among people with MS. Personalization enables users to tailor their training to specific cognitive needs, whereas gamification makes training more engaging and enjoyable. People with multiple sclerosis (MS) improved their cognitive test scores significantly after using a computer-based program.

Patients with MS who used computer-based cognitive training software showed significant improvement in their memory domain performance. The growing body of scientific research on cognitive training and brain plasticity has provided some evidence for the efficacy of brain training software. While more research is needed, existing studies have helped to establish the credibility of these programs. The Brain Training Software Market is extremely competitive, with both established players and new entrants constantly introducing innovative products. Providers frequently offer subscription-based models that give users access to a variety of exercises and features. The aging population is a major driver of brain training software. As people age, cognitive decline becomes a concern, and they are actively looking for ways to maintain cognitive function while delaying age-related cognitive decline. Technological advancements, particularly in mobile and wearable technology, have made brain training software more accessible and convenient.

Global Brain Training Software Market Overview

The Brain training software refers to programs or applications designed to engage and stimulate cognitive functions with the goal of enhancing mental abilities such as memory, attention, problem-solving, and overall cognitive performance. These software tools are often developed based on principles of neuroplasticity, the brain's ability to adapt and reorganize itself in response to experiences. One of the major driving growth factors in the market are cognitive health awareness. As awareness about cognitive health and the importance of maintaining a healthy brain increases, individuals are seeking tools and strategies to enhance their cognitive functions. Brain training software is often marketed as a way to improve memory, attention, and overall cognitive performance.

As we live longer and hopefully in better health, cognitive health-the capacity to learn, remember, and think-becomes increasingly important. Software for brain training makes it easier for users to understand their cognitive health. End users can utilize these mobile apps, which offer a neurocognitive evaluation and brain health platform, to screen for important components of their cognitive health right from their phone. Furthermore, the aging population is a significant driver of the demand for brain training software. As people age, they may be more concerned about cognitive decline and are looking for ways to maintain or improve cognitive abilities. Since the early 1900s, crossword puzzles have been a well-liked method of cognitive training. Because they force players to think critically and solve complicated problems, they are an excellent way to improve mental sharpness and exercise your brain.

Crossword puzzles improve concentration and focus, creativity, problem-solving abilities, memory recall, and even language acquisition. Crossword puzzle solving has been demonstrated in studies to help delay the aging-related loss in cognitive performance by up to seven years! Crossword puzzles are made up of grids full of hints that, when correctly answered, link the words in the puzzle as a whole. You must use your cognitive abilities to interpret the clues and determine which words fit into each clue in order to solve these puzzles. According to Industry experts, the global Brain Training Software Market is increasing day by day. The market leaders have calculated the combined size of the memory, attention, language, and executive function.

The Brain Training Software faces several major brands in this industry across Globe. Some of the leading industry players are Lumos Labs, Happy Neuron, Posit Science, Cognifit Inc., Elevate, Sudoku, Braingle, Peak, Brain Fitness Pro, Brain age concentration training and others. Companies in this sector are focusing more of an emphasis on efficient growth, enhancing operational effectiveness and productivity, meeting high safety requirements, and sustaining sustainable development. The market-leading players are focusing on securing a leading position in this industry. These players are heavily focusing on the opportunity to strengthen their competitive advantage.

Global Brain Training Software Market Segmentation Analysis

The Global Brain Training Software Market is segmented on the basis of Type, Application, and Geography.

Brain Training Software Market, By Type

• Memory
• Attention
• Language
• Executive Function
• Others

Based on Type, the market is bifurcated into Memory, Attention, Language, Executive Function, and Others. Based on type, Memory dominate the Global Brain Training Software Market and are projected to grow at a higher CAGR during the forecast period. The capacity of the CPU to store, retrieve, and regenerate data is referred to as memory. It holds information that a person's senses pick up from their environment on a temporary basis. For instance, even in the absence of other people, a person can recall every aspect of a room, including the placement of the furniture. the capacity to both retrieve memories from the past and retain or apply new information. The WHO projects that by 2050, the number of people over 60 will double to 2 billion, with aging naturally leading to declines in cognitive abilities such as processing speed and executive function. This has heightened interest in brain training software and cognitive enhancement tools aimed at stimulating the brain to improve memory, processing speed, and executive function, especially as memory decline can indicate mild cognitive impairment (MCI), a precursor to dementia.

Brain Training Software Market, By Application

• Child
• Adult

Based on Application, the market is bifurcated into Child and Adult. The Adult segment holds the largest market share and is expected to grow at a higher CAGR during the projected period. Brain training software for adults focuses on enhancing memory and attention, while also targeting executive functions like reasoning, decision-making, and problem-solving through specialized tools. These tools facilitate cognitive interventions for in-depth neuropsychological research, with platforms like CogniFit streamlining data management for researchers. Given the aging global population, managing cognitive decline is crucial, prompting the development of Cognitive Mobile Games (CMG) to stimulate brain function.

Brain Training Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East And Africa

Based on Geography, the Global Brain Training Software Market is bifurcated into Asia Pacific, Europe, North America, Middle East And Africa, and Latin America. North America accounted for the largest market share for the Global Brain Training Software Market. The market for brain training software in North America has grown steadily in recent years. Growing demand for brain fitness products, growing awareness of cognitive health, and technological developments are all factors driving market expansion. The aging of the population and the growing emphasis on mental health are projected to drive significant market expansion in the upcoming years. People in North America are becoming more conscious of the significance of cognitive fitness and brain health. Because more people are aware of this, there is a growing need for brain training software to improve cognitive skills like memory, concentration, and problem-solving.

• As a center for technological improvements, North America has seen notable developments in brain training software. Programs for brain training have become more engaging and successful with the use of virtual reality (VR), machine learning, and artificial intelligence (AI). The need for brain training software has increased due to North America's aging population. Senior citizens are looking for strategies to keep their cognitive abilities intact and stave off age-related cognitive decline. Software for brain training provides an easy-to-use method for enhancing cognitive functions and delaying cognitive aging.

Key Players

The "Global Brain Training Software Market" study report will provide a valuable insight with an emphasis on the Global market. The major players in the market are Lumos Labs (Lumosity), Elevate, Peak, CogniFit Inc, Happy Neuron, Posit Science, Sudoku, Braingle, Brain Fitness Pro, Brain Age Concentration are few major companies operating in the Global Brain Training Software Market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, benchmarking and SWOT analysis.

Key Developments

• In February 2022, Brain HQ Partner with Centers of Excellence, which are premier academic hospitals and research institutes interested in applying brain plasticity science to aid their patients. The Center of Excellence program emphasizes collaborative learning about how to deliver cognitive training in real-world settings. The initiative aims to acknowledge expertise, share learning, gather best practices, and improve overall understanding of the impact of scientifically proven cognitive training across various brain health-related domains.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL BRAIN TRAINING SOFTWARE MARKET

• 1.1 Market Definition
• 1.2 Market Segmentation
• 1.3 Research Timelines
• 1.4 Assumptions
• 1.5 Limitations

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 2.1 Data Mining
• 2.2 Data Triangulation
• 2.3 Bottom-Up Approach
• 2.4 Top-Down Approach
• 2.5 Research Flow
• 2.6 Key Insights from Industry Experts
• 2.7 Data Sources

3 EXECUTIVE SUMMARY

• 3.1 Market Overview
• 3.2 Ecology Mapping
• 3.3 Absolute Market Opportunity
• 3.4 Market Attractiveness
• 3.5 Global Brain Training Software market Geographical Analysis (CAGR %)
• 3.6 Global Brain Training Software market, By TYPE (USD Million)
• 3.7 Global Brain Training Software market, By End Use (USD Million)
• 3.8 Future Market Opportunities
• 3.9 Global Market Split
• 3.10 Product Life Line

4 GLOBAL BRAIN TRAINING SOFTWARE MARKET OUTLOOK

• 4.1 Global Brain Training Software Market Evolution
• 4.2 Drivers
  • 4.2.1 Driver1
  • 4.2.2 Driver 2
• 4.3 Restraints
  • 4.3.1 Restraint1
  • 4.3.2 Restraint 2
• 4.4 Opportunities
  • 4.4.1 Opportunity1
  • 4.4.2 Opportunity 2
• 4.5 Porters Five Force Model
• 4.6 Value Chain Analysis
• 4.7 Pricing Analysis
• 4.8 Macroeconomic Analysis

5 GLOBAL BRAIN TRAINING SOFTWARE MARKET, BY TYPE

• 5.1 Overview
• 5.2 Memory
• 5.3 Attention
• 5.4 Executive Function and others
• 5.5 Language

6 GLOBAL BRAIN TRAINING SOFTWARE MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Adult
• 6.3 Child

7 GLOBAL BRAIN TRAINING SOFTWARE MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Italy
  • 7.3.5 Spain
  • 7.3.6 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Argentina
  • 7.5.3 Rest of Latin America
• 7.6 Middle-East And Africa
  • 7.6.1 UAE
  • 7.6.2 Saudi Arabia
  • 7.6.3 South Africa
  • 7.6.4 Rest of Middle-East and Africa

8 GLOBAL BRAIN TRAINING SOFTWARE MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Developments
• 8.4 Company Regional Footprint
• 8.5 Company Industry Footprint
• 8.6 ACE Matrix

9 COMPANY PROFILES

• 9.1 Lumos Labs (Lumosity)
  • 9.1.1 Company Overview
  • 9.1.2 Company Insights
  • 9.1.3 Product Benchmarking
  • 9.1.4 Key Development
  • 9.1.5 Winning Imperatives
  • 9.1.6 Current Focus & Strategies
  • 9.1.7 Threat from Competition
  • 9.1.8 SWOT Analysis
• 9.2 Elevate
  • 9.2.1 Company Overview
  • 9.2.2 Company Insights
  • 9.2.3 Product Benchmarking
  • 9.2.4 Key Development
  • 9.2.5 Winning Imperatives
  • 9.2.6 Current Focus & Strategies
  • 9.2.7 Threat from Competition
  • 9.2.8 SWOT Analysis
• 9.3 Peak
  • 9.3.1 Company Overview
  • 9.3.2 Company Insights
  • 9.3.3 Product Benchmarking
  • 9.3.4 Key Development
  • 9.3.5 Winning Imperatives
  • 9.3.6 Current Focus & Strategies
  • 9.3.7 Threat from Competition
  • 9.3.8 SWOT Analysis
• 9.4 CogniFit Inc
  • 9.4.1 Company Overview
  • 9.4.2 Company Insights
  • 9.4.3 Product Benchmarking
  • 9.4.4 Key Development
  • 9.4.5 Winning Imperatives
  • 9.4.6 Current Focus & Strategies
  • 9.4.7 Threat from Competition
  • 9.4.8 SWOT Analysis
• 9.5 Happy Neuron
  • 9.5.1 Company Overview
  • 9.5.2 Company Insights
  • 9.5.3 Product Benchmarking
  • 9.5.4 Key Development
  • 9.5.5 Winning Imperatives
  • 9.5.6 Current Focus & Strategies
  • 9.5.7 Threat from Competition
  • 9.5.8 SWOT Analysis
• 9.6 Posit Science
  • 9.6.1 Company Overview
  • 9.6.2 Company Insights
  • 9.6.3 Product Benchmarking
  • 9.6.4 Key Development
  • 9.6.5 Winning Imperatives
  • 9.6.6 Current Focus & Strategies
  • 9.6.7 Threat from Competition
  • 9.6.8 SWOT Analysis
• 9.7 Sudoku
  • 9.7.1 Company Overview
  • 9.7.2 Company Insights
  • 9.7.3 Product Benchmarking
  • 9.7.4 Key Development
  • 9.7.5 Winning Imperatives
  • 9.7.6 Current Focus & Strategies
  • 9.7.7 Threat from Competition
  • 9.7.8 SWOT Analysis
• 9.8 Braingle
  • 9.8.1 Company Overview
  • 9.8.2 Company Insights
  • 9.8.3 Product Benchmarking
  • 9.8.4 Key Development
  • 9.8.5 Winning Imperatives
  • 9.8.6 Current Focus & Strategies
  • 9.8.7 Threat from Competition
  • 9.8.8 SWOT Analysis
• 9.9 Brain Fitness Pro
  • 9.9.1 Company Overview
  • 9.9.2 Company Insights
  • 9.9.3 Product Benchmarking
  • 9.9.4 Key Development
  • 9.9.5 Winning Imperatives
  • 9.9.6 Current Focus & Strategies
  • 9.9.7 Threat from Competition
  • 9.9.8 SWOT Analysis
• 9.10 Brain Age Concentration
  • 9.10.1 Company Overview
  • 9.10.2 Company Insights
  • 9.10.3 Product Benchmarking
  • 9.10.4 Key Development
  • 9.10.5 Winning Imperatives
  • 9.10.6 Current Focus & Strategies
  • 9.10.7 Threat from Competition
  • 9.10.8 SWOT Analysis

10 VERIFIED MARKET INTELLIGENCE

• 10.1 About Verified Market Intelligence
• 10.2 Dynamic Data Visualization