ウェルネスアプリ市場規模、シェア、動向分析レポート：タイプ別、プラットフォーム別、デバイス別、サブスクリプション別、地域別、およびセグメント動向：2025年～2030年

ウェルネスアプリ市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のウェルネスアプリ市場規模は、2025年から2030年にかけて14.9％のCAGRを記録し、2030年までに261億9,000万米ドルに達すると予測されています。

ウェアラブルデバイスは、ユーザーの活動データを測定・集計し、適切なウェルネスアプリケーションと同期させるために使用されます。2023年のNIHレポートによると、米国人の3人に1人近くがスマートウォッチやバンドなどのウェアラブルデバイスを利用して健康とフィットネスをモニターしています。さらに、International Data Corporation（IDC）の報告によると、2023年第3四半期のウェアラブル端末の世界出荷台数は前年比2.6％増の1億4,840万台となり、第3四半期の新記録を樹立しました。このように、ウェアラブルデバイスの利用増加が市場の成長を補完しています。

モバイルウェルネスアプリとデジタルヘルスのサポートに特化した投資も大幅に急増しています。このような関心の高まりは、技術の進歩、スマートフォンの普及拡大、そしてこれらのイノベーションがヘルスケアにもたらす変革の可能性の認識によって後押しされています。政府、ハイテク企業、ヘルスケア機関は、ウェルネスアプリやデジタルヘルス新興企業に積極的に投資し、有益な規制環境を整え、遠隔医療からウェアラブルデバイスまで幅広いソリューションの開発を促進しています。2024年6月、ヘルステックの新興企業であるZing Coachは、株式と債券による資金調達を通じて、1,000万米ドルのシリーズA資金調達ラウンドを確保したことを明らかにしました。この資金調達はTriple Point CapitalとZubr Capitalが主導しました。Zing CoachはAIを搭載したフィットネスアプリで知られ、運動不足率の上昇に対処することを目的としています。

同市場で事業を展開する主要プレーヤーは、製品形成とリーチの拡大に重点を置き、提携、パートナーシップ、買収、合併などの戦略を採用しています。さらに、プレーヤーは先進的なアプリケーションを開発するために、政府や非政府機関から資金を確保しています。例えば、2024年3月、Polar Electroは、1億5,000万ダウンロードを超える主要な睡眠、瞑想、リラクゼーションアプリケーションであるCalmと提携しました。この提携は、優れたスポーツパフォーマンスを達成し、一般的な健康を維持する上で、精神的な健康が重要な役割を果たすことを強調しています。これにより、Polarのユーザーは、瞑想、マインドフルネス、睡眠のリソースを網羅するCalmの包括的なコンテンツにアクセスできるようになります。さらに、このコラボレーションの特典として、Polarの顧客はCalmの3ヶ月の無料購読を受けることができ、総合的な幸福を向上させるためにメンタルヘルスに集中することを奨励されます。

さらに、肥満の増加はウェルネスアプリの採用を促進する大きな要因の1つです。CDCのデータによると、2021年には19州であった成人肥満の有病率が、2022年には22州で35％以上となっています。さらに、2022年のWHOの報告書によると、世界中で18歳以上の成人の約16％が肥満と分類されています。World Obesity Atlas 2022によると、2030年までに世界で10億人が肥満になり、女性の5人に1人、男性の7人に1人が罹患すると予測されています。肥満に対する認識と懸念の高まりは、体重を減らすためのさまざまな手段の採用につながり、健康目標を追跡するために個人がウェルネスアプリをより多く利用することを可能にしています。

ウェルネスアプリ市場のレポートハイライト

• タイプ別では、2024年に運動・減量アプリセグメントがウェルネスアプリ市場を独占し、58.9%の最大売上シェアを占めました。運動・減量アプリセグメントの成長は、肥満率の増加や関連する健康問題、健康懸念に対する意識の高まりによって牽引される可能性があります。
• デバイス別では、スマートフォンセグメントが2024年に60.3％の最大収益シェアを占めました。このセグメントの成長は、世界的にスマートフォンの普及が進んでいることに起因しています。
• プラットフォーム別では、iOS分野が2024年に50.3％の最大売上シェアを占めました。iOSデバイスの高い普及率が成長を後押しする主な要因の1つであり、予測期間中も同セグメントを押し上げると予想されます。
• サブスクリプションに基づくと、有料（アプリ内課金）セグメントは2024年に66.6%の最大収益シェアを占めました。パーソナライズされたウェルネス体験への投資意欲を高める消費者が、このセグメントの成長を牽引しています。
• 北米ウェルネスアプリ市場は2024年に36.3%の最大売上シェアを占めました。カバーネットワークの拡大、スマートフォンの急速な普及、慢性疾患の有病率の上昇、老人人口の増加など、数多くの要因が北米におけるフィットネスアプリの採用を促進すると予想されます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ウェルネスアプリ市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
  • 補助市場の見通し
• 市場力学
  • 市場牽引要因分析
  • 市場抑制要因分析
• ウェルネスアプリ：市場分析ツール
  • 業界分析- ポーターのファイブフォース分析
  • PESTLE分析
• テクノロジータイムライン分析
• ケーススタディとエンド使用事例の例

第4章 ウェルネスアプリ市場セグメント分析、タイプ別、2018年～2030年（百万米ドル）

• 定義と範囲
• タイプ別市場シェア分析、2024年および2030年
• セグメントダッシュボード
• 世界のウェルネスアプリ市場、タイプ別、2018年から2030年
• エクササイズと減量アプリ
  • エクササイズと減量アプリ市場推計・予測、2018年から2030年
• ダイエットと栄養アプリ
  • ダイエットと栄養アプリ市場推計・予測、2018年から2030年
• 瞑想管理
  • 瞑想管理市場推計・予測、2018年から2030年
• ストレス管理
  • ストレス管理市場推計・予測、2018年から2030年

第5章 ウェルネスアプリ市場セグメント分析、プラットフォーム別、2018年～2030年（百万米ドル）

• 定義と範囲
• プラットフォーム市場シェア分析、2024年および2030年
• セグメントダッシュボード
• 世界のウェルネスアプリ市場、プラットフォーム別、2018年から2030年
• アンドロイド
  • Android市場推計・予測、2018年から2030年
• iOS
  • iOS市場推計・予測、2018年から2030年
• ウェブベース
  • ウェブベースの市場推計・予測、2018年から2030年

第6章 ウェルネスアプリ市場セグメント分析、デバイス別、2018年～2030年（百万米ドル）

• 定義と範囲
• デバイス市場シェア分析、2024年および2030年
• セグメントダッシュボード
• 世界のウェルネスアプリ市場、デバイス別、2018年から2030年
• スマートフォン
  • スマートフォン市場推計・予測、2018年から2030年
• タブレット
  • タブレット市場推計・予測、2018年から2030年
• ウェアラブルデバイス
  • ウェアラブルデバイス市場推計・予測、2018年から2030年

第7章 ウェルネスアプリ市場セグメント分析、サブスクリプション別、2018年～2030年（百万米ドル）

• 定義と範囲
• サブスクリプション市場シェア分析、2024年および2030年
• セグメントダッシュボード
• 世界のウェルネスアプリ市場、サブスクリプション別、2018年から2030年
• 有料
  • 有料市場推計・予測、2018年から2030年
• 無料
  • 無料市場推計・予測、2018年から2030年

第8章 地域別、タイプ別、プラットフォーム別、デバイス別、サブスクリプション別、2018年～2030年（百万米ドル）

• 地域別市場シェア分析、2024年および2030年
• 地域市場ダッシュボード
• 地域市場のスナップショット
• 地域別ウェルネスアプリ市場シェア、2024年および2030年
• 北米
  • 北米のウェルネスアプリ市場、2018年～2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 欧州のウェルネスアプリ市場、2018年～2030年
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
  • ノルウェー
  • スウェーデン
  • デンマーク
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • 韓国
  • タイ
• ラテンアメリカ
  • ブラジル
  • アルゼンチン
• 中東・アフリカ
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • クウェート

第9章 競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 企業プロファイル
  • Mindscape
  • Calm
  • Headspace Inc.
  • Google
  • Appster
  • Under Armour, Inc.
  • Kayla Itsines
  • Apple Inc.
  • Sleepace
  • Withings

List of Tables

• Table 1 List of Secondary Sources
• Table 2 List of Abbreviations
• Table 3 Global wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 4 Global wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 5 Global wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 6 Global wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 7 North America wellness apps market, by country, 2018 - 2030 (USD Million)
• Table 8 North America wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 9 North America wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 10 North America wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 11 North America wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 12 U.S. wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 13 U.S. wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 14 U.S. wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 15 U.S. wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 16 Canada wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 17 Canada wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 18 Canada wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 19 Canada wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 20 Mexico wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 21 Mexico wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 22 Mexico wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 23 Mexico wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 24 Europe wellness apps market, by country, 2018 - 2030 (USD Million)
• Table 25 Europe wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 26 Europe wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 27 Europe wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 28 Europe wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 29 UK wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 30 UK wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 31 UK wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 32 UK wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 33 Germany wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 34 Germany wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 35 Germany wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 36 Germany wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 37 France wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 38 France wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 39 France wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 40 France wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 41 Italy wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 42 Italy wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 43 Italy wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 44 Italy wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 45 Spain wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 46 Spain wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 47 Spain wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 48 Spain wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 49 Norway wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 50 Norway wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 51 Norway wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 52 Norway wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 53 Sweden wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 54 Sweden wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 55 Sweden wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 56 Sweden wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 57 Denmark wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 58 Denmark wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 59 Denmark wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 60 Denmark wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 61 Asia Pacific wellness apps market, by country, 2018 - 2030 (USD Million)
• Table 62 Asia Pacific wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 63 Asia Pacific wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 64 Asia Pacific wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 65 Asia Pacific wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 66 Japan wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 67 Japan wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 68 Japan wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 69 Japan wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 70 China wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 71 China wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 72 China wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 73 China wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 74 India wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 75 India wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 76 India wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 77 India wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 78 Australia wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 79 Australia wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 80 Australia wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 81 Australia wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 82 South Korea wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 83 South Korea wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 84 South Korea wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 85 South Korea wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 86 Thailand wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 87 Thailand wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 88 Thailand wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 89 Thailand wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 90 Latin America wellness apps market, by country, 2018 - 2030 (USD Million)
• Table 91 Latin America wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 92 Latin America wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 93 Latin America wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 94 Latin America wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 95 Brazil wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 96 Brazil wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 97 Brazil wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 98 Brazil wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 99 Argentina wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 100 Argentina wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 101 Argentina wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 102 Argentina wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 103 Middle East & Africa wellness apps market, by country, 2018 - 2030 (USD Million)
• Table 104 Middle East & Africa wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 105 Middle East & Africa wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 106 Middle East & Africa wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 107 Middle East & Africa wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 108 South Africa wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 109 South Africa wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 110 South Africa wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 111 South Africa wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 112 Saudi Arabia wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 113 Saudi Arabia wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 114 Saudi Arabia wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 115 Saudi Arabia wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 116 UAE wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 117 UAE wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 118 UAE wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 119 UAE wellness apps market, by subscription, 2018 - 2030 (USD Million)
• Table 120 Kuwait wellness apps market, by type, 2018 - 2030 (USD Million)
• Table 121 Kuwait wellness apps market, by platform, 2018 - 2030 (USD Million)
• Table 122 Kuwait wellness apps market, by device, 2018 - 2030 (USD Million)
• Table 123 Kuwait wellness apps market, by subscription, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Market research process
• Fig. 2 Data triangulation techniques
• Fig. 3 Primary research pattern
• Fig. 4 Market research approaches
• Fig. 5 Value-chain-based sizing & forecasting
• Fig. 6 QFD modeling for market share assessment
• Fig. 7 Market formulation & validation
• Fig. 8 Wellness apps market: outlook
• Fig. 9 Wellness apps competitive insights
• Fig. 10 Ancillary market outlook
• Fig. 11 Wellness apps market driver impact
• Fig. 12 Wellness apps market restraint impact
• Fig. 13 Porter's Analysis
• Fig. 14 PESTLE Analysis
• Fig. 15 Wellness apps market: Type movement analysis
• Fig. 16 Wellness apps market: Type outlook and key takeaways
• Fig. 17 Exercise and weight loss apps market estimates and forecast, 2018 - 2030
• Fig. 18 Diet and nutrition apps estimates and forecast, 2018 - 2030
• Fig. 19 Meditation management estimates and forecast, 2018 - 2030
• Fig. 20 Stress management estimates and forecast, 2018 - 2030
• Fig. 21 Wellness apps Market: Platform movement Analysis
• Fig. 22 Wellness apps market: Platform outlook and key takeaways
• Fig. 23 Android market estimates and forecasts, 2018 - 2030
• Fig. 24 iOS market estimates and forecasts, 2018 - 2030
• Fig. 25 Web based market estimates and forecasts, 2018 - 2030
• Fig. 26 Wellness apps Market: Device movement Analysis
• Fig. 27 Wellness apps market: Device outlook and key takeaways
• Fig. 28 Smartphones market estimates and forecasts, 2018 - 2030
• Fig. 29 Tablets market estimates and forecasts, 2018 - 2030
• Fig. 30 Wearable devices market estimates and forecasts, 2018 - 2030
• Fig. 31 Wellness apps Market: Subscription movement Analysis
• Fig. 32 Wellness apps market: Subscription outlook and key takeaways
• Fig. 33 Paid market estimates and forecasts, 2018 - 2030
• Fig. 34 Free market estimates and forecasts, 2018 - 2030
• Fig. 35 Global wellness apps market: Regional movement analysis
• Fig. 36 Global wellness apps market: Regional outlook and key takeaways
• Fig. 37 North America wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 38 Key country dynamics
• Fig. 39 U.S. wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 40 Key country dynamics
• Fig. 41 Canada wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 42 Key country dynamics
• Fig. 43 Mexico wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 44 Europe wellness apps market estimates and forecasts, 2018 - 2030, (USD Million)
• Fig. 45 Key country dynamics
• Fig. 46 UK wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 47 Key country dynamics
• Fig. 48 Germany wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 49 Key country dynamics
• Fig. 50 Spain wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 51 Key country dynamics
• Fig. 52 France wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 53 Key country dynamics
• Fig. 54 Italy wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 55 Key country dynamics
• Fig. 56 Norway wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 57 Key country dynamics
• Fig. 58 Denmark wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 59 Key country dynamics
• Fig. 60 Sweden wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 61 Asia Pacific wellness apps market estimates and forecasts, 2018 - 2030, (USD Million)
• Fig. 62 Key country dynamics
• Fig. 63 Japan wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 64 Key country dynamics
• Fig. 65 China wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 66 Key country dynamics
• Fig. 67 India wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 68 Key country dynamics
• Fig. 69 Australia wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 70 Key country dynamics
• Fig. 71 South Korea wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 72 Key country dynamics
• Fig. 73 Thailand wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 74 Latin America wellness apps market estimates and forecasts, 2018 - 2030, (USD Million)
• Fig. 75 Key country dynamics
• Fig. 76 Brazil wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 77 Key country dynamics
• Fig. 78 Mexico wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 79 Key country dynamics
• Fig. 80 Argentina wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 81 MEA wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 82 Key country dynamics
• Fig. 83 South Africa wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 84 Key country dynamics
• Fig. 85 Saudi Arabia wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 86 Key country dynamics
• Fig. 87 UAE wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 88 Key country dynamics
• Fig. 89 Kuwait wellness apps market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 90 Key company categorization
• Fig. 91 Heat map analysis, 2024 - 2023

Wellness Apps Market Growth & Trends:

The global wellness apps market size is expected to reach USD 26.19 billion by 2030, registering a CAGR of 14.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. A wearable device is used for measuring & compiling user activity data and synchronizing it with a suitable wellness application. According to the 2023 NIH report, nearly one in three Americans utilize a wearable device, such as a smartwatch or band, to monitor their health and fitness. Moreover, the International Data Corporation (IDC) has reported that in the third quarter of 2023, worldwide shipments of wearable devices increased by 2.6% compared to the previous year, setting a new third-quarter record with a total of 148.4 million units. Thus, increasing usage of wearable devices is supplementing market growth.

There has been a significant surge in investments dedicated to supporting mobile wellness apps and digital health. This increased interest is fueled by advancements in technology, increased smartphone adoption, and a recognition of the transformative potential these innovations hold for healthcare. Governments, tech companies, and healthcare organizations are actively investing in wellness apps and digital health startups, creating a helpful regulatory environment and promoting the development of solutions ranging from telehealth to wearable devices. In June 2024, Zing Coach, a health tech startup, disclosed that it had secured a Series A funding round of USD 10 million through equity and debt financing. The funding was led by Triple Point Capital and Zubr Capital. Zing Coach is known for its AI-powered fitness app, which aims to combat the rising rates of physical inactivity.

The major players operating in the market are adopting strategies such as collaborations, partnerships, acquisitions, and mergers with a major focus on enhancing product formation and reach. In addition, the players are securing funding from government and non-government bodies to develop advanced applications. For instance, in March 2024, Polar Electro partnered with Calm, a leading sleep, meditation, and relaxation application with over 150 million downloads. This alliance emphasizes the critical role of mental well-being in achieving superior sports performance and maintaining general health. It grants Polar users access to Calm's comprehensive content, encompassing meditation, mindfulness, and sleep resources. In addition, as a benefit of this collaboration, Polar customers are entitled to a complimentary 3-month subscription to Calm, encouraging them to focus on their mental health to improve their overall well-being.

In addition, increasing prevalence of obesity is one of the major factors driving the adoption of wellness apps. Data from the CDC indicates that in 2022, 22 states had a prevalence of adult obesity at or above 35%, compared to 19 states in 2021. Moreover, according to the 2022 WHO report, approximately 16% of adults aged 18 and above worldwide were classified as obese. According to the World Obesity Atlas 2022, it is projected that by 2030, 1 billion individuals worldwide will have obesity, with 1 in 5 women and 1 in 7 men being affected. Increase in awareness and concern about obesity has led to the adoption of various measures for reducing weight, enabling greater use of wellness apps by individuals to track their health goals.

Wellness Apps Market Report Highlights:

• Based on type, in 2024, the exercise and weight loss apps segment dominated the wellness apps market and accounted for the largest revenue share of 58.9%. The exercise & weight loss apps segment growth can be driven by the increasing obesity rates & related health issues and the growing awareness of health concerns.
• Based on device, the smartphones segment held the largest revenue share of 60.3% in 2024. Growth in the segment can be attributed to the increasing penetration of smartphones globally.
• Based on platform, the iOS segment held the largest revenue share of 50.3% in 2024. The high adoption of iOS devices is one of the major factors propelling growth and is expected to continue to boost the segment over the forecast period.
• Based on subscription, the paid (in app purchase) segment held the largest revenue share of 66.6% in 2024. increasing consumer willingness to invest in personalized wellness experiences is driving segmental growth.
• North America wellness apps market dominated in 2024 and accounted for the largest revenue share of 36.3%. Numerous factors, such as growth in coverage networks, rapid usage of smartphones, rise in prevalence of chronic diseases, and increase in geriatric population, are expected to drive the adoption of fitness apps in North America.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Segment scope
  • 1.1.2. Regional scope
  • 1.1.3. Estimates and forecast timeline
• 1.2. Research Methodology
• 1.3. Information Procurement
  • 1.3.1. Purchased database
  • 1.3.2. GVR's internal database
  • 1.3.3. Secondary sources
  • 1.3.4. Primary research
  • 1.3.5. Details of primary research
• 1.4. Information or Data Analysis
  • 1.4.1. Data analysis models
• 1.5. Market Formulation & Validation
• 1.6. Model Details
• 1.7. Research Assumptions
• 1.8. List of Secondary Sources
• 1.9. List of Primary Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Type outlook
  • 2.2.2. Platform outlook
  • 2.2.3. Device outlook
  • 2.2.4. Subscription outlook
  • 2.2.5. Regional outlook
• 2.3. Competitive Insights

Chapter 3. Wellness Apps Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
  • 3.2.2. Market restraint analysis
• 3.3. Wellness Apps: Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
  • 3.3.2. PESTLE Analysis
• 3.4. Technology Timeline Analysis
• 3.5. Case Study and End-Use Case Examples

Chapter 4. Wellness Apps Market Segment Analysis, By Type, 2018-2030 (USD Million)

• 4.1. Definition and Scope
• 4.2. Type Market Share Analysis, 2024 & 2030
• 4.3. Segment Dashboard
• 4.4. Global Wellness Apps Market, by Type, 2018 to 2030
• 4.5. Exercise and weight loss apps
  • 4.5.1. Exercise and weight loss apps market estimates and forecasts, 2018 to 2030 (USD Million)
• 4.6. Diet and nutrition apps
  • 4.6.1. Diet and nutrition apps market estimates and forecasts, 2018 to 2030 (USD Million)
• 4.7. Meditation management
  • 4.7.1. Meditation management market estimates and forecasts, 2018 to 2030 (USD Million)
• 4.8. Stress management
  • 4.8.1. Stress management market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 5. Wellness Apps Market Segment Analysis, By Platform, 2018-2030 (USD Million)

• 5.1. Definition and Scope
• 5.2. Platform Market Share Analysis, 2024 & 2030
• 5.3. Segment Dashboard
• 5.4. Global Wellness Apps Market, by Platform, 2018 to 2030
• 5.5. Android
  • 5.5.1. Android market estimates and forecasts, 2018 to 2030 (USD Million)
• 5.6. iOS
  • 5.6.1. iOS market estimates and forecasts, 2018 to 2030 (USD Million)
• 5.7. Web based
  • 5.7.1. Web based market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 6. Wellness Apps Market Segment Analysis, By Device, 2018-2030 (USD Million)

• 6.1. Definition and Scope
• 6.2. Device Market Share Analysis, 2024 & 2030
• 6.3. Segment Dashboard
• 6.4. Global Wellness Apps Market, by Device, 2018 to 2030
• 6.5. Smartphones
  • 6.5.1. Smartphones market estimates and forecasts, 2018 to 2030 (USD Million)
• 6.6. Tablets
  • 6.6.1. Tablets market estimates and forecasts, 2018 to 2030 (USD Million)
• 6.7. Wearable devices
  • 6.7.1. Wearable devices market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 7. Wellness Apps Market Segment Analysis, By Subscription, 2018-2030 (USD Million)

• 7.1. Definition and Scope
• 7.2. Subscription Market Share Analysis, 2024 & 2030
• 7.3. Segment Dashboard
• 7.4. Global Wellness Apps Market, by Subscription, 2018 to 2030
• 7.5. Paid
  • 7.5.1. Paid market estimates and forecasts, 2018 to 2030 (USD Million)
• 7.6. Free
  • 7.6.1. Free market estimates and forecasts, 2018 to 2030 (USD Million)

Chapter 8. Region, By Type, By Platform, By Device, By Subscription, 2018- 2030 (USD Million)

• 8.1. Regional Market Share Analysis, 2024 & 2030
• 8.2. Regional Market Dashboard
• 8.3. Regional Market Snapshot
• 8.4. Wellness Apps Market Share by Region, 2024 & 2030
• 8.5. North America
  • 8.5.1. North America wellness apps market, 2018 - 2030 (USD Million)
  • 8.5.2. U.S.
    • 8.5.2.1. U.S. wellness apps market, 2018 - 2030 (USD Million)
  • 8.5.3. Canada
    • 8.5.3.1. Canada wellness apps market, 2018 - 2030 (USD Million)
  • 8.5.4. Mexico
    • 8.5.4.1. Mexico wellness apps market, 2018 - 2030 (USD Million)
• 8.6. Europe
  • 8.6.1. Europe wellness apps market, 2018 - 2030 (USD Million)
  • 8.6.2. UK
    • 8.6.2.1. UK wellness apps market, 2018 - 2030 (USD Million)
  • 8.6.3. Germany
    • 8.6.3.1. Germany wellness apps market, 2018 - 2030 (USD Million)
  • 8.6.4. France
    • 8.6.4.1. France wellness apps market, 2018 - 2030 (USD Million)
  • 8.6.5. Italy
    • 8.6.5.1. Italy wellness apps market, 2018 - 2030 (USD Million)
  • 8.6.6. Spain
    • 8.6.6.1. Spain wellness apps market, 2018 - 2030 (USD Million)
  • 8.6.7. Norway
    • 8.6.7.1. Norway wellness apps market, 2018 - 2030 (USD Million)
  • 8.6.8. Sweden
    • 8.6.8.1. Sweden wellness apps market, 2018 - 2030 (USD Million)
  • 8.6.9. Denmark
    • 8.6.9.1. Denmark wellness apps market, 2018 - 2030 (USD Million)
• 8.7. Asia Pacific
  • 8.7.1. Japan
    • 8.7.1.1. Japan wellness apps market, 2018 - 2030 (USD Million)
  • 8.7.2. China
    • 8.7.2.1. China wellness apps market, 2018 - 2030 (USD Million)
  • 8.7.3. India
    • 8.7.3.1. India wellness apps market, 2018 - 2030 (USD Million)
  • 8.7.4. Australia
    • 8.7.4.1. Australia wellness apps market, 2018 - 2030 (USD Million)
  • 8.7.5. South Korea
    • 8.7.5.1. South Korea wellness apps market, 2018 - 2030 (USD Million)
  • 8.7.6. Thailand
    • 8.7.6.1. Thailand wellness apps market, 2018 - 2030 (USD Million)
• 8.8. Latin America
  • 8.8.1. Brazil
    • 8.8.1.1. Brazil wellness apps market, 2018 - 2030 (USD Million)
  • 8.8.2. Argentina
    • 8.8.2.1. Argentina wellness apps market, 2018 - 2030 (USD Million)
• 8.9. MEA
  • 8.9.1. South Africa
    • 8.9.1.1. South Africa wellness apps market, 2018 - 2030 (USD Million)
  • 8.9.2. Saudi Arabia
    • 8.9.2.1. Saudi Arabia wellness apps market, 2018 - 2030 (USD Million)
  • 8.9.3. UAE
    • 8.9.3.1. UAE wellness apps market, 2018 - 2030 (USD Million)
  • 8.9.4. Kuwait
    • 8.9.4.1. Kuwait wellness apps market, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis, By Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Profiles
  • 9.3.1. Mindscape
    • 9.3.1.1. Company overview
    • 9.3.1.2. Financial performance
    • 9.3.1.3. Product benchmarking
    • 9.3.1.4. Strategic initiatives
  • 9.3.2. Calm
    • 9.3.2.1. Company overview
    • 9.3.2.2. Financial performance
    • 9.3.2.3. Product benchmarking
    • 9.3.2.4. Strategic initiatives
  • 9.3.3. Headspace Inc.
    • 9.3.3.1. Company overview
    • 9.3.3.2. Financial performance
    • 9.3.3.3. Product benchmarking
    • 9.3.3.4. Strategic initiatives
  • 9.3.4. Google
    • 9.3.4.1. Company overview
    • 9.3.4.2. Financial performance
    • 9.3.4.3. Product benchmarking
    • 9.3.4.4. Strategic initiatives
  • 9.3.5. Appster
    • 9.3.5.1. Company overview
    • 9.3.5.2. Financial performance
    • 9.3.5.3. Product benchmarking
    • 9.3.5.4. Strategic initiatives
  • 9.3.6. Under Armour, Inc.
    • 9.3.6.1. Company overview
    • 9.3.6.2. Financial performance
    • 9.3.6.3. Product benchmarking
    • 9.3.6.4. Strategic initiatives
  • 9.3.7. Kayla Itsines
    • 9.3.7.1. Company overview
    • 9.3.7.2. Financial performance
    • 9.3.7.3. Product benchmarking
    • 9.3.7.4. Strategic initiatives
  • 9.3.8. Apple Inc.
    • 9.3.8.1. Company overview
    • 9.3.8.2. Financial performance
    • 9.3.8.3. Product benchmarking
    • 9.3.8.4. Strategic initiatives
  • 9.3.9. Sleepace
    • 9.3.9.1. Company overview
    • 9.3.9.2. Financial performance
    • 9.3.9.3. Product benchmarking
    • 9.3.9.4. Strategic initiatives
  • 9.3.10. Withings
    • 9.3.10.1. Company overview
    • 9.3.10.2. Financial performance
    • 9.3.10.3. Product benchmarking
    • 9.3.10.4. Strategic initiatives