ビデオオンデマンドの世界市場規模：ソリューション別、収益化モデル別、業界別、地域範囲別および予測

ビデオオンデマンドの市場規模と予測

ビデオオンデマンド市場規模は、2024年に519億3,000万米ドルと評価され、2026年から2032年にかけて16.13%のCAGRで成長し、2032年には1,547億2,000万米ドルに達すると予測されています。

• ビデオオンデマンド（VOD）とは、ユーザーが従来の放送スケジュールに縛られることなく、好きなときに映画やテレビ番組、ドキュメンタリーなどのメディアを選んで視聴できるようにする映像コンテンツの配信を指します。
• VODサービスは、スマートテレビ、モバイルアプリ、ストリーミングデバイス、ウェブサイトなど様々なプラットフォームからアクセス可能で、定額制（NetflixやDisney+など）、トランザクション制（コンテンツのレンタルや購入）、広告付きモデルの両方を提供しています。
• VODサービスは、一般家庭のエンターテインメント、教育機関の遠隔学習、企業部門の研修やコミュニケーション、航空会社、ホテル、旅行サービスのパーソナライズされたコンテンツによる顧客体験の向上などに利用されています。
• VODの人気は、その利便性、柔軟性、多様なコンテンツ・ライブラリーにあります。消費者は、オンデマンドでコンテンツにアクセスし、広告をスキップし、自分の都合に合わせてシリーズを一気見することができます。
• 複数のデバイスでコンテンツをストリーミングできるため、アクセシビリティも向上します。コードカットへのシフトとパーソナライズされたエンターテイメントへの需要の高まりにより、VODプラットフォームは従来の放送よりも好まれる選択肢となり、世界中の多様な視聴者に対応するために、多言語コンテンツ、オリジナル番組、ローカライズされたストリーミングを提供しています。

世界のビデオオンデマンド市場力学

世界のビデオオンデマンド市場を形成している主な市場力学は以下の通り：

主な市場促進要因

• インターネット普及率の増加：高速インターネットの普及により、シームレスなストリーミングが可能になり、VODへのアクセシビリティが世界的に拡大。
• コードカットへのシフト：消費者は従来のケーブルテレビよりもVODサービスを好んでおり、市場の成長を牽引しています。
• パーソナライズされたコンテンツへの需要の高まり：国際通信連合（ITU）によると、世界のインターネット普及率は2019年の54%から2022年には66%に達します。先進諸国では、この数字は91%にも達します。VODプラットフォームはアルゴリズムを活用し、ユーザーの嗜好に基づいたオーダーメイドのレコメンデーションを提供します。
• スマートデバイスの普及：ニールセンのTotal Audience Reportによると、米国では2020年に総テレビ視聴時間の26%をストリーミングが占め、2019年の19%から増加します。スマートフォン、タブレット、スマートTVの利用が増加し、外出先でのVODアクセス性が高まる。
• オリジナルコンテンツ制作の拡大：NetflixやAmazon Primeのようなプラットフォームは、加入者を惹きつけるために独占的なオリジナルコンテンツに多額の投資を行っています。

主な課題

• 激しい競合：市場は複数のプラットフォームで飽和状態にあり、価格競争やコンテンツ獲得の課題につながっています。
• 違法コピーの問題：コンテンツの無許可配信は、収益損失と法的リスクをもたらします。
• 高額なライセンシングと制作コスト：独占コンテンツの制作や獲得には多額の投資が必要となります。
• 開発途上地域における帯域幅の制限：インターネット・インフラが貧弱なため、特定の地域ではストリーミングの品質やユーザー・エクスペリエンスに影響が出る。
• 加入者維持の問題：サブスクリプション疲れと顧客離れの増加は、プラットフォームにとって課題です。

主要動向

• 広告付きVOD（AVOD）の台頭：価格に敏感なユーザーに対応するため、プラットフォームは広告付きの無料コンテンツを提供。
• 人工知能の統合：AIを活用したレコメンデーションにより、ユーザーのエンゲージメントとリテンションが向上。
• ローカライズされたコンテンツ制作：世界なユーザーベースを拡大するため、各プラットフォームは地域に特化したコンテンツに注力しています。
• ライブストリーミングとスポーツ中継：ライブイベントへの需要の高まりが、リアルタイムストリーミングを提供するVODサービスを後押し。
• バンドルサービス：各プラットフォームは通信事業者と提携し、バンドルサービスを提供することで、市場への浸透を図る。

目次

第1章 世界のビデオオンデマンド市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のビデオオンデマンド市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 ビデオオンデマンドの世界市場：ソリューション別

• 概要
• 有料テレビ
• OTTサービス
• IPTV

第6章 ビデオオンデマンドの世界市場：収益化モデル別

• 概要
• サブスクリプションベース
• 広告ベース

第7章 ビデオオンデマンドの世界市場：業界別

• 概要
• メディア＆エンターテインメント
• ゲーム
• 教育

第8章 ビデオオンデマンドの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のビデオオンデマンド市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Netflix
• Amazon
• Google
• YouTube
• Apple
• HBO
• Cisco
• Roku
• IndieFlix
• Vudu

第11章 主な発展

• 製品上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第12章 付録

• 関連調査

Video on Demand Market Size And Forecast

Video on Demand Market size was valued at USD 51.93 Billion in 2024 and is projected to reach USD 154.72 Billion by 2032, growing at a CAGR of 16.13% from 2026-2032.

• The Video on Demand (VOD) refers to the distribution of video content that allows users to select and watch movies, TV shows, documentaries, or other media whenever they choose, without being constrained by traditional broadcast schedules.
• VOD services are accessible through various platforms, including smart TVs, mobile apps, streaming devices, and websites, offering both subscription-based (like Netflix and Disney+), transactional (renting or purchasing content), and ad-supported models.
• VOD services are used across households for entertainment, educational institutions for remote learning, corporate sectors for training and communication, and airlines, hotels, and travel services to enhance customer experience through personalized content.
• The popularity of VOD is driven by its convenience, flexibility, and diverse content library. It allows consumers to access content on-demand, skip advertisements, and binge-watch entire series at their convenience.
• The ability to stream content on multiple devices enhances its accessibility. With the shift toward cord-cutting and the growing demand for personalized entertainment, VOD platforms have become a preferred choice over traditional broadcasting, offering multi-language content, original shows, and localized streaming to cater to diverse audiences worldwide.

Global Video on Demand Market Dynamics

The key market dynamics that are shaping the global video on demand market include:

Key Market Drivers

• Increased Internet Penetration: Widespread availability of high-speed internet enables seamless streaming, expanding VOD accessibility globally.
• Shift Towards Cord-Cutting: Consumers prefer VOD services over traditional cable TV, driving the market growth.
• Growing Demand for Personalized Content: According to the International Telecommunication Union (ITU), global internet penetration reached 66% in 2022, up from 54% in 2019. In developed countries, this figure is as high as 91%. VOD platforms leverage algorithms to offer tailored recommendations based on user preferences.
• Smart Device Adoption: Nielsen's Total Audience Report shows that streaming accounted for 26% of total TV time in the United States in 2020, up from 19% in 2019. Increased use of smartphones, tablets, and smart TVs enhances VOD accessibility on the go.
• Expansion of Original Content Production: Platforms like Netflix and Amazon Prime invest heavily in exclusive, original content to attract subscribers.

Key Challenges

• Intense Competition: The market is saturated with multiple platforms, leading to price wars and content acquisition challenges.
• Piracy Issues: Unauthorized distribution of content poses revenue losses and legal risks.
• High Licensing and Production Costs: Creating or acquiring exclusive content involves a significant investment.
• Bandwidth Limitations in Developing Regions: Poor internet infrastructure affects streaming quality and user experience in certain areas.
• Subscriber Retention Issues: Increasing subscription fatigue and customer churn present challenges for platforms.

Key Trends

• Rise of Ad-Supported VOD (AVOD): Platforms offer free content with advertisements to cater to price-sensitive users.
• Integration of Artificial Intelligence: AI-driven recommendations enhance user engagement and retention.
• Localized Content Production: Platforms focus on region-specific content to expand their global user base.
• Live Streaming and Sports Broadcasting: Growing demand for live events boosts VOD services offering real-time streaming.
• Bundled Services: Platforms collaborate with telecom providers to offer bundled subscriptions, increasing market penetration.

Global Video on Demand Market Regional Analysis

Here is a more detailed regional analysis of the global video-on-demand market:

Asia Pacific

• The Asia-Pacific region is witnessing significant growth in the Global Video-On-Demand (VOD) Market, driven by increasing internet penetration, smartphone adoption, and changing consumer viewing habits.
• In Europe, the European Audiovisual Observatory reports that the number of SVOD (Subscription Video On Demand) subscriptions in the EU grew by 45.7% between 2018 and 2019, reaching 118.1 million.
• A global survey by Statista found that 55% of respondents preferred streaming services to traditional TV in 2021, up from 39% in 2017. This shift is particularly pronounced among younger demographics, with 62% of millennials reporting that they watch more streaming content than traditional TV.
• Countries like China, India, South Korea, and Japan are leading the regional demand, thanks to their large population bases and rapidly expanding digital ecosystems.
• The proliferation of high-speed 4G and 5G networks has further enhanced streaming experiences, encouraging more consumers to adopt VOD services.
• The Asia-Pacific region is the growing preference for local and regional content, with platforms like iQIYI, Hotstar, and WeTV investing heavily in native-language programming.
• The rise of smart TVs and mobile-first viewing habits also contribute to the surge in VOD consumption, particularly among younger audiences.
• The region is witnessing a boom in ad-supported VOD (AVOD) models, catering to price-sensitive consumers who prefer free content supported by advertisements.
• Piracy remains a significant challenge in several markets, impacting revenue streams for platforms.
• Despite these challenges, strategic partnerships between telecom providers and streaming platforms have strengthened subscription growth.
• With continued investment in original content and advancements in streaming technology, the VOD market in Asia-Pacific is set to expand further in the coming years.

North America

• North America is anticipated to be the fastest-growing region in the Global Video on Demand (VOD) Market, driven by the widespread adoption of streaming services and a mature digital infrastructure.
• The Motion Picture Association reports that the number of original scripted series for online services in the US increased from 117 in 2016 to 532 in 2022, a 355% increase.
• The United States leads the market, followed by Canada, with both countries experiencing steady growth due to the increasing popularity of subscription-based platforms like Netflix, Amazon Prime Video, Disney+, and Hulu.
• The high penetration of smart devices, smart TVs, and high-speed internet further supports VOD consumption in the region.
• The North American VOD market is the shift from traditional cable TV to over-the-top (OTT) streaming platforms, offering greater flexibility and personalized content.
• Consumers are also attracted to the availability of diverse content libraries, including original series, films, and sports programming.
• Rising cord-cutting trends and on-demand access to premium content are reshaping the entertainment landscape.
• The region is also witnessing growth in transactional VOD (TVOD) and ad-supported VOD (AVOD) models, catering to different consumer segments.
• Market players face challenges such as increasing competition, rising content production costs, and subscription fatigue.
• Despite these hurdles, technological innovations and further investments in exclusive content will continue to drive the growth of the VOD market in North America.

Global Video on Demand Market: Segmentation Analysis

The Global Video on Demand Market is Segmented based on Solution, Monetization Model, Industry Vertical, and Geography.

Video on Demand Market, By Solution

• Pay TV
• OTT Services
• IPTV

Based on the Solution, the Global Video on Demand Market is segmented into Pay TV, OTT Services, and IPTV. The OTT Services segment has emerged as the dominant solution, primarily driven by the increasing shift in consumer behavior towards flexible, on-demand streaming platforms. OTT services, such as Netflix, Amazon Prime, and Disney+, provide greater content variety, convenience, and personalization without the need for traditional cable or satellite subscriptions. This trend is further accelerated by advancements in internet infrastructure, affordable subscription models, and the growing preference for mobile viewing.

Video on Demand Market, By Monetization Model

• Subscription-based
• Advertising-based

Based on the Monetization Model, the Global Video on Demand Market is divided into Subscription-based and Advertising-based models. The Subscription-based model (SVOD) dominates the market, driven by platforms such as Netflix, Amazon Prime, and Disney+, where users pay a recurring fee to access a vast content library without interruptions. This model appeals to consumers who prioritize an ad-free experience and exclusive content, including original series and movies. The flexibility to cancel or renew subscriptions further enhances its appeal, especially with the growing shift towards on-demand viewing habits.

Video on Demand Market, By Industry Vertical

• Media & Entertainment
• Gaming
• Education

Based on the Industry Vertical, the Global Video on Demand (VOD) Market is segmented into Media & Entertainment, Gaming, and Education. The Media & Entertainment segment holds a dominant share, driven by platforms like Netflix, Hulu, and Amazon Prime. These services offer a diverse library of movies, TV shows, documentaries, and live-streaming events. With the rise in smart devices and the shift towards personalized content consumption, this vertical remains the core driver of the VOD market.

Key Players

The "Global Video on Demand Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Netflix, Amazon, Google, YouTube, Apple, HBO, Cisco, Roku, IndieFlix, and Vudu.

• This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In April 2020, Synamedia announced a partnership with Google Cloud to expand its video network portfolio with a new OTT service. This collaboration enabled Synamedia to respond to customer inquiries about OTT services, increasing scalability and optimizing Synamedia's performance by lowering operational costs.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL VIDEO ON DEMAND MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL VIDEO ON DEMAND MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL VIDEO ON DEMAND MARKET, BY SOLUTION

• 5.1 Overview
• 5.2 Pay TV
• 5.3 OTT Services
• 5.4 IPTV

6 GLOBAL VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL

• 6.1 Overview
• 6.2 Subscription-based
• 6.3 Advertising-based

7 GLOBAL VIDEO ON DEMAND MARKET, BY INDUSTRY VERTICAL

• 7.1 Overview
• 7.2 Media & Entertainment
• 7.3 Gaming
• 7.4 Education

8 GLOBAL VIDEO ON DEMAND MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL VIDEO ON DEMAND MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Netflix
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Amazon
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Google
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 YouTube
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Apple
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 HBO
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Cisco
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Roku
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 IndieFlix
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Vudu
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research